Surround Vision

What Surround Vision does

Surround Vision is a London-based, award-winning immersive content production studio that designs and delivers bespoke virtual reality, augmented reality, mixed reality, and 360-degree video projects for enterprise clients. Its service portfolio spans six pillars: Immersive Production, Mixed Reality Apps, Performance Capture, CGI & Post Production, and Originals & Creative IP development, executed by an in-house team of interactive filmmakers and production specialists. The studio generates revenue through project-based engagements with custom development and one-time licensing for each client deliverable, operating a direct enterprise sales motion targeting brands, broadcasters, cultural institutions, and government bodies.\n\nThe client roster is unusually high-caliber for a boutique studio of its size, spanning Sky Sports, NASA, the Royal Opera, National Geographic, Google, Fox, BBC, the United Nations, Lenovo, and StoryFutures Academy. Notable works include the 2022 VR Award-winning 'Nobody's Listening' (Social Impact), the 'A Brighter Future' sustainability VR showcase used by the UN and UK Government across COP26, COP27, and COP28, an immersive documentary on NASA's Artemis I mission, and Lenovo's global 'New Realities' campaign. The studio operates from a single headquarters in Kingston Upon Thames, UK, and claims global project delivery despite its UK base.\n\nThe business is a services-led creative studio rather than a software or platform company. There are no disclosed funding rounds, no investor base, no patents, and no recurring product revenue. Revenue is project-based and lumpy by nature, dependent on the cadence of enterprise briefs and the limited capacity of a small production team. Competitive positioning rests on creative talent, an award-validated portfolio, and institutional trust signals, with no disclosed proprietary technology platform or data assets that would constitute a structural moat.

Name

Surround Vision

Legal name

Surround Vision

Website

http://surroundvision.co.uk/

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Surround Vision is a London-based award-winning immersive content production studio that creates bespoke VR, AR, mixed reality, and 360-degree projects for enterprise clients including NASA, BBC, the UN, and global brands.

Ownership category

akta.pro rank

Product category

Immersive Content Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ)

akta.pro secondary industry

Video/IMAG & LED Wall Production (MPAGAKAD)

Keywords

• Immersive content production
• Virtual reality experiences
• Mixed reality development
• 360-degree video production
• Performance capture services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Immersive Content Production Services: Project-based production of VR, AR, and Mixed Reality experiences for enterprise clients including broadcasters, brands, government bodies, and global organizations. Custom development and production services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Surround Vision is an immersive content production studio that designs, produces, and delivers virtual reality, augmented reality, and mixed reality experiences alongside 360-degree video, performance capture, and CGI/post-production services. The studio works with brands, broadcasters, governments, and cultural organisations to author bespoke immersive projects, and it also develops original immersive IP that can be licensed. Core deliverables are finished interactive experiences, captured immersive footage, and CGI assets rather than underlying software platforms.

Product overview

Surround Vision is an award-winning VR and AR production studio offering a comprehensive suite of immersive content services. The company operates as a service-based studio rather than a software product company, providing six core service pillars: Immersive Production (including 360-degree video), Mixed Reality Apps, Performance Capture, CGI & Post Production, and Originals & Creative. These services work together to deliver end-to-end production capabilities for clients ranging from global brands (Google, BBC, Lenovo, Sky) to institutions (NASA, United Nations, Royal Opera House, National Geographic). Notable projects include the VR Award-winning 'Nobody's Listening' experience, the UN-backed 'A Brighter Future' sustainability showcase used at COP conferences, and NASA's Artemis I immersive documentary. The studio amplifies engagement across VR headsets and social platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• VR/AR/MR Immersive Experience Production End-to-end design and production of bespoke virtual reality, augmented reality, and mixed reality experiences, delivered as finished interactive projects for enterprise and cultural-sector clients.
• 360-Degree Video Production 360-degree and stereoscopic video capture and finishing for VR and immersive distribution channels.
• Performance and Motion Capture Services Performance/motion capture sessions and capture-driven production for immersive character work, narratives, and interactive experiences.
• CGI and Post-Production Services CGI creation, visual effects, and post-production finishing for immersive and 360-degree projects.
• Originals (Original Immersive IP) Studio-developed original immersive experiences and formats that can be licensed, exhibited, or adapted for partners, separate from fully commissioned client work.

Quantifiable outcome

• VR experience toured globally and used by UN & UK government at last three COPs (COP26, COP27, COP28)
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Penrose Studios: San Francisco-based VR content studio producing narrative-driven immersive experiences for major brand and media partners. Comparable to Surround Vision in award-winning immersive content production.
• Magnopus: Los Angeles-based immersive content studio producing VR/AR/MR experiences for enterprise and cultural clients including NASA, Disney, and major brands. Direct comparable to Surround Vision in full-service immersive production, NASA partnership, and blue-chip enterprise client mix.
• Within: Los Angeles-based immersive VR storytelling platform and studio producing VR films, series, and branded experiences. Comparable to Surround Vision as a VR content producer targeting both consumers and brand partners.
• Scatter: New York-based immersive content studio producing VR/AR/MR experiences and volumetric capture for brands and cultural institutions. Directly comparable as a premium immersive studio serving enterprise and arts clients.
• Emblematic Group: Award-winning VR/AR/immersive content studio producing social impact and documentary VR experiences for organizations including the UN. Highly comparable to Surround Vision's 'Nobody's Listening' and UN/COP engagement profile.
• Atlas V: Paris- and New York-based immersive storytelling studio producing VR films and series in partnership with major brands and broadcasters. Comparable to Surround Vision as a premium immersive storytelling studio targeting enterprise and institutional clients.
• Felix & Paul Studios: Montreal-based immersive VR/AR content studio known for high-end VR documentaries and partnerships with NASA, Cirque du Soleil, and National Geographic. Closely comparable to Surround Vision in immersive documentary focus, premium client roster, and award-winning VR production.
• Baobab Studios: Redwood City-based VR animation and immersive storytelling studio backed by major entertainment investors. Comparable to Surround Vision in award-winning immersive content creation for enterprise IP partners.

Regional players

• Immersive VR Education: Ireland-based VR studio producing educational and training immersive experiences for enterprise and institutions. Comparable as a regional immersive content producer operating in the same XR category with similar institutional clients.

Broad incumbents

• ILMxLAB (Lucasfilm): Lucasfilm's immersive entertainment division producing VR/AR/MR experiences tied to the Star Wars and Disney IP universe. Comparable as a much larger immersive content incumbent in the same XR production category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/surround_vision
• Facebookfacebook.com/surroundvision

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surround Vision