The East Atlanta Kids Club
The East Atlanta Kids Club is a 501(c)(3) nonprofit founded in 1998 that operates free after-school, summer, food security, and family support programs for southeast Atlanta youth and families from the Brownwood Recreation Center.
- Company typePrivate
- Founded1998
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The East Atlanta Kids Club does
The East Atlanta Kids Club (EAKC) is a 501(c)(3) nonprofit organization founded in 1998 that provides free after-school, summer, and family-support programming to youth and families in southeast Atlanta's East Atlanta Village neighborhood. Operating from the Brownwood Recreation Center (602 Brownwood Avenue SE) under an agreement with the City of Atlanta Department of Parks & Recreation, EAKC delivers S.T.E.A.M.-based and positive sports-based youth development through three core programs: Kids Club (afterschool for grades K-5, Monday-Thursday, 2:30pm-6:30pm), Teen Club (afterschool for grades 6-12, Tuesday-Thursday, 5:00pm-7:30pm, featuring podcasting, coding, film/media production, fitness, and service-based learning), and Camp Full STEAM (six-week summer program in June/July). Supporting programs include a weekly Food Security Program (120,000+ lbs/100,000 meals/$300,000 worth of grocery support annually) and Present-Palooza (December holiday gift distribution of 3,000+ gifts). Mental health counseling is provided at no cost through a multi-year partnership with Root & Blossom Counseling.
EAKC monetizes primarily through foundation grants (14 named family foundations including AEC Trust, Atlanta Foundation, Choate Bridges, Community Foundation for Greater Atlanta, LuluMa, The Imlay Foundation, Lookout Foundation, Zeist), corporate sponsorships (Salesforce, Nike Community Impact Fund, State Farm, Aldi Impact Grant, Link Logistics Community Grant, Atlanta Gas Light Foundation, Appfire), individual donations (e.g., community campaigns, Pour it Forward events), and ancillary revenue from facility rentals and parent fees ($50/week/child for families above income thresholds). Programming is free for low-to-moderate income households as defined by published income thresholds. The organization has no proprietary technology platform; operations rely on a standard SaaS stack (Donorbox for donations, Jotform for rental requests, Procare Connect for enrollment, QuickBooks Online for invoicing, Acuity Scheduling, Power BI for impact/financial dashboards). Leadership is provided by Executive Director Ryan Downey (in role since February 2020) supported by a small team (1-10 total employees) including a Program Manager, Lead After School Instructor, multiple After School Instructors, a Program Assistant, and a Building Assistant.
EAKC's go-to-market is fundamentally community-embedded: partnerships with six feeder schools (Burgess-Peterson, Parkside, Toomer, Benteen, Obama ES, McNair ES) supply enrollment pipelines, with transportation provided via two fifteen-passenger vans. Distribution is single-geography (east Atlanta); product reach is constrained to roughly 108 youth in summer camp plus weekly afterschool and food distribution throughput. The organization is currently building a planned youth-led skateshop and third-space initiative (SkateCreateBelong) for teens, supported by an Early Believer Series of local business partners (Park Pet Supply, East Atlanta Comics, Bookish Atlanta) and the Root & Blossom partnership.
The East Atlanta Kids Club firmographics
Firmographics- Name
- The East Atlanta Kids Club
- Legal name
- East Atlanta Kids Club
- Website
- https://eastatlantakids.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The East Atlanta Kids Club is a 501(c)(3) nonprofit founded in 1998 that operates free after-school, summer, food security, and family support programs for southeast Atlanta youth and families from the Brownwood Recreation Center.
- Ownership category
- akta.pro rank
The East Atlanta Kids Club industry classification
Industry- Product category
- Youth Development Services
- NAICS
- Educational Services (61), Educational Support Services (611710), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Educational Services (8200), Services-Child Day Care Services (8351)
- akta.pro primary industry
- After-School Academic Support Programs (Centers & Clubs) (EDAJALAM)
- akta.pro secondary industries
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Coding, Game Design & Computer Science Camps (EDAMALAD)
Keywords
Where The East Atlanta Kids Club is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The East Atlanta Kids Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Foundation Grants: Major funding from family foundations including AEC Trust, Atlanta Foundation, Choate Bridges Foundation, Community Foundation for Greater Atlanta, Cousins Foundations, Harland Charitable Foundation, Jack and Anne Glenn Foundation, LuluMa Foundation, Mary Brown Fund of Atlanta, Sartain Lanier Family Foundation, The Homestead Foundation, The Imlay Foundation, The Lookout Foundation, and The Zeist Foundation. These grants support core programming, food security initiatives, and mental health services.
