Midwest Radio
Midwest Radio is an independent local radio station based in Ballyhaunis, County Mayo, Ireland, broadcasting news, sports, and entertainment to over 100,000 daily listeners across the west of Ireland, supported by digital streaming, podcasts, bingo games, and local advertising services.
- Company typePrivate
- Founded2013
- HeadquartersBallaghaderreen, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Midwest Radio does
Midwest Radio is an independent local radio station headquartered at Clare Street, Ballyhaunis, County Mayo, Ireland, broadcasting live news, sports, current affairs, entertainment, and music programming across the west and northwest of Ireland. The station operates a traditional over-the-air broadcast reaching over 100,000 daily listeners with 61.6% daily listening penetration in County Mayo, augmented by a digital footprint that includes website streaming, a mobile app, a Listen Back archive, and categorized podcasts spanning Current Affairs, Sports, Entertainment, and Documentaries. Distribution also extends to a social media audience of 200,000 followers across platforms, plus an online shop, a local services marketplace, and a Jobwaves employment classifieds portal.
The company's core technology is conventional broadcast radio infrastructure paired with standard digital publishing and streaming tools; there is no disclosed proprietary AI, algorithmic, or platform technology component. Product extensions beyond live radio include Midwest Radio Bingo (a recurring on-air game with weekly book sales and a 6-month subscription bundle at €96, supporting Western Alzheimers charity), the annual Night with the Stars concert event at the Royal Theatre Castlebar, the Ours To Protect environmental series produced with the Independent Broadcasters of Ireland and funded by Coimisiún na Meáan, and community services such as obituaries, local services listings, and job postings.
Midwest Radio generates revenue through three primary streams: advertising sales to local and national advertisers seeking to reach the Mayo audience (managed by a regional sales team covering Mayo, Sligo, Donegal, Galway, and Roscommon), consumer product sales via its online shop (Bingo books at €16 for 4 weeks, 6-month Bingo subscriptions at €96, event tickets at €35), and local services/classifieds listings. Advertising rates are quote-based and not publicly disclosed; consumer product pricing is publicly listed. The station is privately held with no parent company, no disclosed funding rounds, and no institutional investors identified in the source data, operating under regulatory oversight of Coimisiún na Meáan.
Midwest Radio firmographics
Firmographics- Name
- Midwest Radio
- Legal name
- Midwest Radio
- Website
- https://midwestradio.ie
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Midwest Radio is an independent local radio station based in Ballyhaunis, County Mayo, Ireland, broadcasting news, sports, and entertainment to over 100,000 daily listeners across the west of Ireland, supported by digital streaming, podcasts, bingo games, and local advertising services.
- Ownership category
- akta.pro rank
Midwest Radio industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)
Keywords
Where Midwest Radio is headquartered
LocationHeadquarters
- HQ city
- Ballaghaderreen
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Midwest Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Sales: Primary revenue stream from local and national advertisers seeking to reach the Mayo daily listening audience of over 100,000 listeners. Includes sponsored segments, on-air mentions, and branded content opportunities.
- Online Shop Sales: Revenue from selling Bingo books (€16 for 4 weeks, €96 for 6-month offer) and event tickets (Night with the Stars 2026 at €35). The station operates Radio Bingo games with prize payouts.
- Bingo Operations: Midwest Radio Bingo games played on-air with prize payouts. Players purchase Bingo books and tune in to claim prizes. Supports Western Alzheimers charity.
- Local Services Listings: Revenue from advertising local services on the station, with contact details and phone numbers provided for service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Weekly Bingo Books - 4 weeks for €16 |
| Subscription | Multi-year contract | 6-Month Bingo Subscription - July to December 2026 for €96 |
| One time/ perpetual license | Pay-as-you-go | Night with the Stars 2026 Event - €35 per ticket |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Midwest Radio product offering
Product offeringCore offering
Midwest Radio is a regional Irish radio station headquartered in Ballyhaunis, County Mayo, that broadcasts news, sports, current affairs, and entertainment programming to listeners in the west of Ireland. It reaches more than 100,000 daily listeners and commands 61.6% market penetration in its core Mayo market, monetizing its audience through on-air advertising, sponsorships, radio bingo, and event ticket sales.
Product overview
Midwest Radio operates as a local radio station based in Ballyhaunis, County Mayo, Ireland, offering a unified broadcast service centered on its core radio programming. The station provides live radio broadcasting across news, sports, current affairs, entertainment, and music genres including country, traditional Irish, and classic hits. Beyond live radio, the product portfolio extends through digital channels including a Listen Back archive service and Podcasts platform organized by Current Affairs, Sports, Entertainment, and Documentaries categories. Supplementary revenue products include the Midwest Radio Bingo weekly game with associated Bingo Books and 6-month subscription offerings, the annual Night with the Stars concert event, and targeted advertising services for national, regional, and local markets. Additional community-focused services include Jobwaves employment classifieds and Ours To Protect environmental programming produced in partnership with Coimisiún na Meán. The station reaches over 100,000 daily listeners with strong local market penetration in Mayo.
