ACREW

What ACREW does

ACREW (legally SYCE BV) is a privately held, Netherlands-based marketing and events company founded in 2010 that operates exclusively within the global superyacht industry. The company builds and serves a community of over 50,000 Captains & Crew and more than 1,000 onshore specialists through a portfolio of in-person and digital products, including the annual ACREW Crew Awards (running consecutively 2018–2026), the ACREW Business Awards, Crew Lounges and Business Lounges hosted at major yacht shows (Monaco Yacht Show, Palma International Boat Show, Palm Beach International Boat Show, Antigua Charter Yacht Show), the ACREW Chef Competition, FamTrips, dock-side crew events, and the ACREW Yachting Insights online events platform. Additional offerings include a tiered membership program (free plus 12-month paid individual and business contracts), customized B2B market research surveys, the Crew Chronicles podcast, a Superyacht Services Guide publication, and the DeepBlue PMS Module — a property management software module that received Lloyd's Register Software Conformity Assessment in May 2026.

Underlying technology consists of an event management and community engagement platform, a virtual events infrastructure (Yachting Insights), and the DeepBlue PMS Module with maritime-grade compliance certification; no AI/ML, API, SDK, or mobile app offerings are disclosed. The company's go-to-market is hybrid: an event-driven, community-led model anchored in physical yacht-show activations across Europe and the Caribbean, supplemented by sales-led B2B engagement for market research and Business Lounge sponsorships, plus content marketing across YouTube, TikTok, Instagram, LinkedIn, X, Facebook, and a Spotify-distributed podcast.

Revenue is generated across four primary streams: paid membership subscriptions on 12-month annual contracts, event participation fees and sponsorship (notably Business Lounge sponsors at marquee yacht shows), B2B market research services, and ancillary content/media. The company serves six customer segments — Captains & Crew, Vessels & Fleets, Management Companies, Marinas & Destinations, Shipyards & Refit Yards, and Vendors & Suppliers — with Managing Director Onno Ebbens (also Palma de Mallorca's ISS Ambassador) leading a small team of 11–50 employees across offices in the Netherlands and Spain. ACREW is bootstrapped, with no external funding rounds or parent company disclosed.

Name

ACREW

Legal name

SYCE BV

Website

https://acrew.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ACREW is a Netherlands-based events and marketing company serving the global superyacht industry, operating Crew Awards, lounges, FamTrips, a market research service, and a tiered membership program for over 50,000 captains, crew, and onshore specialists across Europe and the Caribbean.

Ownership category

akta.pro rank

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: ACREW offers paid membership contracts (12-month terms) with access to events, workshops, networking, and professional development resources. Also offers free membership tier and individual activity/day passes. Business membership provides exclusive lounge access and sponsor benefits.
2. Event Participation Fees: Revenue from crew attending events, FamTrips, workshops, and the annual Crew Awards ceremony. Includes sponsorship revenue from business lounge access at events like Monaco Yacht Show.
3. Market Research Services: Customized market research surveys for businesses operating in the superyacht sector, providing actionable insights from ACREW's engaged crew community.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

ACREW organizes events, awards, and marketing services for the global superyacht industry, building a community of more than 50,000 captains, crew, and onshore professionals. Its core offerings include annual Crew Awards and Business Awards, Crew Lounges and Business Lounges at major yacht shows, an annual Chef Competition, FamTrips, social crew events, paid membership subscriptions, online educational events (Yachting Insights), and customized market research surveys for industry businesses.

Product overview

ACREW is a superyacht crew marketing company offering a portfolio of events, awards, and professional development services for the yachting industry. The core offering consists of Crew Awards and Business Awards (recognition programs), Crew Lounges and Business Lounges (networking events at boat shows), ACREW Chef Competition (culinary event), FamTrips (destination familiarization experiences), Crew Events (social gatherings), and Market Research Surveys (industry intelligence). Additional services include Membership programs (free and paid tiers), Online Events/Yachting Insights (digital content), a Superyacht Services Guide (publication), and Crew Chronicles Podcast. The company serves Captains & Crew, Vessels & Fleets, Management Companies, Marinas & Destinations, Shipyards & Refit Yards, and Vendors & Suppliers across the global yachting community, having built trust with over 50,000 Captains & Crew and 1,000+ onshore specialists over 15 years.

Differentiator

Problem solved

Functional benefit

Products and services

• ACREW Crew Awards Annual recognition program celebrating excellence among captains and crew in the global superyacht industry; honors dedication, professionalism, and outstanding contributions across multiple crew categories.
• ACREW Business Awards Annual recognition program for superyacht businesses and organizations, celebrating excellence across the industry with awards given to companies and institutions.
• Crew Lounges Multi-day crew-focused events at major boat shows featuring workshops, networking, professional development sessions, and social activities for superyacht captains and crew.
• Business Lounges Exclusive networking spaces at industry yacht shows like Monaco Yacht Show, designed for ACREW Business Members and lounge sponsors to connect in a professional environment with captains and senior crew.
• ACREW Chef Competition Annual culinary competition bringing together top yacht chefs to showcase creativity and expertise, celebrating artistry and passion in yacht galleys as part of the ACREW events calendar.
• ACREW FamTrips Familiarization trips delivered in partnership with destinations, marinas, shipyards, and refit yards, providing immersive experiences that connect captains, brokers, and senior crew with industry venues and services.
• Crew Events Social gatherings including dock parties and meet-ups held at key moments in the yachting calendar, such as the Antigua Charter Yacht Show, to foster crew community.
• Market Research Surveys Targeted market research surveys connecting businesses with crew insights for product development, marketing strategies, and customer experience improvement in the superyacht industry.
• ACREW Membership Membership program with free and paid 12-month contract options providing individuals and businesses access to events, workshops, networking, Business Lounges, and professional development resources in the superyacht community.
• ACREW Yachting Insights (Online Events) Online events and digital content series providing remote access to ACREW's educational seminars and networking opportunities for yachting community members unable to attend physical events.
• DeepBlue PMS Module Maritime property management system module that received Lloyd's Register Software Conformity Assessment, demonstrating compliance with maritime software standards for superyacht operations.

Quantifiable outcome

• Over 50,000 Captains & Crew served over 15 years
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• YATCOcoreStrategic or Co-development PartnerStrategic partnership featuring YATCO (yachting search engine and marketplace) on ACREW's homepage. YATCO is a leading platform for yacht sales and charter search.
• Mimo ConnectcoreStrategic or Co-development PartnerPartnership with Mimo Connect for global crew SIM plan services, featured on ACREW's homepage to provide crew connectivity solutions.
• ISWAN (International Seafarers' Welfare and Assistance Network)coreStrategic or Co-development PartnerACREW partners with ISWAN on mental health initiatives including the Monaco Yacht Show seminar 'Real Steps for Yacht Crew Wellbeing'. ISWAN's Yacht Crew Help helpline has supported over 1,500 individuals in 4 years.
• Yachtie Minds MattercoreStrategic or Co-development PartnerPartnership with Yachtie Minds Matter founded by Captain Kelly Gordon, providing free mental health support and therapy accessible to the yachting community.
• Lloyd's RegisterminorStrategic or Co-development PartnerLloyd's Register provided software conformity assessment for ACREW's DeepBlue PMS Module, demonstrating compliance with maritime software standards.
• Clearvac Engineering AsiaminorImplementation/ SI/ Consulting PartnerSuperyacht refit project management company featured in ACREW content covering the M/Y Victon refit project in Bangkok.
• OPA Group HoldingsminorStrategic or Co-development PartnerParent company of ACREW labels, mentioned in membership terms and conditions regarding data sharing and marketing communications.
• Superyacht Technology ShowminorGTM or Marketing PartnerACREW partnered with the Superyacht Technology Show in Barcelona to provide Captains with exclusive Industry Guest Passes, VIP entry, and hotel stays.
• International Superyacht Society (ISS)coreStrategic or Co-development PartnerACREW's Managing Director Onno Ebbens serves as Palma de Mallorca's ISS Ambassador, fostering innovation and relationships through exclusive events, seminars, and gatherings.
• Yacht Show PartnerscoreGTM or Marketing PartnerPartnerships with major yacht shows including Monaco Yacht Show, Palma International Boat Show, Palm Beach International Boat Show, and Antigua Charter Yacht Show for hosting crew and business lounges.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Yotspot: Online yacht crew job platform with networking and CV tools. Comparable as a digital-first crew community with partial overlap with ACREW's networking and professional-development value proposition.
• Panorama Yachting: Superyacht industry marketing agency offering branding, communications, and event support. Comparable as a B2B marketing services player in the same niche, but with a services-led rather than community-led model.

Direct peers

• The Superyacht Group: Media and events company running The Superyacht Forum, The Superyacht Design Festival, and other industry gatherings. Directly comparable event-led B2B model serving superyacht professionals and businesses with overlapping sponsor pools.
• YATCO: Yacht sales and charter marketplace platform that is already a strategic homepage partner of ACREW. Comparable as a digital-first superyacht-industry community and marketplace serving overlapping captain, broker, and vendor audiences.
• Quay Crew: Crew management and recruitment company offering online crew portals and industry events. Comparable as a crew-services platform competing for ACREW's captains-and-crew audience with a more software-centric approach.
• Crew Unlimited: Yacht crew recruitment agency also running crew events, CV services, and career resources. Targets the same captain-and-crew segment ACREW serves, combining recruitment with community and event engagement.

Others

• International Superyacht Society (ISS): Industry association running awards, ambassadors, and networking events across major yachting hubs. ACREW's MD is already Palma's ISS Ambassador. Adjacent organization serving the same professional community.
• ISWAN (International Seafarers' Welfare and Assistance Network): Charitable welfare organization running the Yacht Crew Help helpline and wellbeing programs. ACREW partners with ISWAN on mental health initiatives. Adjacent enabler serving the same crew audience from a non-commercial angle.

Broad incumbents

• RYA (Royal Yachting Association): Established yacht training and certification body running crew training, events, and publications. Comparable as a training-and-events authority serving the same crew professionalization theme, though at broader recreational scope.
• Boat International Media: Global superyacht media brand operating BOAT International magazine and the Superyacht Awards. Comparable as a long-established events-and-media platform targeting the same HNW yachting audience, with broader scope than ACREW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ACREWYachting
• YouTubeyoutube.com/@acrewyachting
• Facebookfacebook.com/acrewyachting
• LinkedInlinkedin.com/company/acrew
• Instagraminstagram.com/acrewyachting
• TikToktiktok.com/@acrewyachting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACREW