Bonus

What Bonus does

Bonus Ltd. is a Hungarian-based manufacturer and supplier of household and professional cleaning products. Its product portfolio centers on cleaning consumables — mop heads, sponges, cloths, and gloves — sold across household and institutional/professional end-markets. The firm is headquartered in Siklós, Hungary, was founded in 1994, and operates as a private for-profit entity with a workforce of 101-250 employees. Its primary online presence is via en.bonuscleaningproducts.com, an English-language site suggesting at least some commercial ambition beyond the Hungarian domestic market.

The company's business model is consistent with traditional mid-market industrial cleaning-product manufacturing: producing commoditized and semi-commoditized cleaning consumables for two end-segments (retail/household and professional/contract cleaning). The firm has achieved multi-decade operational continuity, indicating established production capability and customer relationships, though specific distribution channels, key retail accounts, B2B contracts, raw material sourcing, manufacturing footprint (single plant vs. multi-site), and pricing/pack architecture are not disclosed in the available input. No strategic transactions, leadership changes, M&A activity, or capital raises are recorded.

Data on technology adoption, R&D, sustainability initiatives, certifications (e.g., ISO, eco-labels), private-label vs. own-brand split, geographic export mix, and financial performance (revenue, margins, headcount growth) is absent from the source material. The investment-relevant characterization of Bonus Ltd. is therefore constrained to its basic firmographic profile: a 30-year-old, mid-sized Central European producer of physical cleaning consumables serving dual-channel demand.

Name

Bonus

Website

https://heylink.me

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Bonus Ltd. is a Hungarian manufacturer of household and professional cleaning products, including mop heads, sponges, cloths, and gloves, founded in 1994 and based in Siklós with 101-250 employees.

Ownership category

akta.pro rank

Product category

Cleaning Products Manufacturing

NAICS

Broom, Brush, and Mop Manufacturing (339994)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Mops, Buckets & Floor Cleaning Systems (CRAJAIAB)

akta.pro secondary industries

Cleaning Gloves & Protective Accessories (CRAJAIAG), Wipes (All-Purpose Cleaning Wipes) (CRAJAMAJ), Brooms, Brushes & Dustpans (CRAJAIAA)

Keywords

• Household cleaning products
• Professional cleaning supplies
• Mops and sponges
• Cleaning cloths manufacturing
• Industrial cleaning gloves

Headquarters

HQ city

Siklós

HQ country

Hungary

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pro Subscription: Monthly or annual subscription tiers offering enhanced features: 100 links, custom branding, custom domain, advanced analytics, priority support. Priced at $7/month annually or $9/month monthly.
2. Advertising Revenue Share: Content creators monetize their HeyLink.me pages by displaying AdSense ads. Revenue generated per click with creators receiving a share of advertising income.
3. Transaction Fees: Commerce features charge transaction fees: 9.9% + 30c for Starter tier, 3.9% + 30c for Pro tier on sales processed through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bonus Ltd. manufactures and supplies a range of cleaning products including mop heads, sponges, cleaning cloths, and gloves. The product range is designed for both household consumers and professional cleaning applications, and is produced at the company's facility in Siklós, Hungary.

Product overview

HeyLink.me is a link-in-bio platform offering a single unified product with tiered offerings. The core HeyLink.me platform enables users to create and manage all their links in one customizable page. The ecosystem includes: HeyLink.me (core platform with Starter and Pro tiers), HeyLink.me for Business (e-commerce and lead generation features), HeyLink.me Agency (multi-account management), HeyLink.me Enterprise (white-label solutions with API), and Custom Domain connectivity. Supporting products include KODE.link (QR codes and digital cards), RapidWombat (SEO tool), and specialized platforms like HeyLink.au (Australia) and NonProfit-Link.org (nonprofits). The platform supports 200+ integrations including major social networks, e-commerce tools, payment processors, and digital wallet solutions, with monetization through AdSense integration.

