National Road Safety Foundation

What National Road Safety Foundation does

The National Road Safety Foundation (NRSF) is a 501(c)(3) nonprofit charitable organization founded in 1962 and headquartered at 18 East 50th Street, New York. It produces and distributes free educational content — including broadcast-quality PSAs, multi-part documentary series (e.g., Almost Home on drowsy driving, Generation tXt on distracted driving, Road Buzzed on impaired driving), the Passport to Safe Driving toolkit, and seasonal campaigns such as the 100 Safest Days of Summer and National Passenger Safety Week — to schools, law enforcement, state highway safety offices, healthcare professionals, youth advocacy organizations, corporations, the armed forces, and federal, state, and local government agencies. Its underlying technology is a content-distribution platform centered on a website (nrsf.org) offering free MP4/ZIP downloads, a YouTube channel, and broadcast media partnerships that have produced national TV placements for teen-created contest PSAs.

NRSF operates a community-led go-to-market model funded by donations and charitable contributions, supplemented by a competitive grant program administered in partnership with the Governors Highway Safety Association (GHSA). Since 2022, $75,000 in grants have been deployed to 13 states across drowsy driving, speed management, and youth active transportation safety. The foundation is family-led (Fred Manocherian, Founder; John Manocherian, President; Kimberly Manocherian, Vice President) and has maintained long-standing institutional partnerships with SADD, FCCLA, MADD, NASRO, ADTSEA, Impact Teen Drivers, We Save Lives, and the Kiefer Foundation, which provide grassroots distribution networks. To date, the organization has distributed more than 1 million copies of its films and public service campaigns at no cost.

Name

National Road Safety Foundation

Legal name

The National Road Safety Foundation, Inc.

Website

https://nrsf.org

Company type

Private

Founded year

1962

Operating status

Operating

Short description

The National Road Safety Foundation is a 501(c)(3) nonprofit founded in 1962 that produces and distributes free documentaries, PSAs, and educational toolkits on road safety to schools, law enforcement, state highway safety offices, and youth advocacy groups across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and charitable contributions: NRSF is a 501(c)(3) nonprofit organization funded primarily through donations and charitable contributions from individuals, corporations, and foundations.
2. Grant programs with partner organizations: NRSF partners with organizations such as the Governors Highway Safety Association (GHSA) and the Insurance Institute for Highway Safety (IIHS) to co-fund and distribute grants to state highway safety offices for drowsy driving, speeding, and youth active transportation safety programs. These grants represent programmatic funding partnerships rather than revenue-generating streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

NRSF is a 501(c)(3) nonprofit that produces and distributes free educational content including documentaries, public service announcements (PSAs), toolkits, pledge programs, youth contests, and grant programs. All materials are provided at no charge to schools, law enforcement, traffic safety agencies, healthcare professionals, youth advocacy groups, corporations, the armed forces, and federal, state, and local government agencies to reduce crashes, deaths, and injuries on U.S. highways.

Product overview

The National Road Safety Foundation (NRSF) is a 501(c)(3) nonprofit organization that functions as a content and education resource hub rather than a software product platform. NRSF produces documentaries, educational programs, and public service campaigns distributed free of charge to schools, law enforcement, and traffic safety agencies. The product portfolio includes: an extensive library of Public Service Announcements (PSAs) covering topics from distracted driving to occupant protection; the Passport to Safe Driving toolkit for teen driver education; the Drive2Life contest program for youth PSA creation; seasonal campaigns like 100 Safest Days of Summer; the National Passenger Safety Week initiative; documentary programs such as Almost Home (drowsy driving), Generation tXt (distracted driving), and Road Buzzed (impaired driving); and a competitive Grants Program partnering with GHSA for state-level safety initiatives. All materials are provided at no cost.

Differentiator

Problem solved

Functional benefit

Products and services

• PSAs (Public Service Announcements)

Quantifiable outcome

• More than 1 million copies of films and public service campaigns distributed to schools, law enforcement, and government agencies.
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered secondary and core.

