PetsMore.com

What PetsMore.com does

PetsMore.com, operating as Petsmore Sdn Bhd, is a Malaysia-based privately held omni-channel pet supplies retailer founded in 2005 and headquartered in Kuala Lumpur. The company positions itself as Malaysia's largest online pet shop and operates a dual online/offline distribution model: a WooCommerce-based e-commerce storefront accessible via web and native mobile applications on iOS, Android, and Huawei App Gallery, complemented by 17+ physical retail stores across the Klang Valley, Selangor, and Putrajaya. Its catalog covers approximately 1,700+ SKUs focused on the cat and dog verticals — dry and wet food, dry and wet snacks, litter, flea and tick treatments, supplements, hygiene, toilet and training products, and grooming supplies — and features third-party premium brands such as ACANA, ORIJEN, Royal Canin, Whiskas, Fancy Feast, Sheba, AMANOVA, and Cindy’s Recipe. Beyond retail, the company runs professional in-store grooming services, a moreRewards loyalty membership, a Pet Adoption matchmaking platform, and a content-led Pet Care Blog, with the most recent strategic move being a partnership with Dave Teoh Academy (announced 2026-05-05) to add dog training services and educational content.

The business model is primarily transactional product retail in Malaysian Ringgit, with pay-as-you-go unit pricing spanning RM1.80 wet food pouches up to RM551 for premium 11.4kg dry food bags. Revenue is diversified across three streams: one-time product sales through e-commerce and physical retail, service-based grooming appointments and grooming credit packages booked at store locations, and recurring subscription-style engagement via the moreRewards loyalty program. Go-to-market is hybrid product-led growth (self-serve cart/wishlist/checkout on web and mobile) and direct-to-consumer retail, with promotional levers including weekly discounts up to 20%, an email newsletter, a multi-platform social presence (Facebook, Instagram, TikTok, WhatsApp, Telegram), and a content marketing blog. The company operates in a single country (Malaysia), delivering to West Malaysia in 3–5 working days and East Malaysia in 5–10 working days, with no disclosed institutional ownership, no funding rounds, and no reported headcount beyond the firmographic 1–10 employee range, despite the 17-store retail footprint.

Name

PetsMore.com

Legal name

Petsmore Sdn Bhd

Website

https://petsmore.com.my

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

PetsMore.com (Petsmore Sdn Bhd) is a Malaysia-based omnichannel pet supplies retailer serving cat and dog owners through an e-commerce platform, mobile apps, and 17+ physical stores, offering food, treats, accessories, grooming, and loyalty services.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Supplies Retail (CRALAIAI), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

Keywords

• Pet supplies retail
• Pet food e-commerce
• Pet grooming services
• Online pet shop
• Pet care products

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Retail sale of pet food, treats, supplies, and accessories through e-commerce website and physical retail stores. Products include dry/wet food, snacks, litter, hygiene products, and grooming supplies.
2. Grooming Services: In-store pet grooming services including grooming appointments and grooming credit packages. Services available at physical store locations.
3. moreRewards Membership: Loyalty program offering rewards and exclusive benefits to members, driving customer retention and repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PetsMore.com is Malaysia's largest online pet shop, retailing cat and dog food, treats, litter, hygiene products, flea and tick treatments, and accessories through its e-commerce platform, mobile apps, and 17+ physical store locations. The company also provides in-store pet grooming services and a paid moreRewards loyalty membership program, and operates a pet adoption platform and educational Pet Care Blog.

Product overview

PetsMore.com is a Malaysian pet supplies e-commerce platform operating as a multi-brand retail marketplace. The company offers over 1,700 products across cat and dog categories including dry food, wet food, dry snacks, wet snacks, cat litter, flea & tick treatments, and hygiene products. The core offering centers on an extensive portfolio of third-party pet food brands (ACANA, Royal Canin, Whiskas, Fancy Feast, Sheba, Purina ONE, AMANOVA, and others) alongside proprietary grooming services available at physical store locations. The platform also provides a loyalty program (moreRewards), pet adoption services, educational content through its Pet Care Blog, and mobile applications for iOS and Android. The business model combines online e-commerce with brick-and-mortar retail presence across multiple Malaysian store locations.

