einrichten-design

What einrichten-design does

einrichten-design is a Würzburg, Germany-based online and showroom retailer of designer furniture, lighting, and home accessories, operating under the legal entity Büroforum planen und einrichten GmbH. Founded in 1999 by Jochen Bähr, the company is an authorized dealer for 25+ premium manufacturers including Vitra (since 2005), USM Haller, Hay, Fritz Hansen, Thonet, Carl Hansen & Søn, and Louis Poulsen. Its core assortment spans seating, lighting, tables, storage, bedroom and outdoor furniture, accessories, and office/commercial furnishings, complemented by a growing portfolio of services including furniture repair and restoration, residential space planning with 3D visualization, video and on-site consultation, premium white-glove delivery and assembly, and material sample ordering.

The business runs on a direct-to-consumer e-commerce model with a localized online shop tailored to each country (Germany, Austria, Switzerland, France, the UK, and the USA), backed by a 1,000+ sqm showroom in Würzburg and a 24-hour warehouse dispatch operation. Revenue is generated primarily through transactional product sales, with incremental revenue from professional services (installation, assembly, room planning by in-house interior architects) and ancillary sale of accessories, gift vouchers, and limited editions. Customer acquisition is multi-channel: organic social (Instagram, Facebook, YouTube, Pinterest), email marketing via CleverReach, paid search via Google Ads, and listing on the Idealo price comparison platform, supplemented by a 10€ newsletter voucher and a 1.5% annual customer loyalty bonus.

The company employs 50+ people across purchasing, sales, customer service, warehouse, and management, and serves three primary segments: private consumers (residential home furnishings), business customers (office furniture via the büroforum sibling brand), and architects and interior designers procuring for client projects. The company is owner-managed, self-funded, and has no external investment, maintaining full operational control over its retail, logistics, and service operations from a single Würzburg base while shipping globally.

Name

einrichten-design

Legal name

Büroforum planen und einrichten GmbH

Website

https://einrichten-design.de

Company type

Private

Founded year

1999

Operating status

Operating

Short description

einrichten-design is a Würzburg-based, owner-managed online and showroom retailer of premium designer furniture, lighting, and home accessories, operating across DE, AT, CH, FR, UK, and US as an authorized dealer for 25+ brands including Vitra, USM Haller, and Fritz Hansen.

Ownership category

akta.pro rank

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of designer furniture, lighting fixtures, and accessories through e-commerce platform. Products sold include seating, tables, storage, bedroom furniture, outdoor furniture, and home accessories from premium manufacturers. Revenue is transactional per order with optional premium shipping and assembly services.
2. Premium Shipping & Assembly Services: Optional fee-based premium shipping service with white-glove delivery including transport to usage location and optional on-site assembly by company's own installation team
3. Room Planning Consultation: Professional interior architecture and space planning services for private residences and business premises, delivered by qualified interior architects

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

einrichten-design (Büroforum planen und einrichten GmbH) is an owner-managed designer furniture retailer that sells premium designer seating, tables, lighting, and home accessories from more than 25 authorized brands including Vitra, USM Haller, Hay, Fritz Hansen, Thonet, and Carl Hansen & Søn through its e-commerce sites and Würzburg showroom. The company complements its product sales with personal consultation, video consultation, on-site consultation, repair services, premium white-glove delivery and assembly, space planning, and color/material samples. A separate B2B site (büroforum.net) targets commercial office furnishing projects.

Product overview

einrichten-design is a German online retailer of designer furniture, lighting, and home accessories founded in 1999, operating as an owner-managed company from Würzburg. The core product portfolio consists of five main categories: Seating Furniture (Sitzmöbel) including chairs, armchairs, sofas, and office seating; Lighting (Leuchten) encompassing floor lamps, pendant lights, table lamps, and office lighting; General Furniture (Möbel) covering tables, storage solutions, wardrobes, beds, and acoustic furniture; Living Accessories (Wohnaccessoires) such as vases, clocks, mirrors, plant containers, and waste bins; and Outdoor Furniture (Outdoor Möbel) for gardens and terraces. The company also operates a commercial/B2B division (Büro/Objekt) offering office furnishing and workspace planning solutions. Beyond product sales, einrichten-design provides complementary services including a furniture repair/restoration service, residential space planning consultation with 3D visualizations, video and on-site personal consultation, premium delivery with assembly, and a color/material sample service. The company positions itself as a licensed dealer of premium brands including Vitra, USM Haller, Fritz Hansen, Hay, Carl Hansen & Søn, Thonet, Louis Poulsen, and Flos, among others. Recent product additions include the USM Haller Soft Panels (acoustic wall panels) and Louis Poulsen Panthella 250 Portable lamp.

