Juca Na Balada

What Juca Na Balada does

Juca na Balada is a Brazilian direct-to-consumer travel agency founded in 2006 and headquartered in Vila Mariana, São Paulo. The company specializes in curating and selling all-inclusive travel packages centered on parties, music festivals, carnivals, rodeos, and entertainment events in Brazil and abroad. Its product portfolio spans domestic festival packages (Rock in Rio, João Rock, Oktoberfest Blumenau, Caldas Country, Rodeio de Jaguariúna, Encontro das Tribos, Festa do Peão de Barretos), themed cruise packages operated in partnership with Costa Cruzeiros (Carnajuca, Carnajuca Caribe, Carnajuca Salvador, Carnajuca South America, Cruzeiro da Virada), resort packages (Réveillon Punta Cana, Caribe Express), and international destination packages (Greek Islands cruise with Royal Caribbean, Tomorrowland Belgium/Thailand, EDC Thailand, Expedição Tailândia). Packages bundle flights or bus transfers, accommodation or cruise cabins, event tickets, open-bar beverage packages (MyDrinks), meals, bilingual or specialized monitors/guides, and branded gifts into a single prepaid product.

The company operates with 11–50 employees and sells exclusively through its own website, WhatsApp ((11) 94652-7399), and organic social media channels (Instagram, Facebook, YouTube), without resellers or travel agents. Revenue is generated as margin on packaged product sales, with pricing denominated in Brazilian Reais and payment options including credit card installments up to 21x, boleto with cash discount, and multi-card splitting. Key strategic partners include Costa Cruzeiros, Royal Caribbean International, Tomorrowland (as authorized Travel Partner), ARAJET Airlines, and Occidental Hotels. A 2018 Globo/PEGN media article cited R$15 million in party tourism earnings attributed to the entrepreneur behind the company, though this figure represents personal earnings rather than audited company revenue. The company has no disclosed AI/ML capabilities, proprietary technology stack, or external funding, and is privately held by its founders.

Name

Juca Na Balada

Legal name

Juca na Balada

Website

https://jucanabalada.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Juca na Balada is a Brazilian direct-to-consumer travel agency, founded in 2006 in São Paulo, that bundles transportation, accommodation, event tickets, and open bar into all-inclusive packages for festivals, carnivals, and themed cruises targeting Brazilian young adults aged 18–45.

Ownership category

akta.pro rank

Product category

Event Tourism Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industry

Resort + Cruise Packages (All-Inclusive) (THAEAHAD)

Keywords

• Event tourism packages
• Festival travel packages
• Cruise vacation packages
• All-inclusive travel
• Party travel agency

Headquarters

HQ city

Vila Mariana

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Travel Package Sales: Juca na Balada generates revenue by bundling travel components — transportation (flights, bus transfers), accommodation, event tickets, open bar/drinks packages, and monitors/guides — into all-inclusive travel packages for events and festivals. The company acts as an intermediary between customers and cruise lines, airlines, hotels, and event organizers. Revenue is earned as margin on the total package price, with customers paying upfront for the complete bundle.
2. Optional Add-Ons and Upgrades: Customers can add optional extras to their packages, including travel insurance, beverage package upgrades (My Drinks Plus), optional tours and excursions, extra nights of accommodation, additional event days/ingressos, and airport transfers. These add-ons generate incremental revenue per transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Juca Na Balada is a Brazilian travel agency founded in 2006 that organizes all-inclusive travel packages for parties, music festivals, carnivals, cruises, and themed entertainment events. Each package bundles transportation, accommodation, event tickets, open bar, dedicated on-site monitors (receptivo), and themed extras into a single pre-planned experience for both domestic Brazilian and international events.

