Great lake Senior Living

What Great lake Senior Living does

Great Lakes Senior Living is a private, for-profit assisted living and memory care operator headquartered in Beloit, Wisconsin, founded in 2001 by Scott Shadel. The company operates three Wisconsin communities under distinct DBA names — Milton Senior Living (RCAC, opened 2001), Waterford Senior Living & Memory Care (RCAC opened 2007, with a 29-unit dedicated memory care neighborhood), and Beloit Senior Living & The Gardens (CBRF, opened 2023) — serving seniors throughout Rock County, Racine County, and southeastern Wisconsin. All three locations hold WALA Diamond Accreditation, the highest quality designation from the Wisconsin Assisted Living Association, making the company the first in Wisconsin to hold multiple Diamond-accredited sites.

The company's core offering centers on personalized, care-level-tiered assisted living delivered in home-like private one- and two-bedroom apartments with kitchenettes, plus specialized dementia and Alzheimer's memory care exclusively at Waterford. The care model is à la carte: residents are assessed pre-move-in and reassessed regularly, then assigned to Basic, Enhanced, or Memory Care levels layered atop a base monthly fee that covers apartment, meals, housekeeping, utilities, and activities. Additional services include medication management, diabetic care, salon services, spa rooms, restaurant-style dining, respite stays (capped at 28 days), and structured activity programming. No proprietary technology platform is disclosed; operations rely on standard facility management plus a content-driven website (blog, Vimeo virtual tours, SEO-optimized location pages) and Google Analytics.

Go-to-market is sales-led and direct-to-consumer: prospective residents and families engage via website, phone calls, or in-person tours at each location, with trust anchored in WALA Diamond Accreditation and word-of-mouth referrals. Revenue is generated exclusively through recurring monthly residential fees (approximately $3,500–$5,500/month for standard assisted living, with memory care commanding a roughly $1,000–$2,000/month premium), supplemented by care add-on charges and respite fees. The company is privately held with no parent company, external investors, or funding rounds disclosed.

Name

Great lake Senior Living

Legal name

Great Lakes Senior Living

Website

https://greatlakesseniorliving.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Great Lakes Senior Living is a private Wisconsin operator of three senior living communities in Beloit, Milton, and Waterford, providing assisted living and dedicated memory care to seniors in Rock and Racine Counties with WALA Diamond Accreditation at all sites.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Assisted living services
• Memory care services
• Senior residential care
• Respite care services
• Senior living community

Headquarters

HQ city

Beloit

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Residential Fees: The primary revenue stream is monthly residential fees charged to residents. Fees vary based on apartment size (one- or two-bedroom) and the resident's assessed care level. The pricing model uses a personalized approach with a base fee (covering apartment, meals, housekeeping, utilities, and activities) plus a care-level add-on determined by a pre-move-in assessment and regularly reviewed thereafter. Prices range from approximately $3,500 to $5,500 per month for standard assisted living at the Beloit location. Additional services such as medication management, personal care assistance, and memory care programming are included within or added to the care-level component.
2. Respite / Short-Term Stay Fees: Respite services are offered for seniors who need temporary placement (e.g., post-hospitalization recovery or when a regular caregiver is unavailable). Respite stays are capped at 28 days and are billed as a separate short-term fee on top of or instead of the standard monthly rate.
3. Care Add-On Services: Beyond base monthly fees, additional revenue is generated through care add-ons including higher levels of personal assistance, medication management and administration, incontinence supplies, guest meals, and salon services. These are billed as supplementary charges layered onto the base fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Great Lakes Senior Living operates three Wisconsin senior living communities (Milton, Waterford, Beloit) that provide assisted living with personalized care plans, 24/7 staff support, restaurant-style dining, and apartment-style living. The Waterford location additionally operates a 29-unit secured memory care neighborhood for dementia and Alzheimer's residents. Short-term respite stays of up to 28 days are offered across the portfolio alongside amenities such as salon services, spa rooms, and structured activity programs.

