Pure Sleep
PureSleep is a privately-held DTC medical device company selling an FDA-cleared mandibular repositioning mouthpiece for adult snoring treatment, serving individual consumers through direct e-commerce, Amazon, and a subscription replenishment program.
- Company typePrivate
- Founded2007
- HeadquartersLarkspur, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pure Sleep does
PureSleep is a direct-to-consumer medical device company that sells a single FDA-cleared mandibular repositioning device (MRD) intended to treat snoring in adults. The product was co-invented by Dr. Douglas Fenton, a dentist, and Dr. Bernard Kramer, an ENT physician, and received FDA over-the-counter clearance in 2012, allowing it to be sold without a prescription. The underlying technology is a patented dual-polymer construction: a soft, moldable inner layer that conforms to the user's teeth and gums combined with a hard outer shell that provides structural rigidity. Fitting is performed at home through a boil-and-bite process with three adjustment settings, designed to accommodate overbite, underbite, and deep overbite cases without bulky hardware. The device is manufactured in Minnesota from American-sourced materials, with the company headquartered in Larkspur, California under founder Noel Lindsay.
The business is a product-led DTC e-commerce operation. PureSleep is sold primarily through the company's own website and on Amazon, with a multi-currency storefront serving the US, Canada, the EU, the UK, Switzerland, and Australia. Pricing is bifurcated: a one-time purchase at $59.95 or a subscription ("Pure Sleep Club") at $39.95 per device with auto-replenishment scheduled at 3, 6, 9, or 12-month intervals depending on usage. The company supports purchases with a 60-day money-back guarantee that includes prepaid return shipping, and offers an accessory line of effervescent cleaning tablets. Customer support is US-based, and the company holds BBB accreditation.
PureSleep has been in continuous market operation for over 20 years and reports a cumulative installed base of more than one million users, supported by long-tenured earned media placements on programs such as Good Morning America, PBS, and the Kathy Ireland Show. The company is privately held and founder-owned; no external funding rounds have been disclosed. There is no evidence of expansion into adjacent sleep apnea therapy, no B2B or institutional channel, and no AI or software component within the product.
Pure Sleep firmographics
Firmographics- Name
- Pure Sleep
- Legal name
- The Pure Sleep Company
- Website
- https://puresleep.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PureSleep is a privately-held DTC medical device company selling an FDA-cleared mandibular repositioning mouthpiece for adult snoring treatment, serving individual consumers through direct e-commerce, Amazon, and a subscription replenishment program.
- Ownership category
- akta.pro rank
Pure Sleep industry classification
Industry- Product category
- Anti-snoring oral devices
- NAICS
- Dental Laboratories (339116)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI)
- akta.pro secondary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
Keywords
Where Pure Sleep is headquartered
LocationHeadquarters
- HQ city
- Larkspur
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pure Sleep business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Revenue model
- One-Time Product Sales: Direct consumer purchases of the PureSleep anti-snoring mouthpiece at $59.95 per unit, sold through the company's e-commerce website
- Subscription Program (Pure Sleep Club): Recurring subscription deliveries every 3, 6, 9, or 12 months at $39.95 per unit (save $20), with auto-renewal that can be skipped or cancelled anytime. Frequency options accommodate different bruxism levels and snoring severity
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time purchase at $59.95 |
| Subscription | Monthly | Subscription at $39.95 per unit (save $20) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Pure Sleep product offering
Product offeringCore offering
PureSleep manufactures and sells an FDA-cleared over-the-counter mandibular repositioning device (anti-snoring mouthpiece) that gently holds the lower jaw forward during sleep to open the airway and reduce snoring vibrations. The patented dual-polymer mouthpiece is custom-fitted at home via a boil-and-bite process, accommodates all bite types, and is sold direct-to-consumer through its website with both one-time purchase and subscription options.
Product overview
PureSleep is a single-core-product company offering the PureSleep Anti-Snoring Mouthpiece as its primary offering. This FDA-cleared mandibular repositioning device uses a patented dual-polymer design to address snoring by gently advancing the lower jaw during sleep, opening the airway and eliminating tissue vibrations. The product is available via one-time purchase ($59.95) or through the Pure Sleep Club subscription program, which offers auto-replenishment at 3, 6, 9, or 12-month intervals at a $20 discount. Supporting products include effervescent cleaning tablets for device maintenance and multilingual instruction booklets. The company emphasizes its American manufacturing (Minnesota) and American-sourced materials, with support operations also based in the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- PureSleep Anti-Snoring Mouthpiece FDA-cleared mandibular repositioning device (MRD) that holds the lower jaw forward during sleep to prevent airway collapse and eliminate snoring vibrations. Features a patented dual-polymer construction with a soft moldable inner layer and hard outer shell, custom-fitted via a boil-and-bite process. Accommodates all bite types (overbite, underbite, deep bite) and jaw sizes without bulkiness. Intended for adult consumers seeking an over-the-counter anti-snoring solution.
