Fair Action
Fair Action is a Stockholm-based non-profit founded in 1996 that advocates for corporate accountability in the fashion industry through research, consumer education, and campaign mobilization. It serves Swedish consumers, policymakers, and educators with a six-person team.
- Company typePrivate
- Founded1996
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fair Action does
Fair Action is a Stockholm-based non-profit advocacy organization founded in 1996 and headquartered at Hammarby Fabriksväg 65. The organization works to hold fashion companies accountable for human rights and environmental impacts across their supply chains, focusing on living wages, climate justice, gender-based violence in factories, greenwashing, sustainable business models, and textile overproduction. It operates with a small team of approximately six staff members and is governed as an independent, idea-driven membership association.
The organization's core offerings span three pillars. First, it produces independent investigations and research reports, most recently the "Dressed to Waste" report (March 2026) on textile waste and overproduction. Second, it runs consumer education programs: the Klädkollen week-long email course on sustainable consumption, and the Hållbarhetsstjämnor multi-session sustainability course targeted at seniors aged 65 and above. Third, it mobilizes campaigns and manifestos targeting major Nordic fashion brands including H&M, Kappahl, Gant, Lager157, Gina Tricot, Lindex, and Varner Group, notably through the "It's not me, it's them!" overproduction campaign and the "Fashioning a Just Transition" manifesto.
Fair Action is funded through three revenue streams: individual membership fees (with voting rights at annual meetings), one-time and recurring donations via Swish, and institutional grants from organizations including Allmänna Arvsfonden and Nordiska ministerrådet. It distributes its work through a website (fairaction.se), email newsletters, social media, free digital courses, in-person sessions, and Zoom-hosted events. The organization participates in a Nordic alliance of approximately 250 organizations alongside Eetti (Finland) and Framtiden i våre hender (Norway), and references the international Clean Clothes Campaign network as a strategic ally.
Fair Action firmographics
Firmographics- Name
- Fair Action
- Legal name
- Fair Action
- Website
- https://fairaction.se
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fair Action is a Stockholm-based non-profit founded in 1996 that advocates for corporate accountability in the fashion industry through research, consumer education, and campaign mobilization. It serves Swedish consumers, policymakers, and educators with a six-person team.
- Ownership category
- akta.pro rank
Fair Action industry classification
Industry- Product category
- Sustainable Fashion Advocacy and Education
- NAICS
- Human Rights Organizations (813311)
- akta.pro primary industry
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB)
- akta.pro secondary industry
- Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)
Keywords
Where Fair Action is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Fair Action business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership fees: Individual members pay fees to support the organization's work and gain voting rights at annual meetings.
- Donations: Individual donations received via Swish payment system and other methods.
- Institutional grants: Funding from organizations such as Allmänna Arvsfonden (public foundation) and Nordiska ministerrådet (Nordic Council of Ministers) for specific projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Fair Action product offering
Product offeringCore offering
Fair Action is an independent Swedish non-profit advocacy organization that mobilizes consumers, conducts corporate investigations, and delivers educational programs to pressure fashion companies on human rights and environmental sustainability. It offers free consumer education courses (Klädkollen, Hållbarhetsstj\u00e4rnor), runs campaigns (e.g., "It's not me, it's them!" and the Just Transition manifesto), and publishes independent research reports on fashion industry practices.
Product overview
Fair Action is an idea-driven, independent organization with expertise in corporate responsibility and sustainability. It operates as a single unified offering focused on advocacy and education rather than a software platform. The organization works to influence the fashion industry through consumer mobilization, corporate scrutiny, and educational programs. Key products include Klädkollen (sustainable consumption course), Hållbarhetsstjärnor (sustainability education for seniors), campaign platforms like 'It's not me, it's them!' calling for industry-wide production reduction, and research publications such as the Dressed to Waste report on textile waste and overproduction.
Differentiator
Problem solved
Functional benefit
Products and services
- Klädkollen A free one-week email course that delivers quick lessons on how to consume sustainably, including simple tips, eye-opening facts, a knowledge quiz, and concrete steps to influence the fashion industry. Targeted at individual Swedish consumers.
- Hållbarhetsstj\u00e4rnor (Sustainability Stars) Course A free comprehensive sustainability course for people aged 65 and above, delivered through physical and digital sessions, lectures, workshops, presentation coaching, and bonus sessions. Graduates are equipped to run their own study circles and amplify sustainability knowledge in their communities.
- Dressed to Waste Report An independent research report examining overproduction, unreasonable working conditions, environmental destruction, and textile waste across the fashion industry, with focus on producer responsibility. Made publicly available and presented via a companion lunch webinar for stakeholders.
