Fiora Bath Collections
Fiora Bath Collections S.L. is a Spanish manufacturer of resin shower trays, bathtubs, sinks, and bathroom furniture, serving residential consumers via an authorized dealer network and the B2B hospitality/commercial market through its Contract division across European markets.
- Company typePrivate
- Founded1986
- HeadquartersNájera, Spain
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fiora Bath Collections does
Fiora Bath Collections S.L. is a privately held Spanish manufacturer of bathroom furniture and sanitary ware, headquartered in Nájera, La Rioja. The company describes itself as Europe's leading manufacturer of resin shower trays and operates a single integrated production facility at its Spanish site, producing a broad portfolio that spans shower trays (Selene, Sfera), bathtubs (Touchy, Belly), bathroom furniture (Curve, Inglet), sinks and basins (Frezio, Soft, Loki), accessories (Hylla, Skin Panels), and radiators (Vulcano), alongside a sustainable silica-free product line.
The company commercializes through three coordinated channels: an authorized dealer network with an online store locator, branded Fiora Studio showrooms positioned as premium design experiences, and a dedicated Contract division serving hospitality, hotel, and commercial project buyers. Its technology offering is centered on an interactive 3D design tool that allows end users to configure furniture online, complemented by a multi-language digital presence (Spanish, English, Italian, French, German) and downloadable product catalogues.
Revenue is generated primarily through B2B hardware sales to dealers and direct project sales via the Contract division; pricing is not publicly disclosed and is set at the dealer level. Fiora is privately held, with no disclosed funding rounds, parent company, or executive team information. Its operating footprint is concentrated in Europe, supported by social media presence across Instagram, Facebook, YouTube, LinkedIn, and Pinterest, and the brand has been recognized through the Archiproducts Design Awards for its shower tray product.
Fiora Bath Collections firmographics
Firmographics- Name
- Fiora Bath Collections
- Legal name
- Fiora Bath Collections S.L.
- Website
- https://fiora.es
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Short description
- Fiora Bath Collections S.L. is a Spanish manufacturer of resin shower trays, bathtubs, sinks, and bathroom furniture, serving residential consumers via an authorized dealer network and the B2B hospitality/commercial market through its Contract division across European markets.
- Ownership category
- akta.pro rank
Fiora Bath Collections industry classification
Industry- Product category
- Bathroom Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)
- akta.pro secondary industry
- Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)
Keywords
Where Fiora Bath Collections is headquartered
LocationHeadquarters
- HQ city
- Nájera
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Fiora Bath Collections business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bathroom Furniture Sales: Direct sales of manufactured bathroom furniture, vanities, and storage solutions through dealer network and retail stores
- Sanitary Ware Products: Bathtubs, shower trays, sinks, and basins sold through the same distribution network
- Bathroom Accessories: Accessories including Hylla series, skin panels, and radiators (Vulcano)
- Contract/Project Sales: B2B sales for commercial projects including hotels and hospitality through dedicated Contract division
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Fiora Bath Collections product offering
Product offeringCore offering
Fiora Bath Collections manufactures and sells premium bathroom furniture, bathtubs, sinks, shower trays (notably resin), accessories, and radiators from its facility in Nájera, Spain. The company distributes these products through an authorized dealer network for residential consumers and operates a dedicated Contract division supplying hospitality and commercial bathroom projects. Its range is organized into design-led collections such as Curve, Inglet, Touchy, Belly, Frezio, Soft, Loki, Selene, Sfera, and a silica-free sustainable line.
Product overview
Fiora Bath Collections is a Spanish bathroom furniture and fixtures manufacturer offering a comprehensive portfolio of products organized across multiple categories. The core offerings include bathroom furniture lines (Curve, Inglet), bathtubs (Touchy, Belly), sinks (Frezio, Soft, Loki), shower trays (Selene, Sfera), and accessories (Hylla, Skin Panels, Vulcano radiators). The company differentiates through design-focused collections, sustainable silica-free products, and professional contract services. Fiora Studio provides design services while the 3D design tool allows customers to customize furniture. The portfolio spans from entry-level accessories to premium bathing products, serving both residential and commercial (contract) markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Curve Bathroom Furniture Modern bathroom furniture featuring elegant soft and wavy lines for a contemporary aesthetic, targeted at residential and design-focused buyers.
- Inglet Bathroom Furniture Sophisticated bathroom furniture with timeless elegance and classic design elements, targeted at residential and design-focused buyers.
- Touchy Bathtub New bathtub featuring a distinctive 'Stone' texture on the exterior, combining innovation with organic design, for residential and commercial buyers.
- Belly Bathtub Bathtub with oval lines and bell-shaped form, offering distinctive sculptural aesthetics for residential and contract buyers.
- Frezio Sink Sink collection inspired by pure organic nature, featuring natural forms and textures for residential bathroom installations.
- Soft Sink Design-focused sink that respects form, emphasizing clean lines and understated elegance for residential bathrooms.
- Loki Sink A renewed classic sink design blending traditional aesthetics with contemporary updates for residential buyers.
