Beal Properties
Beal Properties is a privately held, founder-owned full-service real estate firm in Ypsilanti, Michigan, offering property management, brokerage, construction, development, and a multi-fund real estate syndication platform (Beal Capital) across Michigan and Ohio.
- Company typePrivate
- Founded2001
- HeadquartersYpsilanti, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Beal Properties does
Beal Properties (also operating as Beal Real Estate) is a privately held, founder-owned, full-service real estate firm headquartered in Ypsilanti Township, Michigan, that provides property management, real estate brokerage, construction management, development and site selection, and in-house maintenance and facility services across Michigan and northwest Ohio. The company manages 497 properties spanning over 2,000 units across 64 operating cities and maintains five physical offices (Ypsilanti Township, Grand Rapids, Lansing, Detroit, and Toledo, OH). Its customer base is diversified across residential tenants, commercial tenants, individual property owners, and commercial owner-investors, with rents ranging from approximately $350 to $3,227 per month and property sales listings from $85,000 to $5.2 million.
The company monetizes through five distinct revenue streams: recurring property management fees on managed units, transaction-based real estate brokerage commissions, professional services fees from construction management, rental income on owned properties, and capital-raising and asset management fees from Beal Capital's real estate syndication platform. Beal Capital sponsors a series of closed-end funds (Beal Fund I–V) plus discrete single-asset vehicles (Onesto restaurant, 711 Pearl duplex), each with a $25,000 minimum investment and accepting both accredited and non-accredited investors. The investment platform uses DocSend pitch decks, Zoho subscription forms, and the third-party InvestNext investor portal, while property and owner workflows run on the RentManager platform. There is no proprietary technology stack or AI/ML capability disclosed; the website provides self-serve property search, video and 3D tours, and online rental applications as the principal digital touchpoints.
Beal's go-to-market combines a direct sales motion (in-person engagement through five regional offices) with a self-serve/PLG motion (online listings, applications, and tour scheduling) and a content marketing motion anchored by CEO Stewart Beal's newsletter, YouTube channel, and recurring appearances on real estate investing podcasts. Marketing channels are primarily top-of-funnel (newsletter, podcast, community presence) feeding bottom-of-funnel property listings and fund subscription pages. The firm is bootstrapped with no institutional capital, no parent company, and no disclosed external funding rounds, and ownership is concentrated with the founder.
Beal Properties firmographics
Firmographics- Name
- Beal Properties
- Legal name
- Beal Properties
- Website
- https://gobeal.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Beal Properties is a privately held, founder-owned full-service real estate firm in Ypsilanti, Michigan, offering property management, brokerage, construction, development, and a multi-fund real estate syndication platform (Beal Capital) across Michigan and Ohio.
- Ownership category
- akta.pro rank
Beal Properties industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Portfolio Management and Investment Advice (52394), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Land & Development Site Brokerage (BPAJABAG), Buyer Representation Services (BPAJAAAJ), Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where Beal Properties is headquartered
LocationHeadquarters
- HQ city
- Ypsilanti
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Beal Properties business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Property Management Fees: Full-service management fees for commercial and residential properties managed by the company. Properties include 497 managed units across operating cities.
- Real Estate Brokerage Commissions: Buy, sell, and lease services with local market expertise generating transaction-based commissions on property sales and leases.
- Construction Management: Project management fees from planning through build phases for property improvements and new development.
- Real Estate Syndication/Investment Management: Beal Capital sponsors limited partnerships and private real estate syndications. Manages funds (Beal Fund V, Beal Fund IV, etc.) for value-add multifamily and commercial assets. Minimum investment $25,000 per fund. Creates value through capital improvements, operational efficiencies, and occupancy increases.
- Rental Income: Revenue from owned residential and commercial properties listed for rent on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Beal Fund V - Open fund for commercial and retail real estate in Michigan |
| Subscription | Multi-year contract | Beal Fund IV - Multifamily real estate in Michigan |
| Subscription | Multi-year contract | Onesto LLC - Fine dining restaurant investment |
| Subscription | Multi-year contract | 711 Pearl - Duplex development opportunity |
| One time/ perpetual license | Pay-as-you-go | Residential properties for sale |
| One time/ perpetual license | Pay-as-you-go | Commercial properties for sale |
| Subscription | Monthly | Residential rentals |
| Subscription | Monthly | Commercial rentals |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Beal Properties product offering
Product offeringCore offering
Beal Properties is a full-service commercial real estate firm offering property management, real estate brokerage, construction management, development and site selection, and maintenance and facility services across Michigan and Ohio. Through its investment arm Beal Capital, the firm sponsors real estate investment funds and limited partnership syndications (Beal Fund I through V) targeting multifamily, commercial, and retail assets for accredited and non-accredited investors.
Product overview
Beal Real Estate is a full-service commercial real estate firm serving Michigan with integrated property management, real estate brokerage, construction management, development and site selection, and maintenance and facility services. The company also operates Beal Capital, which sponsors real estate syndication investment funds (Beal Fund I through V) and special purpose investments like Onesto (restaurant) and 711 Pearl (residential development). The firm operates property listings for both residential and commercial rentals and sales across Michigan and Ohio markets.
Differentiator
Problem solved
Functional benefit
Brands
- Beal Fund V: Open real estate investment fund investing in commercial and retail real estate assets in Michigan, focusing on downtown and secondary markets.
- Beal Fund IV
- Beal Fund III
- Beal Fund II
- Beal Fund I
Products and services
- Property Management Full-service management for commercial and residential properties, including tenant relations, maintenance coordination, and operational oversight.
