Snap Drive

What Snap Drive does

Snap Drive AS is a Norwegian automotive aftermarket chain operating 29 company-owned workshops across Norway, headquartered in Kjeller and wholly owned by Bertel O. Steen AS. Founded in 1989 in Trondheim as Norway's first private fast-fit chain, the company provides service, maintenance, and repair for all vehicle brands and drivetrains — petrol, diesel, hybrid, and electric — including EU inspections, oil changes, brake service, AC and climate service, wheel alignment, timing belt replacement, suspension work, diagnostics, tire changes, and seasonal tire storage (Dekkhotell). The company services 100,000+ vehicles annually, holds 280 employees (including 20+ apprentices), and operates a centralized customer service center handling bookings via web, phone, and walk-in across 8+ regional clusters including Oslo, Trondheim, Bergen, Follo, Romerike, Asker/Bærum/Drammen, Rogaland, and Vestland.

The business model combines transactional workshop services with recurring revenue from the Snap Drive Lojal loyalty program (offering member pricing, European roadside assistance via Redgo, and priority booking), seasonal tire storage subscriptions, referral fees from Hertz car rentals, and installment financing facilitated through Resurs Bank and Santander. Distribution is entirely domestic and direct-to-consumer, supplemented by car pickup/delivery service, online booking, and a customer self-service portal (Min side). The fleet and corporate segment (Proffkunde) is served through approved-supplier status with major Norwegian vehicle administration firms including Ayvens, Drivalia, arival, nf-fleet, Autoplan, Autolease, and ABAX.

Technically, the workshops deploy modern OBD-II diagnostic equipment for fault code reading, computerized wheel alignment systems for front and rear axle analysis, and certified AC service equipment capable of servicing electric and hybrid vehicles. Operations are supported by the internal Snap Drive School training academy and approved apprenticeship programs with Norges Bilbransjeforbund (Bilfag). The company has reported industry-leading customer satisfaction metrics (NPS >70, 4.75/5 average rating) and the highest customer loyalty score in the Norwegian automotive service industry per Norsk Kundebarometer (NKB) 2026. Growth has been primarily through acquisition of local independent workshops, with seven new or relocated sites added since 2019 including the 2025 openings at Sofiemyr and Enebakk.

Name

Snap Drive

Legal name

Snap Drive AS

Website

https://snapdrive.no

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Snap Drive AS is a Norwegian automotive aftermarket chain operating 29 owned workshops across Norway, providing service, repairs, EU inspections, and tire management for all vehicle brands including EVs. Founded in 1989, it is wholly owned by Bertel O. Steen AS and serves 100,000+ private and fleet customers annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Kjeller

HQ country

Norway

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Workshop Services Revenue: Snap Drive generates primary revenue from one-time repair, maintenance, and service transactions at owned workshop locations across Norway. Services include EU inspections, oil changes, brake service, AC service, tire changes, and general repairs for all vehicle brands and drivetrains including electric, hybrid, petrol, and diesel vehicles.
2. Snap Drive Lojal Loyalty Program: Free membership program that drives repeat customer visits through member-exclusive pricing on services, roadside assistance, and priority notifications for service intervals and EU inspections.
3. Tire Storage (Dekkhotell): Seasonal tire storage services at certified workshops. Customers store tires between seasons with professional mounting/dismounting included.
4. Car Rental Referral: Partnership with Hertz for rental cars during vehicle service periods. Snap Drive earns referral fees through this channel partnership.
5. Financing Services: Partnership with Resurs Bank enables installment payment options for customers. Snap Drive facilitates financing through Santander for vehicle service costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Snap Drive operates a chain of 29 company-owned automotive workshops across Norway providing service, maintenance, and repair for all vehicle brands and drivetrains (petrol, diesel, hybrid, and electric). Core offerings include EU inspections, periodic servicing, oil changes, brake service, AC service, timing belt replacement, suspension work, wheel alignment, diagnostics, tire changes, and seasonal tire storage. The chain also runs the Snap Drive Lojal free loyalty program offering member discounts, roadside assistance, and priority booking.

Product overview

Snap Drive is a Norwegian automotive workshop chain offering comprehensive vehicle maintenance and repair services. The company operates as a unified workshop service network with approximately 29 company-owned workshops across Norway. The service portfolio includes core vehicle services (EU inspections, oil changes, brake service, tire services, AC service, timing belt replacement, suspension, wheel alignment, battery/electrical, and diagnostics) alongside add-on services (tire storage, car rental, vehicle transport pickup/delivery, and customer self-service portal). The company also offers a loyalty program (Snap Drive Lojal) providing membership benefits including discounted services, roadside assistance across Europe, and flexible payment options. Snap Drive serves all vehicle brands and drivetrains including petrol, diesel, hybrid, and electric vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Snap Drive Lojal: Gratis lojalitetsprogram for privatpersoner med privatregistrert bil som tilbyr fordeler som redusert pris på EU-kontroll, hjulskift, leiebil og mobilitetsgaranti.

