Kupuj odpowiedzialnie

What Kupuj odpowiedzialnie does

Fundacja Kupuj Odpowiedzialnie, operating publicly as 'Kupuj odpowiedzialnie' (ekonsument.pl), is a Polish non-profit foundation established in Kraków in 2006 that promotes responsible consumption, environmental protection, and human rights through education, advocacy, and coalition campaigns. Its primary audience comprises Polish consumers, teachers and educators, youth aged 15–34, and — to a lesser extent — public institutions engaged in sustainable procurement. The foundation produces a broad library of free educational content (guides, reports, lesson plans) spanning fifteen thematic verticals including food, clothing, chemicals, climate, water, soil, circularity, electronics, footwear, toys, and public procurement.

Its two notable digital products are the Pytaj o Chemię ('Ask About Chemicals') mobile app — a barcode-scanning tool that lets users query manufacturers about SVHC substances in everyday products, deployed as part of the pan-European LIFEAskREACH/LIFEChemBee consortium — and the Dobre Zakupy ('Good Shopping Guide') web tool ranking brands across furniture, clothing, stationery, and toys. Distribution occurs via the ekonsument.pl content platform, the mobile apps, direct outreach to schools, and reselling through partner NGOs in 15+ EU member states.

The foundation operates a non-commercial model: it sells no products or services and is funded entirely through project-based grants, primarily from EU programmes (DEAR, LIFE, Erasmus+, Interreg Baltic Sea Region), Polish national funds (NIW-CRSO, NFOSiGW), EEA/Norway Grants, and private foundations (notably NoVo Foundation and Fundacja Drzewo i Jutro). It is typically a regional or work-package partner — not the lead — in multi-country consortia, executing campaigns such as Make Fruit Fair!, Change Your Shoes, Climate of Change, Turn The Tables, and Rural Voices 2030. Headcount is small (1–10 employees), making it a lean, grant-cycle-driven organisation whose growth is structurally bounded by EU funding windows.

Name

Kupuj odpowiedzialnie

Legal name

Fundacja Kupuj Odpowiedzialnie

Website

https://ekonsument.pl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Fundacja Kupuj Odpowiedzialnie is a Polish non-profit foundation based in Kraków that produces free educational content, runs advocacy campaigns, and operates the Pytaj o Chemię mobile app to advance responsible consumption, environmental protection, and human rights among Polish consumers, educators, and youth.

Ownership category

akta.pro rank

Product category

Consumer Education & Advocacy

NAICS

Educational Support Services (61171), Educational Support Services (611710), Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Environmental Education, Capacity Building & Community Engagement (BPADALAO)

akta.pro secondary industries

International Development & Donor-Funded Education Programs (EDADALAB), Open Educational Resources (OER) & Curriculum Repositories (EDAFACAJ)

Keywords

• Consumer education
• Responsible consumption
• Environmental advocacy
• Consumer rights awareness
• Sustainable purchasing

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. EU Program Funding (DEAR): Co-financing from European Union programs, primarily the DEAR program for development education and awareness-raising activities.
2. EU LIFE Programme: Funding from the EU LIFE programme for environmental projects, particularly the LIFE MUMs and LIFEChemBee projects.
3. NIW-CRSO Grants: Co-financing from Narodowy Instytut Wolności – Centrum Rozwoju Społeczeństwa Obywatelskiego (National Freedom Institute) for civil society development programs.
4. National Fund for Environmental Protection (NFOSiGW): Co-financing from Narodowy Fundusz Ochrony Środowiska i Gospodarki Wodnej for chemicals elimination projects.
5. Private Foundation Grants: Funding from private foundations including NoVo Foundation (for women's leadership programme) and Fundacja Drzewo i Jutro.
6. EEA Grants: Funding through the Citizens for Democracy programme, financed by EEA and Norway Grants for sustainable public procurement monitoring.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kupuj odpowiedzialnie is a Polish nonprofit foundation that educates consumers about responsible purchasing, environmental protection, and human rights through free educational materials, mobile applications, an annual ranking guide, and public awareness campaigns. Its core deliverables are the "Pytaj o Chemię" mobile app, the "Dobre Zakupy" guide to responsible retail chains, and the ekonsument.pl online platform providing news, publications, and campaign content. The foundation operates as an advocacy and educational organization rather than a commercial vendor, with offerings made available to the public free of charge.

Product overview

Fundacja Kupuj Odpowiedzialnie operates primarily as an educational and advocacy organization rather than a traditional product company. Its main digital product is the ekonsument.pl website and platform, which aggregates and distributes educational content, publications, guides, reports, and project information across 15 consumer and environmental themes. Two named digital products are offered alongside the platform: the Pytaj o Chemię (Ask About Chemicals) mobile app, which enables barcode scanning to query manufacturers about SVHC substance content in products; and the Dobrezakupy (Good Shopping Guide) web-based consumer ranking tool covering clothing, toys, and furniture sectors. The organization's publications, reports, and educational materials — spanning topics from food, clothing, chemicals, climate, soil, water, circularity, fruits, footwear, toys, electronics, wood/paper, consumer rights, and public procurement — are distributed as downloadable products through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pytaj o Chemię (Ask About Chemicals) mobile application

Quantifiable outcome

• Free educational materials available in electronic format covering food, clothing, chemicals, climate, soil, water, circularity, fruits, shoes, toys, electronics, wood/paper, consumer rights, and public procurement

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core and minor.

