Drivers Education Of America

What Drivers Education Of America does

Drivers Education of America, Inc. is a Texas-incorporated private driving school founded in 2014 and headquartered in Garland, Texas. The company operates an online, self-paced driver education platform delivering state-approved courses in Texas, Ohio, and Illinois, with course prices ranging from $22.95 to $48.95 per student. Its customer base consists of individual consumers — primarily teens (14–17) and adults (18+) seeking first-time licenses, license reinstatement, or court-ordered ticket dismissal — distributed across three US states, with no enterprise or B2B contracts described in the available material.

The company differentiates through an all-video course architecture: approximately 90% of content consists of real driving footage filmed with GoPro cameras in the Dallas area, supplemented with vlog-style segments, animations, and short-form instructional memory aids, and is delivered via a mobile-responsive platform with biometric voice authentication for identity verification. It holds four sector-specific regulatory licences — Texas TDLR School #C2826, Texas Course Provider #CP1051, Illinois Secretary of State #3349, and Ohio BMV #3953 — which authorise the courses to be accepted at official state DMV/DPS offices and Texas courts. Spanish-language variants of select Texas courses have been launched to extend accessibility.

Commercially, Drivers Education of America runs a pure direct-to-consumer product-led growth model: students select their state, enroll, and pay directly on the company website, completing courses independently with phone support during business hours. Revenue is generated entirely through one-time per-course license fees with no subscription, recurring, or enterprise contract layer. Marketing relies on SEO-optimised state and city landing pages, phone-based sales/support, and customer reviews, including recognition via the Feefo Platinum Award 2023. The company is privately held, appears to be founder-owned and operated by Chad Henry, has reported 1–10 employees, and has not disclosed external institutional funding.

Name

Drivers Education Of America

Legal name

Drivers Education of America, Inc

Website

https://driverseducationofamerica.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Drivers Education of America is a private, Texas-based online driving school founded in 2014 that delivers state-approved, all-video driver education courses in Texas, Ohio, and Illinois to teen and adult learners seeking first-time licenses, ticket dismissal, or insurance discounts.

Ownership category

akta.pro rank

Headquarters

HQ city

Garland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Course Sales: One-time purchase of state-approved driver education courses. Each course has a fixed price point. Certificates of completion are provided upon passing. Additional fees may apply for duplicate certificates or course reinstatements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Drivers Education Of America is a private online driving school that delivers state-approved, all-video driver education and driving safety courses to individual students in Texas, Ohio, and Illinois. The platform offers self-paced courses for adults, teens (instructor-led and parent-taught formats), and court-ordered/defensive driving students, including the official state written test and a certificate of completion accepted at the relevant DPS/DMV/BMV offices.

Product overview

Drivers Education of America operates as a multi-state online driver's education platform offering state-approved video-based courses. The portfolio consists of: Texas Adult 6-Hour Course (for ages 18+, TDLR #C2826), Texas Teen courses in both Instructor-Led and Parent-Taught formats (32 hours, ages 14-17), Texas Driving Safety/defensive driving course (TDLR Course Provider #CP1051), Ohio Class D Drivers Ed (24-hour, ages 15½-20), and Illinois Adult 6-Hour Course (Secretary of State #3349, ages 18-20). The company differentiates itself as the 'first and only all video course in America,' delivering almost 90% video content filmed in real driving situations using GoPro cameras, supplemented with interactive elements and blackboard lectures. Spanish language versions are available for select Texas courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Texas 6-Hour Adult Drivers Ed Course A TDLR-approved (School #C2826) 6-hour all-video online driver education course for adults 18+ in Texas who need a state-approved course to obtain a learner's permit or driver's license. Includes the official DPS written test free of charge and is self-paced with up to 3 months to complete.
• Texas 32-Hour Teen Drivers Ed Course (Instructor-Led) A 32-hour state-approved online driver education course for Texas teens aged 14-17, with instruction led by certified instructors. Accepted at all Texas DPS offices and includes the official DPS written test.
• Texas 32-Hour Teen Drivers Ed Course (Parent-Taught) A 32-hour parent-taught online driver education course for Texas teens aged 14-17, authorized under TDLR Parent-Taught Driver Education (PTDE) Course #PT227, allowing a parent to serve as the instructor.
• Texas Driving Safety Course A TDLR-approved (Course Provider #CP1051) defensive driving course for Texas drivers seeking ticket dismissal at any Texas court or an insurance premium discount. The course is all-video, has no final test, and is self-paced with up to 3 months to complete.
• Ohio Class D Drivers Ed Course A 24-hour BMV-approved (License #3953) online driver education course for Ohio students ages 15½-20 (and adults 21+ qualifying for a Limited Term license). Accepted at all Ohio BMV Exam Stations and includes the official state written test.
• Illinois 6-Hour Adult Drivers Ed Course A Secretary of State-certified (License #3349) 6-hour adult driver education course for Illinois residents ages 18-20 seeking an Illinois driver's license. Must be completed within 30 days and requires a score of 75% or higher on the end-of-course test.
• Spanish Language Driver Ed Courses Spanish-language versions of the Texas Adult Driver Education and Texas Driving Safety courses, providing bilingual access to the company's all-video curriculum for Spanish-speaking students in Texas.

Quantifiable outcome

• Over 99% of students pass the course and become safe drivers
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DriversEd.com: DriversEd.com is a well-known online driver education brand (also part of the Aceable group) offering state-approved online courses for teens and adults. It targets the same customer base and product category as Drivers Education of America, with overlapping state coverage and a similar all-online delivery model.
• Aceable: Aceable is the largest venture-backed online driver education and traffic school provider in the US, offering mobile-first state-approved courses across dozens of states. It directly competes with Drivers Education of America in the same product category with the same DTC, state-approved, online-only model, but at significantly larger scale.
• GoToTrafficSchool: GoToTrafficSchool is one of the largest online traffic school providers in the US, approved in many states for ticket dismissal and insurance discount courses. It competes with the same use cases that Drivers Education of America serves in Texas, with a similar online, self-paced, state-approved product.
• Safe2Drive: Safe2Drive is an online traffic school and driver education provider serving multiple US states, focused on ticket dismissal, insurance discounts, and driver improvement. It overlaps with Drivers Education of America's Texas Driving Safety and adult/teen course offerings, sharing the same state-approval-driven business model.
• American Safety Council: American Safety Council provides online driver improvement, traffic school, and driver education courses approved in numerous US states. It is comparable to Drivers Education of America in product category, regulatory model, and target customer segments, operating a similar state-by-state approved-course portfolio.
• MyImprov: MyImprov is an online traffic school and driver education provider that uses a comedic, video-based teaching style. It is directly comparable to Drivers Education of America's video-led approach and competes for the same ticket-dismissal and insurance-discount customers in shared states.
• I Drive Safely: I Drive Safely is a long-established online driver education and traffic school provider, owned by Aceable. It competes head-to-head with Drivers Education of America in online adult and teen driver ed, with similar state-approval structures, course-based pricing, and DTC delivery.
• DefensiveDriving.com: DefensiveDriving.com is an online defensive driving and traffic school provider offering state-approved courses across multiple US states. It serves the same ticket-dismissal and insurance-discount use cases as Drivers Education of America's Texas Driving Safety course, with comparable pricing and delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drivers Education Of America