Mälerifakta
Mälerifakta AB is the joint employer-union measurement authority for Sweden's painting industry, providing on-site quantity measurement, labor-time calculation, and benchmarking to painting contractors under collective agreement, with a growing digital portal and API ecosystem.
- Company typePrivate
- Founded1977
- HeadquartersJohanneshov, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Mälerifakta does
Mälerifakta AB is a Swedish private limited company founded in 1977 that provides independent quantity and labor-time measurement services for the painting industry. The company is jointly owned by employer organization Måleriföretagen i Sverige and trade unions Bygnads/Svenska Målareförbundet, giving it the institutional role of neutral measurement authority under Swedish painting-industry collective agreements. Headquartered at Skeppsbron 40 in Stockholm, the company deploys approximately 60 field-based measurers supported by HQ staff across multiple Swedish cities including Stockholm, Göteborg, Malmö, and a newly established test office in Borås.
The core service is on-site measurement of paintable surfaces and labor-time calculation, with revenue generated through per-assignment measurement fees (mätningsavgiften) paid by painting contractors who are contractually obliged to use Mälerifakta under collective agreement. Beyond measurement, the company operates "Effektkollen," an industry benchmarking service that aggregates productivity and material-consumption data across assignments. Mälerifakta holds ISO 9001, ISO 14001, and OHSAS 18001 certifications and has built a digital product stack including a new customer portal (Kundportal, launched March 2026) with BankID authentication (April 2026), API integration with Aceve/Hantverksdata ERP systems (January 2026), and forthcoming native mobile apps on App Store and Google Play.
The business model is fee-for-service under collective-agreement mandate, with monetization through per-assignment measurement charges, supplementary benchmarking products, and — effective May 2026 — a revised price list. Under new CEO Charlotta Tillbom, the company is executing an operational restructuring that includes office consolidation, IT environment refresh, geographic test-and-learn via Borås, and a transition from physical-first to digital-first customer interaction.
Mälerifakta firmographics
Firmographics- Name
- Mälerifakta
- Legal name
- Målerifakta AB
- Website
- https://malerifakta.se
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mälerifakta AB is the joint employer-union measurement authority for Sweden's painting industry, providing on-site quantity measurement, labor-time calculation, and benchmarking to painting contractors under collective agreement, with a growing digital portal and API ecosystem.
- Ownership category
- akta.pro rank
Where Mälerifakta is headquartered
LocationHeadquarters
- HQ city
- Johanneshov
- HQ country
- Sweden
- HQ region
- Europe
Offices16 records
Markets served
Mälerifakta business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Measurement Services (Mätningsavgiften): Fees for measuring painting work and producing accordion calculations for painters and painting companies. Fees are covered by the measurement fee (mätningsavgiften) paid by member companies.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Mälerifakta product offering
Product offeringCore offering
Mälerifakta provides independent measurement and piecework (ackord) calculation services for the Swedish painting industry. Painting companies and painters order measurement assignments digitally via the Mina Sidor portal, field measurers (ackordgranskare) measure completed work, and Mälerifakta delivers digital agreement calculations that determine fair piecework wages. The offering also includes benchmarking tools, digital time reporting, SMS notifications, and reference documents, all accessible through a web-based and mobile-optimized platform.
Product overview
Mälerifakta operates as a digital service platform for the Swedish painting industry, providing a suite of interconnected services centered on agreement-based measurement and wage calculation. The core offering consists of Mätuppdrag (measurement assignments) and Ackordsräkningar (agreement calculations), which together form the three-step process: the customer orders a measurement via Mina Sidor, Mälerifaktas ackordgranskare (agreement reviewers) measure the completed work and the painter reports time via the Tidlista, and Mälerifakta delivers the agreement calculation digitally. These core services are complemented by the new Kundportal (customer portal), launched in early 2026 as a mobile-optimized web app with BankID login, and add-on tools such as Effektkollen (a benchmarking/analytics tool), SMS/email notification, Fjärrsupport (remote support via TeamViewer), Utbildningar (training courses), and reference documents including the Riksprislistan (national price list), Domar och beslut, Vitboken, and Tolkningar. The platform is accessed primarily through the Mina Sidor authenticated portal, available on desktop and mobile web, with the Kundportal planned for native app release on App Store and Google Play.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reduced change calculations significantly with digital ordering
- +2 more outcomes
Companies that use Mälerifakta
Customer profileNamed customers8 records
Segments3 records
Mälerifakta technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Mälerifakta partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Måleriföretagen i Sverige (Employers' Association of Painting Companies in Sweden)coreCo-owner and primary client representative organization. Målerifakta operates on direct assignment from Måleriföretagen i Sverige and Byggnads. Represents painting companies' interests in the collective agreement framework.
