Docrelations

What Docrelations does

DocRelations GmbH is a private German digital marketing agency, founded in 2012 in Düsseldorf, that provides sales-led, full-stack marketing services exclusively to doctors and dentists across the DACH region. The firm positions itself as the only agency operating solely in the medical-professional vertical in the German-speaking market, serving approximately 250+ active practices from a 10-person in-house team based in Düsseldorf and Bayreuth. Its service catalogue bundles website development (WordPress-based Praxishomepage packages SMART/PRO/ALL-IN), search engine optimization, Generative Engine Optimization (GEO) for AI-chatbot visibility, social media management, performance marketing (Google Ads and Social Ads), MFA/ZFA staff recruiting, brand identity (logos, naming, signage), photo and video production, infographics, Doctolib online-booking integration, and consulting on German medical-advertising law. Pricing is predominantly quote-based with a publicly available Praxismarketing-Konfigurator self-service configurator; revenue is split between one-time project fees (e.g., one-off SEO work in the €800–€1,200 range) and recurring monthly retainers for SEO, GEO, social media, and performance marketing. A formal Konkurrenzausschluss (competitive exclusion) policy accepts only one practice per specialty per city, and the firm holds memberships in the Wettbewerbszentrale and partnerships with the BDC surgeons' association, Corius dental network, Doctolib, Nelly Solutions, and Lambda IT Systems. Internationally, DocRelations serves ancillary clients in the Netherlands, Switzerland, Austria, Croatia, Dubai, and Luxembourg through German, English, Russian, and Arabic website versions.

Name

Docrelations

Legal name

DocRelations GmbH

Website

https://docrelations.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

DocRelations GmbH is a German digital marketing agency, founded in 2012 and operating with a 10-person team from Düsseldorf and Bayreuth, that provides sales-led, full-stack marketing services — including websites, SEO, GEO, social media, and recruiting — exclusively to doctors and dentists across the DACH region.

Ownership category

akta.pro rank

Product category

Medical Practice Marketing Services

akta.pro primary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Medical practice marketing
• Healthcare SEO services
• Dentist website design
• Physician digital marketing
• Practice brand identity

Headquarters

HQ city

Bayreuth

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Project-Based: DocRelations generates revenue primarily through one-time project fees for specific Praxismarketing deliverables such as practice websites, logos, corporate design, signage, photography, video production, and infographics. Services are priced as fixed packages or custom quotes based on scope.
2. Ongoing Retainer / Service Contracts: Recurring monthly retainer fees for ongoing SEO (search engine optimization), GEO (AI visibility optimization), social media management, performance marketing (Google Ads, Social Ads), and website maintenance. Some clients have been retained for over 10 years. No long-term contract requirements — retention is maintained through quality performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

DocRelations provides comprehensive marketing services exclusively for doctors and dentists in the DACH region and select international markets. The agency delivers practice websites (Praxishomepage), SEO and GEO (AI chatbot optimization), social media management, performance marketing (Google Ads and Social Ads), brand identity (logos, naming, signage), photography, video production, infographics, MFA/ZFA recruiting campaigns, and legal compliance consulting. Services are sold both as standalone deliverables and bundled into complete marketing packages via an online configurator.

