Marquis Latimer + Halback

What Marquis Latimer + Halback does

Marquis Latimer + Halback, Inc. (ML+H) is a St. Augustine, Florida-based landscape architecture, urban design, and program management firm tracing its origins to 1978 (currently operating under its third name after Herbert Halback, Inc. and Halback Design Group). The firm is led by four principals — CEO Jeremy Marquis, COO Fremont Latimer, Founder/Senior Principal Frederick Halback, and CFO Laura Marquis — and operates with a staff of approximately 10 people delivering projects across nine practice areas: Landscape Architecture, Master Planning, Urban Design, Program Management, Historic+Cultural, Healthcare, Higher Education, Parks+Recreation, Faith-Based, Residential, Resorts+Retail Villages, and Streetscapes+Urban. ML+H serves institutional clients including government agencies (e.g., City of St. Augustine), healthcare systems (Baptist Health across multiple campuses), colleges and universities (Flagler College, University of West Florida Historic Trust), religious institutions (Diocese of St. Augustine), and private developers (Charlestowne Hotels, McGarvey Residential Communities), with a portfolio that includes marquee projects such as the Disney Swan & Dolphin Resorts (160 acres), the Bridge of Lions Rehabilitation, Colonial Quarter, and the St. Augustine Amphitheatre.

The firm runs a traditional professional services delivery model organized around a five-phase ML+H Process (Inventory & Analysis, Master Planning, Design Development, Construction Documents, Construction Observation) and staffs multi-disciplinary project teams. ML+H generates revenue through project-based, quote-driven engagements — no standard pricing tiers or rate cards are publicly disclosed, consistent with custom services for enterprise/government clients. Go-to-market is direct field sales targeting institutional buyers, with marketing support from a content publication ("The Sketchbook"), a portfolio-driven website (hosted on Squarespace), and industry award recognition across ASLA, APWA, ULI, and Florida Trust for Historic Preservation. The firm operates as a Florida-incorporated, privately held S-corporation equivalent with no disclosed external institutional capital, no subsidiaries, and no M&A history.

ML+H's competitive positioning is built on domain specialization in historic and cultural landscape interpretation — a niche shaped by its St. Augustine base (the "Nation's Oldest City") — combined with the founder's ASLA Fellowship and 40+ years of high-visibility project credits. The company carries no proprietary software platform or technology stack beyond standard A&E tooling; its intellectual property resides in design reputation, principal expertise, and a portfolio of award-winning built work.

Name

Marquis Latimer + Halback

Legal name

Marquis Latimer + Halback, Inc.

Website

https://halback.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Marquis Latimer + Halback is a St. Augustine, Florida-based landscape architecture and urban design firm providing planning, design, and program management services to healthcare systems, universities, municipalities, religious institutions, and private developers across the Southeast US, with specialization in historic and cultural landscape preservation.

Ownership category

akta.pro rank

Product category

Landscape Architecture Services

NAICS

Landscape Architectural Services (541320), Landscape Architectural Services (54132)

akta.pro primary industry

Landscape Construction Project Management & General Contracting (HSAIABAK)

Keywords

• Landscape architecture services
• Urban design planning
• Historic preservation design
• Master planning services
• Streetscape design

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: Landscape architecture, urban design, planning, and program management services provided to government agencies, healthcare systems, educational institutions, and private developers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Marquis Latimer + Halback is a planning, design, and management firm specializing in landscape architecture, urban design, master planning, and program management. The firm creates environments that are functional, creative, and sustainable, integrating natural and built environments through holistic and artful approaches, with specialized practice areas across historic/cultural, healthcare, higher education, parks/recreation, faith-based, residential, resorts/retail villages, and streetscapes/urban sectors.

Product overview

Marquis Latimer + Halback is a planning, design, and management firm specializing in landscape architecture, urban design, and program management. The company operates as a single unified service offering centered on landscape architecture, with specialized practice areas in Historic+Cultural, Healthcare, Higher Education, Parks+Recreation, Faith-Based, Residential, Resorts+Retail Villages, and Streetscapes+Urban design. The ML+H Process guides projects through five phases: Inventory & Analysis, Master Planning, Design Development, Construction Documents, and Construction Observation. Founded in 1978, the firm creates authentic landscapes that are historic or contemporary interpretations for each unique place, with a focus on balancing present-day needs with the rich history and culture of the past.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Architecture Services Core landscape architecture services integrating natural and built environments through holistic, sustainable, and artful approaches for institutional clients including government agencies, healthcare systems, educational institutions, and private developers. Services include site design, planting design, hardscape, irrigation, site furnishing, and features.
• Master Planning Comprehensive master planning services that articulate program priorities, goals, and vision at project outset and develop clear road maps for project success across healthcare campuses, universities, religious sites, and municipalities.
• Urban Design Urban design services particularly focused on historic preservation contexts, understanding dynamics of urban environments where culture and history are paramount.
• Program Management Program management services for complex, multi-disciplinary projects, including master planning, design development, construction documents, and construction observation.
• Historic and Cultural Landscape Design Specialized landscape design services for historic and cultural sites, creating authentic interpretations for each unique place. Portfolio includes Colonial Quarter, Andrew Young Crossing monument, Confederate Memorial Contextualization, and other preservation projects.
• Healthcare Landscape Design Landscape architectural solutions for healthcare environments including therapeutic courtyards, wayfinding through public art, and patient experience enhancement. Delivered for health systems including Baptist Health across multiple campuses.
• Higher Education Campus Planning Master planning and landscape architecture for colleges and universities, including Flagler College master plan (ongoing since 2003), University of West Florida Historic Trust Museum Plaza, and UF Whitney Laboratory research village.
• Parks and Recreation Design Design services for parks and recreational facilities, including St. Augustine Amphitheatre, Daytona Beach Riverfront Esplanade (22-acre park along Intracoastal Waterway), and Whistle Stop Park.
• Faith-Based Landscape Design Landscape design for religious institutions including churches, cemeteries, and sacred sites such as Mission Nombre de Dios (23.1 acres for Diocese of St. Augustine) and Christ Church Frederica master plan.
• Resorts and Retail Villages Design Landscape design for resorts, hotels, and retail villages including The Collector Inn (adaptive reuse of 9 historic homes into a 32-room luxury inn), San Sebastian Resort and Village, and Disney Swan & Dolphin Resorts (160 acres).
• Streetscapes and Urban Design Urban design and streetscape improvements including complete streets techniques, gateway design, and pedestrian-friendly connectors. Projects include Downtown St. Augustine Streetscapes (3.75 miles of roadway) and JAX Chamber of Commerce Downtown Sector improvements.
• Residential Community Design Design guidelines, architectural review board services, and residential landscape design for communities like Sea Colony (223 single-family residences on 115 acres for McGarvey Residential Communities) and Marsh Landing.

Quantifiable outcome

• Ranked #96 on Gator100 with 25.51% CAGR - recognized as one of 100 fastest-growing businesses owned/led by UF alumni

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered supporting.

