Storie

What Storie does

Storie is a Paris-headquartered, founder-led e-commerce boutique operating under the Storieshop (storieshop.com) brand, founded in 2011 by former BBC and France 24 journalist Fiona Cameron. The company curates and sells artisan-made textiles, home goods, scarves, jewelry, and accessories sourced from small artisan cooperatives across more than 15 countries, including India, Bangladesh, the Philippines, Burkina Faso, South Africa, Mexico, Ireland, and Indonesia. The core offering spans handwoven cotton and wool cushions, throws, blankets, table and bath linens, Kantha quilts, Mochi Suzani embroidery, Binakol textiles, Indigo-dyed products, 100% Pashmina cashmere, and ethically-sourced jewelry from partner brands. Core partners include Saheli Women (India, cashmere scarves), Basha (Bangladesh, Kantha quilts), Heartworks (South Africa, embroidered cushions), Pichulik (Cape Town, jewelry), and Inês Telles (Lisbon, jewelry).

Name

Storie

Legal name

Storie

Website

https://storieshop.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Storie is a Paris-based online boutique that curates and sells artisan-made textiles, home goods, scarves, and ethical jewelry sourced from cooperatives across 15+ countries to conscious consumers in France and internationally.

Ownership category

akta.pro rank

Product category

Artisan Home Textiles

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

Keywords

• Artisan textiles
• Handwoven home goods
• Ethical home decor
• Fair trade cushions
• Handcrafted scarves

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Storie generates revenue through direct e-commerce sales of artisan textiles and home goods. Products include handwoven textiles (cushions, throws, blankets, table linens, bath linens), scarves and shawls, jewelry, and baby accessories. The company also offers a wholesale catalog for B2B distribution through professional partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Storie is an e-commerce boutique (storieshop.com) that curates and sells handwoven artisan textiles and home goods sourced from artisan cooperatives and social enterprises across India, Bangladesh, the Philippines, Burkina Faso, South Africa, Indonesia, Mexico, Ireland, and other countries. The product assortment includes cushions and cushion covers, throws and blankets, table and bath linens, scarves and shawls (including Pashmina), ethical jewelry, and baby accessories made using traditional techniques such as Kantha embroidery, Mochi Suzani chain-stitch, Binakol weaving, block printing, and natural indigo dyeing. The company also operates the Storie Nomade pop-up retail concept in France and offers a wholesale catalog for professional distributors.

Product overview

Storie is an e-commerce marketplace specializing in artisanal handmade textiles from artisan communities worldwide. The product portfolio includes: Coton Tissé Main (hand-woven cotton from Java/Bangladesh/India), Faso Dan Fani (Burkina Faso cotton), Kantha (Bengali recycled textile embroidery), Mochi Suzani (Northern India chain-stitch embroidery), Binakol (Philippine geometric textiles), Indigo Collection (natural indigo-dyed products), 100% Pashmina (Ladakh cashmere), Linge de Bain (bath linens), Linge de Table (table linens), Coussins & Housses de Coussins (cushion covers), Bijoux (ethical jewelry from South Africa and Portugal), Plaids & Couvertures (wool throws from Ireland/UK/India), Appliqué Art (South African embroidered cushions), Teinture Naturelle Bangladesh (naturally dyed products), Block Print India (Rajasthan woodblock prints), and Les Broderies (vintage and contemporary embroidery collections). Products are sourced from fair trade artisan cooperatives across India, Bangladesh, Philippines, Burkina Faso, South Africa, Nigeria, Mexico, and Ireland, with emphasis on sustainable and ethical practices.

Differentiator

Problem solved

Functional benefit

Brands

• Storie Nomade: The company's pop-up retail concept offering artisan textiles and handcrafted goods at temporary locations across France.
• Storieshop