- Corporate Sponsorships and Grants: Support from corporations including Aldi Impact Grant, Appfire Town, Atlanta Gas Light Foundation, Link Logistics Community Grant, Nike Community Impact Fund, Salesforce Foundation, and State Farm. These provide programmatic and operational funding.
- Individual Donations: Donations from individual community members supporting youth programming, summer camp, and the youth-led skateshop initiative. Community fundraising events like Pour it Forward generate direct contributions.
- Facility Rentals: Revenue from renting the Brownwood Recreation Center multipurpose space for private events, parties, and meetings when not in use for youth programming. Rental fees follow City of Atlanta Class 2 Facility rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free programming for low-to-moderate income families |
| Subscription | Weekly | Full-cost rate for families above income thresholds |
Distribution channels3 records
Marketing channels6 records
The East Atlanta Kids Club product offering
Product offeringCore offering
EAKC provides free and subsidized S.T.E.A.M.-based and positive sports-based afterschool, summer camp, food security, holiday support, and mental health services for youth in grades K-12 from low-to-moderate income households in southeast Atlanta. Programming is delivered in person at the Brownwood Recreation Center, a City of Atlanta facility the organization operates, supplemented by facility rentals that generate supplemental revenue when programming space is unused.
Product overview
The East Atlanta Kids Club (EAKC) is a community-based nonprofit organization providing youth development programs in southeast Atlanta. The organization operates a portfolio of interconnected programs centered on S.T.E.A.M.-based and positive sports-based youth development. Core offerings include Kids Club (afterschool for grades K-5), Teen Club (afterschool for grades 6-12 featuring podcasting, coding, and media production), and Camp Full STEAM (6-week summer camp). Supporting programs include a weekly Food Security Program serving 120,000+ pounds of food annually and Present-Palooza holiday gift distribution. EAKC also operates Brownwood Recreation Center facility rentals. A planned expansion includes a youth-led skateshop and third space initiative for teens. The organization serves youth from low-to-moderate income households at no cost.
Differentiator
Problem solved
Functional benefit
Brands
- Kids Club: S.T.E.A.M.-based afterschool program for youth grades K-5, offered Monday-Thursday from 2:30PM-6:30PM during the school year.
- Teen Club
- Camp Full STEAM
- Present-Palooza
- Kidz Corner Podcast
Products and services
- Kids Club S.T.E.A.M.-based afterschool program for youth in grades K-5, offered Monday–Thursday from 2:30pm–6:30pm during the school year. Provides enrichment and academic reinforcement in a safe structured environment for southeast Atlanta children.
- Teen Club Afterschool program for youth in grades 6-12 offered Tuesday–Thursday from 5:00pm–7:30pm. Includes interest-based tracks in podcasting, coding/programming, film & media production, fitness/sports, and service-based learning, with partnerships including Tech Corps and AppleBox Productions.
- Camp Full STEAM (Summer Camp) Six-week summer camp offered annually during June/July for youth grades K-12, featuring hands-on activities including science experiments, technology and robotics, arts and crafts, sports-based programming, and gardening. Teen Club members engage in Creator Camp with podcasting, digital animation, 3D printing, laser engraving, heat presses, and makerspace activities.
- Food Security Program Weekly Friday food distribution program providing more than 120,000 pounds / 100,000 meals / $300,000 worth of grocery support to vulnerable households in southeast Atlanta on an annual basis. Paired with healthy eating and food systems programming for youth.
- Present-Palooza (Holiday Support) Three-day December holiday gift distribution event that procures $100,000+ worth of gifts and creates a shopping experience for EAKC families for two days of afterschool, then opens to the broader community for a full day, distributing 3,000+ gifts into the community.
