HD Realty

What HD Realty does

HD Realty is a privately held, family-owned real estate brokerage and property management company headquartered at 1499 West Highway 434, Longwood, Florida. Founded in 1974, the firm has operated continuously in Central Florida for more than five decades and currently serves clients across Seminole, Orange, Volusia, and Lake Counties. The business is controlled by the Anderson family, with 4th-generation broker Jeff J. Anderson and co-owner Annette P. Anderson, alongside two 5th-generation family members — Nicole M. Anderson (Sales Associate, licensed 2016) and Jason F. Anderson (Property Manager, licensed 2020). The team consists of approximately 10 named staff members serving both property management and brokerage functions.

The company's core offerings are Property Management Services and Real Estate Sales, supported by Tenant Screening and Rental Listings as key service features. Property management for rental investors includes tenant placement, applicant screening (criminal background, credit history, rental/eviction history), rent collection and disbursement, interior and exterior inspections, maintenance coordination, association/ordinance compliance, and monthly itemized owner statements. Brokerage services cover residential buying, selling, and investing guidance across Central Florida. Distribution occurs through the local MLS system, Zillow, Trulia, the company website, local real estate office networks, walk-in/telephone inquiries at the Longwood office, and an after-hours emergency line for residents.

Revenue is generated through three streams: recurring property management fees (managed services), transactional residential brokerage commissions, and a one-time $60 non-refundable tenant application fee per adult applicant. The firm uses standard brokerage and property management tooling with no proprietary technology platform, API, or mobile app; there is no evidence of AI/ML adoption, patents, certifications, external partnerships, institutional investment, or recent M&A activity. HD Realty operates as a traditional, owner-operated small business with a generational succession plan but no documented expansion beyond its current four-county service area.

Name

HD Realty

Legal name

HD Realty

Website

https://hdrealty.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

HD Realty is a family-owned real estate brokerage and property management firm in Longwood, Florida, serving property owners, tenants, and home buyers/sellers across four Central Florida counties since 1974.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Property Management

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Property management services
• Rental property management
• Tenant placement services
• Real estate sales

Headquarters

HQ city

Longwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: Property management fees for investors and property owners, including tenant placement, rent collection, maintenance coordination, and financial reporting.
2. Real Estate Sales Commission: Brokerage commissions from buying and selling residential properties in Central Florida.
3. Application Fees: Application fee of $60 per adult applicant for credit checks and screening services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HD Realty is a residential real estate brokerage and property management firm serving Central Florida. Its core offerings are Property Management Services for rental property owners (tenant placement, applicant screening, rent collection, maintenance coordination, bi-annual inspections, and monthly itemized financial reporting) and Real Estate Sales (buying, selling, and investing guidance for residential properties). The company markets rentals through MLS, Zillow, and Trulia, and operates from a single Longwood, Florida headquarters.

Product overview

HD Realty operates as a traditional real estate brokerage and property management company serving Central Florida. The company offers a unified service portfolio centered on property management for rental property owners (including tenant placement, screening, rent collection, and maintenance) and residential real estate sales. The core offerings are Property Management Services and Real Estate Sales, supported by Rental Listings and Tenant Screening as key service features. The company was established in 1974 and serves clients across Seminole, Volusia, Orange, and Lake Counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Full-service property management for residential rental property owners and investors in Central Florida, covering tenant placement, applicant screening, rent collection and disbursement, interior and exterior inspections, maintenance coordination, compliance with local ordinances and HOA guidelines, and monthly itemized financial reporting.
• Real Estate Sales
• Rental Listings

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Real Property Management: Real Property Management is a national franchise of residential property management offices serving landlords and investors. It is directly comparable to HD Realty's property management line of business in service mix (tenant placement, screening, rent collection, maintenance) and target customer (small residential investors).
• HomeSmart: HomeSmart is a national residential real estate brokerage franchise that signs on independent agents and small teams. It is directly comparable to HD Realty as a residential brokerage serving home buyers and sellers, with overlapping franchise/agent model and revenue from transaction commissions.
• HomeRiver Group: HomeRiver Group is a national residential property management firm serving single-family and small multifamily investors. It is directly comparable to HD Realty in that both provide full-service residential property management to individual investors in regional markets, with similar recurring managed-services revenue model.
• eXp Realty: eXp Realty is a cloud-based residential brokerage operating on an agent-attached model with commission-based revenue. It is directly comparable to HD Realty in that both generate revenue primarily from residential brokerage commissions and serve individual buyers/sellers in regional markets.

Broad incumbents

• Redfin: Redfin is a national technology-enabled residential brokerage and iBuyer. It is comparable to HD Realty in residential brokerage services but operates as a broad incumbent with proprietary technology, in-house mortgage, and iBuying capabilities that the local firm does not match.
• Compass: Compass is a large, technology-enabled residential brokerage operating nationwide. It is comparable to HD Realty as a residential real estate brokerage but is a broad incumbent with a much larger agent network, proprietary tech platform, and broader geographic footprint than the local Florida firm.
• Coldwell Banker Realty: Coldwell Banker Realty is a long-established national residential real estate franchise. It is comparable to HD Realty in residential brokerage services but operates as a broad incumbent with global brand recognition, far larger agent base, and franchise network that dwarf the local Florida firm.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential real estate franchise with brand association to Berkshire Hathaway. It is comparable to HD Realty in residential brokerage but as a broad incumbent with significantly larger scale, marketing budget, and geographic reach than the local Central Florida firm.

Emerging players

• Invitation Homes: Invitation Homes is a publicly traded SFR REIT that owns and manages a large portfolio of single-family rental homes. It overlaps with HD Realty in residential rental property management but operates at vastly greater scale with institutional capital, primarily in Sun Belt markets including Florida.
• Mainstreet Renewal: Mainstreet Renewal is an institutional single-family rental operator managing SFR portfolios for investors in select U.S. metros. It overlaps with HD Realty in residential property management but focuses on institutional capital and scale that the family-owned Florida firm does not pursue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oneirhdrealty
• LinkedInlinkedin.com/company/hd-realty-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HD Realty