What Brisach does

Brisach (BRISACH DESIGN S.A.S) is a French designer and manufacturer of fireplaces, wood stoves, pellet stoves, inserts, and bio-ethanol heating products, founded in 1961 and headquartered in Dardilly (Rhône). The company operates its own R&D bureau d'étude that conceives combustion chambers, fireboxes, and fireplace designs, producing a full range of heating solutions across wood, pellet, gas, and ethanol categories, with compliance to EN 16510, Ecodesign 2022, and Flamme Verte standards. Recent launches include the Furano (Jan 2026) and Arosa EVO (Sep 2025) pellet stoves, supported by annual catalogs and proprietary design concepts (Vario 16:9 widescreen stoves, Wooden-Board oak benches, Concept modular fireplaces).

The business model is exclusively indirect: Brisach sells through a network of independent concessionnaire dealers across France, offering territorial exclusivity, zero entry fees, and structured support (two network animators, 100+ certified technicians, showroom design assistance). Pricing is dealer-quoted, with hardware ranging from €2,500 HT for entry-level pellet stoves to over €5,000 HT for hydraulic models, plus €800–€3,000 installation. Average dealer investment is €150K–€300K with average annual turnover of €900K after 3 years. Revenue derives from one-time hardware sales plus installation, with 5-year warranties on wood products and 2-year on pellet/gas, and end consumers access MaPrimeRénov', CEE, and reduced VAT incentives. The company is privately held by President Riccardo Zanette, with €1,000,000 registered capital and 11–50 corporate employees.

Name

Brisach

Legal name

BRISACH DESIGN S.A.S

Website

https://brisach.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Brisach is a French manufacturer of fireplaces, wood stoves, pellet stoves, and inserts, founded in 1961 and headquartered near Lyon. It sells exclusively through an exclusive concessionnaire dealer network across France, targeting residential homeowners seeking compliant, branded heating solutions.

Ownership category

akta.pro rank

Product category

Heating Appliances

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Wood stoves manufacturing
• Pellet stoves
• Fireplace inserts
• Heating appliances
• Custom fireplace design

Headquarters

HQ city

Arnas

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fireplace and Stove Hardware Sales: Brisach generates revenue through the manufacture and sale of heating appliances (wood stoves, pellet stoves, fireplaces, inserts, hearths) sold exclusively through its network of exclusive dealer concessionnaires in France. Revenue is derived from one-time hardware sales at various price points depending on product category and power rating, supplemented by a 2-year warranty for pellet/gas products and a 5-year warranty for wood products.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Brisach designs and manufactures fireplaces, wood-burning stoves, pellet stoves, fireplace inserts, bio-ethanol fireplaces, and custom fireplace concepts at its in-house R&D bureau d'étude in France. All products are sold exclusively through a nationwide network of independent dealer/concessionnaire showrooms that handle technical diagnosis, professional installation, and after-sales service. The portfolio spans wood, pellet, gas, and bio-ethanol fuels and covers entry-level to high-end heating solutions for French residential customers.

Product overview

Brisach is a French manufacturer of fireplace and stove heating solutions, founded in 1961, operating as a product platform with multiple product lines. The core portfolio comprises pellet stoves (Poêles à Granulés) and wood stoves (Poêles à Bois) including hybrid fireplace-stove combinations (Poêles-Cheminées), complemented by complete fireplace collections (Cheminées) in Design, Contemporaines, Classiques, and Traditionnelles styles, as well as ethanol fireplaces. The Foyers & Inserts category includes wood-burning, pellet, and gas inserts plus closed fireplaces. Custom fireplace concepts (Concept Wood, Concept Alti Plano Plato, Concept Domino, Concept Duplex, Concept Cadres Déco) and specialized concepts (Concept Vario with widescreen 16:9 format stoves, Concept Wooden-Board with oak benches) extend the portfolio. Heat distribution accessories (Répartition Air Chaud) enable multi-room heating. The company operates through a dealer network across France and offers a Brisach Evo application for pellet stove control.