Product overview

Great Lakes Senior Living operates three senior living communities across Wisconsin as a unified portfolio under one company. The portfolio includes two Residential Care Apartment Complexes (RCACs) — Milton Senior Living (founding location, 2001) and Waterford Senior Living (2007, which expanded to include a dedicated Memory Care wing) — plus a newer Community Based Residential Facility (CBRF) in Beloit (2023). Core services span independent and assisted living across all locations, with specialized Memory Care exclusively at Waterford. The company also offers respite care, restaurant-style dining, on-site amenities (salon, spa, outdoor courtyards), and comprehensive activity programming. All three locations hold WALA Diamond Accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Beloit Senior Living & The Gardens A Community Based Residential Facility (CBRF) in Beloit, WI offering assisted living in spacious one- and two-bedroom apartments with planned activities, restaurant-style dining, and 24/7 staff support. Does not offer memory care on-site.
• Milton Senior Living The founding senior living community in Milton, WI (opened 2001), offering assisted living with private one- and two-bedroom apartments, restaurant-style dining, diabetic care, medication management, and comprehensive activities.
• Waterford Senior Living & Memory Care The only Great Lakes Senior Living location with dedicated Memory Care services for Alzheimer's and dementia, featuring a 29-unit secured memory care community with personalized care plans, 24/7 trained staff, and enrichment therapies, alongside standard assisted living in private apartments.
• Memory Care Program Specialized dementia and Alzheimer's care available at the Waterford location, featuring a secured environment, trained staff, structured daily routines, and cognitive engagement therapies for residents with Alzheimer's, vascular dementia, Lewy body dementia, frontotemporal dementia, Parkinson's with dementia, or mixed dementia.
• Respite Services Short-term stay program of up to 28 days for seniors recovering from hospital stays or when regular caregivers are temporarily unavailable; can also serve as a trial before committing to a permanent move-in.

Quantifiable outcome

• 24/7 staff availability ensures residents receive consistent, round-the-clock assistance with daily needs, safety monitoring, and health management
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with a national portfolio of assisted living and memory care communities. Comparable to Great Lakes as a broad incumbent offering assisted living and memory care services in overlapping markets, but with vastly greater scale and brand recognition.
• Sunrise Senior Living: National senior living operator offering assisted living, memory care, and short-stay services in a similar care continuum to Great Lakes. Operates in the Midwest including Wisconsin, with a comparable emphasis on personalized care plans and dedicated memory care neighborhoods.
• Atria Senior Living: Large national senior living company offering assisted living and memory care. Competes in the same care categories and customer demographics as Great Lakes, with similar tiered care models and lifestyle programming, but at much greater scale.
• Enlivant: National assisted living and memory care operator with communities across the Midwest and elsewhere. Comparable to Great Lakes in care categories and customer base, though Enlivant operates at significantly larger scale.

Direct peers

• Azura Memory Care: Wisconsin-based memory care specialist with multiple dedicated memory care communities across the state. Comparable to the Waterford memory care neighborhood in specialization, geography, and high-acuity service model.
• Capri Communities: Wisconsin-based senior living operator managing multiple assisted living, memory care, and independent living communities across the state. Most directly comparable to Great Lakes given overlapping Wisconsin geography, similar community-based residential model, and tiered care offerings.
• Heritage Senior Living: Wisconsin-based assisted living and memory care provider operating multiple communities. Direct regional peer to Great Lakes with similar community-based residential care model and Wisconsin Diamond-style quality focus.
• New Perspective Senior Living: Midwest-focused senior living operator with communities in Wisconsin, Minnesota, and surrounding states offering assisted living, memory care, and independent living. Directly comparable in scale, geography, and continuum-of-care positioning to Great Lakes.

Others

• Alzheimer's Association — Southeastern Wisconsin Chapter: Regional chapter of the national Alzheimer's Association serving southeastern Wisconsin, including the Racine and Rock County markets where Great Lakes operates. Relevant as an ecosystem partner and referral source for Great Lakes' memory care program, particularly given staff certifications through the Alzheimer's Association's Memories in the Making program.

Regional players

• St. Ann Center for Intergenerational Care: Wisconsin-based senior care provider operating assisted living, memory care, and day services in the Milwaukee area. Comparable in Wisconsin geography and assisted living / memory care service mix, though structured as a nonprofit with a different operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beloitseniorliving
• LinkedInlinkedin.com/company/great-lakes-senior-living

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great lake Senior Living