Product overview

DocRelations offers a comprehensive medical practice marketing ecosystem combining website development, digital marketing, and brand identity services. The core platform centers on Praxishomepage (custom practice websites) and SEO/GEO services (Google and AI chatbot optimization), supplemented by corporate design products (Praxislogo, Praxisname, Praxisschilder, Drucksachen), multimedia content creation (Praxisfotografie, Praxisvideo, Infografiken), social media management, and MFA/ZFA recruiting. The Praxismarketing-Konfigurator serves as the modular ordering platform enabling practices to assemble custom bundles from these individual services. Add-on services include High-Speed Webhosting (LiteSpeed-based), Doctolib online appointment booking integration, and legal compliance consulting. Services are available in German, English, Russian, and Arabic, with the company operating from Düsseldorf and Bayreuth, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Praxishomepage (Practice Website) Professionally designed, SEO-optimized medical practice websites built on WordPress CMS with responsive mobile design, Google optimization, and optional multilingual AI translation, maintenance, and content management capabilities. Offered as SMART, PRO, and ALL-IN packages. After launch, no ongoing fees from DocRelations — only domain and hosting costs from third-party providers.
• SEO für Ärzte (Google Optimization) Sustainable search engine optimization services for medical practices, including organic ranking improvement, Google Ads campaign setup, Google Maps optimization, and ongoing ranking analysis and reporting. Achievements include Top 1 Google rankings for clients such as PD Dr. Dr. Daniel Wagner for 'Psychotherapie Köln' and PD Dr. Henning Steen for 'Herz MRT'.
• KI-Sichtbarkeit (GEO - Generative Engine Optimization) Generative Engine Optimization (GEO) to increase practice visibility in AI chatbot systems including ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, with continuous monitoring, prompt-set creation, visibility analysis, weakness identification, and competitive analysis via KI-Sichtbarkeitsreport.
• Performance Marketing Measurable marketing campaigns with conversion tracking for Google Ads and Social Ads, including funnel and landing page setup with tracking, and call tracking via external provider. Targets patient acquisition and staff recruiting.
• Praxislogo / Praxisname (Logo and Naming) Custom practice logo design and strategic naming services with brand identity development, including trademark search and registration support through the German Patent and Trademark Office.
• Social-Media-Betreuung (Social Media Management) Social media management and content production for Instagram, Facebook, TikTok, and LinkedIn, including content day shoots at the practice location and ongoing editorial planning. Available as 5 or 10 postings per month subscription packages.
• MFA & ZFA Recruiting Medical staff recruitment services using AI-targeted campaigns on social media and Google to reach qualified MFA (medical assistants) and ZFA (dental assistants) candidates who are not actively job searching, with successful placements often within 2-4 weeks.
• High-Speed Webhosting Premium WordPress hosting on LiteSpeed servers with LSCache, Plesk Security with vulnerability scan and hotfixes, Patchstack for proactive plugin security patching, and server location in Falkenstein, Germany for maximum page speed and GDPR compliance.
• Infografiken (Infographics) Custom medical infographics explaining complex procedures, treatment processes, and anatomical information in visually engaging formats aligned with practice branding, for use on websites and social media.
• Praxisfotografie (Practice Photography) Professional practice photography services for websites, social media, Google business profiles, and marketing materials, with coordinated shooting and consistent visual branding.
• Praxisvideo (Practice Video Production) Professional video production for practice websites, social media, YouTube, and recruiting campaigns, including consultation, scripting, on-location filming, and post-production editing. Content-day video shoots can provide approximately six months of social media content.
• Praxisschilder (Practice Signage) Custom practice signage design and production including exterior signs, interior wayfinding, and window lettering, with project management through regional advertising technology partners.
• Arztwerberecht (Legal Compliance Consulting) Legal consulting on medical advertising law, including website compliance review, trademark protection, and connections to specialized attorneys for medicine law and data protection. The agency is a member of the Wettbewerbszentrale (Competition Center).
• Praxismarketing-Beratung (Marketing Consultation) Initial consultation service via Teams video call, phone, or in-person at Düsseldorf or Bayreuth offices, offering free guidance on practice marketing strategies including SEO, social media, and practice digitization.
• Praxismarketing-Konfigurator (Marketing Package Configurator) Online configurator tool allowing practices to build custom marketing packages by selecting individual services including corporate design, printing materials, signage, website features, social media, and appointment booking. After submission, a custom offer is delivered within 2-3 business days.
• Online-Terminbuchung (Doctolib Integration) Online appointment booking integration service via Doctolib partnership, including setup, optimization, and a 50% start discount for the first three monthly fees for clients who proceed after DocRelations consultation.
• Komplettpakete (Complete Marketing Packages) Bundled marketing packages including Praxisgründer-Pakete (practice founder packages), Praxishomepage-Pakete (website packages), Social-Media-Pakete (social media packages), and Praxisübernahme-Paket (practice takeover packages). The Praxisgründer-Paket includes logo, naming/brand name, printed materials, website, and other foundational marketing elements with no ongoing rental fees after delivery.

