What Hantverksdata does

Hantverksdata, operating as a brand under Sweden-based parent Aceve (formerly HVD Group), is a provider of cloud-based business management software purpose-built for the crafts and trades industries across the Nordics. Its core platform, Entré, is a modular SaaS system that unifies project management, order handling, time and payroll registration, service management, inventory, document management, and accounting in a single environment, with industry-specific versions for electrical, plumbing/HVAC, painting, glass, construction, alarm/security, and elevator companies. The system is delivered with pre-built price lists from major wholesalers (Ahlsell, Saint-Gobain, Pilkington), EDI integrations, and mobile field-worker capabilities, and is sold as two main tiers—Entré Office for smaller companies (1–15 employees) and Entré for larger companies (16+ employees)—supplemented by a broad set of add-on modules (e.g., Fakturaköp invoice factoring, Fakturaservice automated invoicing, CleanUp collections, Entré Pay, Bilglas/Planglas).

The company monetizes through per-user monthly SaaS subscriptions (SEK 100–415/user/month), transaction-based invoice services, and an expanding ecosystem of complementary products (KlarPris purchasing portal, Accurator procurement marketplace, PRI Handel electronic commerce, and newer AI products Projektvarning and Lume). Go-to-market combines self-serve web signup with a 30-day trial for smaller customers and a sales-assisted model for mid-market and enterprise deals; local-language sales subsidiaries operate in Sweden, Finland (Pajadata), Norway (Håndverksdata), Denmark (Ordrestyring), Germany (Handwerksdata), and the UK. The customer base comprises approximately 15,000 companies and 100,000 users, with self-described market leadership in the electrical, plumbing, painting, and glass verticals in the Nordics. Ownership is held by EQT (majority) and Adelis following a 2024 transaction, and the business has stated an ambition to triple in size through organic growth and continued acquisitions across Europe.

Name

Hantverksdata

Legal name

Aceve Sverige

Website

https://hantverksdata.se

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Hantverksdata, operating under Sweden-based parent Aceve, provides a modular cloud-based business management SaaS platform (Entré) for Nordic crafts and trades companies, covering project management, accounting, service, and field operations across electrical, plumbing, painting, glass, and construction verticals.

Ownership category

akta.pro rank

Product category

Vertical SaaS for Crafts and Trades Industry

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Project & Task Management (BPAMAMAF)

Keywords

• Crafts business software
• Trades ERP system
• Installation management software
• Field service software
• Invoice automation services

Headquarters

HQ city

Danderyd

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions: Monthly subscription fees per user for cloud-based business system. Three product tiers: Foundation, Professional, Enterprise. Per-user pricing ranging from 100 SEK/month (time register) to 415 SEK/month (full Entré Office). Add-on modules available for additional cost. No binding time required for most tiers.
2. Invoice Purchase (Fakturaköp): Sell customer invoices for immediate payment. Takes 1.52% per 30 days plus 9.90 SEK per invoice. Customer gets paid next bank day. Waya/Moank takes over credit risk.
3. Invoice Service (Fakturaservice): Automated invoice handling including sending, reminders, and collections. 10.80 SEK per invoice plus distribution costs. Original invoice always included with reminders.
4. Invoice Cleanup (CleanUp): One-time collection service for aged unpaid invoices. 4.90 SEK per invoice. Helps free capital and reduce credit losses.
5. PRI Handel Electronic Commerce: Subsidiary providing electronic commerce solutions for retail organizations in construction industry. Revenue from transaction fees and services for electronic ordering, invoicing, and purchasing statistics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hantverksdata develops and sells Entré, a cloud-based SaaS business management system tailored for crafts and trades companies in the Nordic region. The platform integrates project management, order handling, time registration, invoicing, accounting, service management, document management, and payroll into a single modular system, with industry-specific versions for electrical, plumbing, painting, glass, HVAC, and construction verticals. Complementing the core software, the company also offers invoice purchasing, automated collections, payment solutions, and procurement platforms as standalone services.

