Midwest Radio

What Midwest Radio does

Midwest Radio is an independent local radio station headquartered at Clare Street, Ballyhaunis, County Mayo, Ireland, broadcasting live news, sports, current affairs, entertainment, and music programming across the west and northwest of Ireland. The station operates a traditional over-the-air broadcast reaching over 100,000 daily listeners with 61.6% daily listening penetration in County Mayo, augmented by a digital footprint that includes website streaming, a mobile app, a Listen Back archive, and categorized podcasts spanning Current Affairs, Sports, Entertainment, and Documentaries. Distribution also extends to a social media audience of 200,000 followers across platforms, plus an online shop, a local services marketplace, and a Jobwaves employment classifieds portal.

The company's core technology is conventional broadcast radio infrastructure paired with standard digital publishing and streaming tools; there is no disclosed proprietary AI, algorithmic, or platform technology component. Product extensions beyond live radio include Midwest Radio Bingo (a recurring on-air game with weekly book sales and a 6-month subscription bundle at €96, supporting Western Alzheimers charity), the annual Night with the Stars concert event at the Royal Theatre Castlebar, the Ours To Protect environmental series produced with the Independent Broadcasters of Ireland and funded by Coimisiún na Meáan, and community services such as obituaries, local services listings, and job postings.

Midwest Radio generates revenue through three primary streams: advertising sales to local and national advertisers seeking to reach the Mayo audience (managed by a regional sales team covering Mayo, Sligo, Donegal, Galway, and Roscommon), consumer product sales via its online shop (Bingo books at €16 for 4 weeks, 6-month Bingo subscriptions at €96, event tickets at €35), and local services/classifieds listings. Advertising rates are quote-based and not publicly disclosed; consumer product pricing is publicly listed. The station is privately held with no parent company, no disclosed funding rounds, and no institutional investors identified in the source data, operating under regulatory oversight of Coimisiún na Meáan.

Name

Midwest Radio

Legal name

Midwest Radio

Website

https://midwestradio.ie

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Midwest Radio is an independent local radio station based in Ballyhaunis, County Mayo, Ireland, broadcasting news, sports, and entertainment to over 100,000 daily listeners across the west of Ireland, supported by digital streaming, podcasts, bingo games, and local advertising services.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Local radio broadcasting
• News and sports coverage
• Radio advertising sales
• Community radio station
• Radio entertainment programming

Headquarters

HQ city

Ballaghaderreen

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Sales: Primary revenue stream from local and national advertisers seeking to reach the Mayo daily listening audience of over 100,000 listeners. Includes sponsored segments, on-air mentions, and branded content opportunities.
2. Online Shop Sales: Revenue from selling Bingo books (€16 for 4 weeks, €96 for 6-month offer) and event tickets (Night with the Stars 2026 at €35). The station operates Radio Bingo games with prize payouts.
3. Bingo Operations: Midwest Radio Bingo games played on-air with prize payouts. Players purchase Bingo books and tune in to claim prizes. Supports Western Alzheimers charity.
4. Local Services Listings: Revenue from advertising local services on the station, with contact details and phone numbers provided for service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Midwest Radio is a regional Irish radio station headquartered in Ballyhaunis, County Mayo, that broadcasts news, sports, current affairs, and entertainment programming to listeners in the west of Ireland. It reaches more than 100,000 daily listeners and commands 61.6% market penetration in its core Mayo market, monetizing its audience through on-air advertising, sponsorships, radio bingo, and event ticket sales.

Product overview

Midwest Radio operates as a local radio station based in Ballyhaunis, County Mayo, Ireland, offering a unified broadcast service centered on its core radio programming. The station provides live radio broadcasting across news, sports, current affairs, entertainment, and music genres including country, traditional Irish, and classic hits. Beyond live radio, the product portfolio extends through digital channels including a Listen Back archive service and Podcasts platform organized by Current Affairs, Sports, Entertainment, and Documentaries categories. Supplementary revenue products include the Midwest Radio Bingo weekly game with associated Bingo Books and 6-month subscription offerings, the annual Night with the Stars concert event, and targeted advertising services for national, regional, and local markets. Additional community-focused services include Jobwaves employment classifieds and Ours To Protect environmental programming produced in partnership with Coimisiún na Meán. The station reaches over 100,000 daily listeners with strong local market penetration in Mayo.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Radio Broadcasting Service

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Independent Broadcasters of Ireland (IBI)coreStrategic or Co-development PartnerOurs To Protect is a partnership between Midwest Radio and the Independent Broadcasters of Ireland (IBI). This environmental initiative engages youth and community on climate action topics including material waste reduction, wildlife conservation, beach cleanups, and renewable energy. The partnership delivers educational content across participating IBI radio stations.
• Coimisiún na MeáncoreOthersRegulatory body overseeing broadcasting compliance. Complaints may be referred to Coimisiún na Meán if not resolved directly with the broadcaster within 20 working days. Formerly known as Broadcasting Authority of Ireland (BAI).
• Western AlzheimersminorGTM or Marketing PartnerMidwest Radio Bingo supports Western Alzheimers charity. Players of Midwest Radio Bingo contribute to this charitable cause through their participation in the game.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• RTÉ Radio: Ireland's national public service broadcaster operating RTÉ Radio 1, 2FM, and lyric FM. Comparable as a domestic radio broadcaster targeting Irish audiences, though RTÉ operates nationally and at much larger scale across multiple channels.
• Today FM: National commercial radio broadcaster owned by Bauer Media Audio Ireland. Comparable as a commercial radio operator monetizing through national advertising, though operating at much larger scale and targeting a national audience.

Direct peers

• Clare FM: Local commercial radio station serving County Clare in western Ireland. Comparable as a single-county regional commercial radio broadcaster with similar advertiser base and community-focused programming.
• Galway Bay FM: Local commercial radio station serving Galway city and county in the west of Ireland. Most direct peer given similar audience profile, advertising-led revenue model, and overlapping geographic franchise area in the west.
• iRadio: Multi-county regional radio station covering the northwest, west, and midwest of Ireland including Mayo. Direct competitor for advertiser spend and audience share within Midwest Radio's franchise territory, with a younger-skewing format.
• Radio Kerry: Local commercial radio station serving County Kerry in southwest Ireland. Comparable regional commercial radio operator with similar advertiser-led model, local news and sports focus, and integrated digital distribution.
• Shannonside FM: Local radio station serving the midlands and northwest of Ireland including Roscommon and Longford. Comparable as a regional commercial broadcaster with similar advertising sales structure and local content focus.
• Limerick's Live 95FM: Local commercial radio station serving Limerick city and county in the midwest of Ireland. Closely comparable as a regional commercial broadcaster with similar local advertiser focus, sports coverage, and event-driven revenue streams.
• Ocean FM: Local radio station covering Sligo, Leitrim, and south Donegal in the northwest of Ireland. Direct competitor for advertiser spend in Midwest Radio's adjacent franchise area and serving a similar regional audience.
• Highland Radio: Local radio station serving Donegal in the northwest of Ireland, overlapping with Midwest Radio's Donegal coverage territory. Comparable as a regional commercial broadcaster with similar news, sports, and local advertiser proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/radiomidwest
• Facebookfacebook.com/radiomidwest
• LinkedInlinkedin.com/company/mid-west-radio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Radio