Shark Gaming

What Shark Gaming does

Shark Gaming is a Danish system builder and gaming hardware retailer founded in 2009 by Daniel Gerhardt and Mikael Taipalus and headquartered in Glostrup, Denmark. The company designs, configures, assembles, and sells custom-built gaming desktop computers across three product lines — Max Bite Series (entry-level), Shark Series (mid-range), and Mighty Shark Series (high-end) — alongside configurable gaming laptops, a proprietary Shark Gear peripheral line (including the Shark Velocity M70 wired and M71 wireless gaming mice launched in November 2021), and individual PC components (GPUs, motherboards, CPUs, cooling, PSUs, RAM, storage, cases, networking). It provides customers with an online PC Konfigurator for self-service customization and a free 30-minute expert consultation service called 'Book en Haj'. The company reports having built over 100,000 gaming PCs and served more than 50,000 customers since inception.

The business is primarily direct-to-consumer e-commerce (www.sharkgaming.dk) combined with a physical showroom and pickup point at its Glostrup headquarters and a retail partnership slot at Magasin Kongens Nytorv in Copenhagen. Revenue comes almost entirely from one-time hardware sales, supplemented by transaction fees from financing partners Resurs Bank, Anyday, and Viabill that offer installment and interest-free payment options. Customer segments span enthusiast hobby gamers (primary), professional esports organizations Astralis, North, and eBlaztr (co-development partner on the Tiger Shark line), and a smaller Erhverv (business) segment for corporate procurement.

In 2021 Shark Gaming received an undisclosed multi-million-krone investment from family fund ELWIS A/S to fund international expansion, with Søren Lottrup from ELWIS A/S joining as board chairman. The company has since established an initial presence in Sweden with stated plans to extend further across the Nordic region and internationally. All prices are quoted in DKK inclusive of 25% VAT and the company operates a content platform (Sharkpedia) and game-specific buying guides as demand-generation assets.

Name

Shark Gaming

Legal name

Shark Gaming Systems A/S

Website

https://sharkgaming.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Shark Gaming is a Danish gaming computer system builder founded in 2009 that designs, configures, and sells custom-built gaming PCs, laptops, proprietary peripherals, and PC components primarily direct-to-consumer across Denmark and Sweden.

Ownership category

akta.pro rank

Product category

Gaming Computers and Hardware

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ)

Keywords

• Custom gaming computers
• Gaming peripherals
• Gaming laptops
• PC hardware components
• Gaming PC configurator

Headquarters

HQ city

Glostrup

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gaming Computers: Sale of custom-built and pre-built gaming desktop computers across multiple product series (Max Bite, Shark, Mighty Shark) with configurable specifications
2. Gaming Laptops: Sale of configurable gaming laptops and laptop accessories
3. Gaming Gear & Peripherals: Sale of gaming peripherals and accessories including mice, keyboards, headsets, monitors, gaming chairs, mousepads, and Shark Gaming branded gear
4. Hardware Components: Sale of individual PC components including graphics cards, motherboards, processors, cooling systems, power supplies, RAM, cases, storage drives, and networking equipment
5. Shark Gaming Merchandise: Sale of branded merchandise including clothing and other Shark Gaming branded items
6. Financing Services: Partnership revenue through financing options offered via Resurs Bank, Anyday, and Viabill for installment payments

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Shark Gaming is a Danish system builder that designs, assembles, and sells custom-built and pre-built gaming desktop computers across three tiers (Max Bite, Shark, and Mighty Shark series), configurable gaming laptops, and proprietary Shark Gear branded gaming peripherals. The company sells both directly to consumers through its own e-commerce site, a physical store in Glostrup, and a Magasin department store partnership, with financing offered via third-party partners and free expert consultations for purchase guidance.

Product overview

Shark Gaming is a Danish gaming computer and equipment company offering a comprehensive portfolio of customizable gaming solutions. The core offering consists of three gaming PC lines: Max Bite Series (budget-performance), Shark Series (mid-range with distinctive aesthetics), and Mighty Shark Series (high-end premium). The company also sells configurable gaming laptops (7th gen with up to RTX 3080 graphics and 240Hz displays) and a proprietary Shark Gear peripheral line including the Shark Velocity mouse series (M70 wired, M71 wireless). Beyond hardware, Shark Gaming provides individual component sales (GPUs, CPUs, RAM, cases, storage, cooling), an online PC configurator for custom builds, free expert consultation services ('Book en Haj'), educational content via the Sharkpedia blog platform, and gaming-specific PC guides for popular titles. The company positions itself as Scandinavia's leading gaming brand, serving both professional esports players and casual gamers since 2009.

