Progressive Screen
Progressive Screens, founded in 2002 and headquartered in Sarasota, FL, manufactures patented MagnaTrack motorized retractable screening systems and distributes them exclusively through an authorized dealer network serving residential and commercial customers across the US, Canada, Australia, New Zealand, Mexico, and the Caribbean.
- Company typePrivate
- Founded2002
- HeadquartersSarasota, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Progressive Screen does
Progressive Screens, operating under the legal entity Windowcoverings.com, Inc., is a US-based manufacturer of motorized retractable screening systems headquartered in Sarasota, Florida with a regional office in Dallas, Texas. Founded in 2002 by Arthur James, Jr., the company designs and custom-fabricates screening solutions built around its proprietary MagnaTrack platform, which uses rare-earth neodymium magnets in an opposing-polarity, dual-pull configuration protected under US Patent 11421474. The MagnaTrack system is positioned by the company as the only self-correcting motorized retractable screen technology in the market, with the manufacturer claiming a 98% reduction in common service incidents relative to zipper-based competitor designs. Product lines include Residential Screens (insect and solar), Commercial Screens (vinyl and solar), and the Defender Hurricane Screens (Category 5 rated above 156 mph using Kevlar-like OmegaTex fibers), with add-on modules for motors/smart-home integration and colors/fabrics, and a complementary Infinity Outdoor Rugs line.
The company operates an exclusively indirect go-to-market model through an authorized dealer network covering more than half of the United States, Canada, Australia, New Zealand, Mexico, and the Caribbean. Pricing is not publicly disclosed; customers obtain free estimates through local dealers and the manufacturer supports dealers with training, marketing resources, and a dedicated dealer portal. End customers are primarily residential homeowners seeking year-round outdoor-living protection from sun, insects, wind, privacy exposure, and storms, with a smaller commercial segment serving restaurants, hotels, and similar venues. The company emphasizes a 10-year industry-leading warranty, powder-coated aluminum and stainless-steel construction, and custom capabilities up to 30 feet wide by 20 feet tall.
Progressive Screens has remained private and organically funded over more than two decades, with no disclosed external equity, debt, or acquisition activity. The management team disclosed in the source material consists of the founder, and corporate ownership appears to remain with Arthur James, Jr. and related family/insiders. The company's strategic posture is centered on defending and extending the MagnaTrack patent moat through dealer-channel expansion, geographic spread, and incremental product adjacencies such as hurricane-grade SKUs and outdoor rugs.
Progressive Screen firmographics
Firmographics- Name
- Progressive Screen
- Legal name
- Windowcoverings.com, Inc
- Website
- https://progressivescreens.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Progressive Screens, founded in 2002 and headquartered in Sarasota, FL, manufactures patented MagnaTrack motorized retractable screening systems and distributes them exclusively through an authorized dealer network serving residential and commercial customers across the US, Canada, Australia, New Zealand, Mexico, and the Caribbean.
- Ownership category
- akta.pro rank
Progressive Screen industry classification
Industry- Product category
- Motorized Retractable Screening Systems
- NAICS
- Blind and Shade Manufacturing (33792)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Screen Repair & Replacement (Window/Door Screens, Mesh, Frames) (HSAGAEAC)
Keywords
Where Progressive Screen is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Progressive Screen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Motorized Retractable Screen Systems: Primary revenue from selling MagnaTrack motorized retractable screen systems directly to customers through an authorized dealer network. Products include residential screens, commercial screens, defender hurricane screens, and the MagnaTrack system itself. Screens come in various types (insect, solar, vinyl, privacy) and are custom fabricated to customer specifications.
- Dealer Network Revenue Share: Revenue generated through an extensive authorized dealer network that covers over half of the United States, Canada, Australia, New Zealand, Mexico, and the Caribbean. Dealers receive training, marketing support, and tools to sell and install MagnaTrack products, with the company providing products while dealers handle local sales and installation.
- Accessories and Components: Sales of complementary products including motors, integrations, colors and fabrics options, and replacement parts. Website lists dedicated product categories for Motors & Integrations and Colors & Fabrics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | No public pricing tiers available |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Progressive Screen product offering
Product offeringCore offering
Progressive Screens designs, manufactures, and distributes patented MagnaTrack motorized retractable screen systems for residential and commercial outdoor living spaces. The company's core offering centers on a self-correcting magnetic screen technology (US Patent 11421474) using rare earth neodymium magnets, with product lines including residential insect and solar screens, Defender hurricane-grade screens, and commercial-grade vinyl and solar screens, sold exclusively through an authorized dealer network.
Product overview
Progressive Screens offers MagnaTrack, a patented motorized retractable screening system with self-correcting magnetic technology. The core MagnaTrack System serves as the foundational platform, which is then configured into product lines including Residential Screens (insect and solar protection), Defender Hurricane Screens (Category 5 storm protection), and Commercial Screens (vinyl and solar options). Complementary products include Infinity Outdoor Rugs. Add-on modules for Motors & Integrations and Colors & Fabrics allow customization. The system eliminates 98% of common service issues and accommodates custom sizes up to 30 feet wide x 20 feet tall, with wind ratings up to 75 mph and hurricane-grade protection up to 156 mph.
Differentiator
Problem solved
Functional benefit
Brands
- MagnaTrack: Patented self-tensioning magnetic track system for motorized retractable screens using rare earth neodymium magnets. The MagnaTrack system reduces 98% of service calls and features patented technology protected under US Patent 11421474.
- Defender Hurricane Screens
- Infinity Outdoor Rugs
Products and services
- MagnaTrack System Patented retractable screen system with self-correcting magnetic technology using rare earth neodymium magnets. The core technology platform that eliminates 98% of common operational issues including jams, snags, and hang-ups. Provides the foundational hardware architecture used across Progressive Screens' product lines.
- Residential Screens
Quantifiable outcome
- 98% reduction in service calls compared to other motorized screen systems
- +5 more outcomes
Companies that use Progressive Screen
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Progressive Screen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Progressive Screen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Struxure Outdoor / HoustonminorStruxure Outdoor is an authorized MagnaTrack dealer in Houston, Texas. Director of Operations Lisa Wettstein provided a testimonial about the partnership, stating that Progressive Screens has been a 'game changer' for their luxury outdoor product offerings and outdoor patio business. Struxure Outdoor integrates MagnaTrack products into their luxury outdoor living solutions.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Progressive Screen competitors and assessment
Company assessmentDirect peers
- Sunesta: Sunesta produces retractable patio screens, sun shades, and motorized awnings for residential and commercial customers. Comparable product line (motorized retractable screens), comparable channel approach, and overlapping hurricane/sun-shading use cases.
- Phantom Screens: Phantom Screens manufactures and distributes motorized retractable screens for residential and commercial openings across North America. Direct peer to Progressive Screens in the retractable screen category with a comparable dealer/installer-led sales model.
- Roll-A-Way: Roll-A-Way specializes in retractable screen doors and motorized retractable screen systems sold through dealer/installer partners. Direct competitor in the retractable screen category with overlapping dealer-led GTM and pricing structure.
- Wizard Industries: Wizard Industries sells retractable screen systems and window/door screen solutions through a dealer network. Directly comparable to Progressive Screens' MagnaTrack offerings in custom-size, motorized retractable screens for patios and lanais.
- Lifestyle Screens: Lifestyle Screens designs and installs motorized retractable screens, garage screens, and patio enclosures for residential and commercial customers. Overlapping product, install-driven GTM, and competing in the same southern-US hurricane/sun markets.
- Eclipse Outdoor Living: Eclipse Outdoor Living provides motorized retractable screens, pergolas, and outdoor living systems for premium residential and commercial projects. Comparable in product and premium positioning to Progressive Screens' MagnaTrack line.
Broad incumbents
- Alta Window Fashions (formerly Rolladen): Alta is a large window-treatment manufacturer offering shutters, shades, and screens. Broadly comparable in motorized window-covering adjacent categories, with deep dealer relationships that overlap with Progressive Screens' distribution.
- Centor: Centor is an established manufacturer of large-format retractable insect screens, blinds, and folding doors. Comparable in motorized retractable screen mechanics and global dealer footprint, with a broader window/door product portfolio.
Emerging players
- ShadeFX: ShadeFX makes retractable canopy and outdoor shade products for patios and pergolas. Adjacent overlap in motorized outdoor-lifestyle shading with strong dealer presence in coastal/high-end residential markets.
- HurriSafe: HurriSafe manufactures hurricane protection screens and shutter alternatives for coastal residential and commercial use. Comparable in the Defender Hurricane product positioning, although narrower in geographic distribution.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Progressive Screen social profiles
Digital presenceProgressive Screen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Progressive Screen leadership team
Management profileNumber of profiles
Profiles1 record
Progressive Screen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Progressive Screen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Progressive Screen
What does Progressive Screen do?
Progressive Screens designs, manufactures, and distributes patented MagnaTrack motorized retractable screen systems for residential and commercial outdoor living spaces. The company's core offering centers on a self-correcting magnetic screen technology (US Patent 11421474) using rare earth neodymium magnets, with product lines including residential insect and solar screens, Defender hurricane-grade screens, and commercial-grade vinyl and solar screens, sold exclusively through an authorized dealer network.
Is Progressive Screen a public or private company?
Progressive Screen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Progressive Screen founded?
Progressive Screen was founded in 2002. It employs 51 to 100 people.
Where is Progressive Screen based?
Progressive Screen is headquartered in Sarasota, United States, in the North America region.
How does Progressive Screen make money?
Three revenue lines are on record. Motorized Retractable Screen Systems are the primary driver. The others are dealer Network Revenue Share and accessories and Components.
Who are Progressive Screen's main competitors?
Direct peers on record are Sunesta, Phantom Screens, Roll-A-Way, Wizard Industries, Lifestyle Screens and Eclipse Outdoor Living. Broad incumbents are Alta Window Fashions (formerly Rolladen) and Centor. Emerging players are ShadeFX and HurriSafe.
Does Progressive Screen have an API?
No public API is recorded for Progressive Screen.
What industry is Progressive Screen in?
Progressive Screen's product category is Motorized Retractable Screening Systems. Its primary akta.pro industry code is HSAGAEAC, Screen Repair & Replacement (Window/Door Screens, Mesh, Frames). Its NAICS code is 33792 and its SIC code is 2510.