• Injury Free Coalition for KidssecondaryStrategic or Co-development Partner · 28 April 2026NRSF and Injury Free Coalition for Kids partnered to launch a social media contest calling on medical professionals to create messages preventing child deaths in hot cars. The campaign offers three prizes totaling $5,000 and winning entries are featured in national TV and social media campaigns.
• National Highway Traffic Safety Administration (NHTSA)secondaryGTM or Marketing Partner · 1 April 2026NRSF partners with NHTSA for the 'U Drive. U Text. You Pay.' enforcement campaign during National Distracted Driving Awareness Month. NHTSA provides data support and national campaign coordination.
• State police agenciessecondaryGTM or Marketing Partner · 1 April 2026NRSF works with state police for the 'U Drive. U Text. You Pay.' enforcement campaign during National Distracted Driving Awareness Month, coordinating high-visibility enforcement actions.
• Governor's Highway Safety Association (GHSA)coreStrategic or Co-development PartnerNRSF partners with GHSA to run a competitive grant program supporting state highway safety offices. Grants have focused on drowsy driving prevention, speed management, and Youth Active Transportation Safety (micromobility). GHSA has awarded grants totaling $75,000 from NRSF to Connecticut, New York, Pennsylvania, Kentucky, Colorado, Minnesota, Hawaii, Idaho, Maryland, Oregon, Texas, Missouri, and Washington.
• Mothers Against Drunk Driving (MADD)coreStrategic or Co-development PartnerNRSF partners with MADD on campaigns including the HALT Act (50th Anniversary) to advocate for anti-drunk driving technology in new cars by 2030. The partnership has produced co-branded videos and public service announcements celebrating MADD's 45th anniversary and the passage of the HALT law.
• SADD (Students Against Destructive Decisions)coreGTM or Marketing PartnerNRSF works with SADD on the Safest Summer Ever campaign, Drive2Life contest, and passenger empowerment programs. SADD chapters nationwide distribute NRSF materials and participate in contests.
• FCCLA (Family, Career and Community Leaders of America)coreGTM or Marketing PartnerFCCLA chapters participate in NRSF's Safe Rides-Saves Lives PSA contest and the Safest Summer Ever campaign. Chapters compete for prizes (e.g., $3,500 top prize) by creating seatbelt safety PSAs.
• We Save LivescoreStrategic or Co-development PartnerNRSF and We Save Lives co-created the National Passenger Safety Campaign and launched National Passenger Safety Week (January 19–25). The campaign empowers passengers to speak up against unsafe driving and includes the Courage to Intervene Pledge.
• American Driver & Traffic Safety Education Association (ADTSEA)coreStrategic or Co-development PartnerADTSEA co-sponsors the Drive2Life contest, inviting teens to create PSAs about road safety dangers. ADTSEA represents driver education professionals across the U.S.
• National Association of School Resource Officers (NASRO)secondaryGTM or Marketing PartnerNASRO partners with NRSF on the annual 'Innovation in the Classroom' award, recognizing school resource officers who demonstrate innovative teaching about safe driving behavior. Winners include police officers from multiple states.
• Impact Teen DriverssecondaryGTM or Marketing PartnerImpact Teen Drivers is listed as a partner organization, collaborating on youth traffic safety messaging and programs.
• Kiefer FoundationsecondaryGTM or Marketing PartnerKiefer Foundation is listed as a partner organization supporting NRSF's road safety mission.
• Teen Kids NewssecondaryGTM or Marketing PartnerNRSF's Drive2Life contest winner and winning PSA are featured on Teen Kids News, providing national broadcast exposure for the teen-created safety content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SADD (Students Against Destructive Decisions): Youth-focused nonprofit addressing risky behaviors including impaired and distracted driving. SADD is both a peer and a distribution partner of NRSF, with overlapping teen-driver education programming.
• Insurance Institute for Highway Safety (IIHS): Independent nonprofit scientific and educational organization dedicated to reducing deaths, injuries, and property damage from motor vehicle crashes. Comparable as a research/education nonprofit that informs policy and consumer behavior on vehicle safety.
• Impact Teen Drivers: Nonprofit dedicated to preventing reckless and distracted driving among teens. A direct peer in mission, audience, and programming — and a listed partner organization of NRSF.
• We Save Lives: Coalition-based nonprofit focused on reducing roadway deaths, co-creator (with NRSF) of National Passenger Safety Week. Operates in the same awareness-and-advocacy lane for passenger empowerment and impaired driving.
• Mothers Against Drunk Driving (MADD): National 501(c)(3) nonprofit focused specifically on impaired-driving prevention and victim services. MADD is NRSF's closest peer — overlapping mission, overlapping partner network, and an explicit co-branded HALT Act advocacy partnership.
• Governors Highway Safety Association (GHSA): Nonprofit association representing the state highway safety offices that deliver federally funded traffic-safety programs. GHSA co-funds and co-administers NRSF's state-level grant programs and is a strategic implementation peer.
• AAA Foundation for Traffic Safety: Nonprofit research and education foundation focused on traffic safety, funded through AAA membership. Closely comparable in mission (research-driven public education on driver behavior) and operates in the same public-facing advocacy space.
• Kiefer Foundation: Family-founded nonprofit advocating for stricter DUI laws and safe-driving education in memory of a victim. Same small-foundation, advocacy-and-education profile as NRSF and a listed partner organization.
• ADTSEA (American Driver & Traffic Safety Education Association): Professional association for driver and traffic safety educators across the U.S. Co-sponsors NRSF's Drive2Life contest and serves the same educator-and-classroom buyer as NRSF.

Broad incumbents

• National Highway Traffic Safety Administration (NHTSA): Federal agency within the U.S. DOT that NRSF's founder helped establish via the Highway Safety Act of 1970. A broad incumbent that funds, regulates, and co-brands many of the same road-safety campaigns NRSF executes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=LS9n0-4YBno&feature=youtu.be
• Xx.com/nrsforg
• Facebookfacebook.com/NRSForg
• LinkedInlinkedin.com/company/national-road-safety-foundation-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments1 record

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Frequently asked questions about National Road Safety Foundation