What BEAT THE BOMB does

Beat The Bomb is an immersive social video game company operating location-based entertainment venues across seven U.S. cities (Brooklyn, Atlanta, Washington D.C., Philadelphia, Charlotte, Houston, and Denver), with the company incorporated in New York as Task Force Zero LLC. Founded in 2017 by Alex Patterson, a former Tough Mudder executive, the company has served more than 750,000 customers and accumulated over 40,000 five-star reviews. Its core product is the Bomb Mission, a 60-minute cooperative experience in which teams of 2-6 players navigate five interconnected game rooms using RFID wristbands, motion sensors, multi-screen interfaces, a laser maze, a sound-pattern recognition room, and a motion-sensor floor grid to disarm a giant 6-gallon paint, foam, or slime bomb; teams that fail are sprayed with non-toxic food-grade materials as a finale effect. Adjacent products include Arcade Bomb Battle (a 90-minute competitive tournament for 3-12 players), seasonal missions like Summer Mission: America250 Edition, and Beat The Bomb Virtual, a Zoom-hosted team-building product for 2-150 remote or hybrid players.

The company's business model is ticket-based and direct-to-consumer, with per-person pricing of $39.95 weekday / $49.95 weekend for Bomb Mission, $26.50 per person for virtual experiences, and package tiers ranging from $14.95 (Summer Mission) to $59.95 (Kids Party Package) per player. Distribution runs through three channels: location-specific subdomain booking portals via Roller for individual/small-group bookings, a dedicated events sales team handling corporate and large-group bookings of 13+, and walk-in availability for weekly promotional offers. Ancillary revenue is generated through The Bomb Bar (full-service food and beverage at most locations; limited snacks at Brooklyn) and merchandise. Customer segments include corporate team-building and outings (primary), social celebrations such as birthdays and bachelor/bachelorette parties (primary), schools and youth groups, and remote/hybrid teams via the virtual product. A 10-level loyalty program (Beat The Bomb Rewards) and the $99 Summer Blast Pass support repeat engagement. The company has raised $22 million total across a $7M Series A (July 2022, led by CVC2 and Otium Capital) and a $15M Series B (September 2023, led by Otium Capital with Conversion Venture Capital), with stated ambition to reach 100 cities globally by 2030.

Name

BEAT THE BOMB

Legal name

Task Force Zero LLC

Website

https://beatthebomb.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Beat The Bomb is a Brooklyn-based immersive social video game company operating location-based entertainment venues across seven U.S. cities, where teams of 4-6 navigate high-tech game rooms using RFID wristbands, sensors, and touchscreens to disarm giant paint, foam, or slime bombs. The company serves corporate groups, birthday parties, social celebrations, schools, and remote teams via Zoom.

Ownership category

akta.pro rank

Product category

Location-Based Immersive Entertainment

NAICS

Amusement Arcades (71312), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

akta.pro secondary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Immersive team building
• Location-based entertainment
• Interactive gaming experiences
• Corporate group activities
• Birthday party venue

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. In-Person Ticket Sales: The primary revenue stream comes from ticket sales for Bomb Mission experiences (Paint, Foam, Slime), Arcade Bomb Battle, Summer Mission (seasonal), and VIP Packages. Tickets are priced per person with weekday and weekend rates. A $10 deposit is required at booking with the balance charged 48 hours before the experience. Also includes Kids Birthday Party Packages.
2. Virtual Experience Tickets: Beat The Bomb Virtual tickets sold at $26.50 per person ($25.00 + booking fee) for 1-hour hosted team-building experiences delivered via Zoom. Additional players can spectate at no extra cost. Preferred pricing available for groups larger than 25.
3. Food, Beverage, and Merchandise: Revenue from The Bomb Bar at each location offering drinks (alcoholic and non-alcoholic), food items (hot dogs, pizzas, salads, wings), and merchandise including t-shirts, hats, and limited-edition collectibles. Brooklyn location has limited food (snacks only) while other locations feature full-service bars.
4. Premium Content Upsells: Additional paid content including in-game CCTV-style video footage ($30 per team), professionally edited 90-second highlight reels ($100 per team), and game room video footage for Kids Birthday and VIP Packages.
5. Seasonal Passes and Gift Cards: Summer Blast Pass sold at $99 for unlimited game play valid for 90 days from purchase, including 1 bomb mission per month, unlimited arcade battle (up to 1 per day), and 10% off food and merchandise. Gift cards available in denominations from $25 to $500.
6. Large Group Events and Packages: Revenue from large group event bookings (groups of 13+) coordinated through the events sales team, including corporate outings, birthday parties, bachelor/bachelorette parties, school field trips with catering and package options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Beat The Bomb operates location-based immersive entertainment venues where teams of 2–6 players suit up in hazmat gear and advance through five high-tech game rooms using RFID wristbands, motion sensors, and touchscreens to disarm a 6-gallon Paint, Foam, or Slime bomb within 60 minutes. The company also offers a competitive Arcade Bomb Battle tournament (3–12 players), seasonal missions, party and VIP packages, and a Zoom-delivered virtual team-building product. Revenue is generated through per-person ticket sales, on-site food and beverage (The Bomb Bar), merchandise, and event packages for groups of 13+.

