dixon design

Name

dixon design

Legal name

Dixon Design

Website

https://dixondesign.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Graphic design services
• Visual identity design
• Brand identity development
• Corporate graphic design
• Fine art commissions

Headquarters

HQ city

Danville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Design Services: Professional graphic design and visual communication services billed on a project basis. Includes visual marketing, communication design, identity development, corporate graphics, and fine and applied art commissions.
2. Fine Art Sales: Sale of original artworks including wood engravings (limited editions), watercolor portraits, mixed media collages, and legacy artworks commissioned for special occasions.
3. Website Development: Website creation and WordPress customization services for clients such as Pike Valley Farm, Danville/Boyle County Chamber of Commerce.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Dixon Design provides professional graphic design and visual communication services spanning visual marketing, communication design, identity development, corporate graphics, and fine and applied art. The firm also offers website design and development using the WordPress platform, plus image effectiveness consulting such as print campaign evaluations and marketing image audits. Additionally, the studio produces and sells original fine art works including wood engravings, mixed media collages, portraits, environment renderings, and hand-crafted greeting cards.

Product overview

Dixon Design is a graphic design studio offering a comprehensive suite of visual communication and fine art services. The company operates as a single-unified-service design firm rather than a platform-plus-modules architecture. Core service offerings include Visual Marketing (promotion design, packaging, event graphics, advertising), Communication Design (publication, websites, editorial illustration), Identity Development (logomark design, visual identity systems, branding programs), Corporate Graphics (annual reports, signage, exhibition design), Fine and Applied Art (portraits, wood engravings, collage, greeting cards), and Image Effectiveness Consulting. The studio also produces original fine art products including wood engravings, mixed media collage, portrait commissions, environment renderings, montage illustrations, legacy artworks, and greeting cards through John's Haus of Cards. Website design services utilize WordPress themes with customizations for client needs.

Differentiator

Problem solved

Functional benefit

Brands

• John's Haus of Cards: A line of hand-crafted greeting cards featuring traditional lettering arts and collage techniques, created by John Andrew Dixon. The brand produces personalized cards for special event invitations, benefactor development, and memorable gifts.

Products and services

• Visual Marketing Promotion design services including product packaging, event graphics, and advertising for commercial clients.
• Communication Design Publication design, electronic formats, educational graphics, editorial illustration, website makeovers, and creative content development for organizations.
• Identity Development Logomark design, visual identity systems, branding programs, and name concept creation for corporate and institutional clients.
• Corporate Graphics Annual reports, capabilities brochures, video and interactive media, signage and wayfinding, exhibition design, and fleet graphics for businesses.
• Image Effectiveness Consulting Print campaign evaluations, marketing image consultation, and community relations audits for organizations seeking to assess and improve their visual communications impact.
• Website Design and Development Website design and development services including WordPress-based sites with custom themes, photo galleries, and blog integration for small businesses and organizations.
• Wood Engravings Limited-edition relief prints from hand-engraved end-grain maple blocks, authentically produced in cooperation with Larkspur Press, sold to collectors and patrons.
• Mixed Media Collage Unique collage designs featuring found material and symbolic imagery, suitable for interior design, corporate settings, and residential spaces.
• John's Haus of Cards Hand-crafted greeting cards featuring Series Alpha (traditional lettering arts) and Series Omega (distinctive collage technique) for invitations, benefactor development, and memorable gifts.
• Portrait Commissions Watercolor-with-pencil portrait paintings commissioned for family heirlooms, stakeholder recognition, institutional publications, or archival framing.
• Environment Renderings Watercolor or pen-and-wash commissioned renderings of dwellings, farmscapes, and business architecture.
• Montage Illustration Investment-grade paintings in the classic 20th-century poster style executed as originals, suitable for reproduction and archival framing.
• Cartoon Humor Illustrations Attention-getting whimsical images provided as conventional ink drawings or electronic media for newsletters, magazines, and promotions.
• Digital Illustration Electronic illustration services including photo-montage images, simulated woodcut and wood engraving digitals, and medical marketing visuals.
• Persuasive Packaging Product labeling, brand development, and packaging design for agri-business, bird food, hot sauce, and promotional merchandise clients.
• Advertising Design Creative direction and design for advertising campaigns including print ads, radio spots, and promotional materials.

Quantifiable outcome

• American Historic Racing Motorcycle Association grew from startup to 5,000 members and million-dollar budget using Dixon Design graphics
• +2 more outcomes

Named customers28 records

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Larkspur PresscoreStrategic or Co-development PartnerCollaborative partnership with Larkspur Press, one of America's finest independent letterpress publishers, for authentically producing limited-edition wood engraving prints from hand-engraved maple blocks. John Dixon studies with Wesley Bates, Canadian master engraver and book artist.
• Paul SirimongkhonminorStrategic or Co-development PartnerCollaboration with local artist Paul Sirimongkhon on Great American Brass Band Festival poster designs. Their joint work on the 2004 and 2006 posters earned the Award of Merit from Printing Industry Association of the South.
• Sheldon TapleyminorStrategic or Co-development PartnerCollaboration with local artist Sheldon Tapley on earlier Great American Brass Band Festival poster designs.
• Merrick Printing CompanyminorImplementation/ SI/ Consulting PartnerPartnership with Merrick Printing Company of Louisville for producing printed materials. Joint recipients of Award of Merit from PIA of the South for GABBF poster collaboration.
• Boyle County Convention and Visitors BureaucoreStrategic or Co-development PartnerOngoing creative partnership for tourism marketing materials. Developed brochure that won first place Traverse Award at Kentucky Tourism Council's annual conference.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Doe-Anderson: Full-service advertising and brand agency based in Louisville, KY. Larger and broader than Dixon Design but competes for Kentucky-based branding and visual identity work, with deeper digital and media capabilities.
• Cornett: Lexington, KY-based integrated brand and advertising agency serving regional and national clients. Overlaps with Dixon on visual identity and brand strategy but offers broader media and digital execution.
• Power Creative: Louisville, KY marketing and brand agency with strong regional CPG, healthcare, and food/beverage client roster. Competes for Kentucky regional branding budgets but operates at significantly larger scale.

Direct peers

• Ologie: Columbus, OH-based brand strategy and creative agency specializing in higher education, healthcare, and B2B clients. Comparable specialty positioning and award-winning identity work to Dixon's institutional practice.
• Curiosity Creative: Cincinnati-based boutique branding and design studio with comparable size, regional Midwest focus, and identity-driven service mix. Directly comparable in operating model and craft orientation.
• Wall-to-Wall Studios: Louisville, KY-based creative studio specializing in branding, identity, packaging, and illustration. Comparable boutique scale and regional Midwest footprint with similar identity-driven service mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/arttourky
• LinkedInlinkedin.com/company/dixon-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dixon design