Great lake Senior Living
Great Lakes Senior Living is a private Wisconsin operator of three senior living communities in Beloit, Milton, and Waterford, providing assisted living and dedicated memory care to seniors in Rock and Racine Counties with WALA Diamond Accreditation at all sites.
- Company typePrivate
- Founded2001
- HeadquartersBeloit, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Great lake Senior Living does
Great Lakes Senior Living is a private, for-profit assisted living and memory care operator headquartered in Beloit, Wisconsin, founded in 2001 by Scott Shadel. The company operates three Wisconsin communities under distinct DBA names — Milton Senior Living (RCAC, opened 2001), Waterford Senior Living & Memory Care (RCAC opened 2007, with a 29-unit dedicated memory care neighborhood), and Beloit Senior Living & The Gardens (CBRF, opened 2023) — serving seniors throughout Rock County, Racine County, and southeastern Wisconsin. All three locations hold WALA Diamond Accreditation, the highest quality designation from the Wisconsin Assisted Living Association, making the company the first in Wisconsin to hold multiple Diamond-accredited sites.
The company's core offering centers on personalized, care-level-tiered assisted living delivered in home-like private one- and two-bedroom apartments with kitchenettes, plus specialized dementia and Alzheimer's memory care exclusively at Waterford. The care model is à la carte: residents are assessed pre-move-in and reassessed regularly, then assigned to Basic, Enhanced, or Memory Care levels layered atop a base monthly fee that covers apartment, meals, housekeeping, utilities, and activities. Additional services include medication management, diabetic care, salon services, spa rooms, restaurant-style dining, respite stays (capped at 28 days), and structured activity programming. No proprietary technology platform is disclosed; operations rely on standard facility management plus a content-driven website (blog, Vimeo virtual tours, SEO-optimized location pages) and Google Analytics.
Go-to-market is sales-led and direct-to-consumer: prospective residents and families engage via website, phone calls, or in-person tours at each location, with trust anchored in WALA Diamond Accreditation and word-of-mouth referrals. Revenue is generated exclusively through recurring monthly residential fees (approximately $3,500–$5,500/month for standard assisted living, with memory care commanding a roughly $1,000–$2,000/month premium), supplemented by care add-on charges and respite fees. The company is privately held with no parent company, external investors, or funding rounds disclosed.
Great lake Senior Living firmographics
Firmographics- Name
- Great lake Senior Living
- Legal name
- Great Lakes Senior Living
- Website
- https://greatlakesseniorliving.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Great Lakes Senior Living is a private Wisconsin operator of three senior living communities in Beloit, Milton, and Waterford, providing assisted living and dedicated memory care to seniors in Rock and Racine Counties with WALA Diamond Accreditation at all sites.
- Ownership category
- akta.pro rank
Great lake Senior Living industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Memory Care Units within Assisted Living Communities (HLADACAB), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Luxury/Resort-Style Independent Living Communities (HLADAAAC)
Keywords
Where Great lake Senior Living is headquartered
LocationHeadquarters
- HQ city
- Beloit
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Great lake Senior Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Monthly Residential Fees: The primary revenue stream is monthly residential fees charged to residents. Fees vary based on apartment size (one- or two-bedroom) and the resident's assessed care level. The pricing model uses a personalized approach with a base fee (covering apartment, meals, housekeeping, utilities, and activities) plus a care-level add-on determined by a pre-move-in assessment and regularly reviewed thereafter. Prices range from approximately $3,500 to $5,500 per month for standard assisted living at the Beloit location. Additional services such as medication management, personal care assistance, and memory care programming are included within or added to the care-level component.
- Respite / Short-Term Stay Fees: Respite services are offered for seniors who need temporary placement (e.g., post-hospitalization recovery or when a regular caregiver is unavailable). Respite stays are capped at 28 days and are billed as a separate short-term fee on top of or instead of the standard monthly rate.
- Care Add-On Services: Beyond base monthly fees, additional revenue is generated through care add-ons including higher levels of personal assistance, medication management and administration, incontinence supplies, guest meals, and salon services. These are billed as supplementary charges layered onto the base fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Care — minimal assistance tier |
| Subscription | Monthly | Enhanced Care — moderate-to-higher assistance tier |
| Subscription | Monthly | Memory Care (Waterford only) — specialized dementia care tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Great lake Senior Living product offering
Product offeringCore offering
Great Lakes Senior Living operates three Wisconsin senior living communities (Milton, Waterford, Beloit) that provide assisted living with personalized care plans, 24/7 staff support, restaurant-style dining, and apartment-style living. The Waterford location additionally operates a 29-unit secured memory care neighborhood for dementia and Alzheimer's residents. Short-term respite stays of up to 28 days are offered across the portfolio alongside amenities such as salon services, spa rooms, and structured activity programs.
Product overview
Great Lakes Senior Living operates three senior living communities across Wisconsin as a unified portfolio under one company. The portfolio includes two Residential Care Apartment Complexes (RCACs) — Milton Senior Living (founding location, 2001) and Waterford Senior Living (2007, which expanded to include a dedicated Memory Care wing) — plus a newer Community Based Residential Facility (CBRF) in Beloit (2023). Core services span independent and assisted living across all locations, with specialized Memory Care exclusively at Waterford. The company also offers respite care, restaurant-style dining, on-site amenities (salon, spa, outdoor courtyards), and comprehensive activity programming. All three locations hold WALA Diamond Accreditation.
Differentiator
Problem solved
Functional benefit
Products and services
- Beloit Senior Living & The Gardens A Community Based Residential Facility (CBRF) in Beloit, WI offering assisted living in spacious one- and two-bedroom apartments with planned activities, restaurant-style dining, and 24/7 staff support. Does not offer memory care on-site.
