CMM
- Company typePrivate
- Founded1999
- HeadquartersGraz, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
CMM firmographics
Firmographics- Name
- CMM
- Legal name
- CMM - Spezialagentur für Business Storytelling
- Website
- https://cmm.at
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CMM industry classification
Industry- Product category
- Marketing & Brand Storytelling Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)
Keywords
Where CMM is headquartered
LocationHeadquarters
- HQ city
- Graz
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
CMM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Professional Services – Storytelling Consulting & Workshops: Core revenue stream from in-house storytelling workshops (Basic, Brand Story, Sales Story, Employer Brand Story, Storytelling für Führungskräfte, Storytelling mit KI) delivered inhouse at client premises or remotely. Also includes StoryMentoring programs.
- Sustainability Report Production: Full-service narrative development, text optimization, design, layout, data visualization, print production, and online HTML report production for sustainability reports. Mandates typically in the high five to low six-figure range per annual cycle.
- BrandVoice AI – KI Setup & Services: Three-tiered AI brand voice setup packages (Essentials, Professional, Enterprise) plus ongoing BrandVoice AI CARE maintenance subscriptions (Light, Standard, Premium tiers).
- Social Media Betreuung: End-to-end social media management including analysis, content planning, editorial management, and channel activation for LinkedIn, Instagram, Facebook, and TikTok.
- Content- & Videoentwicklung: Content and video production services including strategy, story structure development, and production across text, image, and video formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Storytelling mit KI – Focus (halbtags) |
| One time/ perpetual license | Multi-year contract | Storytelling mit KI – Deep Dive (ganztags) |
| One time/ perpetual license | Multi-year contract | Storytelling mit KI – Deep Dive + MAGNETIC Content Day |
| Subscription | Annual | BrandVoice AI – Essentials (KMU / Solo) |
| Subscription | Annual | BrandVoice AI – Professional (Mittelstand, 4–15 persons) |
| Subscription | Annual | BrandVoice AI – Enterprise (Konzerne, Multi-Brand) |
| Subscription | Monthly | BrandVoice AI CARE – Light |
| Subscription | Monthly | BrandVoice AI CARE – Standard |
| Subscription | Monthly | BrandVoice AI CARE – Premium |
| Other | Pay-as-you-go | Sustainability Report – Story-Audit (Step 1) |
| Other | Pay-as-you-go | Sustainability Report – Narrative Development (Step 2) |
| Other | Pay-as-you-go | Sustainability Report – Full Service Production (Step 3) |
| Freemium | One time/ perpetual license | Strategy Session (Kostenlos) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
CMM product offering
Product offeringCore offering
CMM is a Spezialagentur für Business Storytelling that delivers methodically grounded business storytelling, campaigning, content development, video production, social media management, and sustainability report production for B2B clients. The agency applies its proprietary MAGNETIC Framework to craft narratives that drive sales, marketing, and recruiting outcomes across all communication channels. It also offers an inhouse workshop academy (CMM|StoryAcademy) and an AI brand voice configuration service (BrandVoice AI) that operationalizes storytelling within AI tools.
Product overview
CMM is a Spezialagentur für Business Storytelling (Specialist Agency for Business Storytelling) based in Graz-Wien, Austria, operating since 1999. The company offers a portfolio of services centered on the proprietary MAGNETIC Framework - a neuroscience-based 8-step storytelling methodology. The core offerings include Business Storytelling, Campaigning, Content Development, Video Production, and Sustainability Reporting services. The product portfolio includes BrandVoice AI (AI configuration service for brand voice), the CMM|StoryAcademy workshop program (offering 7 distinct workshops including Storytelling Workshop Basic, Sales Story, Brand Story, Employer Brand Story, Storytelling in Content Creation, Storytelling für Führungskräfte, and Storytelling mit KI), and the MAGNETIC-ContentDay add-on. The workshops are delivered inhouse (Germany/Austria/Switzerland) or remotely, with 500+ participants from leading companies having completed programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Storytelling Methodology-driven storytelling consulting that uses the MAGNETIC Framework to build channel-consistent, measurable narratives for B2B clients' sales, marketing, and recruiting communications.
- Campaigning Strategic story campaign development that integrates messaging across all touchpoints for long-term relevance and memorability.
- Content Development Story-based content and video development for website, social media, sales, and HR, designed to differentiate, activate, and convert.
- Video Production In-house video production in Graz producing professional storytelling-aligned video content under one roof with strategy and creative.
