Føniks Computer

What Føniks Computer does

Føniks Computer A/S is a Danish e-commerce retailer of computer hardware, gaming equipment, and consumer electronics, operating continuously since 1997 from its headquarters at Anelystparken 33B, Tilst near Aarhus. The company runs an online storefront at fcomputer.dk supplemented by a physical pickup point and large warehouse, delivering nationwide in Denmark via GLS and Bring parcel carriers, with most in-stock items shipping within 1-2 business days. The assortment spans pre-built gaming PCs across multiple tiers (Gamer PC, Exclusive Gamer PC, Føniks High-End), a Konfigurer PC configurator for custom builds, Mini PCs, workstations, laptops (Lenovo ThinkPad and IdeaPad lines, plus Acer, ASUS, MSI), PlayStation 5 consoles and games, monitors (curved, gaming, professional), CPUs (Intel Core/Ultra, AMD Ryzen/Threadripper), GPUs (NVIDIA GeForce RTX, AMD Radeon), peripherals (Logitech, Corsair, Razer), and a refurbished/outlet stream — drawing on distribution partnerships with Lenovo, ASUS, NVIDIA, AMD, Intel, Sony, Samsung, AOC, Philips and others.

The business model is straightforward hardware resale with a one-time transactional revenue stream, priced in Danish kroner with both VAT-inclusive and ex-VAT pricing displayed. Go-to-market is direct-to-consumer via the owned webshop, with parallel sales channels into businesses via EAN invoicing and into public institutions (government, education, healthcare) under standard public-procurement frameworks. Checkout supports a broad set of payment options including Klarna, ViaBill, Anyday, Resurs Bank, and EkspresBank installment/BNPL products. Customer segments are explicitly horizontal — private consumers (primary), SMB/enterprise, and public sector — with no disclosed anchor accounts, framework contracts, or named large customers. The company holds the Danish e-mærket e-commerce certification and uses SSL (Comodo) for site security, and markets through its website, email newsletter, PriceRunner price-comparison integration, and Trustpilot reviews.

Operating signals suggest a mature, steady-state specialty retailer rather than a high-growth venture. There are no disclosed funding rounds, parent company, subsidiaries, M&A activity, patents, awards, or AI/data capabilities; the technology stack is standard e-commerce with no proprietary platform, API, or SDK offering. The only structured sources of growth visible are incremental — adjacent consumer categories (household, kitchen, lifestyle), own-brand gaming PC tiers, refurbished expansion, and incremental BNPL/checkout providers. With headcount in the 11-50 band and no disclosed revenue, scale is best understood as a Danish mid-market specialty IT retailer rather than a challenger or scale-up.

Name

Føniks Computer

Legal name

Føniks Computer A/S

Website

https://fcomputer.dk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Føniks Computer A/S is a Danish e-commerce retailer founded in 1997, selling laptops, gaming PCs, components, monitors, and consumer electronics from brands such as Lenovo, ASUS, NVIDIA, AMD, Intel, and Sony to private consumers, businesses, and public institutions across Denmark.

Ownership category

akta.pro rank

Product category

Computer Hardware Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

PC Gaming Computers & Peripherals Retail (CRACABAI)

akta.pro secondary industry

PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC)

Keywords

• Computer hardware retail
• Gaming PC sales
• Laptop retail
• Custom PC builder
• IT equipment supplier

Headquarters

HQ city

Tilst

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware and Electronics Retail: Revenue generated from selling computer hardware, gaming equipment, electronics, and peripherals directly to consumers, businesses, and public institutions through their e-commerce platform and pickup point.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Føniks Computer is a Danish e-commerce retailer selling pre-built gaming PCs, configurable custom desktops, laptops, workstations, Mini PCs, monitors, graphics cards, CPUs, gaming peripherals, PlayStation 5 consoles, and video games from brands such as Lenovo, ASUS, NVIDIA, AMD, Intel, Sony, Samsung, AOC, and Logitech. The company also offers its own Føniks High-End pre-built PC line, refurbished laptops, and demo/outlet products, distributing via its fcomputer.dk webshop, a Tilst pickup point near Aarhus, and nationwide parcel delivery.

