Main Street Renewal
Main Street Renewal is a privately held single-family rental operator and licensed brokerage that renovates, leases, and professionally manages 50,000+ homes across 30+ U.S. markets, serving individuals, families, HCV voucher holders, and pet owners through a Yardi-powered digital platform under Amherst Holdings.
- Company typePrivate
- Founded2012
- HeadquartersAustin, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Main Street Renewal does
Main Street Renewal (MSR) is a privately held, Austin-Texas-headquartered single-family rental (SFR) operator and licensed real estate brokerage that renovates, leases, and professionally manages more than 50,000 single-family homes across 30+ U.S. markets, primarily in the Sunbelt (Atlanta, Tampa, Orlando, Fort Myers, Charlotte, Phoenix, Dallas-Fort Worth, Houston, Austin, San Antonio, Raleigh, Nashville, and 20+ other metros). MSR is the consumer-facing leasing brand within the Amherst Holdings group, a larger institutional SFR platform, and legally operates as Main Street Renewal, LLC (Texas) with additional offices in New York. Its customers are individuals and families — including Housing Choice Voucher (Section 8) holders and pet owners (up to four pets per home) — seeking professionally managed single-family rental housing as an alternative to apartment living or homeownership.
The company's core product layer is a Yardi-powered Resident Portal (web plus iOS/Android apps) that handles online rent payment, auto-pay setup, maintenance requests, and lease document access, supplemented by a digital Applicant Portal integrated with Plaid (identity and 90-day income verification), TransUnion (credit and criminal screening), and DocuSign (electronic lease execution). Prospective residents discover and tour homes via an SEO-optimized website and Rently-powered self-touring with smart-lock access (packages priced at $1.99–$4.99 per 30/60 days). Operational maintenance is handled by an in-house team called MainStreet Maintenance™, while a Contractor & Vendor Network (shared with the Amherst-affiliated Bungalo platform) standardizes renovation materials and trade flows. Differentiated sub-products include the MSR CARES social-support program (since 2017, with the University of Texas at Austin), MSR Insurance Services (MSRIS, an Assurant-distributed renters insurance affiliate), and a Scam Prevention program.
MSR's revenue model is overwhelmingly recurring monthly residential rent ($1,275–$3,115/month per home), augmented by $55 non-refundable application fees per adult, pet fees and pet rent (up to four pets), $500 reservation deposits, MSRIS insurance commissions, $150/month pool service surcharges on pool homes, and referral economics (it pays $300 per completed lease to referring real estate agents). Distribution combines direct-to-consumer web/mobile traffic, self-tour conversion, agent referrals, and HCV-program channel partnerships. Headcount is 501–1,000 employees, with no publicly disclosed revenue, funding rounds, or detailed ownership stake at the MSR entity level beyond its Amherst Holdings parent affiliation.
Main Street Renewal firmographics
Firmographics- Name
- Main Street Renewal
- Legal name
- Main Street Renewal, LLC
- Website
- https://msrenewal.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Main Street Renewal is a privately held single-family rental operator and licensed brokerage that renovates, leases, and professionally manages 50,000+ homes across 30+ U.S. markets, serving individuals, families, HCV voucher holders, and pet owners through a Yardi-powered digital platform under Amherst Holdings.
- Ownership category
- akta.pro rank
Main Street Renewal industry classification
Industry- Product category
- Single-Family Residential Rental Services
- NAICS
- Services to Buildings and Dwellings (5617), Residential Remodelers (236118)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
Keywords
Where Main Street Renewal is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Main Street Renewal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential Rent: Monthly rental payments from single-family home tenants. Rent prices vary by market and property, ranging from approximately $1,275 to $3,115 per month based on location, size, and amenities.
- Application Fees: $55 non-refundable application fee per adult applicant (18+) covering application processing and screening costs. Additional adult residents must pay separate $55 fee.
- Pet Fees and Rent: Non-refundable pet fee and monthly pet rent charged per pet. Maximum 4 pets per property. Specific amounts vary by property.