Product overview

Beat The Bomb is an immersive social video game company operating location-based entertainment experiences. The core product is the Bomb Mission (offered in Paint, Foam, and Slime variants), a 60-minute cooperative team game where 2-6 players advance through five high-tech video game rooms using RFID wristbands, motion sensors, and touchscreens to earn time and disarm a giant explosive before getting blasted with paint, foam, or slime. Adjacent products include Arcade Bomb Battle (competitive tournament for 3-12 players) and Beat The Bomb Virtual (Zoom-based team building for remote teams). The company also offers seasonal missions like Summer Mission: America250 Edition, and packages including Kids Party Package and VIP Package. A loyalty program called Beat The Bomb Rewards offers level-based perks from 10 locations across the US.

Differentiator

Problem solved

Functional benefit

Brands

• Beat The Bomb Rewards: Loyalty program offering points and perks to players who participate in Missions and Game Bays.
• Beat The Bomb Virtual
• The Bomb Bar

Products and services

• Paint Bomb Mission

Quantifiable outcome

• Only 20% of teams beat the Paint Bomb Mission; 16% beat the Foam Bomb Mission; 5% beat the Slime Bomb Mission — creating high replay value and competitive stakes.
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Roller (Booking Platform)coreTechnology or IntegrationRoller Software provides the booking and ticketing platform that governs the collection of financial information and booking terms for in-person Mission and Game Bay bookings. The Master Terms of Roller govern the checkout process for all physical location bookings.
• Xola (Booking Platform)coreTechnology or IntegrationXola is the booking platform for Beat The Bomb Virtual experiences. The Xola Terms govern checkout for virtual team-building game bookings, including collection of financial information for virtual ticket purchases.
• Zoom (Video Conferencing)coreTechnology or IntegrationBeat The Bomb Virtual uses Zoom video conferencing for delivering its 1-hour hosted team-building experiences. The Privacy Policy notes that video conferences may be recorded for service improvement purposes with prior notice and consent.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• Swingers: Indoor mini-golf and cocktail bar concept with immersive theming. Competes for the same adult group/corporate entertainment occasion and shares the integrated bar-plus-game positioning.

Broad incumbents

• Tough Mudder: Obstacle/adventure-based experiential entertainment company where Beat The Bomb's founder Alex Patterson previously worked as in-house counsel. Comparable as a live, location-based experiential brand targeting group/corporate participation and social media shareability.
• Dave & Buster's: National location-based entertainment chain combining arcade gaming with full-service food and beverage. Competes for the same corporate group, birthday, and casual entertainment occasions across major U.S. markets.
• Main Event Entertainment: Family entertainment centers offering bowling, laser tag, billiards, and arcade games. Targets the same group/corporate/family birthday use cases as Beat The Bomb at overlapping price points.
• Andretti Indoor Karting & Games: Multi-city indoor karting and entertainment complex with dining, arcade, and group event offerings. Directly comparable venue-based group entertainment model targeting corporate and social occasions.
• Bowlero: Large-scale bowling and entertainment centers with bars, arcades, and event spaces. Targets the same corporate event, birthday, and group outing occasions with national footprint.

Direct peers

• Two Bit Circus: Tech-enabled immersive entertainment venue combining digital games, RFID, and social experiences in a physical venue. Most directly comparable to Beat The Bomb's multi-screen, RFID-wristband-driven game room model.
• Activate: Tech-forward immersive gaming venue with RFID wristbands, sensor-based rooms, and team challenges. Direct competitor in the next-gen location-based entertainment category targeting group and corporate play.
• The Escape Game: Operates multi-city escape room venues targeting corporate team-building, birthdays, and group outings—directly competing with Beat The Bomb for the same group-entertainment occasion and corporate event budget.
• Puttshack: Tech-enabled indoor mini-golf and bar concept with multi-city venues, combining immersive gameplay with full F&B. Competes for similar group, corporate, and date-night occasions at similar price points.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/BeatTheBomb

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEAT THE BOMB