• Baltic Environmental Forum GermanycoreStrategic or Co-development Partner · 1 January 2026Project leader for the LIFE MUMs project (2026-2030) on endocrine-disrupting substances awareness, working with 9 partners from 8 EU member states. Also led the LIFEChemBee project (2022-2025).
• GVC (Italy)coreStrategic or Co-development Partner · 1 January 2025Italian partner in 'My Activist Revolution' project on youth democratic participation, focusing on climate, social justice, and responsible consumption values.
• Focus (Slovenia)coreStrategic or Co-development Partner · 1 January 2025Slovenian partner in 'My Activist Revolution' project working on youth civic engagement and climate activism.
• Mani Tese (Italy)coreStrategic or Co-development Partner · 1 January 2024Italian NGO partner in the 'Turn The Tables' project (2024-2027) promoting sustainable food systems through local actions and international campaigns. The consortium includes 5 local authorities and civil society organizations from Germany, Italy, Romania, Hungary, and Poland.
• Brasov Metropolitan Agency for Sustainable Development (Romania)coreStrategic or Co-development Partner · 1 January 2024Romanian partner in the 'Turn The Tables' project focused on sustainable food procurement, working with local authorities and civil society organizations.
• Christliche Initiative Romero (Germany)coreStrategic or Co-development Partner · 1 January 2024German civil society organization partner in 'Turn The Tables' project. Previously led the 'Our Food. Our Future' project with partners from 18 EU member states. Strong focus on sustainable food systems and fair trade.
• Association of Conscious Consumers (Hungary)coreStrategic or Co-development Partner · 1 January 2024Hungarian consumer organization partner in 'Turn The Tables' project working on sustainable food procurement and consumer awareness.
• Hungarian Baptist AidcoreStrategic or Co-development Partner · 1 January 2024Project leader for the 'Rural Voices 2030' project (2024-2027) engaging young rural European citizens in gender-responsive soil protection, with 13 partners from 12 EU member states.
• Sztukmistrze Foundation (Poland)coreStrategic or Co-development Partner · 1 January 2024Polish partner in 'My Elections – My EU!' project promoting youth civic engagement and EU Parliament elections participation, with organizations from Austria, Czech Republic, Italy, and Slovenia.
• Südwind (Austria)coreStrategic or Co-development Partner · 1 January 2024Austrian organization leading the 'My Elections – My EU!' project (coordinator) and partner in 'My Activist Revolution' and 'ACT' projects, working on youth civic engagement and climate education.
• CESIE (Italy)minorStrategic or Co-development Partner · 1 January 2024Italian partner in 'My Elections – My EU!' project on youth civic engagement and climate awareness.
• DRUŠTVO HUMANITAS (Slovenia)minorStrategic or Co-development Partner · 1 January 2024Slovenian partner in 'My Elections – My EU!' project on youth civic engagement.
• Slí (Ireland)coreStrategic or Co-development Partner · 1 January 2023Irish project leader for 'Dismiss Media Manipulation' Erasmus+ project on misinformation and greenwashing, with partners from Ireland and Romania.
• Fair Action (Sweden)coreStrategic or Co-development Partner · 1 January 2023Swedish project leader for 'Walk the green talk' Erasmus+ project on youth engagement regarding greenwashing, with partners from Sweden, Finland, Czech Republic, and Poland.
• Weworld (Italy)coreStrategic or Co-development Partner · 1 January 2023Italian partner in 'My Resistance' project (2023-2024) on youth democracy, civic engagement, and preventing fascist attitudes.
• Eetti (Finland)coreStrategic or Co-development Partner · 1 January 2022Finnish partner in the ACT project on climate awareness and sustainable consumption education, with organizations from Finland, Spain, Austria, Italy, Ireland, and Poland.
• Neo Sapiens (Spain)coreStrategic or Co-development Partner · 1 January 2022Spanish partner in ACT project on innovative youth education methods for climate awareness.
• LVIA (Italy)minorStrategic or Co-development Partner · 1 January 2022Italian partner in ACT project on global citizenship education and sustainable consumption.
• SLI (Ireland)minorStrategic or Co-development Partner · 1 January 2022Irish partner in ACT project working on climate education and youth engagement.
• WeWorld GVC (Italy)coreStrategic or Co-development Partner · 1 January 2020Italian project leader for the 'End Climate Change, Start Climate of Change' project (2020-2023), with 15 partners from 12 EU member states. Focus on climate change awareness and youth engagement.
• Fairtrade PolskaminorStrategic or Co-development Partner · 1 January 2020Regional partner in Poland for the Climate of Change project, supporting climate education and awareness-raising activities.
