New Standards
New Standards is a Berlin-based sustainability consultancy and creative studio that helps enterprises, governments, and circular startups translate circular economy strategy into brands, campaigns, and behavior-change programs.
- Company typePrivate
- Founded2020
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New Standards does
New Standards (NEW STANDARD.STUDIO GmbH, also operating as NEW STANDARD.S) is a Berlin-based sustainability consultancy and creative studio focused exclusively on the circular economy. Founded in 2020 by Maximilian Mauracher (Managing Director / Circular Strategist), the company operates as a hybrid consultancy–creative studio, combining circular economy strategy with brand, communication, and behavioral design capabilities — a deliberate fusion that distinguishes it from pure-play sustainability consultancies or independent creative agencies. Its 17-person interdisciplinary team includes designers, strategists, sustainability consultants, and creatives organized around three functional pillars: Strategy (circular roadmaps and innovation opportunities), Implementation (circular product, service, and business model design), and Communication (brand building and behavior-change campaigns).
The company delivers work through four standardized service packages — Kickstarter (circularity readiness assessment and roadmap), Product Pioneer (linear-to-circular transformation), Brand Launcher (brand development for circular brands), and Activator (behavior-change campaigns) — plus a shorter Circular Boost 6-week brand sprint. Underlying methodology is grounded in design thinking (Double-Diamond), circular economy frameworks (Circular Globe), systemic design, and the Limbic Map for audience insights; the studio does not build proprietary software. Client work spans large enterprises (Decathlon Germany, FREITAG.lab, Ucon Acrobatics, Montanwerke Brixlegg), circular startups (Faircado), the public sector (Berlin districts of Reinickendorf, Neukölln, and Friedrichshain-Kreuzberg), and NGOs (Circular Berlin, IMMPACT).
Revenue is generated exclusively through project-based professional services engagements, with pricing organized into the four package tiers described above (specific price points not publicly disclosed). GTM is a hybrid of sales-led direct outreach, website inquiry, and community-led referrals through ecosystem memberships (Circular Berlin, BNW, B Corp, Ethical Agency Alliance, Berlin Design, sustainable natives). The studio has served 100+ organizations and is B Corp certified since February 2024, with a nomination for the German Sustainability Award 2025. It participates in the EU SOLSTICE research project and operates in Germany, Austria, Switzerland, France, and the Netherlands.
New Standards firmographics
Firmographics- Name
- New Standards
- Legal name
- NEW STANDARD.STUDIO GmbH
- Website
- https://newstandard.studio
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Standards is a Berlin-based sustainability consultancy and creative studio that helps enterprises, governments, and circular startups translate circular economy strategy into brands, campaigns, and behavior-change programs.
- Ownership category
- akta.pro rank
New Standards industry classification
Industry- Product category
- Circular Economy Consulting
- NAICS
- Professional, Scientific, and Technical Services (541), Advertising Agencies (541810)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)
- akta.pro secondary industries
- Brand Guidelines, Governance & Brand Management (BPAFAEAF), Standards, Certification & Compliance (RECs/GOs, sustainability reporting) (EUAMANAJ)
Keywords
Where New Standards is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
New Standards business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Services / Consulting Engagements: New Standards generates revenue through structured consulting and creative service engagements, organized into four main packages: Kickstarter (circular strategy entry point), Product Pioneer (product/service transformation), Brand Launcher (brand development), and Activator (campaign and behavioral change). Projects range from strategy and reporting to branding, campaign development, and implementation support. Engagements are scoped, priced, and delivered on a project basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Kickstarter: Circular economy entry strategy package |
| Other | Multi-year contract | Product Pioneer: Linear-to-circular product/service transformation |
| Other | Multi-year contract | Brand Launcher: Brand development for circular brands |
| Other | Multi-year contract | Activator: Campaign and behavior-change programs |
| Other | Multi-year contract | Circular Boost: 6-week Brand Sprint |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
New Standards product offering
Product offeringCore offering
New Standards is a sustainability consultancy and creative studio for the circular economy that delivers strategy, implementation, and communication services to organizations. Its offering is organized into four structured service packages — Kickstarter (circularity readiness assessment and roadmap), Product Pioneer (circular product and service transformation), Brand Launcher (brand building for circular brands), and Activator (behavior-change campaigns and stakeholder mobilization) — each scoped with defined deliverables. The studio combines circular economy strategy expertise with brand, campaign, and creative capabilities in a single engagement model.
Product overview
NEW STANDARD.S is a sustainability consultancy and creative studio for the circular economy offering strategy, implementation, and communication services organized into four service packages: Kickstarter (circularity readiness assessment and roadmap), Product Pioneer (circular product and service transformation), Brand Launcher (brand building for circular brands), and Activator (behavior-change campaigns and stakeholder mobilization). The company also produces thought leadership content including whitepapers on Circular Brands and Circular Storytelling, and hosts webinars on regulatory topics like ESPR and EmpCo.
Differentiator
Problem solved
Functional benefit
Products and services
- Kickstarter
Quantifiable outcome
- Decathlon Germany achieved 120,000+ repairs and +4.7% revenue growth through circular services strategy
- +7 more outcomes
Companies that use New Standards
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
New Standards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Standards partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Ethical Agency AllianceminorNew Standards joined the Ethical Agency Alliance in April 2025 as a marketing/partnership affiliation. The alliance connects ethical agencies and supports cross-collaboration on sustainability-focused creative and strategy work.
