What New Square does

New Square is a private commercial real estate agency headquartered in Gothenburg, Sweden, founded in 2016. The firm operates with a small team of 1-10 employees and is led by Christian Ulkner, who serves as CEO, co-founder, and co-owner. The company is registered via the Swedish domain nyakvadrat.se, consistent with a locally oriented brokerage serving the Gothenburg market.

The business model is that of a traditional commercial real estate intermediary, with revenue generated through commissions on leasing, sales, or tenant-representation transactions. No productized offering, software platform, investor-backed fundraising, or disclosed customer roster is referenced in the available data. The firm materials and third-party listings consulted contained only a placeholder/loading page, leaving partnerships, deal volume, and segment mix undocumented.

Given the absence of disclosed revenue, customer logos, partnerships, headcount growth, or technology stack, the operating profile is consistent with a small, founder-led local brokerage. The investment-relevant question is whether the firm is a sustainable lifestyle brokerage or a scaling platform; the current evidence does not support the latter interpretation.

Name

New Square

Website

https://nyakvadrat.se

Company type

Private

Founded year

2016

Headcount range

1–10 employees

Short description

New Square is a small Gothenburg-based commercial real estate agency founded in 2016, serving clients in Sweden's Västra Götaland region with a 1-10 person team led by founder Christian Ulkner.

Ownership category

akta.pro rank

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

New Square is a commercial real estate agency based in Gothenburg, Sweden. The firm acts as a property intermediary and advisor for commercial real estate transactions, serving clients in the Swedish commercial property market. Founded in 2016, it operates as a small, privately held agency focused on commercial real estate services.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• CBRE Group: World's largest commercial real estate services and investment firm with a Swedish/Nordic presence offering overlapping agency, valuation, and capital markets services to the same client base.
• Cushman & Wakefield: Global CRE services firm with established Nordic brokerage and advisory operations, competing for occupier representation, landlord leasing, and investment sales mandates in Sweden.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm with significant Nordic operations covering brokerage, capital markets, and property management — competes for the same institutional mandates but at vastly greater scale.
• Colliers: Global real estate advisory with active Nordic operations offering brokerage, valuation, and project management — directly comparable service portfolio for commercial real estate clients in Gothenburg and wider Sweden.

Direct peers

• Croisette: Swedish tech-enabled commercial real estate brokerage operating a similar digital-first agency model targeting landlords and tenants across Sweden — a head-to-head competitor for local CRE mandates.
• Catella: Stockholm-headquartered property advisory and investment firm with active Swedish CRE brokerage and capital markets operations, competing for the same landlord and occupier mandates in Gothenburg and broader West Sweden.
• Newsec: Largest Nordic-focused commercial real estate advisor with broker, property management, and capital markets operations across Sweden, Norway, Denmark, and Finland — directly comparable to New Square's commercial agency model in the same regional market.

Emerging players

• Lokalguiden: Swedish commercial real estate platform/marketplace for office and retail leasing, representing an emerging digital-first competitor for the same local CRE intermediary role as New Square.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Square