- Brownwood Recreation Center Rentals Facility rental service for events, parties, and meetings at the Brownwood Recreation Center. Includes tables, chairs, recreational equipment (Connect 4, foosball, multicade), and access to refrigerators, freezers, and restrooms. Multi-purpose space accommodates up to 50-60 people.
- Individual and Family Counseling (Root & Blossom partnership) Mental health counseling provided at no cost to EAKC youth and families through a partnership with Root & Blossom Counseling, funded by the LuluMa Foundation, designed to strengthen protective factors for youth and families in southeast Atlanta.
Quantifiable outcome
- 120,000+ pounds of food distributed annually
- +3 more outcomes
Companies that use The East Atlanta Kids Club
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
The East Atlanta Kids Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
The East Atlanta Kids Club partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, minor and major.
- Leap YearcorePartnership since 2022 to build a talent pipeline of Opportunity Youth who serve as near-peer mentors for EAKC youth. Leap Year Fellows spend a year serving as reading coaches for 20 hours per week in local APS schools while pursuing their own college readiness at Georgia State University.
- Root & Blossom CounselingcoreMulti-year partnership (entering third year) providing individual therapy at no cost to families through funding from LuluMa Foundation. Strengthens protective factors for youth and families and supports the youth-led skateshop and third space vision.
- Black Kid Art (BKA)minorArt and art history programming provided by this Spelman-led nonprofit, increasing visibility in the arts through outreach in Black communities. Provides strong near-peer mentorship for EAKC youth and visibility into the HBCU college experience.
- Emory SCICOVERYminorUndergraduate students at Emory University create free STEM educational resources with engaging experimental activities for kids at community centers visited by EAKC.
- Kidz & Tennis Rule Community Tennis AssociationminorTennis programming blending skill-building with social-emotional learning, promoting emotional regulation, self-awareness, and teamwork. Coach Daisha serves as Head Coach for Women's Tennis at Clark Atlanta University.
- Basketball with Coach MosquitominorBasketball programming using the sport as a vehicle to support ongoing development of wellness, teamwork, discipline, and confidence. Coach Mosquito has collegiate and professional playing experience and is a UBA Hall of Fame inductee.
- Tech CorpsminorMulti-year partnership providing technology education and programming support for Teen Club members.
- AppleBox ProductionsminorMulti-year partnership culminating in an annual film premiere at The Plaza Theatre, supporting Teen Club's filmmaking programming.
- Park Pet SupplyminorPart of Early Believer Series supporting youth-led skateshop vision. Victoria has supported EAKC for decades and understands the importance of intentional safe spaces for youth strengthening communities.
- East Atlanta ComicsminorPart of Early Believer Series. Zach George, owner and President of East Atlanta Business Association, supports the youth-led skateshop vision. EAKC's ED serves on EABA board alongside him.
- Bookish AtlantaminorPart of Early Believer Series. Owner Kendra Gayle Lee previously served on EAKC Board of Directors and understands the vision for third spaces for youth.
- Burgess-Peterson AcademycorePrimary feeder school within Maynard Jackson Cluster. EAKC Executive Director serves on GO Team. Transportation provided for enrolled students.
- Parkside ElementarycorePrimary feeder school. EAKC Executive Director serves on GO Team. Transportation provided for enrolled students.
- Toomer ElementarycoreFeeder school within APS. Transportation provided for enrolled students.
- Benteen ElementarycoreFeeder school within APS. Transportation provided for enrolled students.
- Obama Elementary (DCSD)minorFeeder school within DeKalb County Schools. Transportation provided for enrolled students.
- McNair Elementary (DCSD)minorFeeder school within DeKalb County Schools. Transportation provided for enrolled students.
- Year Up UnitedminorEAKC Executive Director previously held leadership roles at Year Up United for 9 years, helping launch program sites in Atlanta, Virginia, and Florida. Multiple board members are from Year Up United.
- City of Atlanta Department of Parks & RecreationmajorEAKC operates the Brownwood Recreation Center under agreement with the City of Atlanta. The city is the landlord and sets facility rental fees per Class 2 Facility schedule.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
The East Atlanta Kids Club competitors and assessment
Company assessmentEmerging players
- CoachArt: Provides free arts and athletics coaching lessons to children impacted by chronic illness. Comparable as a small nonprofit delivering structured enrichment lessons using external coach/partnership networks (akin to EAKC's Black Kid Art, Emory SCICOVERY, and Coach Mosquito).
