What Expomark does

Expomark Oy is a Finnish private limited company founded in 1988 and headquartered in Jyväskylä, with a secondary office in Vaasa. It organizes professional trade fairs and exhibitions across Finland, serving B2B exhibitors and industry visitors in verticals including outdoor recreation and hunting (Erämessut), northern industry and maintenance (Pohjoinen Teollisuus, with Kunnossapitoyhdistys Promaint ry since 1988), assistive technology (Apuvälinemessut, with Invalidiliitto ry since 1988), energy, forestry (Proforest), physiotherapy and rehabilitation (Fyku), and hydrogen economy (Nordic Hydrogen Week). The company co-develops events with industry associations and runs 14 major events, some biennial, at venues in Helsinki, Oulu, Tampere, Jyväskylä, Vaasa, Riihimäki, Kalajoki, and other cities.

The core commercial channels are dedicated account managers segmented by event category and an eShop online platform that handles exhibitor registration, stand solutions, and ancillary services ordering. Revenue streams combine exhibition space rental, participation fees, stand construction and on-site services, and ticket sales. Pricing is unit-based with net-30 billing cycles and annual event cadences. Expomark has been a wholly-owned subsidiary of Suomen Messut (Finnish Fair Corporation) since 2005 and operates as part of Finland's largest event organizer group.

Since 2024 the company has expanded materially through the takeover of Pohjanmaan Expo events, the acquisition of Mediapro Messut (early 2026), and the launch of Nordic Hydrogen Week in partnership with BusinessOulu, broadening its geographic footprint into Helsinki, Kuopio, Pori, and Rovaniemi. The team remains lean at 10-12 employees, indicating a high revenue-per-employee operating model.

Name

Expomark

Legal name

Expomark Oy

Website

https://expomark.fi

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Expomark Oy is a Finnish trade fair organizer, founded 1988 and part of Suomen Messut group, that runs 14+ professional B2B exhibitions across Finland for industries including outdoor, maintenance, assistive technology, energy, forestry, and hydrogen.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF), Lifestyle, Home & Garden Shows (MPAGAFAB)

Keywords

• Trade fair organization
• Exhibition management services
• Professional event organization
• B2B exhibition services
• Trade show management

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Space Rental: Revenue from renting exhibition stands and space to exhibitors at trade events
2. Event Participation Fees: Fees charged to exhibitors for participation in trade fair events, including registration fees
3. Stand Construction and Services: Additional revenue from stand construction, electrical work, cleaning, and other event-related services ordered by exhibitors
4. Ticket Sales: Revenue from visitor tickets to events

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Expomark organizes and runs professional trade fairs and exhibitions across Finland, providing exhibition space, event participation services, and stand construction solutions to B2B exhibitors across multiple industry verticals including outdoor/hunting, industrial maintenance, forestry, energy/hydrogen, rehabilitation, and assistive technology. The company operates an eShop online platform for exhibitor registration and order management, and works in close cooperation with industry associations to deliver events at venues throughout Finland.

Product overview

Expomark operates as an event organizing company with a portfolio of professional trade fairs and exhibitions across Finland. The primary product is the eShop online service, which enables exhibitors to register for events, place orders for stand solutions and services, and manage their participation. The company organizes events across multiple sectors including outdoor/hunting (Erämessut), industry (Pohjoinen Teollisuus), forestry (Proforest), energy (Nordic Hydrogen Week), rehabilitation (Fysioterapia & Kuntoutus), and assistive technology (Apuvälinemessut), among others.

Differentiator

Problem solved

Functional benefit

Brands

• Erämessut (Outdoor Expo): Hunting, fishing, hiking, and outdoor recreation trade fair events in Riihimäki and Helsinki
• Pohjoinen Teollisuus (Northern Industry)
• Proforest
• Nordic Hydrogen Week / Northern Power
• Fysioterapia & Kuntoutus (Fyku)
• Apuvälinemessut (Assistive Technology)

Products and services

• Erämessut (Outdoor Expo) Trade fair event for hunting, fishing, hiking, and outdoor recreation industries, held in Riihimäki and Helsinki. Features over 250 exhibitors and attracted 25,800+ visitors at the 2026 Riihimäki edition. Serves outdoor industry exhibitors and visitors.
• Pohjoinen Teollisuus (Northern Industry) Industrial trade event held in Oulu, focused on maintenance and northern industrial cooperation. Attracted 380 exhibitors and 4,000+ visitors at the May 2026 edition. Operated in cooperation with Promaint (Finnish Maintenance Society).
• Proforest Forestry and outdoor trade fair event held in Kalajoki. Launched in May 2021 to serve forestry industry exhibitors and visitors.
• Nordic Hydrogen Week / Northern Power Hydrogen economy business forum and exhibition event held in Oulu, attracting participants from 26 countries at the February 2026 edition. Organized in cooperation with BusinessOulu.
• Fysioterapia & Kuntut (Fyku) Physiotherapy and rehabilitation professional trade fair event serving rehabilitation industry professionals and exhibitors.
• Apuvälinemessut (Assistive Technology) Assistive technology trade fair event staged in cooperation with Invalidiliitto ry (Finnish Association of People with Physical Disabilities), a founder member partner since 1988.
• Energiamessut (Energy Fair) Energy industry trade fair event added to Expomark's portfolio in the early 1990s. Energy Week in Vaasa region is operated under this category following the 2024 Pohjanmaan Expo takeover.
• eShop Online Service Platform Web-based platform where exhibitors can register for events, place orders for stand solutions, order related services (electricity, water, cleaning, construction), and manage their event participation.
• Pohjanmaan Expo Events (Botnia Industrial Day, Lakeus Kokkaa, Edu & Job) Regional trade events in the Vaasa/Ostrobothnia region covering industrial, food, and education/job sectors. Taken over from Pohjanmaan Expo in 2024.

