What Good Rebellion does

Good Rebellion is a Brooklyn, New York-headquartered strategy and creative agency founded in 2019 by David Belsky. The firm delivers consulting, communications, and marketing services to purpose-driven organizations, with higher education associations, institutions, and advocacy groups as its primary client base. Notable engagements include the CIWI (College Is Worth It 2) national influencer campaign for NASH and the AASCU NEXT strategic plan developed with the American Association of State Colleges and Universities, alongside work for Gallaudet University, NSF, the State of Nevada, Griffiss Institute, Knack, HSG, and Belluck & Fox.

Service delivery is organized around three pillars: Strategy Services (management consulting, strategic planning, stakeholder engagement, research and insights, landscape analysis, technology and innovation), Communication Services (messaging, media relations, speechwriting, crisis communications, branding, social and community management), and Marketing Services (graphic design, podcast and video production, digital advertising, web development, event planning). The firm has no proprietary technology platform; it is a people-based services business.

Good Rebellion operates as a B2B sales-led professional services firm with no disclosed pricing model, no e-commerce or self-service channel, and no external funding — it has grown organically from a one-person operation to a team of 16 by February 2026. Revenue is generated through custom-quoted consulting engagements scoped to client requirements, and customer acquisition is driven by direct outreach, website contact forms, conference speaking by the CEO, and a blog-driven thought leadership program on social media and marketing trends.

Name

Good Rebellion

Website

https://goodrebellion.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Rebellion is a Brooklyn-based strategy and creative agency founded in 2019 that delivers consulting, communications, and marketing services to purpose-driven organizations, primarily higher education associations, nonprofits, and advocacy groups, using a 16-person bootstrapped team.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industries

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL)

Keywords

• Strategic communications consulting
• Public relations services
• Higher education marketing
• Nonprofit advocacy campaigns
• Creative strategy agency

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services Consulting: Good Rebellion generates revenue through consulting engagements, strategic planning services, creative and branding work, marketing campaign execution, and communications services. Services span management consulting, strategic planning, stakeholder engagement, research and insights, messaging and copywriting, media relations, branding and visual identity, graphic design, digital advertising, web development, event planning, and social media management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Good Rebellion is a strategy and creative agency that provides consulting, communications, and marketing services to purpose-driven organizations. Its three core service pillars are Strategy Services (management consulting, strategic planning, stakeholder engagement, research and insights), Communication Services (messaging, media relations, branding, crisis communications), and Marketing Services (graphic design, podcast and video production, digital advertising, web development, event planning). Beyond ongoing engagements, the firm delivers named campaigns and strategic initiatives such as the CIWI national higher education campaign and the AASCU NEXT strategic plan.

Product overview

Good Rebellion is a full-service strategy and consulting agency serving purpose-driven clients in education, nonprofit, and advocacy sectors. The company operates three core service pillars: Strategy Services (management consulting, strategic planning, stakeholder engagement, research and insights, landscape analysis, and technology and innovation), Communication Services (messaging and copywriting, media relations, presentations and speechwriting, crisis communications, branding and visual identity, and social and community management), and Marketing Services (graphic design, podcast and video production, digital advertising, web development and maintenance, print and out-of-home, and event planning). Beyond ongoing service offerings, Good Rebellion delivers specific named campaigns and strategic initiatives such as CIWI (College Is Worth It 2), an influencer-driven national digital campaign, and AASCU NEXT, a comprehensive strategic plan and narrative system for higher education institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Organizational strategy services including management consulting, strategic planning, stakeholder engagement, research and insights, landscape analysis, and technology and innovation guidance. Designed for purpose-driven organizations seeking to clarify direction and align stakeholders.
• Communication Services Messaging and copywriting, media relations, presentations and speechwriting, crisis communications, branding and visual identity, and social and community management. Built for changemakers who need to cut through noise and inspire action.
• Marketing Services Graphic design, podcast and video production, digital advertising, web development and maintenance, print and out-of-home advertising, and event planning and programming. Supports full execution of campaigns and brand experiences.
• CIWI (College Is Worth It 2) Campaign Influencer-driven nationwide digital campaign across TikTok, Instagram, and Meta, deploying creators such as college athletes, high school seniors, parents, and public figures to rebuild public trust in the value of college and drive FAFSA completion.
• AASCU NEXT Strategic Plan Future-focused strategic plan and narrative system that repositions Regional Public Universities as essential drivers of opportunity, workforce relevance, and community vitality, organized around three pillars: Advocacy, Opportunity, and Innovation.

Quantifiable outcome

• 125M+ estimated reach for CIWI national campaign
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fenton: Social impact communications agency serving nonprofits, foundations, and advocacy organizations with strategy, PR, and campaign execution. Highly comparable mission and service mix.
• Burness: Communications and PR firm for nonprofits, foundations, and social-impact organizations. Closely matches Good Rebellion's nonprofit, advocacy, and cause-communications work.
• OHO Interactive: Higher-education digital marketing and enrollment agency. Direct competitor focused on universities and colleges with strategy, web, and content offerings.
• Hemingway (formerly Royall & Company): Higher-education marketing and enrollment services firm. Comparable niche specialist serving institutions and associations with strategic communications and marketing campaigns.
• Carnegie Dartlet: Strategy, branding, marketing, and enrollment agency dedicated to higher education. Direct competitor in the same niche of higher-ed strategy and creative services.
• Denterlein: Strategic communications and PR firm serving nonprofits, advocacy groups, healthcare, and education. Comparable client mix and campaign-based service model.
• mStoner: Higher-education marketing, web, and branding agency. Direct peer in the same vertical with overlapping service lines including branding, digital, and strategic communications.
• Powell Tate: Public affairs and strategic communications firm with strong nonprofit, advocacy, and association practices. Comparable in serving mission-driven clients with strategy, messaging, and campaign execution.

Broad incumbents

• EAB: Education advisory and research firm that also provides marketing services to universities. Broader incumbent serving higher-ed institutions with research-backed strategy, including enrollment and branding support.
• BerlinRosen: Large progressive PR and communications firm with strong advocacy, nonprofit, and public-affairs practices. Broader scale than Good Rebellion but overlapping client base and service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goodrebellion
• Facebookfacebook.com/GoodRebellionFB
• LinkedInlinkedin.com/company/goodrebellion

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Rebellion