Quantifiable outcome

• 131.72% increase in organic website traffic (from 25,806 to 59,797 annual visitors) for one dermatology client through SEO alone
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DoctolibcoreTechnology or IntegrationOfficial partner agency for Doctolib, a leading online appointment booking and practice management platform. DocRelations receives a 50% start discount to offer to clients for their first three months of Doctolib subscription. DocRelations helps clients set up and optimize their Doctolib integration.
• Nelly SolutionscoreTechnology or IntegrationNelly Solutions provides digital patient intake and form management solutions. DocRelations integrates Nelly Solutions digital forms into client practice websites as an alternative to paper-based patient registration forms.
• CoriusminorChannel Partner/ Reseller/ DistributorCorius is a network of dental practices. DocRelations is listed as an official partner agency for Corius member practices requiring marketing support.
• BDC (Berufsverband Deutscher Chirurgen)minorChannel Partner/ Reseller/ DistributorBerufsverband Deutscher Chirurgen (BDC) is the German Professional Association of Surgeons. DocRelations is listed as an official partner agency for BDC member surgeons requiring marketing services.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• jameda: Germany's leading physician directory and booking platform, part of Docplanner Group. Comparable because it operates at the intersection of healthcare and digital marketing/visibility for medical practices, providing profile, review, and appointment tools that compete with the SEO/social/reputation stack DocRelations sells.
• CompuGroup Medical (CGM): One of Europe's largest e-health and practice-software companies (e.g., Medistar, CGM ALBIS) with growing practice-communication and patient-engagement modules. Comparable as a broad incumbent whose bundled practice software increasingly overlaps with DocRelations' marketing/visibility layer.
• DocCheck: German healthcare media and community platform for medical professionals. Comparable because it serves as both a marketing channel and content/marketing services provider for pharma and medical brands, an adjacent incumbency to dedicated practice marketing agencies like DocRelations.

Emerging players

• Doctolib: European leader in online appointment booking for medical practices. Although currently a DocRelations distribution partner, Doctolib increasingly offers visibility/profile features that overlap with practice marketing, making it both an ecosystem ally and a competitive adjacent player.
• medondo AG: Germany-based practice management and patient-engagement software vendor. Comparable because its cloud platform bundles scheduling, intake forms, and patient communication features that overlap with parts of DocRelations' offering (Doctolib/Nelly integrations, booking, digital forms).

Direct peers

• MEDI-MARKT / Medimarketing Group: Mid-sized German healthcare marketing agency group serving pharmaceutical, medical-device, and practice clients. Directly comparable as a specialist healthcare marketing services peer competing for DACH practice and practitioner marketing budgets.
• Healthcare Marketing Dr. Pecher & Partner: Long-running German agency focused exclusively on healthcare marketing strategy, communications, and digital services. Directly comparable as a DACH-based specialist healthcare marketing competitor also serving pharma, payers, and providers with comparable services.
• BICOM Group: German agency group specializing in healthcare communications and medical marketing. Directly comparable as a DACH healthcare-specialist agency offering strategy, digital, and content services to pharma and medical-practice clients.
• Stethos Health AG: DACH-focused digital health and healthcare marketing services provider covering strategy, content, and digital campaigns for healthcare clients. Comparable as a regional specialist agency competing for the same healthcare-marketing RFPs as DocRelations.

Others

• mediscript Dr. Pecher GmbH: German health marketing and patient information company producing pharma marketing and patient-information materials. Comparable as an established German healthcare-marketing services vendor with overlapping targeting of medical-practice marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Docrelations