Product overview

Føniks Computer is a Danish e-commerce retailer operating since 1997, offering a comprehensive portfolio of computing products centered around a multi-tier gaming PC lineup (Gamer PC, Exclusive Gamer PC, Føniks High-End), configurable custom builds (Konfigurer PC), and portable computing (Bærbar laptops including ThinkPad and IdeaPad lines). The product range extends to major hardware components including CPUs from Intel and AMD Ryzen families, GPU graphics cards from NVIDIA GeForce RTX and AMD Radeon lines, gaming monitors including curved displays from AOC, Samsung, Philips and other brands, PlayStation 5 consoles in multiple editions, video games for PlayStation and Nintendo Switch, and gaming peripherals. Additional offerings include refurbished laptops, demo/outlet products, workstations for professional use, and Mini PCs for compact deployments. The company serves both consumer and business/institutional customers with delivery and pickup options in Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Gamer PC Pre-built gaming desktop computers from Føniks Computer designed for high-performance gaming, available across multiple price tiers including the 10,000-14,999 kr. range. Targeted at Danish gamers and consumers seeking ready-to-use gaming rigs with powerful processors, graphics cards, and RGB lighting.
• Exclusive Gamer PC High-end Føniks pre-built gaming desktop computers with premium components and advanced cooling solutions for enthusiasts and demanding gamers seeking top-tier gaming performance.
• Mini PC Compact desktop computers from Føniks Computer suitable for space-constrained environments while still providing adequate performance for everyday computing and light gaming.
• Konfigurer PC (Configurable PC) Customizable desktop computers from Føniks Computer where customers select components to match their specific performance needs and budget requirements. Targeted at users who want a tailored build assembled by Føniks.
• Workstation PC Professional-grade desktop computers from Føniks Computer optimized for demanding workloads such as video editing, 3D rendering, CAD, and scientific computations. Targeted at Danish businesses, public institutions, and professional creators.
• Laptop (Bærbar) Portable notebook computers sold by Føniks Computer from brands including Lenovo (ThinkPad, IdeaPad), Acer, ASUS, MSI, HP, and Apple, ranging from budget-friendly to high-performance gaming and business models. Targeted at Danish private consumers, businesses, and public institutions.
• Refurbished Laptop (Refurbished - Bærbar) Certified pre-owned laptops inspected, repaired, and restored to working condition, sold by Føniks Computer at reduced prices compared to new units. Targeted at Danish price-sensitive consumers and businesses.
• DEMO Outlet Demonstration units and display models from Føniks Computer sold at discounted prices, providing customers with functional hardware at reduced costs.
• PlayStation 5 Sony PlayStation 5 gaming consoles sold by Føniks Computer in Standard Edition (with Ultra HD Blu-ray drive), Digital Edition, Slim, and Pro variants, plus accessories and games. Targeted at Danish gamers.
• Monitors (Skærme) Computer displays from Føniks Computer including curved monitors, gaming monitors, standard monitors, medical displays, and large-format displays from brands like Samsung, AOC, Dell, Philips, ASUS, Acer, and BenQ. Targeted at Danish consumers, gamers, businesses, and healthcare institutions.
• Gaming Equipment (Gaming udstyr) Gaming peripherals from Føniks Computer including gaming mice, keyboards, controllers, and accessories from manufacturers such as Logitech, SteelSeries, Corsair, and Razer. Targeted at Danish PC and console gamers.
• Graphics Cards (Grafikkort) Discrete GPUs sold by Føniks Computer from NVIDIA (GeForce RTX series including 3050, 3060, 5000-series, 5050, 5060, 5060 Ti, 5070, 5070 Ti, 5080, 5090) and AMD (Radeon RX series), in brands ASUS, MSI, Gigabyte, PNY, Inno3D, Zotac, Sapphire, and Gainward. Targeted at PC builders, gamers, and workstation users.
• CPU / Processor Central processing units sold by Føniks Computer from Intel (Core i3, i5, i7, i9, Core Ultra series) and AMD (Ryzen 3, 5, 7, 9, Threadripper professional series), covering both consumer and workstation-grade processors. Targeted at PC builders, upgraders, and workstation buyers.
• Games (Spil) Video games sold by Føniks Computer for PlayStation 4, PlayStation 5, and Nintendo Switch across action, RPG, casual, sports, racing, simulation, strategy, and music/dance genres. Targeted at Danish console gamers.
• Føniks High-End Own-brand premium pre-built gaming PCs from Føniks Computer featuring top-of-the-line components for customers seeking maximum gaming performance.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LenovocoreChannel Partner/ Reseller/ DistributorMajor brand partnership - carries full range of Lenovo laptops including ThinkPad and IdeaPad series, ThinkStation workstations, and Lenovo gaming laptops.
• ASUScoreChannel Partner/ Reseller/ DistributorCarries ASUS products including ROG gaming laptops, gaming graphics cards, monitors, and components.
• NVIDIAcoreChannel Partner/ Reseller/ DistributorResells NVIDIA graphics cards including GeForce RTX series from RTX 3050 to RTX 5090 across various manufacturers (ASUS, MSI, Gigabyte, PNY, Zotac, etc.).
• AMDcoreChannel Partner/ Reseller/ DistributorCarries AMD processors including Ryzen, Threadripper, and Radeon graphics cards from various manufacturers.
• IntelcoreChannel Partner/ Reseller/ DistributorResells Intel processors including Core i3, i5, i7, i9 series and Core Ultra processors.
• SonycoreChannel Partner/ Reseller/ DistributorAuthorized PlayStation retailer offering PlayStation 5 consoles, accessories, and games.
• SamsungcoreChannel Partner/ Reseller/ DistributorCarries Samsung products including monitors, SSDs, and other electronics.
• CorsairminorChannel Partner/ Reseller/ DistributorCarries Corsair gaming peripherals, cases, power supplies, and memory products.
• LogitechminorChannel Partner/ Reseller/ DistributorCarries Logitech mice, keyboards, webcams, and other peripherals.
• AOCcoreChannel Partner/ Reseller/ DistributorAuthorized AOC monitor retailer offering gaming and professional displays including curved monitors.
• PhilipsminorChannel Partner/ Reseller/ DistributorCarries Philips monitors including Evnia gaming series and professional displays.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Proshop: Danish e-commerce specialist retailer of PCs, gaming hardware, components and consumer electronics, selling to both private consumers and B2B/institutional customers. Closely matches Føniks on product breadth, multi-segment GTM, and Danish footprint.
• Shark Gaming: Danish specialist retailer and builder of custom gaming PCs, gaming laptops, and enthusiast components. Closely overlaps with Føniks on the gaming-PC builder proposition, high-end NVIDIA/AMD configurations, and Danish e-commerce go-to-market.
• Komplett: Nordic (originally Norwegian/Swedish) e-commerce retailer of computers, components, peripherals and gaming gear with multi-country operations. Comparable on e-commerce-first distribution, configurator-style assembly services, and broad hardware assortment sold to consumers and businesses.