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: QR code generation and management platform
• RapidWombat
• Baby Passport & Visa Photo Maker
• NonProfit-Link.org

Products and services

• Mop Heads Replacement mop heads manufactured by Bonus Ltd. for household and professional cleaning use.
• Sponges Cleaning sponges manufactured by Bonus Ltd. for household and professional cleaning applications.
• Cleaning Cloths Cleaning cloths manufactured by Bonus Ltd. for household and professional cleaning use.
• Cleaning Gloves Cleaning gloves manufactured by Bonus Ltd. for household and professional cleaning applications.

Quantifiable outcome

• Platform serves 11,710,235 customers from 195 countries

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• KODE.linkcoreTechnology or IntegrationQR code generation and management platform integrated as core infrastructure. Powers QR code creation features across the HeyLink.me ecosystem with custom QR code builder capabilities.
• Google AdSensecoreTechnology or IntegrationAdvertising monetization integration enabling content creators to earn revenue through contextual ads displayed on their HeyLink.me pages. AdSense handles ad selection, optimization, and payment processing.
• 200+ Platform IntegrationscoreTechnology or IntegrationBroad ecosystem of integrations including social media platforms (Instagram, TikTok, YouTube, Facebook, X), business tools, payment processors, and third-party applications.

Scale indicators3 records

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Vileda (Freudenberg Home and Cleaning Solutions): Vileda is one of the most recognised European brands in household and professional cleaning tools (mops, cloths, gloves, sponges), directly comparable to Bonus's product portfolio but operating at much larger, multi-country scale with strong brand equity.
• Rubbermaid Commercial Products: Rubbermaid Commercial supplies mops, buckets, carts, and cleaning accessories to the facility-services and janitorial market. It is a large incumbent in Bonus's professional cleaning-tools space, with broader portfolio breadth but the same core product overlap.
• 3M (Consumer Cleaning / Scotch-Brite): 3M's Scotch-Brite line covers scrub sponges, scouring pads, cloths, and cleaning tools globally. It is a broad incumbent with a much larger portfolio and R&D budget but competes head-on with Bonus in sponges and cleaning accessories.

Direct peers

• Libman Company: Libman is a US-based manufacturer of brooms, mops, brushes, and cleaning tools serving both retail and professional/janitorial channels, directly comparable to Bonus's household-and-professional dual-channel model.
• Spontex (MAPA Spontex): Spontex manufactures and sells sponges, cloths, gloves, and household cleaning products across Europe, overlapping directly with Bonus's core categories and competing for the same retail and professional cleaning customers.
• Unger Enterprises: Unger produces professional-grade cleaning tools (mops, squeegees, microfibre, gloves) targeted primarily at the contract cleaning and facility-services market — the same professional end market that Bonus explicitly serves.
• O-Cedar (Freudenberg): O-Cedar specialises in mops, buckets, and floor cleaning systems — the same core category as Bonus's mop-head business — and is also owned by Freudenberg, making it a closely comparable peer within the European cleaning-tools landscape.
• Ettore (ReaLemon / Ettore Products): Ettore manufactures professional and consumer cleaning tools including mops, squeegees, and handles — overlapping directly with Bonus's mop and cleaning-handle product lines and targeting similar janitorial and retail customers.

Regional players

• Fuller Brush Company: Fuller Brush manufactures brooms, brushes, mops, and cleaning tools, primarily serving the North American market. Comparable in product mix to Bonus but operating in a different geography.
• TTS Cleaning (Tornado Group): TTS produces professional cleaning tools, mops, and janitorial equipment primarily across Southern and Eastern Europe, making it a comparable regional peer to Bonus with overlap in the professional cleaning segment.

Market position

Strengths1 record

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xheylink.me/twitter
• Facebookheylink.me/facebook
• Instagramheylink.me/instagram
• YouTubeheylink.me/youtube
• TikTokheylink.me/tiktok
• LinkedInlinkedin.com/company/bonus-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonus