The Narrative Group
The Narrative Group is a New York-based lifestyle communications agency operating as an in-house creative studio for brands. The firm combines creative technology, live activations, AI, and storytelling across production, experiential, and public relations engagements under a privately held, small-team operating model.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Narrative Group firmographics
Firmographics- Name
- The Narrative Group
- Legal name
- thenarrativegroup.com
- Website
- https://narrativemediagroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Narrative Group is a New York-based lifestyle communications agency operating as an in-house creative studio for brands. The firm combines creative technology, live activations, AI, and storytelling across production, experiential, and public relations engagements under a privately held, small-team operating model.
- Ownership category
- akta.pro rank
The Narrative Group industry classification
Industry- Product category
- Public Relations and Experiential Marketing Services
- NAICS
- Media Buying Agencies (541830), Broadcasting and Content Providers (516)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industries
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)
Keywords
Where The Narrative Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
The Narrative Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
The Narrative Group product offering
Product offeringCore offering
The Narrative Group is an award-winning in-house studio providing modern production, experiential, and public relations services for lifestyle-focused brands. Born from the integration of HELO, the firm combines creative technology, live activations, AI, and storytelling to develop ideas that spark conversation and drive real-world impact. The studio operates as a contemporary communications and content partner for brands seeking to reach audiences through modern storytelling methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services
Companies that use The Narrative Group
Customer profileIdeal customer profiles1 record
The Narrative Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Narrative Group competitors and assessment
Company assessmentDirect peers
- We Are Social: Global social-first creative agency with deep production, experiential and content capabilities. Directly comparable as a modern storytelling-led agency serving lifestyle and consumer brands, and notably linked from The Narrative Group's own site for privacy policy.
- Day One Agency: Consumer and lifestyle communications agency combining PR, social and experiential. Highly comparable in service mix, client focus and boutique scale to The Narrative Group.
- BPCM: Boutique lifestyle communications agency in NYC serving consumer, fashion and hospitality brands with PR and creative services. Closely comparable in scale, geography and lifestyle-segment focus to The Narrative Group.
- DKC: Independent communications and creative agency with strong consumer and lifestyle practice. Comparable mid-sized peer with integrated PR, content and creative production for lifestyle brands.
- Movement Strategy: Social-first and experiential creative agency working with consumer and entertainment brands. Comparable integrated production + experiential offering targeting similar lifestyle and culture-driven clients.
- Jack Morton Worldwide: Global experiential brand experience agency producing live activations, events and brand storytelling. Directly comparable on the experiential and live-activation components of The Narrative Group's offering.
Broad incumbents
- Edelman: Global communications firm spanning PR, creative and experiential. A broad incumbent offering the same converged PR+creative stack that The Narrative Group sells, but at vastly greater scale across geographies and verticals.
- Havas: Global creative and communications network with integrated PR, experiential and production capabilities. A larger incumbent competing for the same converged briefs, particularly from lifestyle and consumer brands.
Market position
Customer concentration
The Narrative Group social profiles
Digital presenceThe Narrative Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Narrative Group leadership team
Management profileNumber of profiles
Profiles2 records
The Narrative Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Narrative Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Narrative Group
What does The Narrative Group do?
The Narrative Group is an award-winning in-house studio providing modern production, experiential, and public relations services for lifestyle-focused brands. Born from the integration of HELO, the firm combines creative technology, live activations, AI, and storytelling to develop ideas that spark conversation and drive real-world impact. The studio operates as a contemporary communications and content partner for brands seeking to reach audiences through modern storytelling methods.
Is The Narrative Group a public or private company?
The Narrative Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Narrative Group founded?
The Narrative Group was founded in 2009. It employs 11 to 50 people.
Where is The Narrative Group based?
The Narrative Group is headquartered in New York, United States, in the North America region.
Who are The Narrative Group's main competitors?
Direct peers on record are We Are Social, Day One Agency, BPCM, DKC, Movement Strategy and Jack Morton Worldwide. Broad incumbents are Edelman and Havas.
Does The Narrative Group have an API?
No public API is recorded for The Narrative Group.
What industry is The Narrative Group in?
The Narrative Group's product category is Public Relations and Experiential Marketing Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 541830 and its SIC code is 7311.