Product overview

Juca Na Balada is a Brazilian travel agency specializing in party and festival tourism since 2006, offering experiential travel packages focused on nightlife, music festivals, and open bar experiences. The company operates as a unified service model (not a software platform) providing curated travel packages that bundle transportation, accommodation, event tickets, open bar experiences, and guided tours. Core products include: Carnival cruise packages (Carnajuca and Carnajuca Caribe) featuring multi-night cruises with themed parties; Réveillon/New Year packages including Punta Cana resorts and Caribbean cruises; major music festival packages (Rock in Rio, João Rock, Tomorrowland Belgium/Thailand, EDC Thailand, Oktoberfest Blumenau, Caldas Country, Rodeio de Jaguariúna, Encontro das Tribos); and international destination packages (Expedição Tailândia, Cruzeiro Ilhas Gregas). Additional offerings include transportation-only packages, premium upgrade options, optional excursions, and travel insurance. The company serves Brazilian travelers primarily departing from São Paulo, Rio de Janeiro, and other cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Carnajuca (Carnival Cruise Packages)
• Cruzeiro da Virada
• Réveillon Punta Cana
• Rock in Rio Packages
• Tomorrowland Brasil Packages
• EDC Thailand Packages
• Expedição Tailândia
• Cruzeiro Ilhas Gregas
• Caribe Express
• Carnajuca Caribe
• João Rock Packages
• Oktoberfest Blumenau Packages
• Rodeio de Jaguariúna Packages
• Caldas Country Packages
• Encontro das Tribos Packages
• Festa do Peão de Barretos Packages

Quantifiable outcome

• R$15 million in revenue generated from party/festival tourism (2018 figure reported in Pequenas Empresas & Grandes Negócios/Globo)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Costa Cruzeiros (Costa Cruises)coreStrategic or Co-development PartnerJuca na Balada partners with Costa Cruzeiros to operate themed cruise packages including 'Carnajuca' (Carnival cruise), 'Carnajuca em Salvador', 'Carnajuca pela América do Sul', and 'Réveillon em Alto Mar Caribbean'. These cruises operate aboard Costa Diadema and Costa Fascinosa. Packages include all-inclusive fares, open bar MyDrinks, full board, themed parties, and Juca na Balada monitors aboard the ships. Costa provides the vessel, crew, itinerary, and maritime operations while Juca na Balada manages ground logistics, land excursions, and group experience.
• Costa CruzeiroscoreStrategic or Co-development PartnerMedia coverage (Mercado e Eventos) confirms a partnership between Costa Cruzeiros and Juca na Balada to launch a cruise with 60 hours of open bar, marketed as an exclusive party tourism product in Brazil.
• Royal Caribbean InternationalcoreStrategic or Co-development PartnerJuca na Balada partners with Royal Caribbean International for the 'Cruzeiro Ilhas Gregas 2027' package — a 7-night Greek Islands cruise aboard Royal Caribbean, departing from Athens. The package includes flights from Brazil, 2 nights Athens hotel, all transfers, Deluxe Beverage Package, and full board. Royal Caribbean provides the cruise vessel and maritime operations.
• TomorrowlandcoreChannel Partner/ Reseller/ DistributorJuca na Balada is described as a 'Travel Partner' of Tomorrowland Belgium and Tomorrowland Thailand, reselling festival tickets (Full Madness Pass, Magnificent Greens) and organizing complete travel packages to these music festivals. The company acts as an authorized ticket reseller and tour operator for Tomorrowland events.
• Occidental Hotels (Occidental Caribe Resort, Occidental Punta Cana)minorChannel Partner/ Reseller/ DistributorJuca na Balada uses Occidental Caribe Resort in Punta Cana as the hotel property for its Réveillon Punta Cana packages. The hotel provides all-inclusive accommodation (rooms, meals, beverages) as part of Juca na Balada's packaged offering.
• Royal Caribbean InternationalcoreStrategic or Co-development PartnerRoyal Caribbean is confirmed as the cruise line for the Greek Islands 2027 package. The Deluxe Beverage Package included in the package is a Royal Caribbean product offered within the Juca na Balada travel package.
• ARAJET AirlinesminorChannel Partner/ Reseller/ DistributorARAJET is the airline providing direct flights from Guarulhos (GRU) to Punta Cana (PUJ) for Juca na Balada's Caribbean packages. The airline provides scheduled commercial air transport as part of the integrated travel package.
• Costa Diadema (Cruise Ship)coreOthersThe Costa Diadema is the cruise vessel used for the Carnajuca South America 2027 package, providing accommodation, dining, entertainment, and maritime transport. The ship features multiple bars, restaurants, pools, and event spaces used for the Carnajuca theme parties.
• Costa Fascinosa (Cruise Ship)coreOthersThe Costa Fascinosa is the cruise vessel used for Carnajuca Caribe 2027 and Réveillon em Alto Mar Caribbean 2027 packages, providing accommodation, dining, entertainment, and maritime transport across Caribbean destinations.
• Ibis Brussels City CentreminorChannel Partner/ Reseller/ DistributorIbis Brussels City Centre provides hotel accommodation for Tomorrowland Belgium Dreamville packages, with breakfast included. Part of Juca na Balada's packaged offering for the Tomorrowland festival.
• Meininger Hotel Amsterdam City WestminorChannel Partner/ Reseller/ DistributorMeininger Hotel Amsterdam City West provides hotel accommodation for Tomorrowland Amsterdam extensions, with breakfast included. Part of Juca na Balada's packaged offering.
• Club Can Bossa Hotel (Ibiza)minorChannel Partner/ Reseller/ DistributorClub Can Bossa Hotel in Ibiza provides hotel accommodation for the Ibiza extension of Tomorrowland Belgium packages, with breakfast included.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CVC Corp Brasil: Brazil's largest travel operator with broad leisure and corporate offerings, including themed event packages and cruise sales. Larger, publicly-listed incumbent that overlaps with Juca na Balada in packaged Brazilian leisure and cruise tourism but operates across many categories.
• TourRadar: Global online marketplace for multi-day guided tours and experiential travel. Comparable in selling packaged tour experiences but at much larger scale and broader geography than Juca na Balada's Brazilian festival focus.
• G Adventures: Global small-group adventure tour operator with experiential itineraries across multiple continents. Comparable experiential/adventure travel positioning but global in scope, not specialized in party/festival tourism.
• Decolar (Despegar): Latin America's largest OTA serving Brazil, Argentina, and across the region with flights, hotels, and package travel. Broader, regional incumbent that competes in online package travel but does not specialize in festival/event-led packages.

