On Air

What On Air does

On Air is a Scandinavian experiential entertainment company that operates a network of game show studios and a portable event service. Founded in Sweden in 2014, the company runs dedicated studio venues in Copenhagen, Stockholm, Gothenburg, Örebro, and Oslo where groups of 6–500+ participants compete in TV-style contests using buzzers, podiums, LED lighting, and question screens under the direction of a professional host. Each studio includes a bar selling cava, beer, wine, and soda that guests can bring into the show area. The core offering is positioned as an inclusive team-building and celebration activity for corporate groups, conferences, and private parties.

Beyond its owned studios, On Air sells a portable 'Game Show on the Road' product that transports the full host-and-equipment setup to client venues across Sweden and Europe for groups of 20–2,000. Pricing is event-based: portable packages start at SEK 24,000, studio events use a SEK 22,000 base plus SEK 100 per person, and a longer Dinner Show format intersperses game rounds with dinner courses. The company monetizes through one-time event bookings, on-site bar transactions, and a third stream of franchise fees — €35k for an In House concept embedded in an existing activity center and €110k for a standalone Activity Centre — under which partners receive technical systems, interior design, business systems, training, and annual content updates. Distribution runs through direct online booking on onairgameshows.com, a dedicated B2B 'For Companies' flow, and a franchise inquiry system, with demand generation supported by Google and Facebook reviews plus earned media coverage including Dagens Industri. The company is founder-led by CEO Joakim Lublin, employs 11–50 people, and has no disclosed institutional investors.

Name

On Air

Legal name

On Air

Website

https://onairgameshows.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

On Air is a Scandinavian experiential entertainment company operating five game show studios in Sweden, Denmark, and Norway, plus a portable event service and European franchise program targeting corporate groups and private parties.

Ownership category

akta.pro rank

Product category

Live Event Entertainment Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Corporate Conferences & Sales Kickoffs (MPAGAGAC), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Live game shows
• Team building events
• Event entertainment services
• Corporate entertainment
• Game show studios

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Game Show Bookings: Revenue from booking game shows at studios or as portable events. Customers book online and pay after the game show. Pricing varies by duration, location, and number of participants.
2. Bar Sales: On-site bar sales of cava, beer, wine, and soda. Customers can purchase drinks at the bar and bring them into the studio during the game show.
3. Franchise Fees: Revenue from franchise partnerships. Two franchise models: In House (from Euro 35k) for existing activity centers, and Activity Centre (from Euro 110k) for dedicated game show venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

On Air organizes and hosts live, TV-style game show experiences for groups in its own dedicated studio venues and as portable on-site entertainment at offices, conferences, and restaurants across the Nordic region and Europe. The company provides complete game show production including professional hosts, buzzer systems, podiums, LED lighting, custom question content, and on-site bars at its five Scandinavian studios. The company also sells franchise rights to partners across Europe under two concepts (In House and Activity Centre), and operates a media resources page for press use.

Product overview

On Air is an entertainment company operating a network of in-house game show studios and a portable game show service. The core offering consists of live, TV-style game show competitions held in dedicated studio venues (Stockholm, Gothenburg, Örebro, Copenhagen, Oslo) where participants compete in teams using buzzers and podiums under a professional host. The company also offers a portable 'Game Show on the Road' service that brings the full studio experience to conferences, offices, or events across Sweden and Europe. Additionally, On Air operates a franchise program allowing entrepreneurs to open their own game show studios under the On Air brand, with two concept models: In House (for existing activity centers) and Activity Centre (for dedicated venues).

Differentiator

Problem solved

Functional benefit

Products and services

• In-Studio Game Shows Live, TV-style game show experiences held in On Air's dedicated studio venues across Copenhagen, Stockholm, Gothenburg, Örebro, and Oslo, where participants compete in teams using buzzers and podiums under a professional host, with on-site bar service.
• Game Show on the Road (Portable Activity) Mobile game show entertainment that brings the full studio experience — host, buzzers, podiums, LED lights, double-chance systems, studio technician, and four custom questions — to conferences, offices, restaurants, or any venue across Sweden and Europe, for 20-2000 participants.
• Dinner Show Package Evening-length package in which dinner courses are interspersed with game show competition rounds, lasting the whole night.
• On Air Franchise - In House Concept Franchise package for existing activity centers to add a game show room (from 20m2), including technical solutions, interior design, business systems, training, marketing support, and ongoing annual content updates. Pricing starts from Euro 35k.
• On Air Franchise - Activity Centre Concept Full franchise package for building a dedicated game show venue (from 150m2) with 1-2 studios and a bar/lounge area, including technical solutions, interior design, business systems, training, marketing support, and ongoing annual content updates. Pricing starts from Euro 110k.

Quantifiable outcome

• Events suitable for ages 18-110
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• European FranchiseescoreChannel Partner/ Reseller/ DistributorOn Air is actively seeking franchisees for various cities across Europe. Franchise partners receive a complete ready-to-go concept including technical solutions, interior design, business systems, training, marketing support, and ongoing annual material updates. Two franchise models available: In House (from Euro 35k) for existing activity centers, and Activity Centre (from Euro 110k) for dedicated game show venues.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dave & Buster's: Dave & Buster's operates large-format entertainment venues combining food, beverage, and arcade gaming for groups and corporate events. It competes for the same out-of-home group entertainment dollar but at much greater scale and with a broader entertainment mix.
• Main Event Entertainment: Main Event operates family entertainment centers with bowling, laser tag, arcade, and F&B serving group and corporate bookings. Comparable in group-event monetization and venue scale, but a broader multi-attraction concept.
• Topgolf: Topgolf operates large entertainment venues focused on group play, food, and beverage, with significant corporate event business. It is a broader incumbent in the group-outing and team-building category.

Direct peers

• The Escape Game: The Escape Game operates multiple physical escape-room locations and explicitly markets team-building and corporate group events. It competes for the same discretionary group-activity dollars as On Air.
• K1 Speed: K1 Speed is a franchise of indoor karting entertainment centers hosting group and corporate events. Similar group-event monetization, franchise model, and weekend/weekday demand profile to On Air.
• Escapology: Escapology is a global franchise of escape-room venues heavily marketed for corporate team-building and private group events. Comparable to On Air in business model (venue + group bookings) and franchise structure.
• Stumpy's Hatchet House: Stumpy's is a franchise-based group entertainment venue (axe throwing) targeting corporate events, parties, and team-building. It shares On Air's franchise-led expansion model, group-event focus, and entertainment-as-service positioning.
• Activate: Activate operates interactive game-room venues (digital and physical challenges) targeted at groups and corporate team-building. Like On Air, it monetizes a multi-room entertainment concept with a strong group/corporate customer base and is expanding via franchised locations.
• Beat the Bomb: Beat the Bomb runs immersive group game experiences where teams compete through timed challenges — directly analogous to On Air's buzzer/podium game-show format. The company sells group events and team-building packages to similar corporate and private-party customers.

Emerging players

• Urban Air Adventure Park: Urban Air is a franchise-based adventure park chain hosting birthday parties, group events, and team-building. Comparable in franchise expansion mechanics and group-event focus, though its core attractions (trampolines, climbing) differ from On Air's game-show concept.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/onairstockholm
• LinkedInlinkedin.com/company/on-air-game-shows

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Air