- Byggnads (Swedish Building Workers' Union) / Svenska MålareförbundetcoreCo-owner and union representative. Målerifakta operates under collective agreement framework. Provides measurement services mandated under the painting industry collective agreement.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Mälerifakta competitors and assessment
Company assessmentBroad incumbents
- Visma: Major Nordic business software provider with vertical solutions for construction and trades (e.g., Visma Bygglet). Competes for the same Swedish SMB trade contractor software wallet and serves overlapping customer personas, though at much broader scope than Målerifakta's measurement specialization.
- Hogia: Swedish provider of business systems for vertical industries including transport, logistics, and public sector. Comparable as a Nordic vertical software specialist, though operating in different verticals than Målerifakta's painting-trade focus.
- Vitec: Swedish vertical software company that acquires and develops industry-specific software businesses across the Nordics. Comparable as a Nordic vertical-software operator with similar go-to-market and customer-base dynamics in niche industries.
- Fortnox: Leading Swedish cloud accounting and business software platform widely adopted by SMBs in trades and services. Comparable as a digital workflow platform serving Swedish SMB customers, though focused on accounting/HR/payroll rather than trade-specific measurement.
Direct peers
- Hantverksdata (Aceve): Trade/craft management software provider serving Swedish construction trades businesses, including painting companies. Explicitly integrated with Målerifakta via API for digital order exchange, serving the same SMB painting contractor customer base with adjacent workflow software.
Others
- Branschföreningen Byggnadsindustrin: Swedish Building Workers' Union (Byggnads), which co-owns Målerifakta. As a labor-side stakeholder in the collective agreement framework, it is thematically related rather than a direct competitor, but its governance role parallels the bipartite ownership structures used by other Nordic trade service organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mälerifakta social profiles
Digital presenceMälerifakta compliance and trust
Trust signalCompliance5 records
Mälerifakta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mälerifakta leadership team
Management profileNumber of profiles
Mälerifakta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mälerifakta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mälerifakta
What does Mälerifakta do?
Mälerifakta provides independent measurement and piecework (ackord) calculation services for the Swedish painting industry. Painting companies and painters order measurement assignments digitally via the Mina Sidor portal, field measurers (ackordgranskare) measure completed work, and Mälerifakta delivers digital agreement calculations that determine fair piecework wages. The offering also includes benchmarking tools, digital time reporting, SMS notifications, and reference documents, all accessible through a web-based and mobile-optimized platform.
Is Mälerifakta a public or private company?
Mälerifakta is a private company. It is currently operating.
When was Mälerifakta founded?
Mälerifakta was founded in 1977. It employs 51 to 100 people.
Where is Mälerifakta based?
Mälerifakta is headquartered in Johanneshov, Sweden, in the Europe region.
How does Mälerifakta make money?
One revenue line is on record: measurement Services (Mätningsavgiften).
Who are Mälerifakta's main competitors?
Broad incumbents on record are Visma, Hogia, Vitec and Fortnox. Hantverksdata (Aceve) is listed as a direct peer. Branschföreningen Byggnadsindustrin is listed as an others.
Does Mälerifakta have an API?
Yes. Mälerifakta has an API solution connecting to Aceve (Hantverksdata) that enables digital order processing. This API integration had stability issues in January 2026 causing database server overload, and was temporarily disabled pending an update from Aceve. Direct ordering of agreement jobs can also be done via the Mälerifakta website.