- Selene Shower Tray Shower tray combining innovation and design with functionality and simplicity, positioned within Fiora's premium resin shower tray range.
- Sfera Shower Tray Shower tray featuring dreamy sinuous asymmetry for distinctive bathroom aesthetics within Fiora's resin shower tray line.
- Hylla Accessories Accessories collection that adds and sets trends for bathroom spaces, sold alongside Fiora furniture and sanitary ware.
- Skin Panels Decorative panels bringing creativity and elevated decoration to bathroom interiors.
- Vulcano Radiators Radiators providing warmth that harmonizes bathroom spaces with functional heating solutions.
- Silica Free Products Product line featuring silica-free materials, marketed under the Silica Free collection as part of Fiora's sustainable innovation initiatives.
- Contract Services Dedicated B2B service for contract projects and commercial bathroom installations in the hospitality and commercial segments, providing specifications, volume pricing, and project support.
Companies that use Fiora Bath Collections
Customer profileSegments2 records
Ideal customer profiles2 records
Fiora Bath Collections technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fiora Bath Collections partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Fiora Bath Collections competitors and assessment
Company assessmentRegional players
- Porcelanosa: Spanish ceramics-and-bathroom group with comparable product range and home-market dealer network to Fiora — most relevant as a same-country incumbent competing for Spanish showroom and contract share.
Direct peers
- Ideal Standard: European manufacturer of bathroom and sanitary ware products targeting both residential and project/hospitality customers through a dealer/specifier network — closely aligned to Fiora's dual B2B/B2C go-to-market model.
- Laufen: Swiss bathroom brand producing bathroom furniture, washbasins, bathtubs, and shower trays with a strong project/hospitality channel — overlapping both Fiora's product catalog and its B2B Contract motion.
- Bette: German specialist manufacturer of enameled steel shower trays and bathtubs — a closely comparable niche specialist competing with Fiora's resin shower-tray leadership from a different material platform.
- Duravit: Designer-focused bathroom manufacturer with strong presence in ceramic sanitary ware, shower trays, bathtubs, and bathroom furniture — directly comparable product breadth and design-led positioning to Fiora.
- Burgbad: German premium bathroom furniture specialist — overlapping Fiora's Curve/Inglet-style furniture positioning with a comparable European dealer network and project/hospitality channel.
- Kaldewei: Premium German manufacturer of steel-enamel shower trays, bathtubs, and washbasins — direct competition in the shower-tray category and similar premium positioning in European specification projects.
Broad incumbents
- Geberit: European sanitary technology leader with adjacent bathroom furniture offerings; competes for project-spec business but is broader/more plumbing-systems focused than Fiora.
- Roca: Spanish-headquartered global sanitary ware leader also manufacturing bathroom furniture, shower trays, and bathtubs; directly overlapping with Fiora's core categories but operating at materially larger scale and broader geographic reach.
- Villeroy & Boch: Premium European bathroom brand producing bathtubs, shower trays, sinks, and bathroom furniture — overlapping Fiora's portfolio at the higher design/end of the market and competing for similar hotel-specification business.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fiora Bath Collections social profiles
Digital presenceFiora Bath Collections financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fiora Bath Collections leadership team
Management profileNumber of profiles
Fiora Bath Collections funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fiora Bath Collections M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fiora Bath Collections
What does Fiora Bath Collections do?
Fiora Bath Collections manufactures and sells premium bathroom furniture, bathtubs, sinks, shower trays (notably resin), accessories, and radiators from its facility in Nájera, Spain. The company distributes these products through an authorized dealer network for residential consumers and operates a dedicated Contract division supplying hospitality and commercial bathroom projects. Its range is organized into design-led collections such as Curve, Inglet, Touchy, Belly, Frezio, Soft, Loki, Selene, Sfera, and a silica-free sustainable line.
Is Fiora Bath Collections a public or private company?
Fiora Bath Collections is a private company. It is classified as unknown and is currently operating.
When was Fiora Bath Collections founded?
Fiora Bath Collections was founded in 1986.
Where is Fiora Bath Collections based?
Fiora Bath Collections is headquartered in Nájera, Spain, in the Europe region.
How does Fiora Bath Collections make money?
Four revenue lines are on record. Bathroom Furniture Sales are the primary driver. The others are sanitary Ware Products, bathroom Accessories and contract/Project Sales.
Who are Fiora Bath Collections's main competitors?
Porcelanosa is listed as a regional player. Direct peers are Ideal Standard, Laufen, Bette, Duravit, Burgbad and Kaldewei. Broad incumbents are Geberit, Roca and Villeroy & Boch.
Does Fiora Bath Collections have an API?
No public API is recorded for Fiora Bath Collections.
What industry is Fiora Bath Collections in?
Fiora Bath Collections's product category is Bathroom Furniture. Its primary akta.pro industry code is CRAIAFAC, Plumbing Fixtures & Faucets Showrooms, with a secondary code of CRAIAFAE, Sinks & Water Filtration/Dispensers Showrooms. Its NAICS code is 4491 and its SIC code is 5700.