Education for Good

Name

Education for Good

Legal name

Education For Good Community Interest Company Limited

Website

https://education-for-good.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Social Innovation Consulting and Design Thinking Training

NAICS

Educational Support Services (611710), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Innovation & Design Thinking Programs (EDAMAHAD)

akta.pro secondary industries

Technical & Digital Skills Training (BPACANAB), Workplace Culture, Engagement & Wellbeing Training (EDABAIAG)

Keywords

• Design thinking training
• Social innovation consulting
• Lean startup coaching
• Employee training workshops
• Innovation project coaching

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design Thinking Training Workshops: Provides 3-hour to 2-day design thinking workshops for corporate, NGO, school, and government teams. Revenue is earned through programme fees charged to institutional clients. Delivery is custom-tailored to each organisation's real challenges. The CIC structure limits profit distribution, ensuring revenue is reinvested into social mission.
2. Social Innovation Consultancy Services: Engages with institutions on multi-stage consulting projects: situation diagnosis, stakeholder co-creation, solution design, pilot testing, and capability building. Fees are project-based, varying by scope, duration, and depth of engagement. A key differentiator is that consulting engagements conclude with a reusable 'Social Innovation Toolbox' left within the client organisation.
3. B Corp Certification Advisory: Provides advisory services to help local enterprises obtain B Corp certification. Damian Lai alone has assisted 5 local enterprises in achieving B Corp certification. This service generates consulting fees while supporting the broader B Corp ecosystem in Hong Kong.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Education for Good is a Hong Kong-based social innovation consultancy and training center that delivers design thinking workshops, lean startup training, employee training, and innovation project coaching to government, healthcare, education, social welfare, and corporate clients. The firm's core engagements are consultative 3-hour to 2-day workshops and multi-stage social innovation projects that combine human-centered design, lean startup methodology, and systems thinking to help institutions identify the right problems, co-create solutions, pilot prototypes, and leave behind a reusable Social Innovation Toolbox within the client organization.

Product overview

Education for Good operates as a unified consulting and training platform offering social innovation services. The core offerings include Design Thinking Training Workshops (3-hour to 2-day programs), Employee Training Workshops, Lean Startup Training, and Innovation Project Coaching. The Social Innovation Consulting Service serves as the overarching advisory engagement that integrates these methodologies. All services share the same human-centered, action-oriented approach, combining design thinking and lean startup methodologies with Hong Kong's specific policy environment and cultural context.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Thinking Training Workshop (設計思維培訓工作坊)
• Social Innovation Consulting Service (社會創新顧問服務)
• Employee Training Workshop (員工培訓工作坊)
• Lean Startup Training (精益創業培訓)
• Innovation Project Coaching (創新項目指導)
• B Corp Certification Advisory

