Mixhits Radio
Mixhits Radio, LLC is a privately held B2B background music streaming company that delivers licensed, commercial-free music via proprietary iStream hardware to restaurants, retail chains, and other commercial establishments across the United States.
- Company typePrivate
- Founded2011
- HeadquartersBrewster, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mixhits Radio does
Mixhits Radio, LLC is a privately held business-to-business background music streaming company founded in 2011 and headquartered in Northborough, Massachusetts, with an operational presence in Brewster, MA and a workforce of 11-50 employees. The company delivers licensed, commercial-free background music to restaurants, retail chains, fitness centers, coffee shops, bars, and spas through over 60 curated genre-specific music channels. Audio is encrypted and streamed at 128 kbps from dedicated servers in three nationwide data centers to proprietary iStream Mini and iStream Mini+ hardware media players, which feature a restricted operating system, encryption keys, and a no-moving-parts design. Control is provided via iOS/Android apps or, on the Mini+, an onboard display.
The business model combines hardware sales (proprietary iStream devices) with recurring subscription revenue paid quarterly or annually, and the company maintains full licensing with all major U.S. Performance Rights Organizations — ASCAP, BMI, Global Music Rights, and SoundExchange — assuming all royalty obligations on behalf of customers to eliminate their infringement exposure. For enterprise accounts the company builds custom-branded music services (the flagship being Dunkin' Radio for Dunkin' locations), while SMB and mid-market customers are reached through a nationwide dealer network of audio/visual and on-hold companies plus direct website sales via pay.mixhits.com. Named customers include Dunkin', McDonald's, Burger King, Arby's, Buffalo Wild Wings, Ninety-Nine Restaurants, Visionworks, Dairy Queen, Sportsman's Warehouse, LL Bean, and Ferragamo.
The senior leadership team, led by CEO and founder Gary Hanna, comprises serial entrepreneurs who also own audiovisual companies, radio stations, data centers, cable television systems, and internet service providers, providing vertical integration in delivery infrastructure. Marketing is content-driven through an educational blog covering music licensing and restaurant industry topics, supported by Facebook and Twitter social channels. The company is privately held with no disclosed venture capital or private equity involvement and operates exclusively in the United States.
Mixhits Radio firmographics
Firmographics- Name
- Mixhits Radio
- Legal name
- Mixhits Radio, LLC
- Website
- https://mixhits.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mixhits Radio, LLC is a privately held B2B background music streaming company that delivers licensed, commercial-free music via proprietary iStream hardware to restaurants, retail chains, and other commercial establishments across the United States.
- Ownership category
- akta.pro rank
Mixhits Radio industry classification
Industry- Product category
- Background Music Streaming Services
- NAICS
- Radio Broadcasting Stations (516110), Sound Recording Industries (5122)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)
- akta.pro secondary industry
- Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)
Keywords
Where Mixhits Radio is headquartered
LocationHeadquarters
- HQ city
- Brewster
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mixhits Radio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Music Streaming Subscription: Recurring subscription service for business music streaming. Customers purchase the iStream Media Player hardware and pay either quarterly or annual service fees for access to licensed music channels. For larger retailers, custom formats and branded radio are available as premium offerings.
- Hardware Sales: Sale of proprietary iStream Media Player devices (iStream Mini and iStream Mini+) required to access the streaming service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Standard service with quarterly billing option |
| Subscription | Annual | Standard service with annual billing option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Mixhits Radio product offering
Product offeringCore offering
Mixhits Radio delivers licensed commercial background music to businesses through a proprietary streaming platform paired with iStream hardware players. Customers subscribe on a quarterly or annual basis to access 60+ curated genre-specific channels, with custom branded radio formats available for large enterprise retailers such as Dunkin'. The service is fully licensed through ASCAP, BMI, Global Music Rights, and SoundExchange, and is distributed via a nationwide dealer network and direct enterprise sales.
Product overview
Mixhits Radio operates as a business music streaming platform that delivers licensed background music to commercial establishments. The core offering includes the MixHits Radio streaming service with over 60 curated music channels, delivered via proprietary iStream Mini and iStream Mini+ hardware media players. The company also provides Dunkin' Radio as a branded sub-service and offers custom format creation for larger retailers. A client-facing Online Payment Portal enables account management and billing. Music is streamed at 128 kbps from encrypted streams delivered across three nationwide data centers, with all licensing handled by ASCAP, BMI, Global Music Rights, and SoundExchange.
Differentiator
Problem solved
Functional benefit
Products and services
- MixHits Radio Music Streaming Service A B2B music streaming service delivering licensed, commercial-free background music to retail, restaurant, and hospitality establishments through curated channels, accessed via the proprietary iStream Media Player hardware on quarterly or annual subscriptions.
- iStream Mini Media Player Entry-level proprietary internet media player that decrypts and plays Mixhits Radio streams; features no moving parts, restricted operating system, encryption keys, and is controlled via iOS or Android app.
- iStream Mini+ Media Player Enhanced version of the iStream Mini with onboard display for local control in addition to iOS/Android app control, otherwise sharing the same no-moving-parts, encrypted, restricted-OS design.