- Real Estate Brokerage Buy, sell, or lease properties with local market expertise across Michigan, Ohio, and surrounding areas.
- Construction Management From planning to build, managed with precision for development and renovation projects.
- Development and Site Selection Smart site planning for long-term growth, supporting businesses through site selection, due diligence, negotiation, and project management.
- Maintenance and Facility Services Reliable upkeep for efficient operations including janitorial, lawn care, heating/cooling, plumbing, and electrical services.
- Real Estate Investment / Real Estate Syndications Passive income through expert property investing, offering limited partnerships sponsored by Beal Capital for both accredited and non-accredited investors.
- Beal Fund V Open real estate investment fund investing in commercial and retail real estate assets in Michigan, focusing on downtown and secondary market areas.
- Beal Fund IV Closed real estate syndication targeting value-add multifamily assets in Michigan, focusing on middle income housing with strong employment in stable fields.
- Beal Fund III Closed real estate investment fund specializing in mid-market commercial office properties.
- Beal Fund II Closed private real estate syndication targeting value-add multifamily assets.
- Beal Fund I Closed real estate investment fund, the first fund in the Beal Capital series.
- Onesto Michigan LLC investment in a fine dining restaurant in downtown Ypsilanti, Michigan, featuring modern western Mediterranean cuisine with craft cocktails, grab-and-go lunch market, and VIP speakeasy space.
- 711 Pearl Duplex development opportunity in Ypsilanti focused on modern, high-quality rental housing in a strong demand market.
- Residential Properties For Sale Residential properties available for purchase including single-family homes.
- Commercial Properties For Sale Commercial properties available for purchase including office buildings and retail spaces.
- Residential Properties For Rent Residential properties including apartments and single-family homes available for rent.
- Commercial Properties For Rent Commercial properties available for rent, including office suites and retail spaces across Michigan and Ohio locations.
Quantifiable outcome
- Turned money-losing property into highly profitable operation in less than one year (customer testimonial)
- +2 more outcomes
Companies that use Beal Properties
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Beal Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beal Properties partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Beal Properties competitors and assessment
Company assessmentDirect peers
- Friedman Real Estate: Michigan-based commercial real estate services firm spanning brokerage, property management, and investment sales. Direct competitor in Beal's commercial brokerage and management segment across Southeast and Western Michigan.
- Real Estate One: Michigan's largest residential real estate brokerage with deep statewide agent coverage. Overlaps with Beal on the residential sales and buyer representation services that complement its property management business.
- Edward Rose & Sons: One of the largest privately held multifamily owners and operators in Michigan, with a portfolio of thousands of units. Directly comparable on the residential/multifamily property management and investment side that anchors Beal's business.
- Beztak Companies: Michigan-headquartered full-service real estate company offering property management, development, construction, and senior living investment services. Closely mirrors Beal's vertically integrated service model in the same regional footprint.
- McKinley: Ann Arbor-based real estate investment and management firm with deep multifamily holdings across Michigan and beyond. Closest scale and operating-geography peer to Beal, with an analogous mix of property management, brokerage, and investment activity.
Broad incumbents
- Village Green: Nationwide third-party multifamily property manager with tens of thousands of units under management. Competes with Beal for institutional property management mandates in Michigan and represents the scaled incumbent model Beal could grow into.
- CBRE Group: Global commercial real estate services giant offering brokerage, property management, investment sales, and capital markets. Provides the long-term competitive ceiling and national benchmark for Beal's commercial brokerage and management ambitions.
- Marcus & Millichap: Large national commercial real estate investment sales and brokerage firm. Represents the scaled incumbent Beal competes against when bringing multifamily and commercial investment deals to market.
Others
- InvestNext: Software platform used by Beal Capital to run investor onboarding, subscriptions, and reporting for its real estate syndications. Adjacent technology enabler and ecosystem participant to Beal's fund management operations.
Regional players
- Sperry Commercial Global Affiliates - NAI Global Midwest: Midwest-focused commercial real estate brokerage and property management affiliate with overlap in Michigan and Ohio. Competes with Beal on commercial brokerage, leasing, and management in adjacent geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Beal Properties social profiles
Digital presenceBeal Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beal Properties leadership team
Management profileNumber of profiles
Profiles1 record
Beal Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beal Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beal Properties
What does Beal Properties do?
Beal Properties is a full-service commercial real estate firm offering property management, real estate brokerage, construction management, development and site selection, and maintenance and facility services across Michigan and Ohio. Through its investment arm Beal Capital, the firm sponsors real estate investment funds and limited partnership syndications (Beal Fund I through V) targeting multifamily, commercial, and retail assets for accredited and non-accredited investors.
Is Beal Properties a public or private company?
Beal Properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beal Properties founded?
Beal Properties was founded in 2001. It employs 51 to 100 people.
Where is Beal Properties based?
Beal Properties is headquartered in Ypsilanti, United States, in the North America region.
How does Beal Properties make money?
Five revenue lines are on record. Property Management Fees are the primary driver. The others are real Estate Brokerage Commissions, construction Management, real Estate Syndication/Investment Management and rental Income.
Who are Beal Properties's main competitors?
Direct peers on record are Friedman Real Estate, Real Estate One, Edward Rose & Sons, Beztak Companies and McKinley. Broad incumbents are Village Green, CBRE Group and Marcus & Millichap. InvestNext is listed as an others. Sperry Commercial Global Affiliates - NAI Global Midwest is listed as a regional player.
Does Beal Properties have an API?
No public API is recorded for Beal Properties.
What industry is Beal Properties in?
Beal Properties's product category is Commercial Real Estate Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.