Products and services

• Coton Tissé Main (Hand-Woven Cotton) Hand-woven cotton textiles from Java, Bangladesh, and India featuring contemporary designs in various colors and patterns, including throws, cushion covers, and table linens.
• Faso Dan Fani (Burkina Faso Hand-Woven Cotton) Traditional hand-woven cotton fabric from Burkina Faso woven on narrow looms; cushions manufactured in Paris.
• Kantha Collection Vintage and contemporary Kantha textiles from Bengal, India and Bangladesh, including quilts, cushion covers, and baby blankets made from recycled sari fabrics using traditional embroidery techniques.
• Mochi Suzani Collection Chain-stitch embroidery from Northern India, handcrafted by the Mochi women community, including contemporary cushions and bedspreads.
• Binakol Collection Traditional Philippine hand-loomed textiles featuring distinctive geometric patterns, including cushion covers and throws, with some finished in Paris.
• Indigo Collection Natural indigo-dyed textiles from India, Burkina Faso, Mexico, and other artisan communities worldwide, including throws, cushion covers, and scarves.
• 100% Pashmina Collection Pure cashmere Pashmina products from Ladakh and Jammu-and-Cashmere, including scarves, mittens, and shawls hand-woven with geographical indication (IG) certification.
• Linge de Bain (Bath Linens) Hand-woven bath textiles including Khadi cotton towels in various colors with twisted fringe details.
• Linge de Table (Table Linens) Table linens including reversible table sets, tablecloths, and napkins made from recycled materials using traditional weaving techniques.
• Coussins & Housses de Coussins (Cushion Covers) Cushion covers in various sizes featuring hand-woven cotton, Khadi, and traditional textile patterns from multiple artisan communities.
• Bijoux (Ethical Jewelry) Ethical jewelry including Pichulik brand from Cape Town, Inês Telles jewelry from Lisbon, and West African ceramic bead necklaces.
• Plaids & Couvertures (Throws and Blankets) Throws and blankets including recycled Welsh wool tweed from UK, Irish merino lamb wool from McNutt of Donegal, and recycled Khadi wool blankets from India.
• Appliqué Art (Heartworks Cushions) Hand-embroidered cushions from South Africa created by Heartworks, a cooperative supporting marginalized women including HIV-positive individuals.
• Teinture Naturelle Bangladesh (Natural Dye Collection) Naturally dyed Khadi cotton cushions created by designers and artisans reviving traditional natural dyeing techniques in Bangladesh.
• Block Print India Collection Traditional Indian block print textiles from Rajasthan, featuring hand-printed cotton cushion covers in contemporary colors and designs.
• Les Broderies (Embroidery Treasures)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Saheli WomencoreStrategic or Co-development PartnerSocial enterprise in India that produces handwoven cashmere scarves decorated with natural dyes for Storie. The scarves are designed by Beshlie Mckelvie and represent authentic luxury with social impact.
• HeartworkscoreStrategic or Co-development PartnerFounded by Margaret Woermann at the Cape in 2005 as a stepping stone for HIV+ and marginalized women trained in embroidery. Creates heart-shaped embroidered cushions with themes of flowers, animals, and daily life scenes. Products sold through Storie support these women artisans from South Africa and Congo.
• BashacoreStrategic or Co-development PartnerSocial enterprise in Dhaka, Bangladesh that employs women at risk to create contemporary Kantha quilts. These women create quilts using layers of recycled vintage saris with hand-stitched Kantha embroidery. Part of Storie's commitment to providing new beginnings for women in danger.
• PichulikminorChannel Partner/ Reseller/ DistributorEthical jewelry and accessories brand based in Cape Town, South Africa. Products made from cordage with recycled glass from Ethiopia, agates from Ghana, copper from West Africa, and fossils. Pichulik creates distinctive pendants and necklaces distributed through Storie.
• Inês TellesminorChannel Partner/ Reseller/ DistributorLisbon-based jewelry designer and manufacturer creating pieces through artisanal and traditional manufacturing processes. All pieces are carefully and individually constructed in their Lisbon workshop. Storie distributes their silver and gold-plated earrings and jewelry.
• Kabañ - Maison de Cultures BretonnesminorGTM or Marketing PartnerCollaboration with Kabañ, an atelier-gallery in Saint-Suliac, Brittany (one of France's most beautiful villages). Kabañ showcases Breton culture through art, pottery, and glassware alongside Storie's artisan textiles. Pop-up events held at this location featuring sustainable craftsmanship.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Sézane: Leading French DTC fashion and lifestyle brand with strong storytelling, editorial voice, and Parisian identity — comparable French DTC positioning and storytelling-led brand-building, though focused on apparel rather than home textiles.
• Maison Kitsuné: French Paris-based lifestyle brand operating across fashion, home, and café concepts with curated, design-forward identity — comparable Parisian lifestyle-brand DNA and DTC-plus-retail channel mix.
• Le Slip Français: French DTC brand emphasizing French-made, sustainable basics with strong storytelling and DTC-plus-retail channels — comparable French ethical DTC brand-building playbook.
• FAGUO: French sustainable fashion brand with storytelling around craftsmanship and environmental impact — comparable French ethical brand positioning and conscious-consumer targeting.

Direct peers

• Goodee: Online marketplace curating artisan-made home goods and textiles from independent makers worldwide with a focus on craft and sustainability — comparable artisan home-goods DTC curation.
• The Little Market: Non-profit fair-trade e-commerce store selling artisan-made home goods and accessories produced by underserved communities — comparable fair-trade artisan marketplace model and social-impact narrative.
• Made Trade: Ethical online marketplace curating fairly traded home goods, apparel, and accessories from global artisans with transparent sourcing — comparable DTC ethical-artisan positioning and product mix to Storie.
• Novica: Online artisan marketplace connecting customers with craftspeople from developing countries across home décor, textiles, and jewelry — comparable global artisan marketplace model with similar storytelling emphasis.
• The Citizenry: US-based DTC e-commerce brand selling artisan-made home textiles and furniture from global artisan communities with strong storytelling and ethical sourcing — directly comparable model to Storie in category, customer, and supply-chain approach.

Emerging players

• Merci Maman: French ethical fashion and lifestyle brand selling personalized artisan-made products across apparel and accessories — comparable French ethical-lifestyle positioning with overlap on artisan textile accessories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/storieparis
• Instagraminstagram.com/storieshop
• Pinterestpinterest.fr/storieshop
• Xx.com/Storieshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storie