Dr. Taffi

What Dr. Taffi does

Dr. Taffi (legal entity Acqua di Bolgheri s.r.l.) is an Italian natural cosmetics manufacturer and brand founded in 1987 by biologist Enio Taffi in Bibbona, Tuscany. The company develops and sells plant-based and certified-organic cosmetics across face, body, hair, sun, baby, fragrance, eye care, pain relief, and nutritional supplement categories under multiple lines including Profumati di Benessere, Formula Giovinezza Profonda, Miglio Plus (hair), CELL OFF (body treatments), Aloe Therapy, and the Camelia Chic and I Macchiaioli sub-brands, alongside the related Acqua di Bolgheri home-fragrance brand. Core technical differentiation rests on botanical formulation expertise housed in BIONATURAL Research Laboratories, including plant stem cell extracts from the Uttwiler Spätlauber apple variety, marine active complexes such as Laminarghane and JODALGA, and copper alembic distillation processes.

The company's products are certified to UNI EN ISO 9001:2015 (via CERTIQUALITY/Q-CERTIFICAZIONI) and AIAB Bio Eco Cosmesi organic cosmetics (via BIOAGRICERT), and are positioned as cruelty-free, without synthetic preservatives, petroleum derivatives, lauryl sulfates, synthetic colorants, or propylene glycol. Unit pricing is primarily in the €8.33–€35.00 range, with free domestic shipping over €45.

Dr. Taffi operates a hybrid omnichannel model: direct-to-consumer e-commerce on drtaffi.it; two owned and franchised retail banners (Erboristerie d'Italia and Acqua di Bolgheri); a 20-strong commissioned agent network covering Italian herb shops, bioperfumeries, and pharmacies; and 15 international distributors with flagship stores in Japan, the Netherlands, and Djibouti, supported by a B2B portal (b2b.acquadibolgheri.it) and a 87-entry store locator. The firm remains privately held by the founding family, with founder Enio Taffi as chairman and his daughters Maria Silvia (product manager) and Elisabetta (commercial manager) leading day-to-day operations; no external investors, funding rounds, M&A, or leadership transitions are disclosed.

Name

Dr. Taffi

Legal name

Acqua di Bolgheri s.r.l.

Website

https://drtaffi.it

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Dr. Taffi (Acqua di Bolgheri s.r.l.) is an Italian, family-owned natural cosmetics brand founded in 1987, selling certified-organic face, body, hair, baby, fragrance, and supplement products via its DTC site, two franchise retail chains, a 20-agent Italian B2B network, and 15 international distributors.

Ownership category

akta.pro rank

Product category

Natural Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Eye & Lip Skincare (CRABAAAC), Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

Keywords

• Natural cosmetics
• Plant-based skincare
• Botanical hair care
• Organic beauty products
• Vegetable fragrances

Headquarters

HQ city

Bibbona

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through company website drtaffi.it, offering full product catalog with home delivery
2. Franchise Retail: Revenue from company-owned and franchised Erboristerie d'Italia and Acqua di Bolgheri retail stores
3. B2B Wholesale: Wholesale distribution to herb shops, bioperfumeries, pharmacies, and international distributors through sales agents and distributor network

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Dr. Taffi manufactures and sells a broad portfolio of natural, plant-based cosmetic and personal care products including face care (anti-aging, moisturizers, cleansers), hair care (shampoos, anti-hair loss treatments, colorants), body care (lotions, anti-cellulite, sun care), fragrances, essential oils, soaps, and food supplements. The company sells through its own e-commerce site, franchise retail stores (Erboristerie d'Italia, Acqua di Bolgheri), an agent network supplying Italian pharmacies and herb shops, and international distributors reaching Japan, the Netherlands, and Djibouti.

Product overview

Dr. Taffi is an Italian natural cosmetics company founded in 1987 specializing in vegetable and plant-based cosmetic products. The company offers an extensive portfolio organized into several product lines: (1) Profumati di Benessere - fragrance-based body care products with various scents; (2) Functional Lines including Formula Giovinezza Profonda (anti-aging), Miglio Plus (hair care with stem cells), Aloe Therapy, CELL OFF (body treatments for cellulite/stretch marks), and specialty products like Eufrasia eye drops and Glycolic Acid treatments; (3) Category-based products for Face (cleansers, moisturizers, treatments), Body (bath, lotions, sunscreens), Hair (shampoos, conditioners, masks), and Supplements. The company also operates the Acqua di Bolgheri sub-brand for fragrances. Products feature certified organic ingredients, botanical extracts, stem cell technology, and essential oils, with many items certified as bio, vegan, and nickel-tested.