• Gulfstream Design Group, LLCsupportingImplementation/ SI/ Consulting PartnerCivil engineer for University of West Florida Museum Plaza project, providing engineering services as part of the project team.
• RS&HsupportingImplementation/ SI/ Consulting PartnerArchitect on the Daytona Beach Riverfront Esplanade project, serving as part of the design team led by ML+H.
• Ebert Norman Brady ArchitectssupportingImplementation/ SI/ Consulting PartnerArchitecture firm collaborating on multiple projects including Marsh Landing Community Planning and Christ Church Frederica master plan.
• Houser Walker ArchitecturesupportingImplementation/ SI/ Consulting PartnerArchitecture partner on Christ Church Frederica & Cemetery Master Plan project.
• Kasper Architects + AssociatessupportingImplementation/ SI/ Consulting PartnerArchitecture firm for Mission Nombre de Dios and Shrine of Our Lady de La Leche project.
• Forum ArchitecturesupportingImplementation/ SI/ Consulting PartnerArchitecture firm partner on San Sebastian Resort and Village project.
• Content Design Group, Inc.supportingImplementation/ SI/ Consulting PartnerDesign partner on JAX Chamber of Commerce project.
• Dixon Design Group, LLCsupportingImplementation/ SI/ Consulting PartnerArchitecture firm for Marker 8 Resort & Marina project.
• Les Thomas Architect, Inc.supportingImplementation/ SI/ Consulting PartnerArchitect for St. Augustine Amphitheatre project.
• Perry Dean RogerssupportingImplementation/ SI/ Consulting PartnerArchitecture firm for 2013 Flagler College Master Plan update.
• Spillis Candela and Kha LeHuu ArchitectssupportingImplementation/ SI/ Consulting PartnerArchitecture partners on Heritage Square at Orange County History Center project.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• EDSA: EDSA is a long-established Fort Lauderdale-based landscape architecture, urban design, and planning firm with a comparable Southeast US presence and a similar practice mix spanning resorts, civic, and historic contexts — the closest direct peer to ML+H by geography, scale, and service offering.
• LandDesign: LandDesign is a multi-disciplinary design firm providing landscape architecture, urban design, and civil engineering across the Southeast US. Direct overlap with ML+H on residential community design guidelines, healthcare, higher education, and parks projects in overlapping geographies.
• OLIN: OLIN is a landscape architecture and urban design firm with comparable services including master planning, cultural landscapes, and civic space design. Overlaps with ML+H on historic/cultural and urban design work and serves similarly sophisticated institutional clients.
• Sasaki Associates: Sasaki is an integrated design practice spanning landscape architecture, urban planning, and architecture. Comparable to ML+H on master planning, campus design, and cultural landscape projects for institutional clients.
• SWA Group: SWA Group is a nationally recognized landscape architecture, urban design, and planning studio working on cultural, civic, and resort projects. Comparable to ML+H in practice areas (historic/cultural landscapes, master planning) and project types, though at larger scale and broader geographic reach.
• James Corner Field Operations: James Corner Field Operations is a high-profile landscape architecture and urban design firm working on parks, streetscapes, and public realm projects. Comparable to ML+H on civic and urban design commissions, particularly streetscapes and waterfront parks (e.g., esplanades).

Regional players

• Andropogon Associates: Andropogon is an ecological landscape architecture firm with strong expertise in historic and naturalized landscapes. Comparable to ML+H on historic/cultural and parks work, though headquartered in Philadelphia with a different geographic focus.
• TBG Partners: TBG Partners is a Texas-based landscape architecture and planning firm serving mixed-use, residential, and civic clients. Comparable to ML+H in practice mix (residential community guidelines, parks, streetscapes) and project types, though regionally concentrated in Texas.

Broad incumbents

• AECOM: AECOM is a global infrastructure and design firm with a large landscape architecture practice. Competes with ML+H on large institutional and government RFPs where bundled architecture, engineering, and landscape services are preferred, though AECOM operates at far greater scale and breadth.
• Kimley-Horn: Kimley-Horn is a large multi-discipline engineering and design firm with significant landscape architecture capabilities across the Southeast US. Overlaps with ML+H on higher education, healthcare, residential, and municipal projects, with much larger staffing and geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/marquislatimerhalback
• Xtwitter.com/intent/tweet?url=https%3A%2F%2Fwww.halback.com%2Fthe-sketchbook%2Fmlh-awards&text=Coming+off+a+banner+year+in+2018+in+terms+of+growth+was+no+surprise+for+our+firm+based+on+the+...
• Pinterestpinterest.com/pin/create/link/?description=Coming+off+a+banner+year+in+2018+in+terms+of+growth+was+no+surprise+for+our+firm+based+on+the+...&media=https://images.squarespace-cdn.com/content/v1/5f4d34ab7791dd5800f62eb4/1601346622420-0CTYA82PP6AKOPFPADS5/2019_10_Small-Business-Young-Professional-of-the-Year-1200x628.jpg&url=https%3A%2F%2Fwww.halback.com%2Fthe-sketchbook%2Fmlh-awards
• LinkedInlinkedin.com/company/marquis-halback-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marquis Latimer + Halback