- StoryMentoring Program One-on-one mentoring for executives to sharpen content, presentation delivery, and leadership communication impact.
- Sustainability Report Production End-to-end sustainability report production: narrative development, text optimization, design, layout, data visualization, print preparation, and online HTML version, with optional 12-month campaign activation.
- Social Media Management
Quantifiable outcome
- 500+ participants trained in storytelling workshops from leading companies
- +2 more outcomes
Companies that use CMM
Customer profileNamed customers25 records
Segments1 record
Ideal customer profiles3 records
CMM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature5 records
CMM partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
CMM competitors and assessment
Company assessmentBroad incumbents
- Serviceplan Group: Largest independent owner-managed agency group in Europe with deep DACH presence across creative, content, digital and media. Comparable on geography and target customer base; broader portfolio than CMM's storytelling focus.
- Scholz & Friends: Hamburg-headquartered creative agency group with deep DACH B2B storytelling and integrated communications capabilities. Comparable on enterprise B2B narrative work but with broader advertising and digital offerings.
- Ketchum: Global PR and communications agency with strong corporate storytelling and sustainability reporting practices. Comparable on enterprise narrative and ESG reporting work; vastly larger scale and global footprint than CMM.
- Jung von Matt: Leading German creative and brand agency with strong storytelling heritage, serving major DACH and international enterprise brands. Overlaps with CMM on brand storytelling and campaign work but operates at much larger scale across the full creative spectrum.
- FleishmanHillard: Global PR and integrated communications network with deep enterprise storytelling, employer brand, and sustainability reporting practices. Comparable offerings but at significantly larger scale and broader geographic reach.
Regional players
- Fischer-Appelt: Independent German communications group with strong storytelling, content and sustainability communications practices serving DACH enterprise. Comparable on core services and regional focus, though with broader portfolio.
Direct peers
- Tippingpoint: Munich-based strategic storytelling and brand narrative agency serving DACH enterprises. Closely comparable on geography, target customer (DACH mid-market/enterprise), and core storytelling/branding services.
- h2 communications: DACH-focused PR and storytelling agency for technology and B2B brands. Directly comparable to CMM on enterprise B2B narrative development, content strategy, and DACH regional focus.
- BrandingBusiness: Boutique brand strategy and storytelling consultancy serving purpose-driven and B2B brands with proprietary methodologies. Comparable to CMM as a specialist narrative/brand storytelling firm targeting enterprise clients.
- The Narrative Group: Boutique narrative and brand storytelling consultancy working with mission-driven organizations and enterprises. Directly comparable to CMM as a specialist storytelling firm serving B2B and enterprise clients with proprietary narrative frameworks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CMM social profiles
Digital presenceCMM financial estimates
Financial estimateRevenue estimate
Valuation estimate
CMM leadership team
Management profileNumber of profiles
Profiles1 record
CMM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CMM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CMM
What does CMM do?
CMM is a Spezialagentur für Business Storytelling that delivers methodically grounded business storytelling, campaigning, content development, video production, social media management, and sustainability report production for B2B clients. The agency applies its proprietary MAGNETIC Framework to craft narratives that drive sales, marketing, and recruiting outcomes across all communication channels. It also offers an inhouse workshop academy (CMM|StoryAcademy) and an AI brand voice configuration service (BrandVoice AI) that operationalizes storytelling within AI tools.
Is CMM a public or private company?
CMM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CMM founded?
CMM was founded in 1999. It employs 11 to 50 people.
Where is CMM based?
CMM is headquartered in Graz, Austria, in the Europe region.
How does CMM make money?
Five revenue lines are on record. Professional Services – Storytelling Consulting & Workshops are the primary driver. The others are sustainability Report Production, brandVoice AI – KI Setup & Services, social Media Betreuung and content- & Videoentwicklung.
Who are CMM's main competitors?
Broad incumbents on record are Serviceplan Group, Scholz & Friends, Ketchum, Jung von Matt and FleishmanHillard. Fischer-Appelt is listed as a regional player. Direct peers are Tippingpoint, h2 communications, BrandingBusiness and The Narrative Group.
Does CMM have an API?
No public API is recorded for CMM.
What industry is CMM in?
CMM's product category is Marketing & Brand Storytelling Services. Its primary akta.pro industry code is MPAAAIAL, Customer Communications Management (CCM) & Transactional Messaging. Its NAICS code is 5418 and its SIC code is 7310.