Flowery
Flowery is a Stockholm-based, privately held company founded in 2015 that sells direct-to-consumer flower subscriptions on a weekly or bi-weekly delivery cadence to individual customers in Sweden. It operates with 1-10 employees.
- Company typePrivate
- Founded2015
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Flowery does
Flowery is a privately held, for-profit company headquartered in Stockholm, Sweden, that operates a direct-to-consumer flower subscription service. Per the firmographic data, the company was founded in 2015 and operates with 1-10 employees, indicating a very small, locally scoped business. The core offering is recurring flower deliveries on either a weekly or bi-weekly cadence, targeting individual consumers rather than enterprise or B2B accounts, and the company has a public web presence at flowery.se. No further information on the customer base, geographic reach beyond Sweden, or commercial partnerships is available.
The business model is a classic subscription e-commerce model: customers sign up for recurring flower deliveries at a fixed cadence and Flowery fulfils those orders. Pricing, subscription tiers, churn mechanics, and customer acquisition channels are not disclosed in the source data, and the source website returned only a loading page rather than substantive product, pricing, or technology information. As a result, the underlying technology stack, supplier relationships, fulfilment network, and revenue mechanics are not observable from the provided material. The company has not raised any disclosed funding rounds and has no parent company, subsidiaries, or public ticker.
From an analytical standpoint, Flowery is best characterized as a micro-cap, single-city D2C subscription commerce operator with a commodity product (cut flowers) and no disclosed differentiation, technology moat, AI capability, or capital base. The data set is too thin to assess unit economics, retention, or growth trajectory with confidence; the key observable facts are the 2015 founding date, the Stockholm domicile, the 1-10 employee headcount, the subscription model, and the lack of any disclosed funding, M&A, partnerships, or strategic actions.
Flowery firmographics
Firmographics- Name
- Flowery
- Website
- https://flowery.se
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 1–10 employees
- Short description
- Flowery is a Stockholm-based, privately held company founded in 2015 that sells direct-to-consumer flower subscriptions on a weekly or bi-weekly delivery cadence to individual customers in Sweden. It operates with 1-10 employees.
- Ownership category
- akta.pro rank
Flowery industry classification
Industry- Product category
- Floral Subscription Services
- NAICS
- Florists (459310)
- akta.pro industry
- Event Floral Design & Arrangements
Keywords
Where Flowery is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Flowery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Flowery product offering
Product offeringCore offering
Flowery offers a flower subscription service delivering fresh flowers on a weekly or bi-weekly recurring basis to individual customers. The service is operated online via its website (flowery.se) and targets consumers seeking convenient, regular flower arrangements for their homes or offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Flower Subscription
Companies that use Flowery
Customer profileIdeal customer profiles1 record
Flowery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flowery partnerships and signals
Strategic signalRecent moves1 record
Flowery competitors and assessment
Company assessmentDirect peers
- Floom: Online florist marketplace aggregating independent local florists for same-day delivery across major cities — competes for the same digitally savvy urban customer that Flowery targets in Stockholm.
- Freddie's Flowers: UK-founded, VC-backed flower-by-post subscription brand with weekly arrangements shipped through a centralised hub — a directly comparable recurring-revenue flower subscription model.
- Bloom & Wild: Europe's largest direct-to-consumer flower subscription and gifting brand, operating letterbox and standard bouquet subscriptions across the UK and continental Europe — the closest direct analogue to Flowery's weekly/bi-weekly subscription model.
- The Bouqs Co. US-based farm-to-consumer flower subscription and on-demand delivery brand — directly comparable subscription mechanics, even though primary geography is North America rather than Sweden.
- Euroflorist: Pan-European flower delivery network with strong Nordic and Swedish presence, offering scheduled and on-demand floral delivery — directly comparable to Flowery on geography and product.
Emerging players
- Abel & Cole: UK-based ethical grocery and seasonal flower box subscription — partial overlap with Flowery's recurring-delivery subscription model, especially on the flower box side of the assortment.
- Farmgirl Flowers: US-based digitally native flower brand emphasising farm-sourced bouquets and design-led brand positioning — comparable niche positioning to a focused Stockholm subscription operator, though regional.
Broad incumbents
- Interflora: Long-established global flower delivery network with a dedicated Swedish site (interflora.se) that brokers orders to local florists — overlaps with Flowery on Swedish flower delivery but spans many other product lines and occasions.
- Teleflora: US flower delivery network aggregating independent florists — broader incumbent comparable on delivery-network scale and florist partnership model rather than direct-to-consumer subscription.
- 1-800-Flowers: Large US-listed multi-brand floral and gifting retailer; not a Sweden-based direct competitor, but a relevant incumbent comparable on subscription/recurring floral gifting mechanics and scale.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Flowery social profiles
Digital presenceFlowery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowery leadership team
Management profileNumber of profiles
Flowery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowery
What does Flowery do?
Flowery offers a flower subscription service delivering fresh flowers on a weekly or bi-weekly recurring basis to individual customers. The service is operated online via its website (flowery.se) and targets consumers seeking convenient, regular flower arrangements for their homes or offices.
When was Flowery founded?
Flowery was founded in 2015. It employs 1 to 10 people.
Where is Flowery based?
Flowery is headquartered in Stockholm, Sweden, in the Europe region.
Who are Flowery's main competitors?
Direct peers on record are Floom, Freddie's Flowers, Bloom & Wild, The Bouqs Co. and Euroflorist. Emerging players are Abel & Cole and Farmgirl Flowers. Broad incumbents are Interflora, Teleflora and 1-800-Flowers.
Does Flowery have an API?
No public API is recorded for Flowery.
What industry is Flowery in?
Flowery's product category is Floral Subscription Services. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 459310.