- Circular BerlincoreCircular Berlin is a core ecosystem partner. New Standards collaborated on multiple projects including the A-GAIN GUIDE digital platform expansion, REPAIR DEAL initiative, and various circular economy advocacy activities. The partnership involves co-development of campaigns, platforms, and events that advance the circular economy agenda in Berlin.
- FixFirstcoreFixFirst is a partner in the REPAIR DEAL project — Berlin's first city-wide repair pilot for jeans, conducted as part of the EU SOLSTICE research project. FixFirst provides the repair voucher and logistics infrastructure, while New Standards handles brand identity, campaign strategy, and communication.
- B Corp CertificationcoreB Corp certification (NEW STANDARD.STUDIO GmbH, certified February 2024) is a formal membership and certification aligning the company's operations with social and environmental performance standards. This is a formal certification rather than a commercial partnership but is listed as a core ecosystem membership.
- BNW – Bundesverband Nachhaltige WirtschaftminorBNW (German Association for Sustainable Business) is a membership organization. New Standards is a member, using the affiliation to signal commitment to sustainable business practice and connect with the broader sustainable business community in Germany.
- Berlin DesignminorBerlin Design is referenced as an ecosystem partner, likely through design community affiliation and network connectivity in Berlin's creative and design ecosystem.
- sustainable nativesminorsustainable natives is listed as an ecosystem partner, likely a network or community of practice for sustainability professionals and organizations.
- SOLSTICE (EU Research Project)coreSOLSTICE is an EU-funded research project on circular economy. The REPAIR DEAL initiative is conducted as part of SOLSTICE, with Berlin as one of four European pilot regions. The project will be evaluated and disseminated for EU policymakers and media outlets by end of 2026.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
New Standards competitors and assessment
Company assessmentDirect peers
- Futerra: London-based sustainability creative agency and consultancy that combines strategy, brand, and campaign work for mission-driven brands — comparable hybrid positioning to New Standards.
- EcoAct: Paris-headquartered climate and sustainability consultancy offering strategy, advisory, and reporting services to enterprises — overlaps with New Standards' sustainability/circular advisory work.
- Metabolic: Amsterdam-based consultancy advising governments and businesses on circular economy strategies, environmental impact, and sustainable systems — directly comparable to New Standards' circularity consulting practice.
- Circle Economy: Amsterdam-based circular economy knowledge and consultancy organization developing the Circularity Gap Reporting framework — directly competes in the same circular strategy and advisory space as New Standards.
- Springtime: Amsterdam creative agency specialized in sustainability communications and brand strategy for purpose-driven organizations — closely mirrors New Standards' hybrid strategy + brand + campaign model.
Broad incumbents
- Systemiq: Berlin/London-based systems change consultancy focused on circular economy and climate transitions — a larger, broader player in the same circular transformation space as New Standards.
- South Pole Group: Zurich-headquartered climate and sustainability consultancy with a global footprint across carbon, climate, and circular services — broader portfolio incumbent competing for similar enterprise mandates.
- Anthesis Group: Global sustainability consultancy with strong European presence providing strategy, advisory, and implementation services to large enterprises — a much larger competitor in the same sustainability services market.
Emerging players
- Bureau Cool: Netherlands-based creative studio focused on sustainability communications and brand work for purpose-driven clients — narrower emerging peer in the same creative/sustainability category.
- Climate Neutral Group: Dutch climate and sustainability consultancy offering advisory, certification, and program support to organizations — adjacent peer operating in the European sustainability advisory space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New Standards social profiles
Digital presenceNew Standards compliance and trust
Trust signalCompliance1 record
New Standards financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Standards leadership team
Management profileNumber of profiles
Profiles4 records
New Standards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Standards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Standards
What does New Standards do?
New Standards is a sustainability consultancy and creative studio for the circular economy that delivers strategy, implementation, and communication services to organizations. Its offering is organized into four structured service packages — Kickstarter (circularity readiness assessment and roadmap), Product Pioneer (circular product and service transformation), Brand Launcher (brand building for circular brands), and Activator (behavior-change campaigns and stakeholder mobilization) — each scoped with defined deliverables. The studio combines circular economy strategy expertise with brand, campaign, and creative capabilities in a single engagement model.
Is New Standards a public or private company?
New Standards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Standards founded?
New Standards was founded in 2020. It employs 11 to 50 people.
Where is New Standards based?
New Standards is headquartered in Berlin, Germany, in the Europe region.
How does New Standards make money?
One revenue line is on record: professional Services / Consulting Engagements.
Who are New Standards's main competitors?
Direct peers on record are Futerra, EcoAct, Metabolic, Circle Economy and Springtime. Broad incumbents are Systemiq, South Pole Group and Anthesis Group. Emerging players are Bureau Cool and Climate Neutral Group.
Does New Standards have an API?
No public API is recorded for New Standards.
What industry is New Standards in?
New Standards's product category is Circular Economy Consulting. Its primary akta.pro industry code is EUAIANAH, Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA), with a secondary code of BPAFAEAF, Brand Guidelines, Governance & Brand Management. Its NAICS code is 541 and its SIC code is 8741.