Quantifiable outcome
- Consumer education through Klädkollen weekly course and Hållbarhetsstjärnor program for seniors
- +2 more outcomes
Companies that use Fair Action
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Fair Action technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fair Action partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Nordic Alliance for Sustainable FashioncoreA Nordic alliance of approximately 250 organizations working together for a sustainable and just transition in the fashion industry. Fair Action (Sweden) collaborates with Eetti (Finland) and Framtiden i våre hender (Norway) on the 'It's not me, it's them' campaign targeting overproduction by Nordic fashion brands.
- Clean Clothes CampaignmajorInternational network focused on workers' rights in the clothing industry. References by Fair Action as a key resource and ally in campaign activities and corporate accountability work.
- Eetti (Finland)coreFinnish sister organization in the Nordic alliance, working on sustainable fashion issues across Finland, Sweden, and Norway.
- Framtiden i våre hender (Norway)coreNorwegian sister organization in the Nordic alliance, collaborating on cross-border fashion sustainability campaigns.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Fair Action competitors and assessment
Company assessmentRegional players
- Ethical Trading Initiative (ETI): UK-based alliance of companies, trade unions, and NGOs promoting workers' rights in supply chains. Comparable worker-rights and corporate-accountability remit, with comparable multi-stakeholder coalition model, but UK/Europe-focused rather than Nordic-specific.
Broad incumbents
- Greenpeace International: Global environmental NGO with active fashion-industry campaigns (e.g., on Detox and overproduction). Comparable advocacy methodology at far larger scale; broader environmental mandate than Fair Action's fashion-specific focus.
- Textile Exchange: Global non-profit focused on driving textile sustainability standards and adoption of preferred materials. Comparable thematic focus on fashion sustainability, but operates upstream via industry standards rather than consumer mobilization.
- Amnesty International: Global human-rights organization that has campaigned on textile worker rights and supply-chain abuses. Overlaps with Fair Action's human-rights frame for fashion accountability, but operates at much larger global scale and broader issue mandate.
Direct peers
- Clean Clothes Campaign: International network dedicated to improving working conditions and workers' rights in the global garment and sportswear industry. Closely mirrors Fair Action's worker-rights advocacy mandate and is already a documented ally.
- Fashion Revolution: Global movement campaigning for a clean, safe, fair, transparent, and accountable fashion industry. Highly comparable to Fair Action in its consumer-mobilization, campaign-led approach to fashion sustainability.
- Eetti (Finland): Finnish sister organization within the Nordic alliance, working on sustainable fashion and corporate accountability. Direct co-campaign partner with Fair Action on 'It's not me, it's them'.
- Changing Markets Foundation: NGO that exposes bad industry practices and drives systemic change through investigative reports and campaigns. Comparable to Fair Action's report-driven model (e.g., 'Dressed to Waste') and corporate-scrutiny methodology.
- Remake: Global advocacy organization mobilizing consumers, workers, and policymakers to demand accountability from fashion brands. Overlaps with Fair Action on living-wage, environmental, and corporate-accountability campaign themes.
- Framtiden i våre hender (Future in Our Hands) Norway: Norwegian sister organization in the Nordic alliance, with a broader sustainability mandate but active fashion campaign work. Direct co-campaign partner with Fair Action.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fair Action social profiles
Digital presenceFair Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fair Action leadership team
Management profileNumber of profiles
Fair Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fair Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fair Action
What does Fair Action do?
Fair Action is an independent Swedish non-profit advocacy organization that mobilizes consumers, conducts corporate investigations, and delivers educational programs to pressure fashion companies on human rights and environmental sustainability. It offers free consumer education courses (Klädkollen, Hållbarhetsstj\u00e4rnor), runs campaigns (e.g., "It's not me, it's them!" and the Just Transition manifesto), and publishes independent research reports on fashion industry practices.
Is Fair Action a public or private company?
Fair Action is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fair Action founded?
Fair Action was founded in 1996. It employs 1 to 10 people.
Where is Fair Action based?
Fair Action is headquartered in Stockholm, Sweden, in the Europe region.
How does Fair Action make money?
Three revenue lines are on record. Membership fees are the primary driver. The others are donations and institutional grants.
Who are Fair Action's main competitors?
Ethical Trading Initiative (ETI) is listed as a regional player. Broad incumbents are Greenpeace International, Textile Exchange and Amnesty International. Direct peers are Clean Clothes Campaign, Fashion Revolution, Eetti (Finland), Changing Markets Foundation, Remake and Framtiden i våre hender (Future in Our Hands) Norway.
Does Fair Action have an API?
No public API is recorded for Fair Action.
What industry is Fair Action in?
Fair Action's product category is Sustainable Fashion Advocacy and Education. Its primary akta.pro industry code is BPAGAFAB, Human Rights & Anti-Discrimination Organizations, with a secondary code of BPAGALAL, Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support). Its NAICS code is 813311.