Nossa Causa

What Nossa Causa does

Instituto Nossa Causa, operating under the trade name Portal Nossa Causa, is a Brazilian non-profit digital platform founded in 2013 and headquartered in São Paulo with an additional operational footprint in Curitiba. The organization publishes journalistic, educational, and strategic content across more than 20 thematic categories — including third-sector management, women's rights, LGBTQIA+ rights, racial justice, human rights, education, and the environment — targeting civil society organizations (OSCs, foundations, associations), individual activists, educators, and women seeking personal and professional development. Core products include the portal itself (nossacausa.com), a weekly newsletter delivered through RD Station, the SegunDelas women's empowerment program (40+ editions validated), the TikTok Lives streamer acceleration program (launched 2025), and a library of free downloadable manuals and ebooks on feminist conversation circles, LGBTQIAPN+ dialogues, and third-sector governance.

The technology stack combines a WordPress-based content portal, RD Station for email marketing automation and subscriber management, Google Analytics for audience measurement, and the proprietary Cacau AI-powered virtual assistant (launched July 2024) that engages users in conversational dialogue on social topics. Distribution is digital-first via the portal, gated landing pages (materiais.nossacausa.com), Instagram, LinkedIn, TikTok, YouTube, and in-person events including the SegunDelas Festival and TikTok Lives workshops. The organization is LGPD-compliant on personal data handling.

Nossa Causa operates a non-revenue-generating freemium model: all content, ebooks, manuals, and programs are provided free of charge to users. Sustainability rests on voluntary donations collected through the Colabore.org platform, institutional partnerships (BC Marketing as supporting agency, Impact Hub Curitiba as program venue, TikTok Lives as platform partner), and co-funded programs. The leadership team comprises President Amanda Riesemberg, Vice-President Brenda Nascimento, and Administrative-Financial Director Daniel Rocha. Headcount is reported in the 11-50 range, and the organization operates exclusively in Brazil with no disclosed funding rounds, M&A activity, or financial scale metrics.

Name

Nossa Causa

Legal name

Instituto Nossa Causa

Website

https://nossacausa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Nossa Causa operates Portal Nossa Causa, a free Portuguese-language digital content platform serving Brazilian civil society organizations, activists, and women through articles, downloadable manuals, community programs like SegunDelas, and the Cacau AI assistant.

Ownership category

akta.pro rank

Product category

Nonprofit Digital Media Platform

NAICS

Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community-Integrated Publishing Platforms (MPACAIAI)

Keywords

• Third sector resources
• Nonprofit capacity building
• Social impact content
• Gender equality education
• Civil society platform

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and contributions: The organization accepts donations from individuals and organizations to sustain its content production and platform operations. A donation page is available via the Colabore.org platform.
2. Free educational materials and programs: All materials and programs (ebooks, manuals, workshops, acceleration programs) are offered free of charge to users. The organization does not charge for access but relies on donations and institutional partnerships for sustainability.
3. Institutional partnerships and sponsorships: The organization operates in partnership with BC Marketing (agency supporter) and other institutional partners who provide operational and strategic support, potentially including co-funding for specific programs and initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Nossa Causa operates a free digital content platform (Portal Nossa Causa) that publishes journalistic, educational, and strategic content across 20+ social themes — third sector management, gender equality, LGBTQIAP+ rights, racial justice, human rights, education, environment, politics, and economy — aimed at Brazilian civil society organizations, activists, and individuals. In addition to the portal, it distributes free downloadable manuals and ebooks, runs community programs (SegunDelas women's empowerment circles, the Aceleração de Streamers de Impacto program with TikTok Lives, the Orgulho de Ser campaign), and offers a proprietary AI virtual assistant (Cacau) for conversational engagement on social topics.