- Dunkin' Radio White-label branded music streaming service for Dunkin' locations built on Mixhits Radio's technology and licensing infrastructure, delivering custom-crafted, commercial-free music via iStream players with a dedicated app.
- Custom Formats and Branded Radio Premium custom music formats and white-label branded radio solutions created for larger retailers requiring personalized commercial music programming beyond the standard Mixhits Radio channel lineup.
Quantifiable outcome
- Music tempo and genre can influence customer behavior - slower music leads to relaxed dining and longer stays; faster music increases table turnover
Companies that use Mixhits Radio
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Mixhits Radio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mixhits Radio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dunkin'coreDunkin' operates Dunkin' Radio, a dedicated branded music service powered by Mixhits Radio technology. Mixhits Radio created custom-crafted commercial-free music specifically for Dunkin' locations, available via iStream player with a dedicated app. This is a white-label/co-branded relationship where Mixhits provides the underlying technology and music programming.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mixhits Radio competitors and assessment
Company assessmentDirect peers
- Rockbot: B2B music streaming and jukebox platform for restaurants, bars, fitness and retail — directly competes with Mixhits in licensed background music for multi-location commercial customers.
- Cloud Cover Music: Subscription-based, cloud-delivered licensed background music for businesses — a direct competitor to Mixhits' core streaming offering, especially for SMBs.
- Mood Media: Global leader in in-store music, messaging, scent and digital signage for retail, hospitality and QSR — directly comparable to Mixhits in delivering licensed, programmed background music to commercial chains.
- Custom Channels: U.S. business music streaming service offering programmed and custom music channels for retail, restaurants and hotels — a close small/mid-market competitor to Mixhits' core streaming offering.
- Soundtrack Your Brand (by Spotify): Cloud-delivered, BYOD business music streaming service from Spotify targeting restaurants, retail and gyms — directly competes with Mixhits on licensed background music for commercial customers but via a software-only model.
Emerging players
- Easy On Hold: Provider of on-hold messaging and licensed music for businesses — adjacent to Mixhits' dealer network of audio/visual and on-hold companies and overlapping on SMB background-music and telephony audio.
Broad incumbents
- Stingray Music (Stingray Group): Canadian-based media/tech company offering curated in-store music, digital signage and television audio channels — comparable to Mixhits in delivering programmed music to commercial locations across multiple verticals.
- SiriusXM for Business (Play Network): SiriusXM's commercial music division delivers satellite/internet-delivered business music to retail, restaurants and hospitality — a much larger incumbent that overlaps with Mixhits' background-music offering across many of the same verticals.
- Muzak (a Mood Media brand): Heritage background-music brand now part of Mood Media, delivering programmed music to retail, QSR and healthcare — overlaps directly with Mixhits' value proposition of licensed, curated commercial music.
Others
- Sonos (Commercial / Sonos Pro): While primarily a consumer audio brand, Sonos sells commercial-grade hardware to restaurants, retail and hotels — adjacent to Mixhits' iStream hardware business in the in-business audio device category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mixhits Radio social profiles
Digital presenceMixhits Radio compliance and trust
Trust signalCompliance4 records
Mixhits Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mixhits Radio leadership team
Management profileNumber of profiles
Profiles1 record
Mixhits Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mixhits Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mixhits Radio
What does Mixhits Radio do?
Mixhits Radio delivers licensed commercial background music to businesses through a proprietary streaming platform paired with iStream hardware players. Customers subscribe on a quarterly or annual basis to access 60+ curated genre-specific channels, with custom branded radio formats available for large enterprise retailers such as Dunkin'. The service is fully licensed through ASCAP, BMI, Global Music Rights, and SoundExchange, and is distributed via a nationwide dealer network and direct enterprise sales.
Is Mixhits Radio a public or private company?
Mixhits Radio is a private company. It is classified as management employee owned and is currently operating.
When was Mixhits Radio founded?
Mixhits Radio was founded in 2011. It employs 11 to 50 people.
Where is Mixhits Radio based?
Mixhits Radio is headquartered in Brewster, United States, in the North America region.
How does Mixhits Radio make money?
Two revenue lines are on record. Music Streaming Subscription is the primary driver. The others are hardware Sales.
Who are Mixhits Radio's main competitors?
Direct peers on record are Rockbot, Cloud Cover Music, Mood Media, Custom Channels and Soundtrack Your Brand (by Spotify). Easy On Hold is listed as an emerging player. Broad incumbents are Stingray Music (Stingray Group), SiriusXM for Business (Play Network) and Muzak (a Mood Media brand). Sonos (Commercial / Sonos Pro) is listed as an others.
Does Mixhits Radio have an API?
No public API is recorded for Mixhits Radio.
What industry is Mixhits Radio in?
Mixhits Radio's product category is Background Music Streaming Services. Its primary akta.pro industry code is MPAIAEAH, Radio Network Distribution & Programming Services (Syndicators, Format Providers), with a secondary code of MPAIACAB, Non-Interactive Digital Radio (Lean-Back Streaming). Its NAICS code is 516110 and its SIC code is 4832.