Quantifiable outcome

• Thousands of encounters and phenomena enabled annually in cooperation with different industries
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor, flagship and core.

• Women in Green HydrogenminorStrategic or Co-development Partner · 12 February 2026Cooperation agreement signed for future editions of Nordic Hydrogen Week to support inclusivity and networking within the hydrogen sector.
• Hy2GenflagshipStrategic or Co-development Partner · 12 February 2026City of Oulu and Hy2Gen signed cooperation agreement for developing Vihreäsaari port area for future industrial-scale hydrogen production and port infrastructure.
• BusinessOuluflagshipStrategic or Co-development Partner · 10 February 2026Collaboration on Nordic Hydrogen Week and Nordic Hydrogen Route. BusinessOulu serves as Key Account Director for Cleantech & Industry. Jointly organized hydrogen economy events in Oulu.
• Mediapro MessutflagshipStrategic or Co-development Partner · 1 January 2026Mediapro Messut joined Expomark in early 2026, expanding operations to new locations including Helsinki, Jyväskylä, Kuopio, Oulu, Pori, and Rovaniemi with craft and wellness-themed events.
• Pohjanmaan ExpoflagshipStrategic or Co-development Partner · 1 January 2024Expomark took over Pohjanmaan Expo events in 2024, including Botnia Industrial Day, Lakeus Kokkaa, Edu & Job, and Energy Week in Vaasa region.
• Suomen Messut (Finnish Fair Corporation)coreStrategic or Co-development Partner · 1 January 2005Parent company since 2005. Finland's largest event organizer stages quality events and rents facilities for various events. Expomark is a subsidiary operating as part of this group.
• Kunnossapitoyhdistys Promaint ry (Finnish Maintenance Society)coreStrategic or Co-development PartnerFounder member and long-standing strategic partner. Arranges maintenance industry events together, including Pohjoinen Teollisuus since 1996. Deep cooperation throughout the years.
• Invalidiliitto ry (Finnish Association of People with Physical Disabilities)coreStrategic or Co-development PartnerFounder member and long-standing partner since 1988. Together they stage Assistive Technology (Apuvälinemessut) events.
• City of RiihimäkiflagshipStrategic or Co-development PartnerCollaboration partner for Riihimäki Erämessut events. City involved in event organization and support.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• GL Events: French-listed global event services and venue management group operating trade fairs and exhibitions. Comparable venue and trade fair organizer model with European market focus.
• Informa Markets: World's largest B2B events organizer and part of Informa Group. Comparable vertical-focused trade show strategy across industries including healthcare, technology, and infrastructure.
• Reed Exhibitions (RX / RELX): Global B2B trade show organizer with hundreds of events across dozens of industries. Comparable in vertical-specific event portfolio approach but operates at vastly larger scale internationally.
• Messe Frankfurt: Major German-headquartered global trade fair organizer operating flagship venues and international events. Comparable B2B industry trade show business model and association partnership approach.
• Suomen Messut (Finnish Fair Corporation): Parent group and Finland's largest event organizer; operates Messukeskus venue and a wide portfolio of national-scale events. Comparable in business model but operates at significantly larger scale with broader event portfolio.

Direct peers

• Easyfairs: European B2B trade show organizer running hundreds of events across multiple verticals. Comparable in event-driven B2B model and vertical specialization approach; Expomark's expansion strategy mirrors Easyfairs' roll-up playbook.
• Turun Messut (Turku Fair Center): Regional Finnish trade fair organizer in Southwest Finland hosting consumer and B2B events. Comparable mid-sized organizer competing for similar regional exhibitor base.
• Messukeskus (Helsinki Expo and Convention Centre): Expomark's parent group; operates the flagship Helsinki Expo venue and a broader portfolio of consumer and B2B trade fairs. Directly comparable as a Finnish trade show organizer with overlapping event categories and venue access.
• Tampereen Messut Oy (Tampere Exhibition and Sports Centre): Regional Finnish trade fair organizer hosting events in Tampere and surrounding Pirkanmaa region. Directly comparable venue-based peer with B2B and consumer events; Expomark already uses Tampere Exhibition Centre as a venue.

Regional players

• Stockholmsmässan: Sweden's primary trade fair venue and organizer hosting major Nordic industry and consumer events. Comparable Nordic-region event organizer with similar association-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/expomark-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expomark