Differentiator
Problem solved
Functional benefit
Products and services
- Local Radio Broadcasting Service
Companies that use Midwest Radio
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Midwest Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Midwest Radio partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Independent Broadcasters of Ireland (IBI)coreOurs To Protect is a partnership between Midwest Radio and the Independent Broadcasters of Ireland (IBI). This environmental initiative engages youth and community on climate action topics including material waste reduction, wildlife conservation, beach cleanups, and renewable energy. The partnership delivers educational content across participating IBI radio stations.
- Coimisiún na MeáncoreRegulatory body overseeing broadcasting compliance. Complaints may be referred to Coimisiún na Meán if not resolved directly with the broadcaster within 20 working days. Formerly known as Broadcasting Authority of Ireland (BAI).
- Western AlzheimersminorMidwest Radio Bingo supports Western Alzheimers charity. Players of Midwest Radio Bingo contribute to this charitable cause through their participation in the game.
Scale indicators6 records
Recent moves1 record
Expansion highlights6 records
Midwest Radio competitors and assessment
Company assessmentBroad incumbents
- RTÉ Radio: Ireland's national public service broadcaster operating RTÉ Radio 1, 2FM, and lyric FM. Comparable as a domestic radio broadcaster targeting Irish audiences, though RTÉ operates nationally and at much larger scale across multiple channels.
- Today FM: National commercial radio broadcaster owned by Bauer Media Audio Ireland. Comparable as a commercial radio operator monetizing through national advertising, though operating at much larger scale and targeting a national audience.
Direct peers
- Clare FM: Local commercial radio station serving County Clare in western Ireland. Comparable as a single-county regional commercial radio broadcaster with similar advertiser base and community-focused programming.
- Galway Bay FM: Local commercial radio station serving Galway city and county in the west of Ireland. Most direct peer given similar audience profile, advertising-led revenue model, and overlapping geographic franchise area in the west.
- iRadio: Multi-county regional radio station covering the northwest, west, and midwest of Ireland including Mayo. Direct competitor for advertiser spend and audience share within Midwest Radio's franchise territory, with a younger-skewing format.
- Radio Kerry: Local commercial radio station serving County Kerry in southwest Ireland. Comparable regional commercial radio operator with similar advertiser-led model, local news and sports focus, and integrated digital distribution.
- Shannonside FM: Local radio station serving the midlands and northwest of Ireland including Roscommon and Longford. Comparable as a regional commercial broadcaster with similar advertising sales structure and local content focus.
- Limerick's Live 95FM: Local commercial radio station serving Limerick city and county in the midwest of Ireland. Closely comparable as a regional commercial broadcaster with similar local advertiser focus, sports coverage, and event-driven revenue streams.
- Ocean FM: Local radio station covering Sligo, Leitrim, and south Donegal in the northwest of Ireland. Direct competitor for advertiser spend in Midwest Radio's adjacent franchise area and serving a similar regional audience.
- Highland Radio: Local radio station serving Donegal in the northwest of Ireland, overlapping with Midwest Radio's Donegal coverage territory. Comparable as a regional commercial broadcaster with similar news, sports, and local advertiser proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Midwest Radio social profiles
Digital presenceMidwest Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwest Radio leadership team
Management profileNumber of profiles
Profiles4 records
Midwest Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwest Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwest Radio
What does Midwest Radio do?
Midwest Radio is a regional Irish radio station headquartered in Ballyhaunis, County Mayo, that broadcasts news, sports, current affairs, and entertainment programming to listeners in the west of Ireland. It reaches more than 100,000 daily listeners and commands 61.6% market penetration in its core Mayo market, monetizing its audience through on-air advertising, sponsorships, radio bingo, and event ticket sales.
Is Midwest Radio a public or private company?
Midwest Radio is a private company. It is classified as unknown and is currently operating.
When was Midwest Radio founded?
Midwest Radio was founded in 2013. It employs 1 to 10 people.
Where is Midwest Radio based?
Midwest Radio is headquartered in Ballaghaderreen, Ireland, in the Europe region.
How does Midwest Radio make money?
Four revenue lines are on record. Advertising Sales are the primary driver. The others are online Shop Sales, bingo Operations and local Services Listings.
Who are Midwest Radio's main competitors?
Broad incumbents on record are RTÉ Radio and Today FM. Direct peers are Clare FM, Galway Bay FM, iRadio, Radio Kerry, Shannonside FM, Limerick's Live 95FM, Ocean FM and Highland Radio.
Does Midwest Radio have an API?
No public API is recorded for Midwest Radio.
What industry is Midwest Radio in?
Midwest Radio's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.