Differentiator

Problem solved

Functional benefit

Products and services

• Designer Furniture, Lighting and Home Accessories Retail Core online and in-store retail of 24,000+ designer seating, tables, lighting, outdoor furniture, living accessories and office items from 25+ premium brands including Vitra, USM Haller, Hay, Fritz Hansen, Thonet and Carl Hansen & Søn, serving design-conscious private buyers worldwide.
• Personal Consultation (Showroom, Video and On-site)
• Premium White-Glove Delivery and Assembly
• Space Planning Service
• Repair Service
• B2B Office Furnishing (büroforum.net)
• Color and Material Samples
• Gift Vouchers
• USM Haller Soft Panels (launch) New USM Haller Soft Panels configuration added to the authorized USM Haller modular furniture range offered by einrichten-design.
• Louis Poulsen Panthella 250 Portable (launch) Portable version of the Louis Poulsen Panthella 250 designer lamp, added to the lighting assortment in 2025.

Quantifiable outcome

• Ships warehouse stock within 24 hours on business days
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• VitracoreChannel Partner/ Reseller/ DistributorFirst official online retailer for Vitra since 2005. Long-standing partnership with designer furniture manufacturer known for iconic pieces like the Eames Lounge Chair and Akari lights. Company founder Jochen Bähr developed early passion for Vitra products as a child visiting the Vitra Campus with his architect father.
• DHLminorOthersPrimary parcel shipping partner for domestic German deliveries
• UPSminorOthersInternational shipping partner for worldwide deliveries
• DPDminorOthersEuropean shipping partner for continental deliveries
• Kühne + NagelminorOthersFreight forwarding partner for furniture freight shipments
• PayPalminorOthersOnline payment processing including PayLater installment option
• Amazon PayminorOthersStreamlined checkout option for Amazon customers
• KlarnaminorOthersInvoice payment and installment options via Klarna Pay Later
• BillieminorOthersB2B invoice payment solution for business customers
• Trusted ShopsminorGTM or Marketing PartnerE-commerce trust certification and customer review platform; company holds Trusted Shops Excellent rating for 10 years
• idealominorGTM or Marketing PartnerPrice comparison platform partnership for increased product visibility and customer acquisition
• büroforum.net (Sibling Company)coreStrategic or Co-development PartnerRelated company under same ownership specializing in B2B office furniture, workspace planning and on-site sales. Enables comprehensive service for business customers needing both residential and office furniture solutions.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Made.com: UK-based direct-to-consumer designer furniture retailer offering mid-to-premium design at accessible prices. Comparable to einrichten-design on premium design positioning and online-led DTC distribution, though with a different (private-label-led) brand model.
• Bolia: Danish design furniture retailer selling own-label and partner-brand Scandinavian designer furniture online and via showrooms across Europe. Comparable to einrichten-design on premium design positioning and omnichannel model, with broader European showroom footprint.
• Westwing Group: European online home & living retailer with a strong premium-design curation. Comparable to einrichten-design in target audience (design-conscious consumers) and curated brand portfolio, though it operates more as a flash-sale / curated-discovery model.
• Aram Store: London-based designer furniture and lighting retailer established in 1964, carrying brands such as Vitra, Fritz Hansen, and Knoll. Comparable to einrichten-design on premium brand portfolio and showroom-led consultative sales, though UK-focused.
• 1stDibs: US-based online marketplace for high-end designer furniture, lighting, and accessories from vetted dealers. Directly comparable to einrichten-design on the premium and authenticated designer furniture category, though operating as a marketplace rather than a single retailer.
• Connox: German online retailer specializing in premium designer furniture, lighting, and home accessories from brands such as Vitra, USM Haller, Fritz Hansen, and Kartell. Closely comparable to einrichten-design in product mix, brand portfolio, and German DACH-centric customer base.
• Smow: German designer furniture online retailer with showrooms, specializing in mid-to-high-end European design brands. Highly comparable to einrichten-design on premium-brand assortment and omnichannel (online + showroom) model.
• A+R Store: US-based retailer of mid-century and contemporary designer furniture with showrooms in Los Angeles and New York. Comparable to einrichten-design on premium design curation and showroom-led model, though focused on the North American market.

Broad incumbents

• Home24: One of the largest European online furniture retailers, offering both mass-market and premium furniture. Overlaps with einrichten-design on the online furniture category but operates at much broader scale and price point.
• Wayfair: Largest US-listed online furniture and home goods retailer with extensive European operations. Represents the broad incumbent in online furniture, against which einrichten-design competes only in the premium niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCf9ZR0r0qm2K0UJtflhtjzQ
• Facebookfacebook.com/einrichten.design
• Instagraminstagram.com/einrichtendesign
• Pinterestpinterest.de/einrichtendesign
• Xx.com/einrichtendesig

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about einrichten-design