- Pure Sleep Club Subscription Auto-replenishment subscription program delivering replacement PureSleep mouthpieces at user-selected intervals (every 3, 6, 9, or 12 months) at a $20 discount per unit ($39.95 vs. $59.95 one-time price). Frequency options are tailored to bruxism severity and snoring intensity; can be skipped or cancelled anytime. Available to U.S. and international consumers via puresleep.com.
- PureSleep Effervescent Cleaning Tablets
Quantifiable outcome
- Works for 9 out of 10 people
- +3 more outcomes
Companies that use Pure Sleep
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Pure Sleep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pure Sleep partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pure Sleep competitors and assessment
Company assessmentBroad incumbents
- ResMed: Global incumbent in sleep-disordered breathing, dominant in CPAP and prescription sleep apnea devices; competes with PureSleep indirectly by capturing prescription OSA patients that OTC mouthpieces might otherwise serve.
- Philips Respironics: Broad incumbent offering CPAP and prescription sleep therapy solutions alongside consumer wellness products; overlaps with PureSleep in the sleep/snoring category at the clinical, prescription end.
Emerging players
- Smart Nora: Emerging DTC snore-reduction product using a non-invasive bedside device and pillow insert to detect and reduce snoring. Competes with PureSleep for the same consumer use case via a different, contact-free mechanism.
- Apnea Sciences: Emerging player offering oral appliances for snoring and sleep apnea, including the SnoreRx line of OTC devices. Direct channel and product overlap with PureSleep, particularly via the SnoreRx brand.
- ProSomnus Sleep Technologies: Focused manufacturer of custom prescription mandibular advancement devices for OSA and snoring. Competes with PureSleep for the same clinical mechanism but targets the prescription, dentist-fitted segment rather than OTC.
Direct peers
- ZQuiet: Direct OTC competitor offering boil-and-bite mandibular advancement mouthpieces for snoring, sold via similar DTC subscription/one-time model. Most direct substitute for PureSleep in the consumer snoring device market.
- Good Morning Snore Solution: OTC anti-snoring mouthpiece brand using tongue-stabilization technology rather than mandibular advancement, but addressing the identical consumer pain point and sold via the same DTC e-commerce channel as PureSleep.
- VitalSleep: Direct OTC competitor in the boil-and-bite anti-snoring mouthpiece category, sold DTC with similar money-back guarantees. Competes head-to-head with PureSleep for adult snorers seeking non-prescription oral devices.
- SomnoGuard (Tomed GmbH): European-manufactured boil-and-bite mandibular repositioning device sold OTC in multiple markets; directly comparable to PureSleep in mechanism, indication (snoring), and OTC distribution model.
- SnoreRx: Direct OTC competitor selling an adjustable boil-and-bite anti-snoring mouthpiece via DTC e-commerce. Targets the same primary use case (snoring reduction via mandibular repositioning) and price band as PureSleep.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Sleep social profiles
Digital presencePure Sleep compliance and trust
Trust signalCompliance2 records
Pure Sleep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Sleep leadership team
Management profileNumber of profiles
Profiles3 records
Pure Sleep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Sleep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Sleep
What does Pure Sleep do?
PureSleep manufactures and sells an FDA-cleared over-the-counter mandibular repositioning device (anti-snoring mouthpiece) that gently holds the lower jaw forward during sleep to open the airway and reduce snoring vibrations. The patented dual-polymer mouthpiece is custom-fitted at home via a boil-and-bite process, accommodates all bite types, and is sold direct-to-consumer through its website with both one-time purchase and subscription options.
Is Pure Sleep a public or private company?
Pure Sleep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Sleep founded?
Pure Sleep was founded in 2007. It employs 11 to 50 people.
Where is Pure Sleep based?
Pure Sleep is headquartered in Larkspur, United States, in the North America region.
How does Pure Sleep make money?
Two revenue lines are on record. One-Time Product Sales are the primary driver. The others are subscription Program (Pure Sleep Club).
Who are Pure Sleep's main competitors?
Broad incumbents on record are ResMed and Philips Respironics. Emerging players are Smart Nora, Apnea Sciences and ProSomnus Sleep Technologies. Direct peers are ZQuiet, Good Morning Snore Solution, VitalSleep, SomnoGuard (Tomed GmbH) and SnoreRx.
Does Pure Sleep have an API?
No public API is recorded for Pure Sleep.
What industry is Pure Sleep in?
Pure Sleep's product category is Anti-snoring oral devices. Its primary akta.pro industry code is HLABABAI, Sleep & Airway Orthodontics (OSA Appliances/Expansion), with a secondary code of CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening). Its NAICS code is 339116 and its SIC code is 3843.