- Milton Senior Living The founding senior living community in Milton, WI (opened 2001), offering assisted living with private one- and two-bedroom apartments, restaurant-style dining, diabetic care, medication management, and comprehensive activities.
- Waterford Senior Living & Memory Care The only Great Lakes Senior Living location with dedicated Memory Care services for Alzheimer's and dementia, featuring a 29-unit secured memory care community with personalized care plans, 24/7 trained staff, and enrichment therapies, alongside standard assisted living in private apartments.
- Memory Care Program Specialized dementia and Alzheimer's care available at the Waterford location, featuring a secured environment, trained staff, structured daily routines, and cognitive engagement therapies for residents with Alzheimer's, vascular dementia, Lewy body dementia, frontotemporal dementia, Parkinson's with dementia, or mixed dementia.
- Respite Services Short-term stay program of up to 28 days for seniors recovering from hospital stays or when regular caregivers are temporarily unavailable; can also serve as a trial before committing to a permanent move-in.
Quantifiable outcome
- 24/7 staff availability ensures residents receive consistent, round-the-clock assistance with daily needs, safety monitoring, and health management
- +3 more outcomes
Companies that use Great lake Senior Living
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Great lake Senior Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Great lake Senior Living partnerships and signals
Strategic signalScale indicators3 records
Recent moves9 records
Expansion highlights4 records
Great lake Senior Living competitors and assessment
Company assessmentBroad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator with a national portfolio of assisted living and memory care communities. Comparable to Great Lakes as a broad incumbent offering assisted living and memory care services in overlapping markets, but with vastly greater scale and brand recognition.
- Sunrise Senior Living: National senior living operator offering assisted living, memory care, and short-stay services in a similar care continuum to Great Lakes. Operates in the Midwest including Wisconsin, with a comparable emphasis on personalized care plans and dedicated memory care neighborhoods.
- Atria Senior Living: Large national senior living company offering assisted living and memory care. Competes in the same care categories and customer demographics as Great Lakes, with similar tiered care models and lifestyle programming, but at much greater scale.
- Enlivant: National assisted living and memory care operator with communities across the Midwest and elsewhere. Comparable to Great Lakes in care categories and customer base, though Enlivant operates at significantly larger scale.
Direct peers
- Azura Memory Care: Wisconsin-based memory care specialist with multiple dedicated memory care communities across the state. Comparable to the Waterford memory care neighborhood in specialization, geography, and high-acuity service model.
- Capri Communities: Wisconsin-based senior living operator managing multiple assisted living, memory care, and independent living communities across the state. Most directly comparable to Great Lakes given overlapping Wisconsin geography, similar community-based residential model, and tiered care offerings.
- Heritage Senior Living: Wisconsin-based assisted living and memory care provider operating multiple communities. Direct regional peer to Great Lakes with similar community-based residential care model and Wisconsin Diamond-style quality focus.
- New Perspective Senior Living: Midwest-focused senior living operator with communities in Wisconsin, Minnesota, and surrounding states offering assisted living, memory care, and independent living. Directly comparable in scale, geography, and continuum-of-care positioning to Great Lakes.
Others
- Alzheimer's Association — Southeastern Wisconsin Chapter: Regional chapter of the national Alzheimer's Association serving southeastern Wisconsin, including the Racine and Rock County markets where Great Lakes operates. Relevant as an ecosystem partner and referral source for Great Lakes' memory care program, particularly given staff certifications through the Alzheimer's Association's Memories in the Making program.
Regional players
- St. Ann Center for Intergenerational Care: Wisconsin-based senior care provider operating assisted living, memory care, and day services in the Milwaukee area. Comparable in Wisconsin geography and assisted living / memory care service mix, though structured as a nonprofit with a different operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Great lake Senior Living social profiles
Digital presenceGreat lake Senior Living compliance and trust
Trust signalCompliance1 record
Great lake Senior Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great lake Senior Living leadership team
Management profileNumber of profiles
Profiles11 records
Great lake Senior Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great lake Senior Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great lake Senior Living
What does Great lake Senior Living do?
Great Lakes Senior Living operates three Wisconsin senior living communities (Milton, Waterford, Beloit) that provide assisted living with personalized care plans, 24/7 staff support, restaurant-style dining, and apartment-style living. The Waterford location additionally operates a 29-unit secured memory care neighborhood for dementia and Alzheimer's residents. Short-term respite stays of up to 28 days are offered across the portfolio alongside amenities such as salon services, spa rooms, and structured activity programs.
Is Great lake Senior Living a public or private company?
Great lake Senior Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Great lake Senior Living founded?
Great lake Senior Living was founded in 2001. It employs 1 to 10 people.
Where is Great lake Senior Living based?
Great lake Senior Living is headquartered in Beloit, United States, in the North America region.
How does Great lake Senior Living make money?
Three revenue lines are on record. Monthly Residential Fees are the primary driver. The others are respite / Short-Term Stay Fees and care Add-On Services.
Who are Great lake Senior Living's main competitors?
Broad incumbents on record are Brookdale Senior Living, Sunrise Senior Living, Atria Senior Living and Enlivant. Direct peers are Azura Memory Care, Capri Communities, Heritage Senior Living and New Perspective Senior Living. Alzheimer's Association — Southeastern Wisconsin Chapter is listed as an others. St. Ann Center for Intergenerational Care is listed as a regional player.
Does Great lake Senior Living have an API?
No public API is recorded for Great lake Senior Living.
What industry is Great lake Senior Living in?
Great lake Senior Living's product category is Senior Living Services. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HLADACAB, Memory Care Units within Assisted Living Communities. Its NAICS code is 623312 and its SIC code is 8050.