- Security Deposits: Security deposits required prior to move-in. $500 reservation deposit for 'Available Soon' homes credited toward move-in funds.
- Renter's Insurance: MSR Insurance Services (MSRIS), an affiliate, offers opt-in renters insurance policy through Assurant with $100,000 personal liability coverage and $20,000 personal property coverage as part of application process.
- Pool Service Charges: $150 monthly pool service charge for homes with pools, added to monthly rent.
- Self-Tour Access Fees: Rently self-touring platform fees: $1.99 for 3 tours/30 days, $2.99 for 10 tours/30 days, $4.99 for unlimited tours/60 days.
- Agent Referral Fees: $300 referral fee paid to real estate agents per completed lease. Paid within 30 days of resident move-in after first month's rent and deposits received.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Application fee per adult applicant |
| Usage-based | Pay-as-you-go | Self-touring packages via Rently |
| Subscription | Monthly | Pool service add-on |
| Transaction based/ take rate | Pay-as-you-go | Security deposit and reservation |
| Subscription | Monthly | Renter's insurance (optional) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Main Street Renewal product offering
Product offeringCore offering
Main Street Renewal acquires, renovates, and leases single-family homes to individuals and families across 30+ U.S. markets. The company bundles each home with the MainStreet Maintenance™ in-house service team, a Yardi-based Resident Portal for rent and maintenance, Rently-enabled self-touring, electronic lease execution, and add-on services including pet accommodations, pool service, renters insurance through affiliate MSRIS, and Housing Choice Voucher acceptance.
Product overview
Main Street Renewal is a single-family residential leasing platform offering professionally managed rental homes. The core product includes a portfolio of renovated single-family homes backed by the MainStreet Maintenance™ in-house team, accessible via a self-touring system (powered by Rently) and a Yardi-based Resident Portal/app for rent payments, maintenance requests, and lease management. The Applicant Portal integrates Plaid for identity/income verification and TransUnion for credit/criminal screening, with DocuSign for electronic lease signing. Value-added sub-brands include the MSR CARES resident assistance program (in partnership with the University of Texas at Austin), MSR Insurance Services (offering Assurant renters insurance), the Housing Choice Voucher (HCV) program, a Real Estate Agent Referral Program ($300 per lease), and a Contractor & Vendor Network. The company also operates pet-friendly housing with breed restrictions and a dedicated scam prevention program. Smart home access is listed as a built-in technology feature.
Differentiator
Problem solved
Functional benefit
Products and services
- Single-Family Rental Homes
- MSR Insurance Services (MSRIS) Renters Insurance
- Housing Choice Voucher (HCV) Rental Program
- MSR CARES Resident Assistance Program
Quantifiable outcome
- 30k+ 5-star Google Reviews demonstrate high customer satisfaction
- +2 more outcomes
Companies that use Main Street Renewal
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Main Street Renewal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Main Street Renewal partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Steve Hicks School of Social Work at the University of Texas at AustincoreStrategic partnership providing social work expertise and student interns for the MSR CARES Program, which offers resident assessments, resource referrals, and ongoing support for housing and financial stability.
- TransUnioncoreThird-party screening provider for credit and criminal background checks on all leaseholder applicants and adult occupants.
- PlaidcoreIdentity verification and income verification services using Bank Connect to verify 90-day income history and validate applicant identity through government ID scanning.
- DocuSigncoreElectronic signature platform for lease agreements and Reservation Deposit Agreements, enabling fully digital lease execution process.
- Assurant Insurance ServicescoreInsurance provider offering renters insurance policies through MSR Insurance Services (MSRIS) affiliate, providing $100,000 personal liability and $20,000 personal property coverage.
- StripecorePayment processing services for online rent payments and application fees, including fraud detection and prevention.
- YardicoreProperty management software powering Resident Portal and mobile app for rent payments, maintenance requests, and document access.