Product overview

Nossa Causa is a digital platform and social innovation initiative operated by Instituto Nossa Causa, offering a suite of products and services focused on Third Sector development and social transformation. The core offering is the Portal Nossa Causa, a digital content platform providing educational, journalistic, and strategic content. Supporting products include Cacau (AI virtual assistant for social awareness), the SegunDelas women's empowerment project, downloadable educational manuals on feminist conversations and LGBTQIAPN+ topics, management ebooks for Third Sector organizations, a monthly newsletter, and the Aceleração de Streamers de Impacto program in partnership with TikTok Lives. Annual campaigns like Orgulho de Ser complement the portfolio. The platform also publishes original articles and guides on social causes including women's rights, LGBTQIAP+ issues, racial equality, and environmental protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal Nossa Causa A free digital content platform providing daily journalistic, educational, and strategic content across 20+ themes including third sector management, gender equality, LGBTQIAP+ rights, racial justice, human rights, education, environment, politics, and economy, for Brazilian civil society organizations, activists, and individuals.
• Cacau – Virtual Assistant An AI-powered virtual assistant on the Portal Nossa Causa that conducts conversational text-based interactions with users about human rights, gender equality, social justice, and sustainability, providing personalized knowledge retrieval and engagement.
• SegunDelas Women's Empowerment Program A weekly conversation-circle program for women navigating career transitions, entrepreneurship, or personal development, with a focus on those who cannot afford networking or coworking costs. Includes practical activities, lectures, the SegunDelas podcast, and an annual Festival.
• Manual para Roda de Conversa Feminista A free downloadable manual providing facilitation guidance for schools, organizations, and community leaders to run inclusive conversation circles on feminism and gender equality.
• Manual para Rodas de Conversa sobre Comunidade LGBTQIAPN+ A free downloadable manual providing facilitation guidance for schools, organizations, companies, and community leaders to host welcoming dialogues about LGBTQIAPN+ diversity and inclusion.
• Ebook Gestão para Organizações do Terceiro Setor A free downloadable ebook covering management techniques, sustainability, professionalization, and strategic planning tools for Third Sector organizations.
• Ebook Conceitos & Responsabilidades no Terceiro Setor A free downloadable ebook explaining Third Sector concepts, organizational denominations (ONG, OSCIP, Institute), legal requirements, and administrative responsibilities for civil society organizations.
• Nossa Newsletter (Nossa News) A monthly email newsletter delivering curated content about Third Sector topics, social causes, and portal highlights to subscribers via RD Station marketing automation.
• Aceleração de Streamers de Impacto (TikTok Lives Program) A training and acceleration program in partnership with TikTok Lives that trains Brazilian streamers aged 18+ to use Live streaming as a tool for social impact and financial empowerment, with workshops, practical lives, and certification.

Quantifiable outcome

• 40+ editions of the SegunDelas program completed, validating the model before expansion
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered major and core.

• TikTok LivesmajorStrategic or Co-development Partner · 1 January 2025In 2025, Nossa Causa became a TikTok Lives partner focused on training and empowering people to become successful streamers and evolve financially through live streaming. The partnership involves a three-week acceleration program with workshops, live practice sessions, and official 'battles' for participants. TikTok provides the platform infrastructure and Live Backstage eligibility, while Nossa Causa provides program management, training, and community building.
• BC Marketing (Agência Mantenedora)coreOthersBC Marketing is described as the 'agência mantenedora' (supporting agency) of Nossa Causa. It is a marketing agency driven by social causes, focused on organizations that transform the world. BC Marketing provides strategic proposals for fundraising and supporter engagement, and assists in the communication of various organizations with recognized social impact. BC Marketing also hosts its own client organizations on materials.nossacausa.com.
• Impact Hub CuritibamajorStrategic or Co-development PartnerImpact Hub Curitiba (Fábrika location, Rua Fernando Amaro, 60 – Alto da XV) is the host venue for the SegunDelas project's weekly sessions and its annual Festival. The partnership positions SegunDelas within a broader ecosystem of impact entrepreneurs. Impact Hub Curitiba also provides parking facilities for event participants.
• Instituto Nossa CausacoreOthersInstituto Nossa Causa is the parent organization of the Portal Nossa Causa. The portal is described as 'uma iniciativa do Instituto Nossa Causa.' The Instituto develops projects of social impact, produces knowledge, and articulates with organizations to strengthen the third sector and promote social justice. SegunDelas is explicitly a project of Instituto Nossa Causa.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Intercept Brasil: Major Brazilian investigative journalism outlet with human rights and democracy focus. Comparable topic coverage but much larger scale and broader audience than Nossa Causa.

Direct peers

• Ponte Jornalismo: Brazilian nonprofit investigative journalism outlet focused on human rights, marginalized communities, and public security. Similar nonprofit funding model and human-rights editorial focus.
• Agência Pública: Brazil's first nonprofit investigative journalism agency, focused on human rights and public interest stories. Comparable as a donor-supported nonprofit digital newsroom serving civil society.
• Repórter Brasil: Brazilian nonprofit investigative journalism organization focused on human rights, labor, and corporate accountability. Overlapping mission and donor-supported nonprofit structure.
• Mídia Ninja: Brazilian independent journalism and content network with strong social impact and activism orientation. Comparable as a digital-first nonprofit media platform with engaged community.
• Gênero e Número: Brazilian nonprofit digital journalism platform focused on gender equality and women's rights. Most directly comparable to Nossa Causa in nonprofit media model, topic focus on women, and Portuguese-language audience.
• Alma Preta: Brazilian journalism organization focused on racial justice and Black perspectives. Closely aligned with Nossa Causa's racial equality topics and nonprofit content model.

Emerging players

• Catraca Livre: Brazilian digital media platform focused on social impact, citizenship, and cultural topics. Partial overlap in audience and mission; differs in for-profit orientation and broader lifestyle coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Nossacausa
• LinkedInlinkedin.com/company/nossacausa
• Instagraminstagram.com/nossacausa
• TikToktiktok.com/@nossacausa
• Xx.com/nossacausa
• Facebookfacebook.com/nossacausa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nossa Causa