Differentiator

Problem solved

Functional benefit

Brands

• moreRewards: The company's membership loyalty program offering rewards and benefits to customers.

Products and services

• Cat Dry Food Dry food products for cats spanning premium and standard brands including ACANA, AMANOVA, and Royal Canin across 184 catalog items, formulated for various life stages and breed sizes. Targeted at cat owners in Malaysia seeking complete dry nutrition.
• Cat Wet Food Wet cat food offered as pouches, cans, and cups from brands such as AMANOVA, BELIF, Fancy Feast, Sheba, and Purina ONE across 131 products. Targeted at Malaysian cat owners seeking wet or complementary feeding options.
• Cat Dry Snacks Dry cat treats including AMELISA freeze-dried snacks in chicken, salmon, lamb, cod fish, shrimp, and egg yolk flavors. Targeted at cat owners seeking training treats or supplemental snacks.
• Cat Wet Snacks Wet cat treats and snacks including CIAO churu paste products, creamy purees, and tube treats. Targeted at cat owners for bonding, training rewards, or supplementation.
• Cat Litter Products Cat litter products including tofu-based, bentonite clay, and scented options from brands such as BELIF, Ever Clean, CATTYLUV, and FIDO. Targeted at cat owners seeking odor-control and hygiene solutions.
• Flea & Tick Treatments Parasite control products for cats and dogs including spot-ons, shampoos, sprays, and chews from brands such as Bayer (Advantage, Advantix), Frontline, and NANOVET. Targeted at pet owners seeking parasite prevention.
• Dog Dry Food Dry dog food products including ACANA, ALPS, and other brands with 133 catalog items spanning various life stages and breed sizes. Targeted at dog owners seeking complete dry nutrition.
• Dog Wet Food

Quantifiable outcome

• Weekly discounts up to 20%

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dave Teoh AcademyminorStrategic or Co-development Partner · 5 May 2026PetsMore partnered with Dave Teoh Academy to bring dog training services to pet owners, offering educational content and training resources through the Pet Care Blog and community workshops.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PetBacker: ASEAN-based pet services marketplace including grooming and pet sitting, overlapping with PetsMore's grooming and adoption service offerings at a digital marketplace model.

Broad incumbents

• PetSmart: North American specialty pet retailer with national store footprint, grooming, training, and adoption services — analogous omnichannel pet retail template at large scale.
• PETCO: US omnichannel pet retailer combining retail stores, grooming, veterinary services, and digital commerce. Comparable diversified pet services plus product retail model at incumbent scale.
• Pets at Home: UK-based large omnichannel pet retailer operating superstores, grooming salons, and vet services. Comparable as a scaled omnichannel pet retail benchmark, though geographically distant from Malaysia.
• Zooplus: Europe's largest online pet supplies retailer with subscription-based reorder model and broad premium brand catalog. Comparable online-led pet retailer benchmark, though geographically distant.
• Chewy: US-based dominant online pet supplies retailer with autoship subscription model and premium brand assortment. Relevant comparison for PetsMore's e-commerce plus loyalty program mechanics at larger scale.

Direct peers

• Pet Lovers Centre: Leading omnichannel pet supplies retailer headquartered in Malaysia with physical stores and e-commerce across Southeast Asia, directly comparable in product mix, premium brand distribution, and grooming services.

Regional players

• Mr. Pet: Malaysian pet supplies retailer with physical and online channels competing for the same Malaysian cat and dog owner customer base as PetsMore.
• PetSafari: Malaysia-based pet supplies e-commerce and retail player offering similar product categories (food, treats, accessories) to Malaysian pet owners.

Others

• Royal Canin Malaysia: Brand owner (Mars) of one of PetsMore's key distributed premium brands; relevant as supplier/customer dynamic and as an example of potential DTC channel conflict.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/petsmore
• Instagraminstagram.com/petsmoremy
• TikToktiktok.com/@petsmore.my
• LinkedInlinkedin.com/company/pets-more-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetsMore.com