What Gênero e Número does

Gênero e Número (GN) is a Brazilian non-profit social enterprise founded in 2016 and headquartered in Brazil, operating as what it describes as the country's first data-oriented media organization focused on gender equity. It produces data-driven journalism, investigative reports, interactive data visualizations, and multimedia content at the intersection of gender, race, and sexuality, with thematic emphasis on violence against women, LGBTQIA+ rights, racial disparities, and reproductive rights. The organization distributes all content free of charge through its website (generonumero.media) and a network of specialized microsites (Mapa da Violência de Gênero, Radar Antigênero, Racismo à Brasileira, Caminhos da Alimentação, among others), supported by partnerships with NGOs, academic institutions, and international bodies such as Instituto Avon, ALTEC, Repórteres sem Fronteiras, UFRJ, and SOF Sempreviva Organização Feminista.

The core product platform is the Mapa da Violência de Gênero, an interactive dashboard that aggregates official public data from the Brazilian Senate, Ministry of Justice, National Justice Council, and the Unified Health System (SUS) on violence against women. This is complemented by Radar Antigênero, an AI-powered tool that monitors and analyzes anti-gender discourse on YouTube, and a portfolio of research projects, documentary series (DOC.GN), videocasts (Substantivo Feminino), and visual storytelling initiatives (Webstories, Caminhos da Alimentação). The technology stack is fundamentally a content production and data visualization operation rather than a software product business.

The organization operates as a non-profit with no disclosed equity investors, no advertising revenue, and no commercial pricing. Revenue is derived from reader donations (via PIX transfers), targeted fundraising campaigns (e.g., 'R$ 9 MIL PARA OS 9 ANOS'), and project-specific grants and partnerships with civil society organizations. Consumers are the general Brazilian public, academics and researchers, and other journalists who use GN's open data and reporting; there are no enterprise customers. The team is led by executive director Vitória Régia da Silva and co-founders Giulliana Bianconi and Natalia Mazotte, with a multidisciplinary staff of approximately 15-20 people covering editorial, data analysis, design, and administrative functions.

Name

Gênero e Número

Legal name

Gênero e Número

Website

https://generonumero.media

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Gênero e Número is a Brazilian non-profit social enterprise founded in 2016 that operates as the country's first data-oriented media organization focused on gender equity, producing data-driven journalism, interactive data dashboards, and investigative reports on gender, race, and LGBTQIA+ issues for the general public, academics, and journalists. It funds operations through reader donations and project-specific grants.

Ownership category

akta.pro rank

Product category

Independent Digital Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Motion Picture and Video Production (512110), Marketing Research and Public Opinion Polling (541910)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

Keywords

• Data journalism
• Independent media
• Investigative reporting
• Open data platforms
• Social impact media

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Donations and Support: Gênero e Número operates as a social enterprise without profit motives, relying on reader donations and support. They run campaigns such as 'R$ 9 MIL PARA OS 9 ANOS' (9 thousand reais for 9 years), with PIX payments accepted at [email protected].

Distribution channels2 records

Marketing channels6 records

Core offering

Gênero e Número produces data-driven journalism, investigative reports, and interactive data platforms covering gender, race, and sexuality issues in Brazil. The organization publishes freely accessible articles, documentary video series, interactive data dashboards (e.g., Mapa da Violência de Gênero), and visual storytelling content via its website and affiliated microsites. It operates as a non-profit social enterprise without profit motives, relying on reader donations, grants, and institutional partnerships, and does not sell advertising or collect user data.

Product overview

Gênero e Número is Brazil's first data-oriented media organization focused on gender and race equity. The company operates as a unified media platform with multiple interconnected content formats and specialized data platforms. The core offerings include the Mapa da Violência de Gênero (interactive data dashboard on violence against women), Radar Antigênero (AI-powered monitoring tool), and various thematic content initiatives including video series (DOC.GN, Aborto em Pílulas), videocasts (Substantivo Feminino), webstories, and research platforms (Open Box da Ciência, Violência contra LGBTs+). The portfolio is supported by special projects like Caminhos da Alimentação, Teias do Cuidado, and Racismo à Brasileira, which combine data journalism with visual storytelling and investigative research.