Products and services

• Service 6+ EL
• EU-kontroll (EU Inspection)
• AC-service
• Klimarens (Climate Cleaning)
• Hjulskift (Wheel Change)
• Dekkhotell (Tire Storage)
• Bremser (Brake Service)
• Registerreimskift (Timing Belt Replacement)
• Hjuloppheng (Suspension)
• Hjulstillingskontroll (Wheel Alignment)
• Oljeskift (Oil Change)
• Automatgirkasseservice (Automatic Transmission Service)
• Ruteskift/Steinsprutskade (Windshield Replacement and Stone Chip Repair)
• Clutch Service
• Eksosanlegg (Exhaust System)
• Diagnose og feilsøking (Diagnostics)
• Sikkerhetskontroll (Safety Inspection)
• Varebil og bobil (Commercial Vehicles and Motorhomes)
• Etterkontroll (PKK)
• Leiebil (Car Rental)
• Biltransport (Vehicle Pickup and Delivery)
• Snap Drive Lojal Loyalty Program

Quantifiable outcome

• NPS over 70 in 2026 - highest in the automotive service industry
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RedgocoreStrategic or Co-development PartnerMobility guarantee/roadside assistance provider available 24/7 throughout Europe. Provided as benefit with Snap Drive Lojal membership upon completed service without defects.
• HertzcoreChannel Partner/ Reseller/ DistributorCar rental partner providing vehicles to customers during service periods. Snap Drive receives referral fees and customers benefit from discounted rates, particularly through loyalty membership.
• Bertel O. Steen AScoreOthersParent company and owner of Snap Drive AS (100% ownership). Part of larger automotive retail and service group operating in Norway.
• Ayvens, Drivalia, arival, nf-fleet, Autoplan, Autolease, ABAXcoreChannel Partner/ Reseller/ DistributorApproved dealer for major fleet management and vehicle administration companies. Enables coordinated service for leased vehicles across Norway.
• Norges Bilbransjeforbund (Bilfag)minorStrategic or Co-development PartnerIndustry body partnership for apprenticeship programs. Snap Drive is an approved apprenticeship company for automotive mechanics and collaborates with Bilfag schools.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bilia: Bilia is a large Nordic automotive dealer and service group that combines vehicle sales with authorized-brand servicing; it competes with Snap Drive for service work, especially on warranty-age vehicles, but also benefits from OEM tie-ins.

Direct peers

• Meca Norway: Meca is a major Norwegian automotive parts and workshop chain with a similar multi-brand service model, private and fleet customer base, and countrywide coverage, making it the closest direct competitor to Snap Drive.
• Vianor: Vianor is a Nordic tire and automotive service chain offering tire changes, storage, and basic vehicle services, directly overlapping with Snap Drive's tire and seasonal service offering.
• Mekonomen: Mekonomen is a leading Nordic automotive service chain with affiliated workshops offering maintenance and repairs across multiple vehicle brands, mirroring Snap Drive's fast-fit, multi-brand proposition.
• Autoexperten: Autoexperten operates a network of independent Norwegian car workshops under a shared brand, providing comparable maintenance, repair, and tire services to private and fleet customers.
• Bosch Car Service Norway: Bosch Car Service is a global multi-brand workshop network with Norwegian operations, offering diagnostics, maintenance, and repairs across all brands in a model directly comparable to Snap Drive's chain offering.
• BilXtra: BilXtra operates Norwegian workshops focused on affordable maintenance and repairs, positioning similarly to Snap Drive's value-oriented, multi-brand service proposition.
• Dekk1 (Point S Norway): Dekk1 is a Norwegian tire and light-service chain focused on wheel changes, tire storage, and basic vehicle checks, overlapping with Snap Drive's tire and Dekkhotell services.

Regional players

• First Stop (Nokian Tyres): First Stop is a European tire and service network with Norwegian locations, competing with Snap Drive on tire changes, storage, and seasonal services in overlapping Nordic markets.

Others

• Bertel O. Steen (parent group): Bertel O. Steen is Snap Drive's 100% parent company and a major Norwegian automotive importer/dealer group; it is the channel through which capital, governance, and cross-brand service referrals flow into Snap Drive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/snapdrivenorge
• Xx.com/snapdriv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snap Drive