What Landmark Realty does

Landmark Realty is a privately held, family-owned real estate brokerage founded in 1987 and headquartered at 904 Jernigan Street, Perry, Georgia. The firm operates across the Middle Georgia region — covering Perry, Warner Robins, Bonaire, Kathleen, Macon, Centerville, Byron and Fort Valley — through a team of 45+ REALTORs supplemented by office administration. Core services span residential single-family sales, land and lot sales, commercial property transactions, rental property management, and in-house mortgage origination through its Landmark Lending Team. The company is wholly owned by Madison Holland (Broker/Owner) and Jennifer Holland (Owner).

The underlying technology stack is a conventional brokerage platform rather than a proprietary system. Property search and listings are powered by Showcase IDX pulling from the Central Georgia MLS, with Cirrus handling listing photography. Property management is delivered through ManageBuilding owner and tenant portals, mortgage origination runs through the 1003app platform, and reputation management uses Google Reviews and Trustindex. No proprietary AI, ML or data products are disclosed.

Landmark Realty's revenue model mixes transaction commissions on residential, land and commercial deals (each closing on a per-transaction fee basis) with recurring managed-services fees from Landmark Property Management (tenant placement, rent collection, maintenance) and origination/professional-services fees from Landmark Lending. Marketing and lead generation run through the landmarkperry.com website, dedicated Facebook and Instagram channels, Google Reviews for reputation, and direct in-person agent outreach as the dominant bottom-of-funnel channel.

Name

Landmark Realty

Legal name

Landmark Realty

Website

https://landmarkperry.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Landmark Realty is a privately held, family-owned real estate brokerage founded in 1987 that serves home buyers, sellers, landlords and renters across Middle Georgia through 45+ REALTORs and in-house lending and property management divisions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

New Construction & Builder Sales (BPAJAAAB), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Property management services
• In-house mortgage lending
• Land and lot sales

Headquarters

HQ city

Perry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Real Estate Sales Commission: Traditional real estate commission-based model for buying and selling single family homes, with agents facilitating transactions across Middle Georgia
2. Land Sales Commission: Commission-based sales of land tracts, residential lots, and large land parcels throughout middle Georgia
3. Commercial Property Sales Commission: Commercial real estate transaction commissions for properties including retail, office, industrial, and land sales
4. Property Management Services: Rental property management services including tenant placement, rent collection, and property maintenance for landlords
5. Mortgage Lending: In-house mortgage lending team (Landmark Lending) providing financing for home purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Landmark Realty is a full-service real estate brokerage firm operating in Middle Georgia since 1987, providing residential, land, and commercial property buying and selling services through a team of 45+ REALTORS. The firm complements its brokerage with an in-house mortgage lending team (Landmark Lending) to finance purchases and a property management division handling rental operations for landlords and tenants.

Product overview

Landmark Realty offers a comprehensive real estate service portfolio centered around residential, land, and commercial property transactions in Middle Georgia. The core offering consists of Buy Services and Sell Services, supported by an in-house Landmark Lending mortgage team and full-service Property Management division. The company operates several specialized sub-brands including Perry Properties, Warner Robins Properties, New Construction Homes, Land & Lots, Commercial Listings, Distressed Homes, and Available Rentals, providing a full spectrum of real estate solutions from buying and selling to financing and property management.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy Services
• Sell Services
• Landmark Lending
• Property Management
• Find an Agent
• Commercial Property Brokerage
• Land and Lot Sales

Quantifiable outcome

• 39 years serving Middle Georgia

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• National Association of RealtorscoreOthersMember of NAR, the largest trade association for real estate professionals in the United States, providing credentials and standards for REALTORS
• Middle Georgia Association of RealtorscoreOthersLocal trade association membership providing networking, education, and market intelligence for Middle Georgia real estate professionals
• Robins Regional ChamberminorOthersChamber of commerce membership for business networking and community presence in the Warner Robins/Houston County area
• Perry Area Chamber of CommerceminorOthersLocal chamber membership for business networking and community engagement in Perry, GA
• Central Georgia MLScoreTechnology or IntegrationMultiple Listing Service providing property listings data across central Georgia, enabling comprehensive property search and listing coordination

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Redfin: Tech-enabled discount brokerage with growing activity in Georgia. Competes with Landmark on price-conscious sellers and online-savvy buyers, and pushes the industry toward a lower-commission model.

Direct peers

• Compass: Tech-enabled national residential brokerage. Represents a technology-forward competitive threat to traditional local brokerages like Landmark, particularly in adjacent higher-end Atlanta-area markets.
• RE/MAX: Global residential real estate franchise with strong presence across Georgia. Competes with Landmark for both agent affiliation and residential brokerage clients in Middle Georgia.
• Century 21 Real Estate: Global real estate franchise with a sizable footprint in Georgia. Competes with Landmark on residential brokerage, agent recruitment, and brand recognition in regional markets like Middle Georgia.
• eXp Realty: Cloud-based real estate brokerage with national and Georgia agent rosters. Competes with Landmark by offering agents a higher commission split and remote operations, threatening Landmark's agent recruitment and retention.
• Keller Williams Realty: Largest real estate franchise in the U.S. by agent count, with offices in Georgia. Competes directly with Landmark for buyer/seller representation in the Middle Georgia market, using a similar agent-based commission model.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with Georgia offices. Overlaps with Landmark on buyer/seller representation and competes for higher-end residential deals in adjacent markets.
• Better Homes and Gardens Real Estate: National residential brokerage franchise with a growing Georgia presence. Competes with Landmark on agent affiliation and traditional full-service residential representation.
• Coldwell Banker: Long-established national residential brokerage with franchise offices throughout the Southeast. Direct competitor for residential listings, buyer representation, and agent recruitment in the Georgia market.

Regional players

• Harry Norman, Realtors: Long-established Georgia-focused residential brokerage, primarily serving the Atlanta metro. While not a direct Middle Georgia competitor, it is a comparable regional brand competing for brand recognition, agents, and luxury-segment deals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LandmarkRealtyPerry
• Instagraminstagram.com/landmark_realty_perry

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landmark Realty