• 23 partners across 8 Baltic Sea countriescoreStrategic or Co-development Partner · 1 January 2020Polish partner in the Change(K)now! Interreg Baltic Sea project involving cities, municipalities, businesses, and NGOs from Poland, Latvia, Lithuania, Estonia, Germany, Sweden, Denmark, and Finland. Focus on reusable packaging systems for food delivery.
• Instituto Marquês de Valle Flôr (IMVF, Portugal)coreStrategic or Co-development Partner · 1 January 2019Project leader for the 'People&Planet' project on water and climate, with organizations from 7 European countries plus Cape Verde. Focus on water scarcity awareness among youth aged 15-34.
• Federal Environmental Agency (UBA, Germany)coreStrategic or Co-development Partner · 1 January 2018Project leader for the LIFEAskREACH project (2018-2022) that created the 'Pytaj o Chemię' smartphone app, working with 20 partners from 13 EU member states.
• Local authorities in Bologna (Italy) and Adult Education Institute in Vienna (Austria)coreStrategic or Co-development Partner · 1 January 2017Municipal and institutional partners in the 'Moja Rewolucja/My Revolution' project series (2017-2024) focusing on historical social transformations and youth civic engagement.
• Oxfam Deutschland (Germany)coreStrategic or Co-development Partner · 1 January 2013Campaign leader for the European 'Make Fruit Fair!' campaign on fair trade in tropical fruits (bananas and pineapples), with NGOs from across Europe and Latin America.
• Fundacja Koalicja Sprawiedliwego Handlu (Fairtrade Polska)coreStrategic or Co-development Partner · 1 January 2013Polish partner in the sustainable public procurement project, providing expertise on fair trade labeling and sustainable purchasing.
• Framtiden i Våre Hender (Norway)coreStrategic or Co-development Partner · 1 January 2013Norwegian partner in the sustainable public procurement monitoring project under the 'Citizens for Democracy' programme financed by EEA Grants.
• Suedwind Agentur (Austria)coreStrategic or Co-development Partner · 1 January 2010Austrian campaign leader for the European 'Change Your Shoes' campaign on the footwear industry, with NGOs from Europe and Asia addressing labor rights and environmental issues in leather and shoe production.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mani Tese: Italian NGO focused on sustainable food systems, fair trade, and supply chain justice — direct partner on Turn The Tables project. Similar community-led GTM and educational outputs around responsible consumption.
• CESIE: Italian NGO implementing global citizenship and sustainability education programs across Europe — partner on My Elections – My EU! Operates similar Erasmus+ / EU-funded educational project portfolio targeting youth civic engagement.
• Slí Éireann: Irish consumer/environmental NGO leading Dismiss Media Manipulation project on greenwashing and misinformation — consortium lead on anti-greenwashing work parallel to Kupuj's grantmaking greenwashing curriculum.
• Framtiden i Våre Hender (Future in Our Hands): Norwegian sustainability NGO focused on consumer awareness and ethical public procurement — partner in Citizens for Democracy EEA-funded project. Directly comparable mission and EU grant-funded education model.
• Christliche Initiative Romero: German NGO focused on sustainable food systems, fair trade, and global citizenship education — a direct consortium partner on the Our Food. Our Future and Turn The Tables projects. Operates with comparable model: EU-funded awareness campaigns, educational materials, multi-country partnerships.
• WeWorld GVC: Italian NGO leading climate change education and global citizenship programs across 12 EU member states — consortium lead on Climate of Change project. Comparable scale, similar mission around youth climate engagement and consumer awareness.
• Südwind Agentur: Austrian NGO specializing in fair trade, supply chain accountability, and consumer education. Consortium lead on Change Your Shoes and partner on My Elections – My EU! — directly comparable mission, similar Erasmus+/EU funding base, and parallel campaign portfolio.
• Association of Conscious Consumers (Tudatos Vásárlók Egyesülete): Hungarian consumer organization focused on responsible consumption — direct partner on Turn The Tables. Operates a similar product-rating/campaign model and uses comparable EU project funding mechanisms.
• Fair Action: Swedish NGO dedicated to ethical consumerism and supply chain transparency — consortium lead on Walk the Green Talk (greenwashing/anti-misinformation). Closely aligned mission and methods with Kupuj Odpowiedzialnie's awareness work.

Broad incumbents

• Clean Clothes Campaign (organizing network): Europe-wide coalition addressing garment industry labour rights — closely aligned with Kupuj's Rana Plaza/LPP/Pakistan advocacy work. Larger, more established umbrella organization operating similar corporate accountability campaigns across multiple EU markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Buy_responsibly
• Facebookfacebook.com/kupujodpowiedzialnie
• LinkedInlinkedin.com/company/fundacja-kupuj-odpowiedzialnie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Kupuj odpowiedzialnie