CLC Comunicación

What CLC Comunicación does

CLC Comunicación is a Costa Rica-headquartered public relations and public affairs consultancy founded in 2010, operating as the exclusive Central American affiliate of Llorente y Cuenca (LLYC), a leading Spanish, Portuguese, and Latin American communications group. The firm delivers an integrated advisory portfolio for enterprise and multinational clients across six Central American countries—Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, and Panama—covering Public Affairs (legislative and regulatory monitoring, political risk assessment, coalition building, corporate diplomacy), Public Relations (reputation management, crisis communication, employer branding), Media Relations (press office, media training, monitoring), ESG and Sustainability (ESG strategy, GRI/ODS reporting, anti-greenwashing, CSR program design), Digital Marketing (SEO/SEM, social media, content), and Marketing (branding, advertising, influencer, web/UX). It is the only public affairs firm with physical presence in all six Central American nations, supported by a multidisciplinary, multi-generational, and multicultural regional team with country-level directors.

The business model is professional services: bespoke, quote-based advisory retainers and project engagements delivered by interdisciplinary teams, including an In-House model where consultants work on-site at client locations. Pricing is not publicly disclosed. Customer concentration skews to large multinationals and highly regulated enterprises in agriculture, technology, mobility, crypto, tobacco, and development sectors—named clients include Cargill, Airbnb, Uber, Binance, BATCA, and Desca—alongside NGO and foundation engagements such as the Costa Rican Red Cross, World Vision, and the Konrad Adenauer Foundation. The firm does not develop proprietary software or hardware; its value is delivered through human expertise, methodology, and the LLYC network's reach across 13+ countries and 1,385+ consultants.

Revenue is not publicly disclosed and no funding rounds are present in the source data, indicating internal financing or sponsor backing through LLYC rather than venture scale. Operational signals suggest a mid-sized regional firm with 11-50 employees, multi-year enterprise client retention, and a moderate growth trajectory anchored to regional ESG tailwinds and the expansion of the LLYC affiliate platform.

Name

CLC Comunicación

Legal name

CLC Comunicación

Website

https://clccomunicacion.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

CLC Comunicación is a Costa Rica-based public relations and public affairs consultancy, founded in 2010, that serves enterprise and multinational clients across all six Central American countries as the regional affiliate of LLYC. It delivers integrated advisory services spanning public affairs, PR, media relations, ESG, and marketing.

Ownership category

akta.pro rank

Product category

Public Relations and Public Affairs Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAADAI

Media Relations & Press Office Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Public affairs consulting
• Media relations services
• ESG advisory services
• Corporate communications consultancy
• Reputation management services

Headquarters

HQ city

San José

HQ country

Costa Rica

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communication and Public Affairs Advisory: The company generates revenue through the provision of professional consulting services in public affairs, public relations, media relations, ESG and sustainability, digital marketing, and marketing. Services are tailored to each client's needs and delivered by interdisciplinary teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

CLC Comunicación is a strategic communication and public affairs consultancy that delivers integrated advisory services across Central America. Its core offerings span Public Affairs (legislative and regulatory monitoring, political risk, coalition building), Public Relations (reputation management, crisis communications, employer branding), Media Relations (press office, spokesperson training, media monitoring), ESG and Sustainability (ESG strategy, GRI/ODS reporting, CSR programs), Digital Marketing (SEO/SEM, social media, content), and Marketing (branding, ATL/BTL campaigns, influencer, web/UX). Services are sold and delivered directly to enterprise clients through multidisciplinary teams based in each of the six Central American countries.

Product overview

CLC Comunicación is a communication and public affairs consultancy operating as a unified service offering rather than a modular software platform. The firm delivers an integrated portfolio of consulting services through its multidisciplinary teams, encompassing core practice areas of Public Affairs (legislative/regulatory management, political risk, coalition building), Public Relations (reputation management, crisis plans, employer branding), Media Relations (press office, media training, monitoring), ESG and Sustainability (ESG strategy, GRI/ODS reporting, CSR), Digital Marketing (SEO/SEM, social media, content), Marketing (research, branding, ATL/BTL campaigns, influencer, web/UX), and specialized crisis communication services. CLC is the exclusive Central American affiliate of Llorente y Cuenca (LLYC), operating across six countries (Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, Panama) with a team of regional directors managing Public Affairs, PR & Sustainability, Digital & Design, Legislative Monitoring, and Regional General Management functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Affairs (Asuntos Públicos) Strategic public affairs consultation including legislative and regulatory analysis, political risk assessment, coalition building with chambers and NGOs, public opinion monitoring, corporate diplomacy, and community affairs management for enterprises operating across Central America.