Differentiator

Problem solved

Functional benefit

Brands

• Brisach: Main brand for fireplaces, inserts, wood stoves, and pellet stoves

Products and services

• Pellet Stoves (Poêles à Granulés) Pellet-burning stoves providing programmable, automated heating with remote control capability and multi-day autonomous operation based on reservoir capacity. All models include connectivity, silence function, and automatic cleaning on units 10kW and above. Targeted at French homeowners seeking primary or supplementary automated heating.
• Wood-Burning Stoves (Poêles à Bois) Wood-burning stoves offering traditional heating across a range of designs from rustic cast iron (e.g., Stuga, Country) to contemporary formats including 16:9 widescreen models (e.g., Gomera, Concept Vario). Targeted at French homeowners seeking traditional or designer wood heating.
• Hybrid Stove-Fireplaces (Poêles-Cheminées) Hybrid units combining the autonomous placement flexibility of a stove with the aesthetic presence of a fireplace. Targeted at homeowners seeking a focal-point heating appliance that does not require traditional fireplace installation.
• Designer Fireplaces (Cheminées Design) Designer fireplaces featuring contemporary aesthetics with modern materials and clean lines. Targeted at homeowners seeking a premium statement fireplace.
• Contemporary Fireplaces (Cheminées Contemporaines) Contemporary fireplace designs reflecting current interior design trends. Targeted at modern-home renovation projects.
• Classic Fireplaces (Cheminées Classiques) Classic fireplace designs with traditional styling and timeless appeal. Targeted at renovation and traditional-home projects.
• Traditional Fireplaces (Cheminées Traditionnelles) Traditional fireplace designs rooted in historical French fireplace craftsmanship. Targeted at heritage and period-home installations.
• Bio-Ethanol Fireplaces (Cheminées Bio-Ethanol) Ethanol-burning fireplaces providing flame-based ambiance without requiring a chimney or flue. Targeted at homes without flue infrastructure.
• Wood Fireplaces (Foyers à Bois) Closed wood-burning fireplaces installed alongside chimneys, compatible with new construction projects including RE2020-compliant homes. Targeted at new-build installations.
• Wood-Burning Inserts (Inserts à Bois) Wood-burning fireplace inserts for renovating traditional fireplaces into high-efficiency heating systems. Targeted at owners of older open fireplaces seeking efficiency upgrades.
• Pellet-Burning Inserts (Inserts à Granulés) Pellet-burning fireplace inserts offering automated heating with higher efficiency than traditional fireplaces. Targeted at homeowners retrofitting existing fireplaces with automated pellet operation.
• Gas Fireplace Inserts (Inserts à Gaz) Gas fireplace inserts providing controlled, convenient heating with adjustable flame settings. Targeted at homeowners seeking convenient on-demand heating.
• Ethanol Fireplace Blocks (Blocs à Ethanol) Portable ethanol fireplace blocks providing flame-based ambiance without installation requirements. Targeted at customers wanting a movable, no-installation flame product.
• Custom Fireplace Concepts (Décorateur du Foyer) Bespoke fireplace design service with custom concepts (Concept Wood, Concept Alti Plano Plato, Concept Domino, Concept Duplex, Concept Cadres Déco) for homeowners seeking made-to-measure fireplace installations with natural wood or contemporary flat-panel aesthetics.
• Widescreen Stove Concept Vario Widescreen 16:9 format wood stove concept available in multiple sizes (L60, L70, L80, L85, L100) with suspended, podium, or pedestal mounting options. Targeted at design-conscious homeowners seeking a statement heating appliance.
• Wooden-Board Bench Concept Metal bench with raw solid oak versions for Vario, Litho, Lanza, Palma, and Gomera fireplace stoves, combining contemporary metalwork with natural oak that develops patina over time. Targeted at homeowners seeking complementary bench seating for stove installations.
• Furano EVO Pellet Stove Pellet stove from the EVO line with programmable settings and remote control capability, designed for automated multi-day heating operation. Launched January 2026.
• Arosa EVO Pellet Stove Contemporary design pellet stove from the EVO product line, launched in September 2025.

Quantifiable outcome

• 30–50% reduction in heating bills
• +6 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Ice DevelopmentminorOthersWebsite creation, hosting, SEO, and specific application development partner for Brisach's digital presence.
• MySérapiaminorOthersDigital agency responsible for managing website content publications for Brisach.
• Patrick Berlan (Photographer)minorStrategic or Co-development PartnerLead photographer for the Cheminees & Foyers catalog, contributing to product visual presentation.
• Genny Canton StudiominorStrategic or Co-development PartnerArt direction, graphic design, and digital image work for the Poêles catalog.
• Stefano Scatà (Photographer)minorStrategic or Co-development PartnerCatalog photographer for the Poêles 2025 catalog.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Palazzetti: Italian pellet stove and fireplace manufacturer active in France. Direct competitor to Brisach across pellet stoves, wood stoves, and fireplace inserts with comparable design and efficiency positioning.
• Stûv: Belgian manufacturer of wood stoves and fireplaces with strong presence in France. Competes with Brisach on design-forward wood stoves, fireboxes, and high-efficiency combustion heating.
• MCZ Group: Italian pellet stove and fireplace manufacturer with active distribution in France. Overlaps with Brisach on pellet stoves, hydro pellet models, and connected heating appliances.
• Seguin Duteriez: French manufacturer of fireplaces, wood stoves, and inserts founded in 1984. Directly competes with Brisach across the same dealer-distributed, French-market product categories including wood stoves, pellet stoves, and closed fireplaces.
• Edilkamin: Italian manufacturer of pellet stoves, fireplaces, and heating products with established French distribution. Competes with Brisach's pellet stove range and design-led fireplace concepts.
• Supra: French manufacturer specializing in wood-burning stoves and fireplaces. Direct competitor to Brisach in the French residential heating market with overlapping dealer distribution.
• Rika: Austrian manufacturer focused on pellet stoves with strong technology and design reputation. Competes with Brisach's pellet range on efficiency, automation, and connected features across European markets.
• Invicta Group: French wood stove and fireplace manufacturer with deep French distribution. Overlaps directly with Brisach in cast-iron and steel wood stoves, pellet stoves, and inserts sold through a French dealer network.
• Godin: Historic French manufacturer of stoves, fireplaces, and heating appliances since 1840. Competes with Brisach in cast-iron wood stoves and heating fireplaces for the French residential market.

Broad incumbents

• Jøtul: Norwegian heritage brand in cast-iron wood stoves and fireplaces with established distribution across Europe including France. A broader incumbent competing with Brisach in the premium wood stove segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/brisach_officiel
• Facebookfacebook.com/BrisachOfficiel
• LinkedInlinkedin.com/company/brisach-design

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brisach