Quantifiable outcome

• Over 700 university students trained in design thinking at HKMU hackathons since 2019, with winning student teams receiving prize money for outstanding proposals.
• +6 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Hong Kong Science and Technology Park (香港科技園公司) / JYCGIF (鄭余雅穎培菁女性創效基金)coreStrategic or Co-development Partner · 1 September 2023Education for Good provided design thinking and presentation coaching for the 'IdeaGO Ideathon 2023' innovation competition jointly organised by HKSTP and JYCGIF. Secondary school girls were trained to use empathy-based design to address social issues in health, sustainability, and gender equality, culminating in presentations at the 'Tomorrow's Women Leaders Summit'.
• Drainage Services Department (渠務署) / Binni Engineering Consultants Ltd (賓尼工程顧問有限公司)coreStrategic or Co-development Partner · 1 January 2021Education for Good was commissioned by Binni Engineering Consultants on behalf of the Drainage Services Department's Mui Wo Stormwater Drainage Improvement Project to provide public engagement consulting using design thinking. Over 500 Mui Wo stakeholders were engaged across 8 events, collecting 600+ public opinions and nearly 50 hours of expert interviews to co-create a human-centred riverside space design.
• Social Enterprise Summit (社企民間高峰會)coreStrategic or Co-development PartnerSenior Innovation Consultant Yuen Tam served as Facilitator for the 2023 Social Enterprise Summit planning committee retreat, using challenge-based methodology to guide annual review and set objectives for 2024. The SES is Hong Kong's most important annual social enterprise platform, co-organised with the民政及青年事務局 and 20+ NGOs.
• The Association of Consulting Engineers of Hong Kong (香港顧問工程師協會, ACEHK)minorStrategic or Co-development PartnerEducation for Good delivered a design thinking workshop for a cohort of young engineers organised by ACEHK. The workshop introduced human-centred design principles to engineers — framed as 'invisible designers of the city' — to help them incorporate empathy into engineering projects.
• AIESEC in Hong KongminorStrategic or Co-development PartnerEducation for Good delivered a one-day online design thinking training for over 100 university students participating in the AIESEC Outlier 2023 ESG Innovation Challenge. Students explored three ESG themes (employee mental health, green finance, sustainable real estate) and developed user-centred solutions.
• Heep Hong Society — Jockey Club Inclusive • Knowledge-to-Action Project (協康會 — 賽馬會共融．知行計劃)coreStrategic or Co-development PartnerEducation for Good served as the consulting partner for Heep Hong Society's 3-year 'Co-Creating Possibilities' project under the Jockey Club Inclusive • Knowledge-to-Action Initiative. Design thinking training was provided to social workers, occupational therapists, and physiotherapists to help SEN youth explore diverse career pathways including event hosting, video production, and programming.
• Vocational Training Commission (職業訓練局, VTC)coreStrategic or Co-development PartnerEducation for Good partnered with VTC to deliver multi-session design thinking workshops and produce self-learning materials (teaching videos, worksheets, teacher's guides, FAQs) to help VTC staff and teachers integrate human-centred thinking into vocational education curriculum. Project ran from July 2019 to December 2020.
• Hospital Authority Kowloon West Cluster Innovation Lab (醫院管理局九龍西聯網創新實驗室)coreStrategic or Co-development PartnerEducation for Good collaborated with the HA Kowloon West Cluster Innovation Lab to deliver a design thinking workshop at Princess Margaret Hospital for multi-disciplinary healthcare workers. The workshop reframed innovation as understanding patient needs deeply, not just creating new things.
• CUHK Medical Centre (中大醫院)coreStrategic or Co-development PartnerEducation for Good partnered with CUHKMC to run the WeCare Design Doing Programme — a year-long initiative of workshops, coaching, and practice sessions across departments to improve patient experience and cultivate a culture of medical innovation. AI tools were introduced in 2024 to augment ideation and prototype development.
• CUHK Social Responsibility & Sustainable Development Office (中文大學社會責任及可持續發展處)minorStrategic or Co-development PartnerEducation for Good served as design thinking training partner for CUHK's 'Zero Hunger Generation' (消除貧窮．零飢世代) programme. Secondary school teams were guided to create Instagram Reels on poverty and hunger SDGs, applying empathy-based research and story construction. The programme website is designthinking2023.mocc.cuhk.edu.hk.
• Hong Kong Palace Museum (香港故宮文化博物館)coreStrategic or Co-development PartnerEducation for Good co-designed two workshops for the inaugural 'Hong Kong Palace Museum Student Cultural Ambassador' programme (100+ ambassadors), and returned for the second cohort in 2024. Student ambassadors used design thinking tools to reimagine visitor-centred guided tour routes from multiple visitor perspectives.
• Hong Kong Metropolitan University — Lee Shau Kee School of Business Management (香港都會大學李兆基商業管理學院)coreStrategic or Co-development PartnerSince 2019, Education for Good has organised the annual Design Thinking Hackathon with HKMU's business school. Over 40 mentors and 700+ students have participated, working on real corporate challenges across two-day intensive sessions. Corporate executives from global market research firms, B Corps, and circular economy pioneers serve as challenge providers.
• Tung Wah Group of Hospitals (東華三院) / Jockey Club Professional Future Programme (賽馬會專業創未來計劃)coreStrategic or Co-development PartnerEducation for Good co-organised design thinking workshops with Tung Wah and the Jockey Club Professional Future Programme for university students aspiring to social welfare careers. Participants used empathy-based simulation exercises to explore human-centred service design in social welfare contexts.
• Fuhong Society (扶康會)minorStrategic or Co-development PartnerEducation for Good delivered design thinking workshops for 30+ Fuhong Society social workers through interactive team challenges. Participants experienced firsthand the importance of understanding service users in designing impactful community service solutions.
• Hong Kong Jockey Club Scholarship Programme (香港賽馬會獎學金計劃)minorStrategic or Co-development PartnerEducation for Good organised a retreat day for Hong Kong Jockey Club scholarship recipients to reflect on their growth since receiving the award, discuss social issues (environment, poverty, equality, tech, arts, education, culture, wellbeing), and co-develop action plans for the coming year as future social leaders.
• Oxfam Hong Kong (樂施會) — Grant For Good / 無窮實驗室coreStrategic or Co-development PartnerEducation for Good provided design thinking coaching for Oxfam Hong Kong's third-round Grant For Good social innovation programme. Two workshops covered design thinking tools, a 'human library' session, successful case sharing, and a business model clinic. Guest speakers included representatives from Eldpathy, Generation Hong Kong, Ways Out Hong Kong, and Inter Cultural Education.
• Hong Kong Lutheran Social Service (香港路德會社會服務處)minorStrategic or Co-development PartnerEducation for Good delivered design thinking training for Hong Kong Lutheran Social Service social workers, focusing on user interview techniques to uncover service pain points. Follow-up consulting support is provided to help teams implement ideas for women and family services.
• Hong Kong Electric (港燈)minorStrategic or Co-development PartnerEducation for Good delivered a design thinking and innovation workshop for cross-departmental HKE staff covering HR processes, administrative workflows, and workplace environment challenges. Simulation exercises allowed participants to apply tools to real internal problems.
• Environmental Protection Department & Environmental Campaign Committee (環保署及環境運動委員會)coreStrategic or Co-development PartnerEducation for Good served as innovation advisor and programme facilitator for the IN-NO Plastic Challenge 2021 (無塑可能), co-organised by the Environmental Protection Department and Environmental Campaign Committee. Nearly 60 university teams participated; Education for Good provided design thinking coaching for the 10 finalist teams, helping them refine solutions from a user perspective and develop feasible prototypes.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LUMA Institute: Pittsburgh-headquartered innovation consultancy specialising in human-centred design training, workshops, and organisational capability building. Closely comparable to EFG in offering design thinking workshops and innovation training to corporate, government, and institutional clients, though primarily serving the North American market.
• Acumen Academy: Global learning platform founded by Jacqueline Novogratz delivering courses on social innovation, ethical leadership, and social enterprise. Directly comparable to EFG's mission-aligned social innovation training and B Corp / social enterprise advisory work, though operating as a large-scale online education platform rather than localised consulting.
• Board of Innovation: Belgium-based innovation consultancy that combines strategy, design thinking, and corporate training to help large organisations build innovation capabilities. Directly comparable to EFG's social innovation consulting and corporate training offerings, with stronger focus on global corporate clients.
• Strategyzer: Swiss-headquartered strategy and innovation firm behind the Business Model Canvas, offering workshops, certification programmes, and consulting on business model innovation. Comparable to EFG's lean startup training and social enterprise advisory services in methodology, with stronger digital product distribution.
• Designing Your Life: Design thinking education programme based on the Stanford course by Bill Burnett and Dave Evans, offering workshops, courses, and coaching on applying design thinking to careers and life decisions. Comparable to EFG's learner-facing design thinking workshops and training programmes, though focused on individual/career outcomes rather than organisational consulting.

