Roman's Pizza
Roman's Pizza is a South African pizza restaurant chain founded in 1993 that serves individual consumers via dine-in, takeaway, and delivery across multiple store locations, supported by a website and mobile app for online ordering.
- Company typePrivate
- Founded1993
- HeadquartersPretoria, South Africa
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Roman's Pizza does
Roman's Pizza is a South African pizza restaurant chain founded in 1993 and headquartered in Pretoria, operating multiple physical storefronts across the country. The company serves individual consumers through dine-in, takeaway, and delivery channels, with a menu centered on pizza and related fast-food items. Its primary customer-facing surface is a digital ordering platform — accessible via its website (romanspizza.co.za) and a dedicated mobile application — that supports menu browsing, store location, registered customer accounts, password recovery, and online order placement. The signup flow captures first/last name, email, mobile number (+27 country code), optional birthday, and email/SMS marketing opt-ins, providing the company with an addressable consumer database for direct promotional outreach.
Roman's Pizza runs a direct-to-consumer, transaction-based revenue model, generating income from per-order food and beverage sales across its physical and digital channels. Its go-to-market is omnichannel: physical restaurants handle dine-in and takeaway, while the website and mobile app enable digital ordering, with delivery typically fulfilled at the store level. Customer acquisition is primarily driven by the website's organic presence, the store locator, and the app, with retention supported by account creation and email/SMS marketing communications rather than a disclosed formal loyalty program. The company is privately held, employs 101-250 staff, and has no disclosed parent company, ownership structure, funding rounds, or partnerships in the source data. Technology infrastructure appears to leverage a third-party white-label ordering platform (serveup.software), and no proprietary AI/ML, patents, certifications, or distinctive differentiators are disclosed.
Roman's Pizza firmographics
Firmographics- Name
- Roman's Pizza
- Website
- https://romanspizza.co.za
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roman's Pizza is a South African pizza restaurant chain founded in 1993 that serves individual consumers via dine-in, takeaway, and delivery across multiple store locations, supported by a website and mobile app for online ordering.
- Ownership category
- akta.pro rank
Roman's Pizza industry classification
Industry- Product category
- Quick-Service Pizza Restaurants
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Roman's Pizza is headquartered
LocationHeadquarters
- HQ city
- Pretoria
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Roman's Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food and beverage sales: Roman's Pizza generates revenue through direct sales of prepared food items (pizza and related menu items) to individual consumers at physical store locations and through online/takeaway orders.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Roman's Pizza product offering
Product offeringCore offering
Roman's Pizza is a South African pizza restaurant chain founded in 1993 that sells a comprehensive range of pizzas and related fast-food menu items through multiple physical store locations. Customers can dine in, order takeaway, or arrange delivery, with orders placed either in-store, via the company's website, or through its mobile application. The chain supplements its food offering with promotions ("Specials") and a registered-customer loyalty/account system that supports repeat ordering and email/SMS marketing.
Product overview
Roman's Pizza operates a single unified online ordering platform that serves as the digital channel for its pizza restaurant chain. The platform provides a responsive web application allowing customers to view the menu, locate nearby stores, create and manage accounts, and place orders. The platform includes customer authentication with email/mobile login, account registration with birthday incentives, and password recovery features.
Differentiator
Problem solved
Functional benefit
Products and services
- Roman's Pizza Restaurant Chain (Pizzas and Related Menu Items) Sale of a comprehensive range of pizzas and related fast-food menu items to individual consumers through multiple physical store locations across South Africa, with dine-in, takeaway, and delivery options.
Companies that use Roman's Pizza
Customer profileSegments1 record
Ideal customer profiles1 record
Roman's Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roman's Pizza partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Roman's Pizza competitors and assessment
Company assessmentEmerging players
- Steers: South African QSR chain focused on burgers and chicken. Competes for the same lunchtime and quick-meal occasions as Roman's, even though its core product is different — a substitute for pizza-led meal decisions.
- Chicken Licken: South African-grown QSR chain with strong value positioning. A frequent substitute for pizza-led quick-service occasions, competing for the same value-conscious consumer wallet.
- Wimpy (South Africa): South African casual dining and QSR brand offering family-friendly meals including pizza on some menus. Competes with Roman's for casual dine-in family occasions at a similar price point.
Broad incumbents
- McDonald's South Africa: Global QSR leader with a large South African footprint. Competes with Roman's for QSR occasions, lunch and dinner traffic, and value-seeking consumers, although its core menu is broader than pizza.
- Nando's: South African-headquartered QSR chain with global presence, competing for casual dine-in and takeaway occasions. Overlaps with Roman's on value-led family meals and quick-service occasions.
Direct peers
- Pizza Hut (South Africa): Global pizza QSR brand with a South African franchise operation, offering dine-in, takeaway, and delivery. Competes directly with Roman's for pizza occasions across price tiers and geographies in South Africa.
- The Godfather Pizza: South African pizza-focused chain with dine-in and takeaway service. Direct competitor in the same product category, targeting similar value-conscious families and individual consumers.
- Domino's Pizza (South Africa): Globally scaled pizza delivery and takeaway chain with a strong digital/app ordering platform in South Africa. Direct competitor with comparable delivery-led value proposition targeting the same mass-market consumer.
- Debonairs Pizza: One of South Africa's largest pizza chains with a national store footprint, dine-in/takeaway/delivery model, and strong brand recognition. Direct head-to-head competitor to Roman's Pizza in the same product category and customer base.
- Panarottis Pizza & Pasta: South African pizza and pasta casual-dining chain with a national footprint, overlapping menu (pizza-led) and target customer. Competes with Roman's on dine-in pizza occasions and family meals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Roman's Pizza social profiles
Digital presenceRoman's Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roman's Pizza leadership team
Management profileNumber of profiles
Roman's Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roman's Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roman's Pizza
What does Roman's Pizza do?
Roman's Pizza is a South African pizza restaurant chain founded in 1993 that sells a comprehensive range of pizzas and related fast-food menu items through multiple physical store locations. Customers can dine in, order takeaway, or arrange delivery, with orders placed either in-store, via the company's website, or through its mobile application. The chain supplements its food offering with promotions ("Specials") and a registered-customer loyalty/account system that supports repeat ordering and email/SMS marketing.
Is Roman's Pizza a public or private company?
Roman's Pizza is a private company. It is classified as unknown and is currently operating.
When was Roman's Pizza founded?
Roman's Pizza was founded in 1993. It employs 101 to 250 people.
Where is Roman's Pizza based?
Roman's Pizza is headquartered in Pretoria, South Africa, in the Africa region.
How does Roman's Pizza make money?
One revenue line is on record: food and beverage sales.
Who are Roman's Pizza's main competitors?
Emerging players on record are Steers, Chicken Licken and Wimpy (South Africa). Broad incumbents are McDonald's South Africa and Nando's. Direct peers are Pizza Hut (South Africa), The Godfather Pizza, Domino's Pizza (South Africa), Debonairs Pizza and Panarottis Pizza & Pasta.
Does Roman's Pizza have an API?
No public API is recorded for Roman's Pizza.
What industry is Roman's Pizza in?
Roman's Pizza's product category is Quick-Service Pizza Restaurants. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.