Emerging players

• Caseking: German gaming hardware specialist retailer focused on enthusiast cases, cooling, peripherals, and custom PC builds. Comparable on the gaming-specialist slice of Føniks's range, though smaller-scaled and concentrated in Germany/Austria/Switzerland.

Regional players

• Alternate: Netherlands-based e-commerce specialist for PC components, gaming hardware, and custom-built systems. Comparable on enthusiast-grade component stocking and configurator-style system building, but operating primarily in the Benelux market rather than Denmark.
• Mindfactory: Germany-based e-commerce retailer specializing in PC components, gaming hardware, and DIY system building. Similar SKU-heavy, component-forward assortment and configurator-led selling motion, but geographically focused on Germany rather than Denmark.
• Overclockers UK: UK-based specialist retailer of gaming PCs, performance components, and enthusiast peripherals, including custom builds and overclocked systems. Comparable on gaming-PC builder positioning and component-heavy assortment, but UK-focused rather than serving Denmark.

Broad incumbents

• Elgiganten: Major Nordic consumer electronics retail chain (part of Elkjøp Nordic) operating broad multi-category stores and a Danish e-commerce site. Overlaps with Føniks on PC, laptop, gaming console, and gaming peripheral lines but as part of a much wider appliance and electronics portfolio.
• Power: Large Nordic consumer electronics chain (Power International) with full assortment of computing, gaming, and home electronics across Denmark and other Nordic markets. Comparable on multi-brand PC/gaming retail and EAN-invoicing B2B offering, though broader and more scaled than Føniks.
• MediaMarkt Denmark: Pan-European consumer electronics retailer with online and physical presence in Denmark selling laptops, desktops, GPUs, monitors, and gaming consoles. Comparable on consumer and B2B PC/gaming hardware distribution, competing as a scaled broader-assortment incumbent.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fonikscomputer
• Facebookfacebook.com/foenikscomputer
• LinkedInlinkedin.com/company/f-niks-computer-a-s

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Føniks Computer