- RentlycoreSelf-touring access provider enabling prospective residents to book and conduct self-guided property tours 7 days/week using smart lock technology.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Main Street Renewal competitors and assessment
Company assessmentDirect peers
- Progress Residential: Major US SFR operator (100,000+ homes) owned by Pretium Partners; comparable in scale, Sun Belt footprint, and integrated acquisition/lease/maintenance operations.
- American Homes 4 Rent: Publicly-traded SFR REIT (~60,000+ homes) that acquires, renovates, and leases single-family homes; directly comparable to Main Street Renewal in business model and target renter profile.
- Invitation Homes: Largest US publicly-traded SFR operator (~80,000+ homes) focused on single-family rental acquisition, renovation, and leasing; the closest institutional peer to Main Street Renewal by scale and vertically integrated operating model.
- Tricon Residential: Single-family rental operator (now majority-owned by Blackstone) focused on US Sun Belt and secondary markets with vertically integrated acquisitions, leasing, and property management.
- FirstKey Homes: Institutional SFR operator (~50,000 homes) owned by Cerberus Capital Management; close peer in portfolio size, REO-to-rental origin, and asset-management structure.
- Bungalo: Sister single-family rental brand under the same Amherst Holdings parent; shares contractor networks and operating infrastructure with Main Street Renewal and overlaps on Sun Belt metros.
Broad incumbents
- Amherst Holdings: Diversified residential real estate platform and parent of Main Street Renewal; operates Bungalo, commercial mortgage, and other real estate verticals, so MSR's strategy and capital are intertwined with this parent group.
- Cerberus Capital Management: Diversified alternative-asset manager and parent of FirstKey Homes; its SFR subsidiary competes head-to-head with MSR for institutional-quality inventory and renter demand.
- Pretium Partners: Alternative investment firm and parent of Progress Residential; one of the largest US SFR capital allocators whose operating subsidiary is the most direct comparable to MSR.
Emerging players
- Roofstock: Single-family rental investment marketplace and property management platform enabling investors to buy and operate SFR properties; partial overlap with MSR in tenant placement and operations services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Main Street Renewal social profiles
Digital presenceMain Street Renewal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Main Street Renewal leadership team
Management profileNumber of profiles
Profiles1 record
Main Street Renewal subsidiaries and ownership
Company hierarchySubsidiaries1 record
Main Street Renewal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Main Street Renewal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Main Street Renewal
What does Main Street Renewal do?
Main Street Renewal acquires, renovates, and leases single-family homes to individuals and families across 30+ U.S. markets. The company bundles each home with the MainStreet Maintenance™ in-house service team, a Yardi-based Resident Portal for rent and maintenance, Rently-enabled self-touring, electronic lease execution, and add-on services including pet accommodations, pool service, renters insurance through affiliate MSRIS, and Housing Choice Voucher acceptance.
Is Main Street Renewal a public or private company?
Main Street Renewal is a private company. It is classified as corporate owned and is currently operating.
When was Main Street Renewal founded?
Main Street Renewal was founded in 2012. It employs 501 to 1,000 people.
Where is Main Street Renewal based?
Main Street Renewal is headquartered in Austin, United States, in the North America region.
How does Main Street Renewal make money?
Eight revenue lines are on record. Residential Rent is the primary driver. The others are application Fees, pet Fees and Rent, security Deposits, renter's Insurance, pool Service Charges, self-Tour Access Fees and agent Referral Fees.
Who are Main Street Renewal's main competitors?
Direct peers on record are Progress Residential, American Homes 4 Rent, Invitation Homes, Tricon Residential, FirstKey Homes and Bungalo. Broad incumbents are Amherst Holdings, Cerberus Capital Management and Pretium Partners. Roofstock is listed as an emerging player.
Does Main Street Renewal have an API?
No public API is recorded for Main Street Renewal.
What industry is Main Street Renewal in?
Main Street Renewal's product category is Single-Family Residential Rental Services. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management. Its NAICS code is 5617 and its SIC code is 7340.