Differentiator

Problem solved

Functional benefit

Brands

• DOC.GN: Documentary video series produced by the organization
• Substantivo Feminino
• Mapa da Violência de Gênero
• Radar Antigênero
• Caminhos da Alimentação
• Teias do Cuidado

Products and services

• Mapa da Violência de Gênero Interactive data platform that aggregates official public data on violence against women from the Brazilian Senate, Ministry of Justice, National Justice Council, and the Unified Health System. Built for the general public, researchers, and policymakers seeking data on gender-based violence.
• Radar Antigênero AI-powered monitoring tool that uses artificial intelligence to automatically track and analyze anti-gender discourse on YouTube, identifying narratives, strategies, and key actors driving anti-gender phenomena. Targeted at researchers, journalists, and civil society advocates.
• Caminhos da Alimentação Visual data narrative combining photography, video, text, and graphics that demystifies stereotypes about food scarcity and places Black women at the center of the food access debate. Developed in partnership with Rede PENSSAN.
• Teias do Cuidado Research partnership with UFRJ (Universidade Federal do Rio de Janeiro) investigating gender disparities, domestic task distribution, and the intersection of unpaid care work with paid work in the post-COVID context.
• Substantivo Feminino Videocast debating different forms of gender violence and public policies to combat inequalities that distance women from politics and overload them with unpaid domestic work.
• Aborto em Pílulas Video series providing information on medication abortion, produced with support from Future do Cuidado. Targets audiences seeking accessible information on reproductive rights.
• Racismo à Brasileira Platform showcasing documented cases of racism that impacted Black people in Brazil, allowing users to filter by categories, explore accounts, and share their own experiences.
• Reino Sagrado da Desinformação Research platform combining data journalism, applied research, and academic theory, featuring reports, interactive visualizations, and contextual images about Brazil connecting media, church, and politics over three decades.
• Violência contra LGBTs+ Research platform using quantitative methods to understand different dimensions of violence perception against LGBT+ people during electoral and post-electoral contexts.
• DOC.GN Documentary video series covering topics such as non-consensual intimate image sharing, obstetric violence, and LGBTQIA+ rights through in-depth video-reportages.
• Webstories Visual storytelling format covering topics such as racial time poverty, slam poetry, racism in companies, and Black women writers.
• Open Box da Ciência Data platform cartography revealing faces and research of women scientists, compiling data from 250 women based on the Lattes academic platform.
• Câncer de Mama Hoje Research partnership with Instituto Avon collecting data on breast cancer diagnosis and treatment in the SUS healthcare system during and since the pandemic.
• Sem Parar Research conducted with SOF Sempreviva Organização Feminista examining dimensions of women's work and life during the COVID-19 pandemic.