Quantifiable outcome

• Over 2 years of sustained engagement with major enterprise clients (e.g., Desca, Cargill, Binance, Airbnb, Uber) indicating long-term client retention and satisfaction.
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Llorente y Cuenca (LLYC)coreStrategic or Co-development PartnerCLC Comunicación is the exclusive affiliate and operator of LLYC (Llorente y Cuenca) in Central America. LLYC is the leading communication, reputation management, and public affairs consultancy in Spain, Portugal, and Latin America, with operations in over 13 countries and a network of more than 1,385 consultants. CLC represents LLYC across all six Central American nations.
• ONU Mujeres / Pacto Mundial de las Naciones UnidasminorStrategic or Co-development PartnerCLC Comunicación is a signatory of the Principles for the Empowerment of Women (PEM), a set of principles offering guidance to companies on how to promote gender equality and women's empowerment in the workplace, marketplace, and community, established by UN Women and the UN Global Compact.
• PROCOMER (Promotora del Comercio Exterior de Costa Rica)minorStrategic or Co-development PartnerCLC Comunicación is part of PROCOMER's suggested supplier catalog — the Costa Rican government's foreign trade promotion agency — which positions CLC as a recommended provider for international companies seeking communication and public affairs services in the region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Largest independently owned global PR firm with significant LatAm operations. Overlaps with CLC in public affairs, corporate reputation, and ESG advisory for multinationals, though Edelman serves a broader global client base rather than Central America-specific mandates.
• Weber Shandwick: Interpublic Group-owned global communications agency with public affairs and corporate reputation capabilities serving enterprise clients across LatAm. Overlaps with CLC on PR, PA, and ESG advisory for multinationals, but at significantly greater scale and global reach.
• Hill+Knowlton Strategies: Global public affairs and communications consultancy with strong Latin America practice. Directly comparable in PA, crisis, and corporate communications for multinational enterprise clients, though operating at a larger scale and broader geographic scope than CLC.
• Burson Cohn & Wolfe (BCW): Global public relations and public affairs network with established Latin America presence. Comparable as a full-service PR/PA advisory serving multinational enterprise clients, though much larger in scale and not regionally specialized in Central America.
• FleishmanHillard: Omnicom-owned global PR network with public affairs practice and Latin America coverage. Comparable in offering public affairs, reputation management, and integrated communications for multinational clients, though with broader global rather than Central American geographic specialization.
• Ogilvy Public Relations: WPP-owned global PR and public affairs network with deep LatAm operations through Ogilvy PR. Comparable in integrated communications, brand, and PA services for multinationals, but with much broader geographic and service-line scope than a Central America-focused firm.

Direct peers

• QuintilesIMS / Another regional LatAm PA consultancy: Tironi & Asociados is a Chilean/LatAm strategic communications and public affairs consultancy. Comparable as a regional independent offering PA, corporate communications, and brand advisory for multinational clients across Spanish-speaking LatAm markets, though with Chilean rather than Central American focus.
• Grupo Albión (Albión Estratégica): Spanish and Latin American strategic communications and public affairs consultancy. Comparable in offering PA, corporate communications, and ESG advisory for multinational enterprise clients across Spanish-speaking markets.
• Llorente y Cuenca (LLYC): LLYC is CLC's parent-affiliate and the leading Spanish/Portuguese/LatAm communications and public affairs consultancy. Most directly comparable in terms of service mix (PA, PR, ESG, digital), target client base (multinationals, multi-Latinas), and integrated advisory model — but operates at much larger scale across 13+ countries.
• AB Estudio de Comunicación: Independent strategic communications consultancy based in Latin America offering public affairs, corporate communications, and reputation management. Comparable as a regional PA/PR advisory serving enterprise clients, though focused on different LatAm sub-regions (Andean/Southern Cone).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ClcComunicacion
• Facebookfacebook.com/clccomunicacion
• LinkedInlinkedin.com/company/clccomunicaci%C3%B3n/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=mt
• Instagraminstagram.com/clccomunicacion/?hl=es

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLC Comunicación