Regional players

• MindLab: Danish public-sector innovation lab originally founded by the Danish Ministry of Social Affairs, focused on applying design thinking to government and citizen services. Comparable to EFG's public sector innovation training across healthcare, education, and government verticals, though focused on Denmark and Europe.
• Thinkplace: Australia-headquartered design thinking and innovation consultancy serving government, corporate, and social sector clients across the Asia-Pacific region. Highly comparable methodology (human-centred design, capability building, public sector innovation) but primarily operates in Australia rather than directly competing in Hong Kong.

Broad incumbents

• IDEO: Pioneer of human-centred design thinking consulting with global reach. IDEO operates as a much larger broad-based design and innovation consultancy serving corporates, governments, and social impact organisations, directly comparable in methodology but with vastly greater scale and a much broader service portfolio than EFG's Hong Kong-focused training practice.
• frog (Capgemini Engineering): Global design and innovation consultancy now part of Capgemini Engineering, applying human-centred design to products, services, and brand experiences. Comparable in design thinking methodology and enterprise client focus but operates at significantly larger scale across multiple geographies.
• Stanford d.school (Hasso Plattner Institute of Design): Stanford University's design thinking education and research centre that originated many of the canonical design thinking frameworks EFG teaches. While a BROAD_INCUMBENT rather than direct competitor, its freely available curricula and executive education programmes shape the design thinking training market EFG operates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/educationforgood
• LinkedInlinkedin.com/company/educationforgood

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Education for Good