What Baldegger + Sortec does

Baldegger + Sortec AG is a privately held Swiss POS and payment-terminal provider headquartered in Belp, Switzerland, founded in 1933 and operating showrooms in Belp, Zürich, and Buchs. The company sells integrated cash-register solutions to small and mid-market businesses in Swiss hospitality, retail, and adjacent verticals (public institutions, service businesses), with approximately 25–27 employees spanning administration, sales, development, technology, and support.

Its product portfolio centers on three software platforms distributed as a reseller/integrator rather than as the primary software author: payyap, an all-in-one POS with bundled hardware and payment from CHF 359 one-time with no recurring license fee; Gastronovi, a modular cloud POS for gastronomy from CHF 79/month with 17 functional modules (POS, kitchen display, table planning, ordering, reservations, inventory, time tracking, digital signage, analytics, multi-location); and Arcavis, a modular cloud POS for retail from CHF 99/month with 11 modules (POS, inventory, fashion, gift cards, invoicing, marketing, e-commerce). These are layered with wallee-branded PAX payment terminals, SUNMI and X-Touch wide hardware, a self-checkout kiosk, and service subscriptions (Basic CHF 30/month, Advanced CHF 100/month) with 365-day support including on-site service. Payment integration is anchored on Worldline Tap on Mobile, TWINT, Saferpay, Mastercard, Visa, Apple Pay, and PostFinance Card.

The business model combines one-time hardware/license revenue (payyap, PAX terminals, X-Touch wide), recurring software subscriptions (Gastronovi, Arcavis, service contracts), and usage-based payment-terminal rental and transaction fees. Go-to-market is sales-led via three physical showrooms for live demos and on-site installations, supplemented by an e-commerce shop with up to 30% discounts, digital marketing (SEO, paid media, LinkedIn/Instagram, newsletter), and event-driven promotions. Customer mix skews to Swiss SMBs across gastronomy and retail, with occasional enterprise references including Jungfraubahn, Lindt & Sprüngli, Sunstar Hotels, TCS Camping, and Transgourmet Schweiz.

Name

Baldegger + Sortec

Legal name

Baldegger Sortec AG

Website

https://baldeggersortec.ch

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Baldegger + Sortec is a Swiss POS and payment-terminal provider, founded 1933, selling integrated cash-register solutions (payyap, Gastronovi, Arcavis) plus wallee terminals to SMBs in hospitality and retail across German-speaking Switzerland via three showrooms.

Ownership category

akta.pro rank

Product category

Point-of-Sale (POS) Systems

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Office Equipment Merchant Wholesalers (42342)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industries

POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL), Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM)

Keywords

• POS system wholesale
• Payment terminal hardware
• Hospitality POS software
• Retail cash register
• POS installation services

Headquarters

HQ city

Belp

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of POS terminals, payment devices, receipt printers, scanners, cash drawers, and accessories. One-time purchase model with options for purchase or rental.
2. Software Subscriptions: Monthly subscriptions for Gastronovi (from CHF 79/month), Arcavis (from CHF 99/month), and service agreements. Includes cloud hosting, software updates, and support.
3. payyap License: One-time purchase model for payyap (from CHF 359) with no recurring monthly costs. Flat-rate card payment fees (1.4% debit, 1.8% credit) and TWINT included.
4. Service & Support Contracts: Service agreements (Basic from CHF 30/month, Advanced from CHF 100/month) providing phone support, remote maintenance, replacement equipment, and priority service.
5. Payment Terminal Services: Monthly rental fees for payment terminals (wallee from CHF 35/month) plus transaction fees for payment processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Baldegger + Sortec is a Swiss wholesale and integration company that supplies point-of-sale (POS) solutions for hospitality and retail businesses, bundling cash registers, cloud POS software subscriptions, certified payment terminals, and on-site installation with ongoing support services. Its portfolio spans the payyap all-in-one digital cash register, the Gastronovi and Arcavis cloud POS platforms, wallee and PAX payment terminals, and complementary hardware such as the X-Touch wide terminal and KIOSK units.

Product overview

Baldegger+Sortec offers a modular portfolio of cloud-based POS and payment solutions for Swiss hospitality and retail businesses. The core product lines include payyap (all-in-one POS starting at CHF 359, no monthly fees), Gastronovi (cloud hospitality POS from CHF 79/month with 17 modules including ordering, reservations, and inventory), and Arcavis (cloud retail POS from CHF 99/month with 11 modules covering inventory, marketing, and e-commerce). These platforms are complemented by wallee payment terminals, self-checkout kiosks, and hardware terminals (SUNMI, PAX, X-Touch). The ecosystem is unified through payment integration with Worldline/Tap on Mobile and supports QR-code ordering systems. Service subscriptions provide ongoing support with three tiers.