- Positive Coaching Alliance: National nonprofit building sports-based youth development content and coach training. Mirrors EAKC's "positive sports-based youth development" framing and partner-driven sports programming (Kidz & Tennis Rule, Coach Mosquito basketball).
Direct peers
- Communities In Schools of Atlanta: School-embedded nonprofit providing afterschool programming, tutoring, and wraparound services (food, mentoring) to APS and DeKalb students — directly aligned with EAKC's school-partnership distribution model and family-stabilization value proposition.
- Boys & Girls Clubs of Metropolitan Atlanta: Largest afterschool and youth-development network in metro Atlanta, operating multiple club sites across the city with school-year and summer programming for K-12 youth from low-income families. Directly comparable to EAKC's Kids Club / Teen Club / summer camp model, though at far greater scale and with a national affiliate playbook.
- Horizons Atlanta: A site of the national Horizons program providing summer learning and enrichment to low-income K-12 youth. Direct peer to Camp Full STEAM on the multi-week, school-year-augmenting, supplemental-enrichment model EAKC employs each June-July.
- YMCA of Metro Atlanta: Runs Y Club afterschool care, summer day camps (including STEAM and sports themes), and youth development programming across metro Atlanta, including East Atlanta-adjacent branches. Closest competitive overlap on the after-school + summer-camp dual-product model serving working families.
Broad incumbents
- Boys & Girls Clubs of America: National umbrella organization overseeing 5,000+ club locations (including BGCA-Metro Atlanta) providing youth-development programming. Relevant as the broad incumbent category-defining EAKC's local facility-based service model.
Regional players
- Westside Future Fund (and its Kidz programs): Atlanta-based anti-displacement and youth stability nonprofit running after-school and family stabilization services in a different (west) Atlanta neighborhood. Similar wraparound model and dependence on local foundation/corporate funding, but non-competing geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The East Atlanta Kids Club social profiles
Digital presenceThe East Atlanta Kids Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
The East Atlanta Kids Club leadership team
Management profileNumber of profiles
Profiles9 records
The East Atlanta Kids Club funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The East Atlanta Kids Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The East Atlanta Kids Club
What does The East Atlanta Kids Club do?
EAKC provides free and subsidized S.T.E.A.M.-based and positive sports-based afterschool, summer camp, food security, holiday support, and mental health services for youth in grades K-12 from low-to-moderate income households in southeast Atlanta. Programming is delivered in person at the Brownwood Recreation Center, a City of Atlanta facility the organization operates, supplemented by facility rentals that generate supplemental revenue when programming space is unused.
Is The East Atlanta Kids Club a public or private company?
The East Atlanta Kids Club is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The East Atlanta Kids Club founded?
The East Atlanta Kids Club was founded in 1998. It employs 1 to 10 people.
Where is The East Atlanta Kids Club based?
The East Atlanta Kids Club is headquartered in Atlanta, United States, in the North America region.
How does The East Atlanta Kids Club make money?
Four revenue lines are on record. Foundation Grants are the primary driver. The others are corporate Sponsorships and Grants, individual Donations and facility Rentals.
Who are The East Atlanta Kids Club's main competitors?
Emerging players on record are CoachArt and Positive Coaching Alliance. Direct peers are Communities In Schools of Atlanta, Boys & Girls Clubs of Metropolitan Atlanta, Horizons Atlanta and YMCA of Metro Atlanta. Boys & Girls Clubs of America is listed as a broad incumbent. Westside Future Fund (and its Kidz programs) is listed as a regional player.
Does The East Atlanta Kids Club have an API?
No public API is recorded for The East Atlanta Kids Club.
What industry is The East Atlanta Kids Club in?
The East Atlanta Kids Club's product category is Youth Development Services. Its primary akta.pro industry code is EDAJALAM, After-School Academic Support Programs (Centers & Clubs), with a secondary code of MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps). Its NAICS code is 61 and its SIC code is 8200.