Newton County Appeal

What Newton County Appeal does

Newton County Appeal is a weekly local newspaper serving Newton County, Mississippi, operated as a publication under Emmerich Newspapers, Inc. The company publishes community-focused news covering local government, schools, sports, obituaries, opinion, and community events for residents of Union, Decatur, Newton, and surrounding communities. Its core product is the weekly print edition delivered via home subscription, priced at $30/year in-county and $40/year out-of-county, with complimentary digital access bundled in. Digital subscribers can alternatively purchase online-only access for $30/year or $5 for a 7-day pass.

The company's technology stack centers on a web-based content management system with a Progressive Web App delivered through dedicated iOS and Android mobile applications. It operates a digital e-edition (replica of the print product), a suite of 24+ topic-specific email newsletters managed via Mailchimp, local weather forecasts sourced from the National Weather Service and OpenWeather API, a community events calendar, classifieds, and interactive local polls. Integrations include Google Maps for event locations, Google reCAPTCHA for form security, and social login (Facebook, Google, Apple). Content is distributed across social media platforms including Facebook, Instagram, Twitter/X, BlueSky, and Threads.

Newton County Appeal generates revenue through four streams: print subscriptions, digital-only subscriptions, advertising (display, classifieds, legal notices, special sections, and statewide packages via the Emmerich network), and sponsored content features such as First Responder Recognition. The publication maintains deep institutional relationships with local entities including East Central Community College (ECCC), local school athletic programs (NCHS Cougars, Lake Hornets, Newton Tigers, UHS Jackets), and county government through election and public notice coverage. Two named editorial staff are publicly listed (a Staff Writer and a Sports Editor), and the publication earned a first-place Mississippi Press Association award in 2025 for its Women of Influence special section.

Name

Newton County Appeal

Legal name

Emmerich Newspapers, Inc.

Website

https://newtoncountyappeal.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

Newton County Appeal is a weekly local newspaper serving Newton County, Mississippi, delivering community news, sports, and government coverage via print, digital e-edition, mobile apps, and 24+ newsletters under Emmerich Newspapers, Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print Subscriptions: Weekly print newspaper delivery with complimentary online access included. Annual subscriptions priced by geographic zone.
2. Digital Subscriptions: Online-only access available at weekly and annual rates. Complements print subscriptions.
3. Advertising: Display advertising, classifieds, legal notices, and special section advertising packages. Includes online advertising options.
4. First Responder Recognition: Sponsored recognition feature with business advertising opportunities for local businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Newton County Appeal is a weekly local newspaper serving Newton County, Mississippi, providing community news, sports, schools, government, obituaries, and local event coverage. The publication distributes content through home-delivered print subscriptions, a digital e-edition, online subscriptions, iOS/Android mobile applications, and a suite of topic-specific email newsletters.

Product overview

Newton County Appeal is a local newspaper operated by Emmerich Newspapers, Inc., offering news coverage for Newton County, Mississippi. The publication provides a weekly print newspaper with home delivery subscriptions, complemented by digital products including an E-Edition digital newspaper, online-only subscriptions, and mobile applications for iOS and Android. The company also offers a comprehensive newsletter suite with over 24 topic-specific email newsletters, local weather forecasting services, community calendars, classifieds, interactive polls, and event management features. The core offering is the weekly print publication, with digital access integrated as part of print subscriptions or available separately as online-only memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Calendar
• Local Polls

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and major.

• Emmerich Newspapers, Inc.coreOthersParent company of Newton County Appeal. Owns and operates the publication providing editorial, technology, and business infrastructure support.
• East Central Community College (ECCC)majorStrategic or Co-development PartnerECCC is a key local institution regularly featured in Newton County Appeal coverage. The publication covers college news, sports, alumni achievements, and institutional developments. ECCC serves Decatur, MS in Newton County area.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boone Newspapers: Family-owned group operating community newspapers and shopping publications across the US with similar local coverage, advertising, and subscription model. Comparable for small-market newspaper unit economics.
• Lee Enterprises: Major US community newspaper group operating small and mid-sized local papers across multiple states with the same subscription + advertising revenue model. Relevant comparable for community-paper unit economics and digital strategy.
• Community Newspaper Holdings Inc. (CNHI): National community and daily newspaper group operating small-market local papers with print + digital subscription models similar to Newton County Appeal. Comparable for local advertising dependence and shared back-office economics.
• Paxton Media Group: Family-owned community newspaper company operating small and mid-sized local papers across the US South and Midwest with similar print/digital mix. Comparable for community-paper operations and revenue diversification strategies.
• Gannett: Largest US local newspaper chain operating hundreds of community dailies and weeklies with the same print + digital subscription + advertising model. Broad incumbent comparable for industry economics and digital transition benchmarks.

Regional players

• Hattiesburg American: Mississippi regional newspaper (Gannett-owned) operating a similar local news, sports, and advertising model for a southern Mississippi market, providing comparison for statewide digital subscription pricing and advertising reach.
• The Meridian Star: Regional daily newspaper serving eastern Mississippi including communities adjacent to Newton County, with overlapping coverage area and similar print/digital subscription model. Operates in the same regional advertising market.
• The Clarion-Ledger: Statewide Mississippi daily newspaper (Gannett-owned) with significant coverage overlap on state politics, AP content, and statewide advertising - relevant for benchmarking digital subscription pricing and legal notice advertising strategy.

Direct peers

• Clarksdale Press Register: Sister publication in the Emmerich Newspapers network (same parent company), operating the same local newspaper business model with print, digital, and e-edition products serving Clarksdale, Mississippi. Direct operational peer with shared infrastructure.

Others

• Emmerich Newspapers, Inc. Parent company and operator of Newton County Appeal; multi-publication Mississippi newspaper group providing shared editorial, technology, and advertising infrastructure to its portfolio of community papers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NCAppeal
• Facebookfacebook.com/newtoncountyappeal
• Instagraminstagram.com/ncappeal
• LinkedInlinkedin.com/company/newton-county-appeal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newton County Appeal