Product overview

Hantverksdata (now Aceve) offers a cloud-based modular business system ecosystem called Entré, designed for the construction and craft trades industry. The platform has two main product tiers: Entré (for larger companies with 16+ employees) and Entré Office (for smaller companies with 1-15 employees). Both are expandable through numerous add-on modules including project management, time & payroll, service management, inventory management, document management, and industry-specific solutions for electrical, plumbing, painting, glass, construction, and more. Additional services include invoice-related products (Entré Fakturaköp for invoice factoring, Entré Fakturaservice for automated invoicing, Entré CleanUp for debt collection, Entré Pay for on-site Swish payments), purchasing tools (KlarPris, PRI Handel), and mobile solutions (Entré Portal). The ecosystem also includes Accurator for procurement/marketplace and specialized industry modules like Entré Bilglas and Entré Planglas for the glass industry. Recent AI capabilities include Lume for automated invoice construction and Projektvarning for predictive project monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Entré: Cloud-based business system for small and large installation companies, combining project management, finance, service and personnel in one tool
• Entré Office
• Accurator
• KlarPris
• PRI Handel
• Next
• Ordrestyring
• Craftnote

Products and services

• Entré Full-featured cloud-based business system for larger installation companies (16+ employees) with project management, service management, time and payroll, accounting, and inventory modules. Industry-specific versions for electrical, plumbing, painting, glass, HVAC, construction, and other trades.
• Entré Office Standardized, cloud-based business system for smaller craft companies (1-15 employees) with pre-packaged order management, invoicing, time registration, and industry-specific price lists. Available with 30-day free trial and no binding time at 100-415 SEK per user per month.
• Entré Butik Point-of-sale system for craftsmen with fast receipt registration, barcode scanning, article management, and integration to order management, inventory, and accounts receivable. Includes card payment terminal integration.
• Entré Fakturaköp Invoice purchasing service that allows companies to sell invoices and receive immediate payment next bank day. Partner Waya/Moank takes over credit risk at 1.52% per 30 days plus 9.90 SEK per invoice.
• Entré Fakturaservice Fully automated invoice flow from creation to payment. Handles distribution, automatic reminders, and debt collection for invoices created in Entré at 10.80 SEK per invoice plus distribution costs.
• Entré CleanUp One-time service to collect old, unpaid invoices and recover capital. Part of Entré Fakturatjänster, priced at 4.90 SEK per invoice to help reduce credit losses.
• Entré Pay Payment solution enabling craftsmen to receive payment on-site via Swish. Customer scans QR code from the app to pay immediately, reducing payment delays.
• KlarPris Purchasing portal aggregating prices and inventory from leading material wholesalers in one place, enabling faster, better-informed purchasing decisions for installation companies.
• PRI Handel Electronic commerce platform for construction industry retailers and chains. Provides through-invoicing, e-commerce, purchasing statistics, and article management. Market leader in Sweden with over 1,000 connected companies.
• Accurator Procurement and tender platform with marketplace connecting craftsmen with job requests from buyers. Over 1,400 buyers, facilitating billions in project value annually. Future integration with Entré planned.
• Entré Glas (Bilglas and Planglas) Glass industry module with separate components for car glass (Bilglas, including damage reporting, booking overview, CABAS integration for insurance partners) and flat glass (Planglas, with norm times, float glass handling, framing, recycling fees, and ROT handling). Includes integration with Saint-Gobain Autover and Pilkington.