Direct peers

• Topdeck Travel: Youth-focused group travel operator serving 18-30s with party-led itineraries across multiple continents. Comparable segment (young adults seeking social, experiential travel) and comparable group-inclusive package structure.
• Contiki: Global youth travel specialist (owned by The Travel Corporation) focused on 18-35 year-old group travelers with social, party-oriented itineraries. Highly comparable audience to Juca na Balada's young Brazilian party-goers and experiential travel positioning.
• Hurb: Brazilian direct-to-consumer online travel agency (formerly Hotel Urbano) selling packaged travel deals to Brazilian consumers via digital channels. Comparable in model: D2C OTA serving Brazilian leisure travelers with bundled packages and installment payments.
• Festicket (Lyte): Global festival travel platform (now part of Lyte) that bundles festival tickets, accommodation, and travel into packages — directly comparable to Juca na Balada's festival-package model including Tomorrowland. Both target music/event travelers with all-inclusive bundles.
• Flytour Viagens: Brazilian travel agency chain selling packaged leisure and corporate travel to Brazilian customers, including themed holiday and experience packages. Operates in the same Brazilian market with overlapping package travel offerings.

Others

• Costa Cruzeiros: Italian-headquartered cruise line with major Brazil operations and the operating partner for Juca's signature Carnajuca cruises. Functions as the upstream cruise supplier — adjacent ecosystem participant rather than direct competitor, but a supplier whose strategic decisions materially shape Juca's product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/videosjuca
• Facebookfacebook.com/Juca-Na-Balada-100022283641005
• Instagraminstagram.com/jucanabalada
• Xx.com/jucanabalada
• LinkedInlinkedin.com/company/juca-na-balada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juca Na Balada