Differentiator

Problem solved

Functional benefit

Brands

• payyap: All-in-one cash register solution for retail, starting at CHF 359 one-time with no recurring monthly costs. Supports card payments, TWINT, cash, vouchers, invoicing, and crypto payments. Includes Tap on Mobile via Worldline.
• Gastronovi
• Arcavis
• wallee

Products and services

• payyap All-in-One Digital Cash Register

Quantifiable outcome

• QR code ordering systems report 15-20% higher revenue per guest through easier reordering
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WorldlinecoreTechnology or IntegrationPayment processing partner for payyap. Worldline provides Tap on Mobile payment solution enabling card payments through smartphone without additional hardware. Included at no extra monthly cost.
• SunmicoreTechnology or IntegrationHardware manufacturer providing POS terminals and mobile devices for payyap and Gastronovi systems. Products include Sunmi V3, D3, CPad, M3 series devices.
• walleecoreTechnology or IntegrationCloud-based payment terminal provider. Offers integrated and mobile terminals (PAX series) with contactless payment, NFC, and cloud management portal.
• GastronovicoreTechnology or IntegrationCloud POS software provider for hospitality. Modular system with modules for cash register, cash book, customer loyalty, ordering system, table reservation, menu cards, websites, newsletters, digital signage, time recording, purchasing, key figures, multi-location, calculation, inventory management, and interfaces.
• ArcaviscoreTechnology or IntegrationCloud POS software provider for retail. 100% Swiss Made Software with modules for POS, backoffice, inventory management, fashion solutions, gift cards, invoicing, marketing, tourism, subscriptions, online shop, and interfaces to Abacus, Sage50, 7-Days Media, Obrecht scales.
• novu GmbHminorImplementation/ SI/ Consulting PartnerWebsite design and development partner responsible for the company's website at baldeggersortec.ch
• Swiss Made SoftwareminorOthersAssociation promoting Swiss software industry with quality certification for Swiss software companies
• Kundenversprechen.chminorOthersQuality seal organization for customer promise certification in Switzerland

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TouchBistro: TouchBistro is a cloud-based POS system purpose-built for the hospitality industry (restaurants, bars, cafés). It is directly comparable to Baldegger's Gastronovi offering, serving similar SMB hospitality customers with subscription-based software and integrated payment processing.
• Orderbird: Orderbird is a leading iPad-based POS provider focused on the hospitality and gastronomy sector across DACH (Germany, Austria, Switzerland). It is a direct competitor to Baldegger + Sortec's Gastronovi offerings for hotels, restaurants, cafés, and bars, with overlapping target customers and a comparable subscription-based revenue model.
• Celerant Technology: Celerant is a US-based retail POS and e-commerce platform offering cloud and on-premise POS solutions with inventory management. It competes with Baldegger's Arcavis retail POS in the broader retail POS space, particularly for specialty retailers.
• Arcavis AG: Arcavis is the Swiss Made Software provider of cloud POS for retail whose platform Baldegger resells. Arcavis also sells directly to Swiss retail customers, making it a direct competitor with overlapping target market in Swiss retail and tourism sectors.
• Gastronovi GmbH: Gastronovi is the underlying cloud POS software provider for hospitality whose platform Baldegger resells and supports. Gastronovi also sells directly to end customers in Switzerland and DACH, making it a direct competitor in the same hospitality niche with overlapping target buyers.

Broad incumbents

• Shopify POS: Shopify POS is the retail point-of-sale offering from Shopify, providing integrated POS hardware, software, and payment processing to retailers globally including Switzerland. It competes broadly with Baldegger's Arcavis retail offering, though as part of Shopify's larger commerce ecosystem.
• Lightspeed Commerce: Lightspeed is a global cloud-based POS platform serving both retail and hospitality with a strong European footprint. It competes broadly with Baldegger's Arcavis retail and Gastronovi hospitality solutions, though it serves a broader portfolio of verticals and geographies rather than specializing in the Swiss SME niche.
• SumUp: SumUp is a major European fintech offering mobile POS card readers and integrated payment solutions targeted at micro and small businesses. It competes directly with Baldegger's payyap all-in-one device and wallee terminals in Switzerland, particularly for food trucks, market stalls, and small retailers.
• Zettle by PayPal: Zettle (formerly iZettle) is PayPal's mobile POS and payment terminal business operating across Europe including Switzerland. It overlaps with Baldegger's payyap and wallee hardware offerings for micro-SMBs, though as part of PayPal's broader payments ecosystem rather than a dedicated POS specialist.
• Square (Block): Square, a Block company, is a global POS and payments platform offering integrated hardware, software, and payment processing. It competes with Baldegger's full-stack offering (payyap, wallee terminals, software subscriptions) for SMBs across retail and hospitality, though with much broader scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/baldeggersortec
• LinkedInlinkedin.com/company/baldegger-sortec
• Instagraminstagram.com/baldeggersortec_kassensystem

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baldegger + Sortec