Quantifiable outcome

• 10-15% of previously unbilled capital can be released through improved billing flow
• +6 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Waya Finance & TechnologycoreStrategic or Co-development PartnerPartner for invoice services including Fakturaköp (invoice purchase), Fakturaservice (automated invoice handling), and CleanUp (aged invoice collection). Waya takes over credit risk and handles payment flows, reminders, and collections.
• MoankcoreStrategic or Co-development PartnerBanking partner for Entré Fakturaköp invoice purchase service. Processes payments and handles regress cases when customers don't pay within 30 days.
• PRI HandelcoreStrategic or Co-development PartnerSubsidiary of Hantverksdata since 2019, providing electronic commerce solutions for construction industry. Market leader in Sweden with 1000+ connected companies. Services include Genomfakturering (central invoicing), E-handel, Inköpsstatistik, and Artikelhantering.
• EIOminorStrategic or Co-development PartnerSwedish electrical industry organization. Cooperation agreement for industry-specific features and standards in Entré El.
• Isoleringsfirmornas Förening (IF)minorStrategic or Co-development PartnerSwedish insulation industry association. Hantverksdata entrusted with leading the Isolerkalkyl calculation support from IF for insulation companies.
• Saint-Gobain Autover DirektglasminorStrategic or Co-development PartnerCar glass supplier partner for Entré Bilglas module. Provides articles and prices for car glass replacement.
• Pilkington Automotive Sweden ABminorStrategic or Co-development PartnerCar glass supplier partner for Entré Bilglas module.

Scale indicators15 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Visma: Visma is the largest Nordic provider of business software, HR, and ERP solutions for SMBs and the public sector, with broad product portfolio across accounting, payroll, and CRM. It competes with Hantverksdata in the broader SMB business software layer and could move deeper into vertical trades functionality with its scale advantages.
• Fortnox: Fortnox is a leading Swedish cloud-based SaaS platform for SMB accounting, invoicing, and payroll. While primarily accounting-focused, it is both a partner (integrates with Entré Office) and a competitor for the financial workflow layer of Hantverksdata's offering among Swedish SMBs.
• Procore Technologies: Procore is the leading global construction management SaaS platform, targeting project management, quality, and safety workflows for the construction industry. While primarily serving larger contractors in North America, it represents the global benchmark for construction vertical SaaS and could expand into Hantverksdata's Nordic SMB trades segment.
• Sage Group: Sage is a global provider of accounting, payroll, and ERP software for SMBs, with strong presence in European markets including the Nordics through Sage 50/100/200 and Sage Intacct. It competes broadly for the SMB business management wallet and has construction/contractor editions that overlap with Entré's positioning.

Direct peers

• EG A/S: EG A/S is a Danish provider of vertical business software and public sector solutions, including industry-specific ERP for the construction and trades sectors in the Nordics. It is the closest direct competitor to Hantverksdata's Entré platform, serving similar trades SMB customers with comparable project management, accounting, and time-tracking functionality.
• Bygglet: Bygglet is a Swedish cloud-based ERP and project management SaaS built specifically for small and mid-sized construction and trades companies. It directly competes with Entré in the Swedish construction SMB segment, offering similar order management, time tracking, invoicing, and project follow-up workflows.
• Dalux: Dalux is a Danish construction technology company offering BIM collaboration, field management, and project management software for the construction industry. It overlaps with Hantverksdata's project management and field operations modules, particularly for Nordic general contractors and specialty trades.
• Hogia: Hogia is a Nordic business software group with multiple verticals including transport, accounting, and trade/industry solutions. Its Hogia Business Software and industry-specific modules serve similar SMB customers across the Nordics, overlapping with Hantverksdata in trades ERP and project management functionality.

Regional players

• Björn Lundén: Björn Lundén is a Swedish SaaS provider specializing in accounting, invoicing, and tax compliance software for small businesses and trades. It competes with Hantverksdata in the Swedish SMB financial workflow layer, primarily serving the same crafts and trades customer base.

Emerging players

• Blinken: Blinken is a Norwegian construction and trades SaaS platform focused on time tracking, project management, and compliance for SMB construction companies. It competes with Hantverksdata's Norwegian subsidiary Håndverksdata in overlapping SMB project management and workforce functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/HantverksdataSverige
• Facebookfacebook.com/hantverksdata
• LinkedInlinkedin.com/company/hantverksdata-ab
• Instagraminstagram.com/hantverksdata

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hantverksdata