Differentiator

Problem solved

Functional benefit

Brands

• Max Bite Series: Gaming PC series positioned as the strongest gaming PCs for the price, configurable systems
• Shark Series
• Mighty Shark Series
• Shark Gear

Products and services

• Max Bite Series Gaming PCs Configurable gaming desktop line positioned as the strongest gaming PCs at competitive price points, targeting budget-conscious gamers seeking high performance through customizable CPU, GPU, RAM, storage, and cooling options.
• Shark Series Gaming PCs Mid-range configurable gaming desktop PCs with extensive benefits, distinctive case design, and gaming aesthetics, balancing performance and features for serious gamers.
• Mighty Shark Series Gaming PCs High-end premium configurable gaming PCs in unique configurations, built with rare expert knowledge for demanding users seeking top-tier components and exclusive Shark Gaming designs.
• Shark Gaming Laptops Configurable gaming laptops with up to 240Hz displays, NVIDIA GeForce RTX 3060/70/80 graphics, 12th gen Intel processors, and up to 32GB RAM, providing portable high-performance gaming for serious gamers.
• Shark Gear Series Peripherals Proprietary Shark Gaming-branded gaming peripheral line including mice, keyboards, headsets, monitors, gaming chairs, and apparel developed specifically for serious gamers.
• Shark Velocity M70 Gaming Mouse Wired gaming mouse in the Shark Velocity series, designed for competitive gaming with high-precision performance specifications aimed at serious gamers.
• Shark Velocity M71 Gaming Mouse Wireless gaming mouse in the Shark Velocity series, offering freedom of movement while maintaining high gaming performance standards for serious gamers.
• Gaming Hardware Components Individual PC hardware components including graphics cards, motherboards, processors, cooling systems, power supplies, RAM, cases, hard drives/SSDs, networking equipment, DVD drives, cables, software, and LED lighting for custom PC builds and upgrades.
• Demo Tilbud (Pre-built Demo PCs) Pre-built demo gaming computers sold at discounted prices, suitable for customers seeking immediate availability without waiting for a custom configuration.
• Book en Haj Personal Consultation Free 30-minute personal consultation service with a Shark Gaming expert providing professional guidance to help customers select the ideal gaming computer configuration.

Quantifiable outcome

• 100,000 gaming PCs built since 2009
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AstraliscoreStrategic or Co-development PartnerMajor Danish esports organization using Shark Gaming's custom-built computers for competitive play. Part of Shark Gaming's strategy to establish credibility with professional gamers.
• NorthcoreStrategic or Co-development PartnerDanish esports organization using Shark Gaming's custom-built computers for competitive play. Part of Shark Gaming's professional gaming credibility strategy.
• Resurs BankminorGTM or Marketing PartnerFinancing partner offering installment payment options for customers to purchase gaming PCs over 24-120 months with quick approval process.
• AnydayminorGTM or Marketing PartnerFinancing partner offering 4 interest-free installments for gaming PC purchases. No interest or fees for the 4-payment option.
• ViabillminorGTM or Marketing PartnerFinancing partner offering up to 2000 DKK interest-free loan for 2 years for hardware and gear purchases.
• eBlaztrminorStrategic or Co-development PartnerDanish collaboration to develop the Tiger Shark gaming PC product line.
• MagasinminorChannel Partner/ Reseller/ DistributorDepartment store retail partnership for physical sales presence at Magasin Kongens Nytorv in Copenhagen.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Alienware (Dell): Premium gaming PC and laptop brand owned by Dell, sold through retail and direct channels across the Nordics. Represents the scale OEM competition that could compress Shark Gaming's custom-build premium over time.
• iBuyPower: Established US custom gaming PC builder and peripheral brand. Directly comparable business model — custom configuration, esports co-marketing, and own-brand peripherals — at much larger scale.
• Origin PC: US-based premium custom gaming PC and workstation builder. Comparable high-end custom-build positioning and content-led marketing, representing the premium tier Shark Gaming's Mighty Shark series targets.
• ASUS ROG: Global gaming hardware brand offering pre-built gaming PCs, laptops, peripherals, and components. Currently a supplier/partnership counterparty to Shark Gaming but also a competitor on the OEM pre-built side across the Nordic channel.
• CyberPowerPC: US-based large-scale custom gaming PC system builder with broad configurator offerings and global shipping. Operates the same custom-built gaming PC business model as Shark Gaming but at significantly larger scale.

Regional players

• MIFCOM: German custom gaming PC builder with strong configurator and esports ties. Comparable in custom-built systems, premium positioning, and content-led marketing to enthusiast gamers in a neighboring DACH/Nordic region.
• Caseking: German-based gaming PC system builder and enthusiast component retailer. Comparable custom-build model with a peripheral house brand; relevant as a peer because Shark Gaming cites avoiding price competition through own-brand design, the same playbook Caseking uses.
• Overclockers UK: UK system integrator and enthusiast gaming retailer with custom builds, components, and own-brand peripherals. Relevant European peer operating a near-identical model in a different geography.

Direct peers

• ProShop: Danish custom PC builder and component retailer with strong configurator-driven e-commerce. Overlaps with Shark Gaming on custom gaming PC assembly, peripherals, and the Danish enthusiast gamer segment.
• Komplett: Major Nordic system builder and online retailer of custom gaming PCs, components, and peripherals. Komplett is Shark Gaming's most direct Nordic competitor, operating across Denmark, Sweden, and Norway with a similar custom-build + accessory model.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SharkGamingSystems
• Facebookfacebook.com/SharkGaming.comGG
• Instagraminstagram.com/sharkgamingsystems
• TikToktiktok.com/@sharkgamingsystemsdk
• Xx.com/sharkgamingcom
• LinkedInlinkedin.com/company/sharkgaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shark Gaming