Differentiator

Problem solved

Functional benefit

Brands

• Profumati di Benessere: Fragrant product line combining vegetable cosmetics with various fragrances
• Profumati di Benessere Uomo
• Formula Giovinezza Profonda
• Miglio Plus
• Aloe Therapy
• Erboristerie d'Italia
• Acqua di Bolgheri

Products and services

• Profumati di Benessere Fragranced personal care collection for individual consumers featuring scented body washes, creams, and oils with various fragrance profiles.
• Profumati di Benessere Uomo Men's fragrance and personal care line with Sangiovese & Bacche Blu, Sauvignon & Tabacco, and Merlot & Rovere scented products.
• Profumi Perfume line categorized by scent families — Speziati (spicy), Dolci (sweet), Freschi (fresh), Agrumati (citrus), and Uomo (men's).
• Camelia Chic Luxury fragrance line including perfume, body wash, body cream, and oil products.
• Formula Giovinezza Profonda Anti-aging functional line with cleansers, hyaluronic acid–enhanced products, apple stem cell treatments, liposomal formulations, soothing creams, purifying products, masks, serums, hand care, almond oils, and shea butter.
• Oli, Essenze, Saponi & Co. Essential oils and natural soaps collection including vegetable oils, pure and composed essential oils, almond oils, essences, shea butters, and natural soaps.
• Miglio Plus - Capelli Hair care line with cleansers, conditioners, restructuring treatments, lotions and vials, masks, and supplements formulated for hair strengthening and anti-hair loss using millet extract and apple stem cells.
• CELL OFF - Trattamenti Corpo Body treatment line for anti-cellulite care, breast firming (PLUS & UP), stretch mark treatment (SMAGLIA STOP), capillary leg treatment (CAPILLAR STOP), and belly/flank slimming (BRUCIA SNELL).
• Aloe Therapy Aloe vera–based therapeutic line including standard Aloe Therapy and Aloe Therapy Baby variants for sensitive skin.
• Gli Specifici Adjuvant cosmetic treatments addressing specific skin and body concerns.
• Eufrasia Magic Drops Distilled eye drops (10ml) made from fresh eufrasia, chamomile, cornflower, and hyssop produced via copper alembic distillation, offering calming, decongestant, and soothing properties for the periocular area.
• SCIOGLI DOL Pain relief product line for muscle and joint discomfort.
• Integratori (Food Supplements) Food supplements such as Miglio Plus capsules supporting hair and nail health, formulated with millet extract, L-methionine, zinc, copper, L-cysteine, selenium, beta-carotene, vitamins C and E, and silicon.
• Acqua di Bolgheri Related brand line under the same company specializing in perfumes, diffusers, body care products, wine, and home fragrances.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Erboristerie d'Italia Franchise NetworkcoreChannel Partner/ Reseller/ DistributorDr. Taffi developed two chains of direct and franchise retail stores - Erboristerie d'Italia and Acqua di Bolgheri - which promote the brand and expand market presence in Italy and worldwide. Stores feature elegant atmospheres, refined imagery, precise training, and thorough operational support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Davines Group: Italian beauty group with natural and sustainable positioning spanning hair care, skin care, and body care. Overlaps Dr. Taffi on the Miglio Plus-style hair care positioning and the certification/professional channel GTM.
• Istituto Erboristico di Santa Maria Novella: Historic Florentine herbal apothecary producing natural fragrances, body care, and skincare. Comparable on heritage Italian positioning, premium pricing, owned retail flagships, and botanical formulation ethos.
• Bionat: Italian producer of natural and organic cosmetics with comparable certified-natural positioning and B2B distribution through Italian pharmacies and herbalists.
• L'Erbolario: Italian natural cosmetics house with a similar SKU breadth (face, body, hair, fragrances), herbal/botanical positioning, and Italian retail-and-wholesale GTM - a near-direct domestic comparable on positioning, channels, and scale.
• Dr. Hauschka (WALA Heilmittel): German natural cosmetics brand with an extensive certified-natural skincare range and selective distribution through pharmacies and natural product retailers. Comparable to Dr. Taffi on natural positioning, premium price architecture, and pharmacy/herb-shop channel mix.
• Weleda: Swiss-founded natural cosmetics and anthroposophic personal care brand with overlapping categories in face, body, hair, and baby care using botanical and biodynamic ingredients. Highly comparable to Dr. Taffi on certified-natural positioning and DTC-plus-retail model.
• Aboca: Italian natural health company spanning botanical cosmetics, herbal supplements, and OTC remedies with a similar Tuscan heritage and certified-natural IP. Closely overlaps Dr. Taffi in the food supplement and natural personal care categories.

Broad incumbents

• Natura &Co: Brazilian multinational parent of Natura, Avon, The Body Shop and Aesop operating certified-natural, botanical, and direct-sales beauty brands globally. A useful benchmark for how a multi-brand natural platform can be assembled through acquisition.
• L'Occitane en Provence: Large natural-ingredient beauty group with overlapping botanical positioning and a much broader global retail footprint. Comparable as a benchmark competitor in the certified-natural category and on omnichannel distribution architecture.

Emerging players

• Santaverde: German premium natural cosmetics brand with aloe-based formulations and certified organic positioning. Comparable as a smaller specialty player in the clean beauty category with similar DTC-plus-natural-channel GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drtaffi
• Facebookfacebook.com/drtaffi.official
• LinkedInlinkedin.com/company/dr.-taffi

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Taffi