Quantifiable outcome

• 60% of women who suffer gender-based violence do not report to police (cited in Mapa Nacional da Violência de Gênero coverage)
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Repórteres sem FronteirascoreStrategic or Co-development PartnerPartnership for research on the impact of disinformation and political violence on women and LGBT+ journalists, including in-depth interviews and data analysis.
• Instituto AvoncoreStrategic or Co-development PartnerPartnership for 'Câncer de Mama Hoje' project - unprecedented data collection on breast cancer treatment and diagnosis in the SUS healthcare system during the pandemic.
• SOF Sempreviva Organização FeministacoreStrategic or Co-development PartnerLong-term research partnership including 'Sem Parar' study on women's work and life during the pandemic, and ongoing violence research projects.
• Alianza Latinoamericana para la Tecnología Cívica (ALTEC)coreStrategic or Co-development PartnerPrimary supporter of the Mapa da Violência de Gênero platform, providing funding and technical support for the interactive data visualization platform.
• ITS (Instituto Tecnologia e Sociedade)minorStrategic or Co-development PartnerPartnership for DOC.GN 'Não Consentida' video report on non-consensual intimate image sharing, combining journalism with research and technology.
• Internet LabminorStrategic or Co-development PartnerResearch partnership for 'Não Consentida' project on non-consensual intimate image dissemination.
• ActionAidcoreStrategic or Co-development PartnerPartnership for research on budget execution for women's policies, revealing inefficiencies in public resource management especially during the pandemic.
• Instituto IgarapéminorStrategic or Co-development PartnerData partnership using the EVA platform to compile safety data from government sources for the Mapa da Violência de Gênero project.
• Coding RightsminorStrategic or Co-development PartnerResearch partnership on lesbian visibility and violence on social networks, studying hate speech and prejudice impacts.
• Rede PENSSAN (Rede Brasileira de Pesquisa em Soberania e Segurança Alimentar)coreStrategic or Co-development PartnerPartnership for 'Caminhos da Alimentação' project - visual narrative combining photography, video, text and graphics on food access and cultural food stereotypes in Brazil.
• UFRJ (Universidade Federal do Rio de Janeiro)coreStrategic or Co-development PartnerResearch partnership with UFRJ for 'Teias do Cuidado' project investigating gender disparities, domestic task distribution and work intersection in post-COVID context.
• UFRN (Universidade Federal do Rio Grande do Norte)minorStrategic or Co-development PartnerAcademic partnership through researchers contributing to gender violence research coverage.
• Instituto Marielle FrancominorStrategic or Co-development PartnerPartnership for content related to Marielle Franco's legacy and political representation of Black women.
• Instituto Mídia ÉtnicaminorStrategic or Co-development PartnerPartnership for coverage of issues affecting Black communities and media representation.
• Movimento Mulheres Negras DecidemminorStrategic or Co-development PartnerPartnership for electoral coverage and political representation analysis of Black women.
• All OutminorGTM or Marketing PartnerMobilization partnership for LGBTQIA+ rights campaigns including the criminalization of LGBTfobia, which gathered 595,000 signatures.
• Ajor (Associação de Jornalismo Digital)minorGTM or Marketing PartnerIndustry association membership supporting digital journalism standards and advocacy.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Piauí: Long-form investigative Brazilian magazine covering politics, rights and social issues with deep reporting — comparable in editorial ambition and Brazilian social-issues coverage, though commercially published.
• Bellingcat: International non-profit investigative collective specializing in open-source and data-driven investigations — directly comparable in combining data, AI tooling and investigative journalism methodology.
• Nexo Jornal: Brazilian digital-first outlet built around data-driven explanatory journalism and interactive visualizations — the closest methodological peer to GN's data-journalism approach within Brazil.
• Ponte Jornalismo: Independent non-profit investigative journalism outlet covering human rights, peripheries and social justice in Brazil — directly comparable in non-profit model, investigative focus and reliance on grants/donations.
• The Intercept Brasil: Independent investigative journalism outlet in Brazil covering human rights, politics and social justice with a strong data and document-driven methodology — the closest direct peer in editorial model, mission and Brazilian audience.
• Agência Pública: Brazil's first non-profit investigative journalism agency, focused on human rights, gender and public interest reporting — shares GN's non-profit, mission-driven, investigative orientation in the same Brazilian market.

Emerging players

• Poder360: Brazilian data-driven political journalism outlet covering elections, Congress and public policy — comparable in Brazilian political data focus, though more politically neutral and for-profit.

Regional players

• The Marshall Project: US non-profit newsroom covering criminal justice and vulnerable populations with data-driven reporting — comparable in mission-driven, niche-issue, non-profit journalism model, but operates in a different geography.

Broad incumbents

• ProPublica: Largest established US non-profit investigative newsroom with deep data-journalism capability — overlaps with GN in mission-driven investigative model and data methodology, but at much larger scale and US scope.

Others

• Ajor (Associação de Jornalismo Digital): Brazilian digital journalism industry association of which GN's executive director is a board member — an enabling ecosystem partner rather than direct competitor, but materially comparable as institutional infrastructure for digital journalism in Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/generonumero
• Facebookfacebook.com/generonumero
• LinkedInlinkedin.com/company/g%C3%AAnero-e-numero
• Instagraminstagram.com/generonumero

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gênero e Número